How to make sense of the different online marketing opportunities and how they each work together to compliment marketing strategy.

1. How all of your online efforts work together for your business

2. Keywords Keywords
Content Crafted Message
Links Ease of Sharing
Site Architecture Rewards
Findability Findability
Customer Service
Listening Keywords
Conversation Targeted
Interact Crafted Message
Immediate

3. What keywords are you targeting?
What would you Google?
How would your mother find you in the phone book?
Keyword Research Tools
WordTracker
www.Wordtracker.com
Google Keyword Tool
http://www.google.com/sktool

4. Is your web site optimized?
First, Go to the Source (code that is)

5. Is your web site optimized?
Dropping Breadcrumbs Throughout Your Site
- All Flash? - Searchable Sitemap?
- Use Frames? - Linking Content?
Tool to Test your Site’s Crawlability
WebConfs Search Engine Spider Simulator
http://www.webconfs.com/search-engine-spider-simulator.php

6. Do you have quality links coming to
your site?
They like you, they really like you…enough to link from their site to yours.
Helpful SEO Tool

7. Have you Listed Your Business?
New Orleans Area Listing Opportunities WWL TV -
www.wwltv.com
WAFB - http://www.wafb.com
Nola.com - www.nola.com
Stay Local - www.staylocal.org
Louisiana Weekly - www.louisianaweekly.com
Gambit Classifieds- www.bestofneworleans.com
StayLocal – www.staylocal.org

8. What are people saying about you?
 Listen to the conversation
 Choose your voice
 Optimize everything for your targeted keywords
Listening Tools
Google Alerts ScoutLabs
http://www.google.com/alerts http://www.scoutlabs.com

9. How do I engage in the conversation?
 Relationships over shotguns
 Cocktail party etiquette
 Empower ambassadors and advocates to sell you

10.  Connect
with
others
through
industry
groups,
and
answer
questio
ns

11. A free social networking and micro-blogging service, that
allows its users to send and read other users' updates
(otherwise known as tweets), which are text-based posts of
up to 140 characters in length.
 Updates are displayed on the user's profile page and
delivered to other users who have signed up to receive them.
 Twitter has been used as a tool to connect groups of people
in critical situations
 Research reported in New Scientist magazine in May 2008
found that blogs, maps, photo sites and instant messaging
systems like Twitter did a better job of getting information
out during emergencies than either the traditional news
media or government emergency services.

14.  Less intrusive way to connect with customers.
 Gives you a human connection.
 Be careful what you post there. Some people connect with
friends and colleagues alike.
 Think of it as personalizing your desk, Only display on your
profile what you’d put on your desk.
 Facebook can benefit the web worker, particularly those who
are home-based. The more connected you are to your co-
workers and clients without being intrusive, the better your
working relationship.
 Join groups related to your industry or region for networking.
Use search function to look for industry related or geographic
groups

16. Where do I begin?
Complete your profile
• Picture
• Web site address
• Use keywords that are the focus of your web site and your
position
• Connect and request recommendations
“Facebook” for businesses Ask and Answer Questions
• Search for questions you can answer
• Don’t pitch your company
• Give the best — or most altruistic — answer you can.
Become an expert
• Askers can rate the best answer to their question – go all out
• Best answerers for a given question are awarded expert status
on LinkedIn. From that point on, whenever an expert answers a
question, that expert gets an expert badge.
• Expert status follows you around wherever they go on the site.
• Creates expertise for your company as well.
Join groups
• You can join as many as 50 LinkedIn groups. When you join,
introduce yourself and your services. Much like Q&A, this is a
give-to-get medium.

17. What is Paid Placement?
 Paid placement on sites like Google
 SEO plays a part in SEM
 SEM and SEO are not synonyms as often
people use these terms as.

18.  SoMe, SEO, and SEM are all important and all
bring in traffic and value, doing just 1 will bring
results, but doing all 3 will bring the best results
and that's why they are all important.
 Content isn’t king. Conversation is.
Content is just what got us talking in the first
place.

20. Adele Tiblier
adele@fabresmithcoco.com
504.894.8011
www.fabresmithcoco.com