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Seedco october 12 2011
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Seedco october 12 2011

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  • CHa
  • Increase search relevance
  • Be creative while including terms you want people to find you for.
  • Network Statistics. One intro away from 32K professionals
  • Transcript

    • 1. Social Media Marketing<br />
    • 2. FSC Interactive<br />
    • 3. Andy Kutcher<br />
    • 4. What is Social Media?<br />
    • 5. But, What is Social Media?<br />Social Media is any online or mobile network that allows people to congregate, share and communicate. It’s a party….<br /> online<br />
    • 6.
    • 7. Why Should I Use Social Media<br />
    • 8.
    • 9. Facebook: Social Networking Site that allows for open communication between people and brands.<br />800+ Million Active Users<br />46% of Facebook users are 25-44 years old<br />81% of Facebook users have some level of higher education<br />Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less.<br />Over 200 Million Users<br />57% of Twitter users are 25-44 years old<br />37% of Twitter users have a Bachelors Degree, at least<br />YouTube: A video sharing website, owned by Google. The second largest search engine on the web.<br />Over 3 Billion Videos Viewed Daily<br />Average age of YouTube is 27 with 20% being 35+<br />78% of YouTube users have some level of higher education<br />
    • 10. Flickr: A Social Networking site that allows anyone to upload photo or video and organize into albums.<br />10.9 Million Unique Visitors Daily <br />Average age of Flickr is 25-45<br />Over 6 Billion Images Live on Flickr<br />Review Sites: A Social Networking site that allows to customer reviews<br />61% of people rely on user reviews for product information or research before a buying decision is made<br />Google Places, Yelp, Urban Spoon, BBB, Angie’s List, etc.<br />LinkedIn: A Social Networking site for business professionals.<br />More than 120 Million Members<br />Average age of LinkedIn is 25-54<br />LinkedIn is used by 69 of the Fortune 100 Companies<br />
    • 11. Consumer reviews are significantly more trusted -- nearly 12 times more --than descriptions that come from manufacturers<br />survey of US mom Internet users by online video review site EXPO.<br />
    • 12. 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product.<br />(ROI Research for Performance, June 2010)<br />
    • 13. 78% of companies said they use Facebook, Twitter, and other sites to conduct research, improve customer service, push marketing and PR initiatives, and ultimately boost sales.<br />(credit: http://news.cnet.com/8301-1009_3-20016517-83.html)<br />
    • 14. Let’s Get Started!<br />How to Develop your Social Media Strategy<br />
    • 15. What are your Goals?<br />
    • 16. What are your Goals?<br />Specific <br />Measurable<br />Realistic<br />I want to increase traffic to my website by 10%<br />We want a monthly average of 70 interactions on Facebook<br />I want 20 new Followers on Twitter every Month <br />
    • 17.
    • 18. Who is your Audience?<br /><ul><li>Age, Race, Gender
    • 19. How do they talk to you
    • 20. How do they talk to each other
    • 21. What is the best way to reach them</li></li></ul><li>
    • 22. What (and who) are your Resources?<br />In-house vs. Outsourced<br />Team Size<br />Available Time<br />Accountability<br />
    • 23.
    • 24. What Channels should you use?<br />
    • 25. The Four “C’s” of Social Media<br />No matter what platforms you choose, these four things will keep your strategy moving in the right direction<br />
    • 26. Customization<br />Consistency<br />Community<br />Content<br />
    • 27. We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement. <br />– Tom Curley, CEO of The Associated Press <br />Content<br />
    • 28. What to Post<br />News About Your Business <br />Blog Posts and Press Releases<br />Upcoming Events<br />Promotions<br />Photos<br />Information About Your Business<br />Quotes<br />…Just About Anything!<br />
    • 29. “Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”<br />- John Jakes, author<br />
    • 30. Consistency<br />
    • 31.
    • 32. Create a Schedule(and stick to it!)<br />
    • 33. Customization<br />You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!<br />- James Bond, Tomorrow Never Dies<br />
    • 34. com·mu·ni·ty<br />   /kəˈmyunɪti/ noun, plural -ties. <br /> a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists<br />Community<br />
    • 35. Anyone you interact with, even if only one time, is a part of your community<br />http://www.coolinfographics.com/blog/2010/10/14/map-of-online-communities-2.html<br />
    • 36. What Else Should I Do?<br />Good Question!<br />
    • 37. It’s Ok to Eavesdrop!<br />
    • 38. Google Alerts <br />
    • 39. Social Mention<br />
    • 40. Open Book<br />
    • 41. www.search.twitter.com“search term” near:zipcode<br />
    • 42. TweetBeep<br />
    • 43. Topsy<br />
    • 44. Let’s Talk Specifics<br />Facebook<br />Twitter<br />YouTube<br />LinkedIn<br />
    • 45. The ‘book<br />
    • 46. Facebook tops Google for weekly traffic in the US.<br />
    • 47. Using Facebook as a Brand<br />Engaging on Facebook as a Page<br />Customizing Your Page<br />Growing your Community through Targeted Ads<br />Measuring Success with Insights<br />
    • 48. Being Your Brand on Facebook<br />
    • 49.
    • 50.
    • 51.
    • 52. Engage With Things You Like<br />
    • 53. Share Your Favorite Content<br />
    • 54.
    • 55. Customize Your Page <br />
    • 56. Page Settings<br />
    • 57. Cross Promote Your Partners<br />
    • 58. Facebook Deals<br />
    • 59. Customized Tab<br />
    • 60. Reach Your Audience Through Ads<br />
    • 61. Facebook Ads<br />
    • 62.
    • 63.
    • 64. For Example…<br />In Louisiana, who like:<br /><ul><li>N.O. Saints: 258,360
    • 65. Cooking: 78,520
    • 66. Shopping: 149,040
    • 67. Travel: 75,780</li></ul>In Louisiana, who are:<br /><ul><li>Married: 531,200
    • 68. Engaged: 50,400
    • 69. Single: 272,880
    • 70. College Graduates: 423,760</li></li></ul><li>Real Life Examples<br />Situation: Need to Drive Traffic to the New Orleans Saints Pre-Season Games.<br />Primary Target: Men in Louisiana<br />Secondary Target Demographics: Like New Orleans Saints and Football. Are 21+<br />Situation: Wedding Shop in New Orleans that specializes in high-end, handmade wedding dresses<br />Primary Target: Women in New Orleans, LA<br />Secondary Target Demographics: Engaged, 25+ and College Graduates.<br />
    • 71. Measuring Success with Insights<br />
    • 72.
    • 73.
    • 74.
    • 75.
    • 76. There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway<br />
    • 77. Using Twitter as a Brand<br />Speaking the Language<br />Why Twitter Matters<br />Using Twitter Lists<br />Measuring Success on Twitter<br />
    • 78. Cocktail Party Rules of Engagement<br />
    • 79. Cocktail Party Rules of Engagement<br />Don’t talk all about yourself<br />Find the people who interest you<br />Try to add value to the conversation<br />Follow up with your new friends<br />
    • 80. Speaking the language<br />RT @fscnola hosting a #socialmedia101 training session this morning!<br />
    • 81. Twitter Translator<br />
    • 82. Replies<br />@ denotes a tweet sent to another Twitter user.<br />@TiffanyStarnes see you in the park tonight!<br />
    • 83. Retweet<br />Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.<br />RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0<br />
    • 84. Direct Message<br />DM is a private message that you can only send to those who follow you.<br />D Adeletiblier Here’s my <br />e-mail address andy@fscinteractive.com<br />
    • 85. Hashtag<br /># makes a term into a keyword that is searchable, also used to imply sarcasm or humor<br />@tiffanystarnes is speaking in tongues at #socialsummit<br />@nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames <br />
    • 86. Why Twitter Matters<br />
    • 87. Twitter Can be Used For…<br />PR<br />Crisis Communication<br />Customer Feedback<br />Achieving Goals<br />Customer Relations<br />Recruitment <br />Sales<br />Driving Traffic<br />
    • 88. Manage(on your computer)<br />
    • 89. Manage(on the go)<br />
    • 90. Beauty in Brevity<br />
    • 91. Measuring Success on Twitter<br />
    • 92. Success = ____________?<br />“A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”<br />- Coach Mike Krzyzewski<br />
    • 93. Bit.ly<br />
    • 94. Who.Unfollowed.Me<br />
    • 95. TweetStats<br />
    • 96. Measuring Success on Twitter<br />ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. <br />http://retweetist.com/<br />Twitalyzer- Twitter&apos;s most popular measurement solution for business and personal users, focusing on influence, impact and engagement. <br />http://www.twitalyzer.com<br />BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach &amp; impressions stats, influencer lists and more! http://backtweets.com/<br />TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com<br />OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics<br />
    • 97. YouTube<br />
    • 98. There are more than 3 billion views of YouTube videos everyday<br />
    • 99. Using YouTube as a Brand<br />Popular Content <br />Customizing Your Channel<br />Adding Other Videos<br />Measuring Success with Insights<br />
    • 100. Popular Content<br />
    • 101. How-To Videos<br />
    • 102. Behind The Scenes <br />
    • 103. Professional Videos<br />
    • 104. Keep it Short. <br />
    • 105. Customize Your Channel<br />
    • 106. Make Your YouTube Channel all About You!<br />
    • 107. Tag Videos &amp; Create Playlists<br />
    • 108. Search Optimization<br />
    • 109. Adding Other Videos<br />
    • 110. Find Other Channels Like Yours<br />
    • 111. And…Comment!(with keywords!)<br />
    • 112. And…Subscribe!<br />
    • 113.
    • 114. How Do I Know if it’s Working?<br />
    • 115. YouTube Insights<br />
    • 116.
    • 117.
    • 118. Who Do You Know?<br />Who Do THEY Know?<br />Who Are You Trying to Reach?<br />How Do You Expand Your Network?<br />How Do You Set Yourself Apart?<br />What is Linked In?<br />
    • 119. Using LinkedIn as a Professional<br />Your Profile<br />Getting Connected <br />Own YOUR Brand<br />Your Company Page<br />
    • 120. Your Profile<br />
    • 121. First, Let’s Talk About ME.<br />COMPLETE your Profile…<br /><ul><li> Add Your Picture
    • 122. Include ALL job history
    • 123. Ask For and Make Recommendations
    • 124. Optimize EVERYTHING
    • 125. Job Titles
    • 126. Updates
    • 127. Summary</li></li></ul><li>Getting Connected<br />
    • 128. Who Do You Know? <br />
    • 129. - Always personalize requests!<br />- Include an introduction and why you would like to connect<br />- Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST<br />Who Do They Know?<br />
    • 130. Expand Your Network<br />Join Groups &amp; Organizations<br />Some are open and others require invitation<br />Seek Professional Organizations <br />Seek with Potential Customers<br />
    • 131. Updates Keep you Updated<br />
    • 132. Owning YOUR Brand<br />
    • 133. Position Yourself as a Pro<br />Questions and Answers<br />- Search open questions <br />- Offer your expert opinion<br /><ul><li> Don’t know the answer, share it with someone who might</li></li></ul><li>Get Recommendations<br />Recommendations<br /><ul><li> Give to receive…. recommend former coworkers, employers and employees</li></ul>- Ask them to reciprocate<br />- Not so glowing, you can hide it<br />
    • 134. Your Company Page<br />
    • 135. Companies can have a Presence, Too!<br />
    • 136. Brand Overview, Recruitment and Services<br />
    • 137. Linking it all Together<br />
    • 138. Share Whatchya Got<br />
    • 139. Print Materials<br />
    • 140. Email Signature<br />
    • 141. Website (above the fold!)<br />
    • 142. TV Ads<br />
    • 143. Media Buys<br />
    • 144. Anywhere Relevant <br />
    • 145. Andy Kutcher<br />E-mail: andy@fscinteractive.com<br />LinkedIn: www.linkedin.com/in/andykutcher<br />Twitter: www.twitter.com/andyknola<br />Facebook: www.facebook.com/andy.kutcher<br />
    • 146. FSC Interactive<br />1943 Sophie Wright Place<br />New Orleans, LA 70130<br />(504) 894-8011<br />E-mail:<br />training@fscinteractive.com<br />Facebook: www.facebook.com/fscinteractive<br />Twitter: <br />www.twitter.com/fscnola<br />Get More Slides:http://www.slideshare.net/fscnola<br />

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