Seedco october 12 2011

  • 176 views
Uploaded on

 

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
176
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • CHa
  • Increase search relevance
  • Be creative while including terms you want people to find you for.
  • Network Statistics. One intro away from 32K professionals

Transcript

  • 1. Social Media Marketing
  • 2. FSC Interactive
  • 3. Andy Kutcher
  • 4. What is Social Media?
  • 5. But, What is Social Media?
    Social Media is any online or mobile network that allows people to congregate, share and communicate. It’s a party….
    online
  • 6.
  • 7. Why Should I Use Social Media
  • 8.
  • 9. Facebook: Social Networking Site that allows for open communication between people and brands.
    800+ Million Active Users
    46% of Facebook users are 25-44 years old
    81% of Facebook users have some level of higher education
    Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less.
    Over 200 Million Users
    57% of Twitter users are 25-44 years old
    37% of Twitter users have a Bachelors Degree, at least
    YouTube: A video sharing website, owned by Google. The second largest search engine on the web.
    Over 3 Billion Videos Viewed Daily
    Average age of YouTube is 27 with 20% being 35+
    78% of YouTube users have some level of higher education
  • 10. Flickr: A Social Networking site that allows anyone to upload photo or video and organize into albums.
    10.9 Million Unique Visitors Daily
    Average age of Flickr is 25-45
    Over 6 Billion Images Live on Flickr
    Review Sites: A Social Networking site that allows to customer reviews
    61% of people rely on user reviews for product information or research before a buying decision is made
    Google Places, Yelp, Urban Spoon, BBB, Angie’s List, etc.
    LinkedIn: A Social Networking site for business professionals.
    More than 120 Million Members
    Average age of LinkedIn is 25-54
    LinkedIn is used by 69 of the Fortune 100 Companies
  • 11. Consumer reviews are significantly more trusted -- nearly 12 times more --than descriptions that come from manufacturers
    survey of US mom Internet users by online video review site EXPO.
  • 12. 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product.
    (ROI Research for Performance, June 2010)
  • 13. 78% of companies said they use Facebook, Twitter, and other sites to conduct research, improve customer service, push marketing and PR initiatives, and ultimately boost sales.
    (credit: http://news.cnet.com/8301-1009_3-20016517-83.html)
  • 14. Let’s Get Started!
    How to Develop your Social Media Strategy
  • 15. What are your Goals?
  • 16. What are your Goals?
    Specific
    Measurable
    Realistic
    I want to increase traffic to my website by 10%
    We want a monthly average of 70 interactions on Facebook
    I want 20 new Followers on Twitter every Month
  • 17.
  • 18. Who is your Audience?
    • Age, Race, Gender
    • 19. How do they talk to you
    • 20. How do they talk to each other
    • 21. What is the best way to reach them
  • 22. What (and who) are your Resources?
    In-house vs. Outsourced
    Team Size
    Available Time
    Accountability
  • 23.
  • 24. What Channels should you use?
  • 25. The Four “C’s” of Social Media
    No matter what platforms you choose, these four things will keep your strategy moving in the right direction
  • 26. Customization
    Consistency
    Community
    Content
  • 27. We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement.
    – Tom Curley, CEO of The Associated Press
    Content
  • 28. What to Post
    News About Your Business
    Blog Posts and Press Releases
    Upcoming Events
    Promotions
    Photos
    Information About Your Business
    Quotes
    …Just About Anything!
  • 29. “Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”
    - John Jakes, author
  • 30. Consistency
  • 31.
  • 32. Create a Schedule(and stick to it!)
  • 33. Customization
    You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!
    - James Bond, Tomorrow Never Dies
  • 34. com·mu·ni·ty
       /kəˈmyunɪti/ noun, plural -ties.
    a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
    Community
  • 35. Anyone you interact with, even if only one time, is a part of your community
    http://www.coolinfographics.com/blog/2010/10/14/map-of-online-communities-2.html
  • 36. What Else Should I Do?
    Good Question!
  • 37. It’s Ok to Eavesdrop!
  • 38. Google Alerts
  • 39. Social Mention
  • 40. Open Book
  • 41. www.search.twitter.com“search term” near:zipcode
  • 42. TweetBeep
  • 43. Topsy
  • 44. Let’s Talk Specifics
    Facebook
    Twitter
    YouTube
    LinkedIn
  • 45. The ‘book
  • 46. Facebook tops Google for weekly traffic in the US.
  • 47. Using Facebook as a Brand
    Engaging on Facebook as a Page
    Customizing Your Page
    Growing your Community through Targeted Ads
    Measuring Success with Insights
  • 48. Being Your Brand on Facebook
  • 49.
  • 50.
  • 51.
  • 52. Engage With Things You Like
  • 53. Share Your Favorite Content
  • 54.
  • 55. Customize Your Page
  • 56. Page Settings
  • 57. Cross Promote Your Partners
  • 58. Facebook Deals
  • 59. Customized Tab
  • 60. Reach Your Audience Through Ads
  • 61. Facebook Ads
  • 62.
  • 63.
  • 64. For Example…
    In Louisiana, who like:
    • N.O. Saints: 258,360
    • 65. Cooking: 78,520
    • 66. Shopping: 149,040
    • 67. Travel: 75,780
    In Louisiana, who are:
    • Married: 531,200
    • 68. Engaged: 50,400
    • 69. Single: 272,880
    • 70. College Graduates: 423,760
  • Real Life Examples
    Situation: Need to Drive Traffic to the New Orleans Saints Pre-Season Games.
    Primary Target: Men in Louisiana
    Secondary Target Demographics: Like New Orleans Saints and Football. Are 21+
    Situation: Wedding Shop in New Orleans that specializes in high-end, handmade wedding dresses
    Primary Target: Women in New Orleans, LA
    Secondary Target Demographics: Engaged, 25+ and College Graduates.
  • 71. Measuring Success with Insights
  • 72.
  • 73.
  • 74.
  • 75.
  • 76. There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway
  • 77. Using Twitter as a Brand
    Speaking the Language
    Why Twitter Matters
    Using Twitter Lists
    Measuring Success on Twitter
  • 78. Cocktail Party Rules of Engagement
  • 79. Cocktail Party Rules of Engagement
    Don’t talk all about yourself
    Find the people who interest you
    Try to add value to the conversation
    Follow up with your new friends
  • 80. Speaking the language
    RT @fscnola hosting a #socialmedia101 training session this morning!
  • 81. Twitter Translator
  • 82. Replies
    @ denotes a tweet sent to another Twitter user.
    @TiffanyStarnes see you in the park tonight!
  • 83. Retweet
    Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.
    RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
  • 84. Direct Message
    DM is a private message that you can only send to those who follow you.
    D Adeletiblier Here’s my
    e-mail address andy@fscinteractive.com
  • 85. Hashtag
    # makes a term into a keyword that is searchable, also used to imply sarcasm or humor
    @tiffanystarnes is speaking in tongues at #socialsummit
    @nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
  • 86. Why Twitter Matters
  • 87. Twitter Can be Used For…
    PR
    Crisis Communication
    Customer Feedback
    Achieving Goals
    Customer Relations
    Recruitment
    Sales
    Driving Traffic
  • 88. Manage(on your computer)
  • 89. Manage(on the go)
  • 90. Beauty in Brevity
  • 91. Measuring Success on Twitter
  • 92. Success = ____________?
    “A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”
    - Coach Mike Krzyzewski
  • 93. Bit.ly
  • 94. Who.Unfollowed.Me
  • 95. TweetStats
  • 96. Measuring Success on Twitter
    ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter.
    http://retweetist.com/
    Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement.
    http://www.twitalyzer.com
    BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/
    TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com
    OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
  • 97. YouTube
  • 98. There are more than 3 billion views of YouTube videos everyday
  • 99. Using YouTube as a Brand
    Popular Content
    Customizing Your Channel
    Adding Other Videos
    Measuring Success with Insights
  • 100. Popular Content
  • 101. How-To Videos
  • 102. Behind The Scenes
  • 103. Professional Videos
  • 104. Keep it Short.
  • 105. Customize Your Channel
  • 106. Make Your YouTube Channel all About You!
  • 107. Tag Videos & Create Playlists
  • 108. Search Optimization
  • 109. Adding Other Videos
  • 110. Find Other Channels Like Yours
  • 111. And…Comment!(with keywords!)
  • 112. And…Subscribe!
  • 113.
  • 114. How Do I Know if it’s Working?
  • 115. YouTube Insights
  • 116.
  • 117.
  • 118. Who Do You Know?
    Who Do THEY Know?
    Who Are You Trying to Reach?
    How Do You Expand Your Network?
    How Do You Set Yourself Apart?
    What is Linked In?
  • 119. Using LinkedIn as a Professional
    Your Profile
    Getting Connected
    Own YOUR Brand
    Your Company Page
  • 120. Your Profile
  • 121. First, Let’s Talk About ME.
    COMPLETE your Profile…
  • Getting Connected
  • 128. Who Do You Know?
  • 129. - Always personalize requests!
    - Include an introduction and why you would like to connect
    - Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST
    Who Do They Know?
  • 130. Expand Your Network
    Join Groups & Organizations
    Some are open and others require invitation
    Seek Professional Organizations
    Seek with Potential Customers
  • 131. Updates Keep you Updated
  • 132. Owning YOUR Brand
  • 133. Position Yourself as a Pro
    Questions and Answers
    - Search open questions
    - Offer your expert opinion
    • Don’t know the answer, share it with someone who might
  • Get Recommendations
    Recommendations
    • Give to receive…. recommend former coworkers, employers and employees
    - Ask them to reciprocate
    - Not so glowing, you can hide it
  • 134. Your Company Page
  • 135. Companies can have a Presence, Too!
  • 136. Brand Overview, Recruitment and Services
  • 137. Linking it all Together
  • 138. Share Whatchya Got
  • 139. Print Materials
  • 140. Email Signature
  • 141. Website (above the fold!)
  • 142. TV Ads
  • 143. Media Buys
  • 144. Anywhere Relevant
  • 145. Andy Kutcher
    E-mail: andy@fscinteractive.com
    LinkedIn: www.linkedin.com/in/andykutcher
    Twitter: www.twitter.com/andyknola
    Facebook: www.facebook.com/andy.kutcher
  • 146. FSC Interactive
    1943 Sophie Wright Place
    New Orleans, LA 70130
    (504) 894-8011
    E-mail:
    training@fscinteractive.com
    Facebook: www.facebook.com/fscinteractive
    Twitter:
    www.twitter.com/fscnola
    Get More Slides:http://www.slideshare.net/fscnola