• Like
Seedco october 12 2011
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Seedco october 12 2011



Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • CHa
  • Increase search relevance
  • Be creative while including terms you want people to find you for.
  • Network Statistics. One intro away from 32K professionals


  • 1. Social Media Marketing
  • 2. FSC Interactive
  • 3. Andy Kutcher
  • 4. What is Social Media?
  • 5. But, What is Social Media?
    Social Media is any online or mobile network that allows people to congregate, share and communicate. It’s a party….
  • 6.
  • 7. Why Should I Use Social Media
  • 8.
  • 9. Facebook: Social Networking Site that allows for open communication between people and brands.
    800+ Million Active Users
    46% of Facebook users are 25-44 years old
    81% of Facebook users have some level of higher education
    Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less.
    Over 200 Million Users
    57% of Twitter users are 25-44 years old
    37% of Twitter users have a Bachelors Degree, at least
    YouTube: A video sharing website, owned by Google. The second largest search engine on the web.
    Over 3 Billion Videos Viewed Daily
    Average age of YouTube is 27 with 20% being 35+
    78% of YouTube users have some level of higher education
  • 10. Flickr: A Social Networking site that allows anyone to upload photo or video and organize into albums.
    10.9 Million Unique Visitors Daily
    Average age of Flickr is 25-45
    Over 6 Billion Images Live on Flickr
    Review Sites: A Social Networking site that allows to customer reviews
    61% of people rely on user reviews for product information or research before a buying decision is made
    Google Places, Yelp, Urban Spoon, BBB, Angie’s List, etc.
    LinkedIn: A Social Networking site for business professionals.
    More than 120 Million Members
    Average age of LinkedIn is 25-54
    LinkedIn is used by 69 of the Fortune 100 Companies
  • 11. Consumer reviews are significantly more trusted -- nearly 12 times more --than descriptions that come from manufacturers
    survey of US mom Internet users by online video review site EXPO.
  • 12. 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product.
    (ROI Research for Performance, June 2010)
  • 13. 78% of companies said they use Facebook, Twitter, and other sites to conduct research, improve customer service, push marketing and PR initiatives, and ultimately boost sales.
    (credit: http://news.cnet.com/8301-1009_3-20016517-83.html)
  • 14. Let’s Get Started!
    How to Develop your Social Media Strategy
  • 15. What are your Goals?
  • 16. What are your Goals?
    I want to increase traffic to my website by 10%
    We want a monthly average of 70 interactions on Facebook
    I want 20 new Followers on Twitter every Month
  • 17.
  • 18. Who is your Audience?
    • Age, Race, Gender
    • 19. How do they talk to you
    • 20. How do they talk to each other
    • 21. What is the best way to reach them
  • 22. What (and who) are your Resources?
    In-house vs. Outsourced
    Team Size
    Available Time
  • 23.
  • 24. What Channels should you use?
  • 25. The Four “C’s” of Social Media
    No matter what platforms you choose, these four things will keep your strategy moving in the right direction
  • 26. Customization
  • 27. We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement.
    – Tom Curley, CEO of The Associated Press
  • 28. What to Post
    News About Your Business
    Blog Posts and Press Releases
    Upcoming Events
    Information About Your Business
    …Just About Anything!
  • 29. “Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”
    - John Jakes, author
  • 30. Consistency
  • 31.
  • 32. Create a Schedule(and stick to it!)
  • 33. Customization
    You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!
    - James Bond, Tomorrow Never Dies
  • 34. com·mu·ni·ty
       /kəˈmyunɪti/ noun, plural -ties.
    a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
  • 35. Anyone you interact with, even if only one time, is a part of your community
  • 36. What Else Should I Do?
    Good Question!
  • 37. It’s Ok to Eavesdrop!
  • 38. Google Alerts
  • 39. Social Mention
  • 40. Open Book
  • 41. www.search.twitter.com“search term” near:zipcode
  • 42. TweetBeep
  • 43. Topsy
  • 44. Let’s Talk Specifics
  • 45. The ‘book
  • 46. Facebook tops Google for weekly traffic in the US.
  • 47. Using Facebook as a Brand
    Engaging on Facebook as a Page
    Customizing Your Page
    Growing your Community through Targeted Ads
    Measuring Success with Insights
  • 48. Being Your Brand on Facebook
  • 49.
  • 50.
  • 51.
  • 52. Engage With Things You Like
  • 53. Share Your Favorite Content
  • 54.
  • 55. Customize Your Page
  • 56. Page Settings
  • 57. Cross Promote Your Partners
  • 58. Facebook Deals
  • 59. Customized Tab
  • 60. Reach Your Audience Through Ads
  • 61. Facebook Ads
  • 62.
  • 63.
  • 64. For Example…
    In Louisiana, who like:
    • N.O. Saints: 258,360
    • 65. Cooking: 78,520
    • 66. Shopping: 149,040
    • 67. Travel: 75,780
    In Louisiana, who are:
    • Married: 531,200
    • 68. Engaged: 50,400
    • 69. Single: 272,880
    • 70. College Graduates: 423,760
  • Real Life Examples
    Situation: Need to Drive Traffic to the New Orleans Saints Pre-Season Games.
    Primary Target: Men in Louisiana
    Secondary Target Demographics: Like New Orleans Saints and Football. Are 21+
    Situation: Wedding Shop in New Orleans that specializes in high-end, handmade wedding dresses
    Primary Target: Women in New Orleans, LA
    Secondary Target Demographics: Engaged, 25+ and College Graduates.
  • 71. Measuring Success with Insights
  • 72.
  • 73.
  • 74.
  • 75.
  • 76. There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway
  • 77. Using Twitter as a Brand
    Speaking the Language
    Why Twitter Matters
    Using Twitter Lists
    Measuring Success on Twitter
  • 78. Cocktail Party Rules of Engagement
  • 79. Cocktail Party Rules of Engagement
    Don’t talk all about yourself
    Find the people who interest you
    Try to add value to the conversation
    Follow up with your new friends
  • 80. Speaking the language
    RT @fscnola hosting a #socialmedia101 training session this morning!
  • 81. Twitter Translator
  • 82. Replies
    @ denotes a tweet sent to another Twitter user.
    @TiffanyStarnes see you in the park tonight!
  • 83. Retweet
    Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.
    RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
  • 84. Direct Message
    DM is a private message that you can only send to those who follow you.
    D Adeletiblier Here’s my
    e-mail address andy@fscinteractive.com
  • 85. Hashtag
    # makes a term into a keyword that is searchable, also used to imply sarcasm or humor
    @tiffanystarnes is speaking in tongues at #socialsummit
    @nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
  • 86. Why Twitter Matters
  • 87. Twitter Can be Used For…
    Crisis Communication
    Customer Feedback
    Achieving Goals
    Customer Relations
    Driving Traffic
  • 88. Manage(on your computer)
  • 89. Manage(on the go)
  • 90. Beauty in Brevity
  • 91. Measuring Success on Twitter
  • 92. Success = ____________?
    “A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”
    - Coach Mike Krzyzewski
  • 93. Bit.ly
  • 94. Who.Unfollowed.Me
  • 95. TweetStats
  • 96. Measuring Success on Twitter
    ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter.
    Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement.
    BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/
    TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com
    OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
  • 97. YouTube
  • 98. There are more than 3 billion views of YouTube videos everyday
  • 99. Using YouTube as a Brand
    Popular Content
    Customizing Your Channel
    Adding Other Videos
    Measuring Success with Insights
  • 100. Popular Content
  • 101. How-To Videos
  • 102. Behind The Scenes
  • 103. Professional Videos
  • 104. Keep it Short.
  • 105. Customize Your Channel
  • 106. Make Your YouTube Channel all About You!
  • 107. Tag Videos & Create Playlists
  • 108. Search Optimization
  • 109. Adding Other Videos
  • 110. Find Other Channels Like Yours
  • 111. And…Comment!(with keywords!)
  • 112. And…Subscribe!
  • 113.
  • 114. How Do I Know if it’s Working?
  • 115. YouTube Insights
  • 116.
  • 117.
  • 118. Who Do You Know?
    Who Do THEY Know?
    Who Are You Trying to Reach?
    How Do You Expand Your Network?
    How Do You Set Yourself Apart?
    What is Linked In?
  • 119. Using LinkedIn as a Professional
    Your Profile
    Getting Connected
    Own YOUR Brand
    Your Company Page
  • 120. Your Profile
  • 121. First, Let’s Talk About ME.
    COMPLETE your Profile…
  • Getting Connected
  • 128. Who Do You Know?
  • 129. - Always personalize requests!
    - Include an introduction and why you would like to connect
    - Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST
    Who Do They Know?
  • 130. Expand Your Network
    Join Groups & Organizations
    Some are open and others require invitation
    Seek Professional Organizations
    Seek with Potential Customers
  • 131. Updates Keep you Updated
  • 132. Owning YOUR Brand
  • 133. Position Yourself as a Pro
    Questions and Answers
    - Search open questions
    - Offer your expert opinion
    • Don’t know the answer, share it with someone who might
  • Get Recommendations
    • Give to receive…. recommend former coworkers, employers and employees
    - Ask them to reciprocate
    - Not so glowing, you can hide it
  • 134. Your Company Page
  • 135. Companies can have a Presence, Too!
  • 136. Brand Overview, Recruitment and Services
  • 137. Linking it all Together
  • 138. Share Whatchya Got
  • 139. Print Materials
  • 140. Email Signature
  • 141. Website (above the fold!)
  • 142. TV Ads
  • 143. Media Buys
  • 144. Anywhere Relevant
  • 145. Andy Kutcher
    E-mail: andy@fscinteractive.com
    LinkedIn: www.linkedin.com/in/andykutcher
    Twitter: www.twitter.com/andyknola
    Facebook: www.facebook.com/andy.kutcher
  • 146. FSC Interactive
    1943 Sophie Wright Place
    New Orleans, LA 70130
    (504) 894-8011
    Facebook: www.facebook.com/fscinteractive
    Get More Slides:http://www.slideshare.net/fscnola