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Seo Sem SoMe..OMG- Alphabet Soup of Online Markeitng
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Seo Sem SoMe..OMG- Alphabet Soup of Online Markeitng

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How to make sense of the different online marketing opportunities and how they each work together to compliment marketing strategy.

How to make sense of the different online marketing opportunities and how they each work together to compliment marketing strategy.

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  • 1. How all of your online efforts work together for your business
  • 2. Keywords Keywords Content Crafted Message Links Ease of Sharing Site Architecture Rewards Findability Findability Customer Service Listening Keywords Conversation Targeted Interact Crafted Message Immediate
  • 3. What keywords are you targeting? What would you Google? How would your mother find you in the phone book? Keyword Research Tools WordTracker www.Wordtracker.com Google Keyword Tool http://www.google.com/sktool
  • 4. Is your web site optimized? First, Go to the Source (code that is)
  • 5. Is your web site optimized? Dropping Breadcrumbs Throughout Your Site - All Flash? - Searchable Sitemap? - Use Frames? - Linking Content? Tool to Test your Site’s Crawlability WebConfs Search Engine Spider Simulator http://www.webconfs.com/search-engine-spider-simulator.php
  • 6. Do you have quality links coming to your site? They like you, they really like you…enough to link from their site to yours. Helpful SEO Tool
  • 7. Have you Listed Your Business? New Orleans Area Listing Opportunities WWL TV - www.wwltv.com WAFB - http://www.wafb.com Nola.com - www.nola.com Stay Local - www.staylocal.org Louisiana Weekly - www.louisianaweekly.com Gambit Classifieds- www.bestofneworleans.com StayLocal – www.staylocal.org
  • 8. What are people saying about you?  Listen to the conversation  Choose your voice  Optimize everything for your targeted keywords Listening Tools Google Alerts ScoutLabs http://www.google.com/alerts http://www.scoutlabs.com
  • 9. How do I engage in the conversation?  Relationships over shotguns  Cocktail party etiquette  Empower ambassadors and advocates to sell you
  • 10.  Connect with others through industry groups, and answer questio ns
  • 11. A free social networking and micro-blogging service, that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.  Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them.  Twitter has been used as a tool to connect groups of people in critical situations  Research reported in New Scientist magazine in May 2008 found that blogs, maps, photo sites and instant messaging systems like Twitter did a better job of getting information out during emergencies than either the traditional news media or government emergency services.
  • 12.  Less intrusive way to connect with customers.  Gives you a human connection.  Be careful what you post there. Some people connect with friends and colleagues alike.  Think of it as personalizing your desk, Only display on your profile what you’d put on your desk.  Facebook can benefit the web worker, particularly those who are home-based. The more connected you are to your co- workers and clients without being intrusive, the better your working relationship.  Join groups related to your industry or region for networking. Use search function to look for industry related or geographic groups
  • 13. Where do I begin? Complete your profile • Picture • Web site address • Use keywords that are the focus of your web site and your position • Connect and request recommendations   “Facebook” for businesses Ask and Answer Questions • Search for questions you can answer • Don’t pitch your company • Give the best — or most altruistic — answer you can.   Become an expert • Askers can rate the best answer to their question – go all out • Best answerers for a given question are awarded expert status on LinkedIn. From that point on, whenever an expert answers a question, that expert gets an expert badge. • Expert status follows you around wherever they go on the site. • Creates expertise for your company as well.   Join groups • You can join as many as 50 LinkedIn groups. When you join, introduce yourself and your services. Much like Q&A, this is a give-to-get medium.  
  • 14. What is Paid Placement?  Paid placement on sites like Google  SEO plays a part in SEM  SEM and SEO are not synonyms as often people use these terms as.
  • 15.  SoMe, SEO, and SEM are all important and all bring in traffic and value, doing just 1 will bring results, but doing all 3 will bring the best results and that's why they are all important.  Content isn’t king. Conversation is. Content is just what got us talking in the first place.
  • 16. Adele Tiblier adele@fabresmithcoco.com 504.894.8011 www.fabresmithcoco.com

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