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Seedco october 12 2011

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  • CHa
  • Increase search relevance
  • Be creative while including terms you want people to find you for.
  • Network Statistics. One intro away from 32K professionals
  • Transcript

    • 1. Social Media Marketing
    • 2. FSC Interactive
    • 3. Andy Kutcher
    • 4. What is Social Media?
    • 5. But, What is Social Media?
      Social Media is any online or mobile network that allows people to congregate, share and communicate. It’s a party….
      online
    • 6.
    • 7. Why Should I Use Social Media
    • 8.
    • 9. Facebook: Social Networking Site that allows for open communication between people and brands.
      800+ Million Active Users
      46% of Facebook users are 25-44 years old
      81% of Facebook users have some level of higher education
      Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less.
      Over 200 Million Users
      57% of Twitter users are 25-44 years old
      37% of Twitter users have a Bachelors Degree, at least
      YouTube: A video sharing website, owned by Google. The second largest search engine on the web.
      Over 3 Billion Videos Viewed Daily
      Average age of YouTube is 27 with 20% being 35+
      78% of YouTube users have some level of higher education
    • 10. Flickr: A Social Networking site that allows anyone to upload photo or video and organize into albums.
      10.9 Million Unique Visitors Daily
      Average age of Flickr is 25-45
      Over 6 Billion Images Live on Flickr
      Review Sites: A Social Networking site that allows to customer reviews
      61% of people rely on user reviews for product information or research before a buying decision is made
      Google Places, Yelp, Urban Spoon, BBB, Angie’s List, etc.
      LinkedIn: A Social Networking site for business professionals.
      More than 120 Million Members
      Average age of LinkedIn is 25-54
      LinkedIn is used by 69 of the Fortune 100 Companies
    • 11. Consumer reviews are significantly more trusted -- nearly 12 times more --than descriptions that come from manufacturers
      survey of US mom Internet users by online video review site EXPO.
    • 12. 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product.
      (ROI Research for Performance, June 2010)
    • 13. 78% of companies said they use Facebook, Twitter, and other sites to conduct research, improve customer service, push marketing and PR initiatives, and ultimately boost sales.
      (credit: http://news.cnet.com/8301-1009_3-20016517-83.html)
    • 14. Let’s Get Started!
      How to Develop your Social Media Strategy
    • 15. What are your Goals?
    • 16. What are your Goals?
      Specific
      Measurable
      Realistic
      I want to increase traffic to my website by 10%
      We want a monthly average of 70 interactions on Facebook
      I want 20 new Followers on Twitter every Month
    • 17.
    • 18. Who is your Audience?
      • Age, Race, Gender
      • 19. How do they talk to you
      • 20. How do they talk to each other
      • 21. What is the best way to reach them
    • 22. What (and who) are your Resources?
      In-house vs. Outsourced
      Team Size
      Available Time
      Accountability
    • 23.
    • 24. What Channels should you use?
    • 25. The Four “C’s” of Social Media
      No matter what platforms you choose, these four things will keep your strategy moving in the right direction
    • 26. Customization
      Consistency
      Community
      Content
    • 27. We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement.
      – Tom Curley, CEO of The Associated Press
      Content
    • 28. What to Post
      News About Your Business
      Blog Posts and Press Releases
      Upcoming Events
      Promotions
      Photos
      Information About Your Business
      Quotes
      …Just About Anything!
    • 29. “Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”
      - John Jakes, author
    • 30. Consistency
    • 31.
    • 32. Create a Schedule(and stick to it!)
    • 33. Customization
      You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!
      - James Bond, Tomorrow Never Dies
    • 34. com·mu·ni·ty
         /kəˈmyunɪti/ noun, plural -ties.
      a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
      Community
    • 35. Anyone you interact with, even if only one time, is a part of your community
      http://www.coolinfographics.com/blog/2010/10/14/map-of-online-communities-2.html
    • 36. What Else Should I Do?
      Good Question!
    • 37. It’s Ok to Eavesdrop!
    • 38. Google Alerts
    • 39. Social Mention
    • 40. Open Book
    • 41. www.search.twitter.com“search term” near:zipcode
    • 42. TweetBeep
    • 43. Topsy
    • 44. Let’s Talk Specifics
      Facebook
      Twitter
      YouTube
      LinkedIn
    • 45. The ‘book
    • 46. Facebook tops Google for weekly traffic in the US.
    • 47. Using Facebook as a Brand
      Engaging on Facebook as a Page
      Customizing Your Page
      Growing your Community through Targeted Ads
      Measuring Success with Insights
    • 48. Being Your Brand on Facebook
    • 49.
    • 50.
    • 51.
    • 52. Engage With Things You Like
    • 53. Share Your Favorite Content
    • 54.
    • 55. Customize Your Page
    • 56. Page Settings
    • 57. Cross Promote Your Partners
    • 58. Facebook Deals
    • 59. Customized Tab
    • 60. Reach Your Audience Through Ads
    • 61. Facebook Ads
    • 62.
    • 63.
    • 64. For Example…
      In Louisiana, who like:
      • N.O. Saints: 258,360
      • 65. Cooking: 78,520
      • 66. Shopping: 149,040
      • 67. Travel: 75,780
      In Louisiana, who are:
      • Married: 531,200
      • 68. Engaged: 50,400
      • 69. Single: 272,880
      • 70. College Graduates: 423,760
    • Real Life Examples
      Situation: Need to Drive Traffic to the New Orleans Saints Pre-Season Games.
      Primary Target: Men in Louisiana
      Secondary Target Demographics: Like New Orleans Saints and Football. Are 21+
      Situation: Wedding Shop in New Orleans that specializes in high-end, handmade wedding dresses
      Primary Target: Women in New Orleans, LA
      Secondary Target Demographics: Engaged, 25+ and College Graduates.
    • 71. Measuring Success with Insights
    • 72.
    • 73.
    • 74.
    • 75.
    • 76. There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway
    • 77. Using Twitter as a Brand
      Speaking the Language
      Why Twitter Matters
      Using Twitter Lists
      Measuring Success on Twitter
    • 78. Cocktail Party Rules of Engagement
    • 79. Cocktail Party Rules of Engagement
      Don’t talk all about yourself
      Find the people who interest you
      Try to add value to the conversation
      Follow up with your new friends
    • 80. Speaking the language
      RT @fscnola hosting a #socialmedia101 training session this morning!
    • 81. Twitter Translator
    • 82. Replies
      @ denotes a tweet sent to another Twitter user.
      @TiffanyStarnes see you in the park tonight!
    • 83. Retweet
      Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.
      RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
    • 84. Direct Message
      DM is a private message that you can only send to those who follow you.
      D Adeletiblier Here’s my
      e-mail address andy@fscinteractive.com
    • 85. Hashtag
      # makes a term into a keyword that is searchable, also used to imply sarcasm or humor
      @tiffanystarnes is speaking in tongues at #socialsummit
      @nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
    • 86. Why Twitter Matters
    • 87. Twitter Can be Used For…
      PR
      Crisis Communication
      Customer Feedback
      Achieving Goals
      Customer Relations
      Recruitment
      Sales
      Driving Traffic
    • 88. Manage(on your computer)
    • 89. Manage(on the go)
    • 90. Beauty in Brevity
    • 91. Measuring Success on Twitter
    • 92. Success = ____________?
      “A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”
      - Coach Mike Krzyzewski
    • 93. Bit.ly
    • 94. Who.Unfollowed.Me
    • 95. TweetStats
    • 96. Measuring Success on Twitter
      ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter.
      http://retweetist.com/
      Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement.
      http://www.twitalyzer.com
      BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/
      TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com
      OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
    • 97. YouTube
    • 98. There are more than 3 billion views of YouTube videos everyday
    • 99. Using YouTube as a Brand
      Popular Content
      Customizing Your Channel
      Adding Other Videos
      Measuring Success with Insights
    • 100. Popular Content
    • 101. How-To Videos
    • 102. Behind The Scenes
    • 103. Professional Videos
    • 104. Keep it Short.
    • 105. Customize Your Channel
    • 106. Make Your YouTube Channel all About You!
    • 107. Tag Videos & Create Playlists
    • 108. Search Optimization
    • 109. Adding Other Videos
    • 110. Find Other Channels Like Yours
    • 111. And…Comment!(with keywords!)
    • 112. And…Subscribe!
    • 113.
    • 114. How Do I Know if it’s Working?
    • 115. YouTube Insights
    • 116.
    • 117.
    • 118. Who Do You Know?
      Who Do THEY Know?
      Who Are You Trying to Reach?
      How Do You Expand Your Network?
      How Do You Set Yourself Apart?
      What is Linked In?
    • 119. Using LinkedIn as a Professional
      Your Profile
      Getting Connected
      Own YOUR Brand
      Your Company Page
    • 120. Your Profile
    • 121. First, Let’s Talk About ME.
      COMPLETE your Profile…
    • Getting Connected
    • 128. Who Do You Know?
    • 129. - Always personalize requests!
      - Include an introduction and why you would like to connect
      - Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST
      Who Do They Know?
    • 130. Expand Your Network
      Join Groups & Organizations
      Some are open and others require invitation
      Seek Professional Organizations
      Seek with Potential Customers
    • 131. Updates Keep you Updated
    • 132. Owning YOUR Brand
    • 133. Position Yourself as a Pro
      Questions and Answers
      - Search open questions
      - Offer your expert opinion
      • Don’t know the answer, share it with someone who might
    • Get Recommendations
      Recommendations
      • Give to receive…. recommend former coworkers, employers and employees
      - Ask them to reciprocate
      - Not so glowing, you can hide it
    • 134. Your Company Page
    • 135. Companies can have a Presence, Too!
    • 136. Brand Overview, Recruitment and Services
    • 137. Linking it all Together
    • 138. Share Whatchya Got
    • 139. Print Materials
    • 140. Email Signature
    • 141. Website (above the fold!)
    • 142. TV Ads
    • 143. Media Buys
    • 144. Anywhere Relevant
    • 145. Andy Kutcher
      E-mail: andy@fscinteractive.com
      LinkedIn: www.linkedin.com/in/andykutcher
      Twitter: www.twitter.com/andyknola
      Facebook: www.facebook.com/andy.kutcher
    • 146. FSC Interactive
      1943 Sophie Wright Place
      New Orleans, LA 70130
      (504) 894-8011
      E-mail:
      training@fscinteractive.com
      Facebook: www.facebook.com/fscinteractive
      Twitter:
      www.twitter.com/fscnola
      Get More Slides:http://www.slideshare.net/fscnola