But, What is Social Media? Social Media is any online or mobile network that allows people to congregate, share and communicate. It’s a party…. online
Why Should I Use Social Media
Facebook: Social Networking Site that allows for open communication between people and brands. 800+ Million Active Users 46% of Facebook users are 25-44 years old 81% of Facebook users have some level of higher education Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less. Over 200 Million Users 57% of Twitter users are 25-44 years old 37% of Twitter users have a Bachelors Degree, at least YouTube: A video sharing website, owned by Google. The second largest search engine on the web. Over 3 Billion Videos Viewed Daily Average age of YouTube is 27 with 20% being 35+ 78% of YouTube users have some level of higher education
Flickr: A Social Networking site that allows anyone to upload photo or video and organize into albums. 10.9 Million Unique Visitors Daily Average age of Flickr is 25-45 Over 6 Billion Images Live on Flickr Review Sites: A Social Networking site that allows to customer reviews 61% of people rely on user reviews for product information or research before a buying decision is made Google Places, Yelp, Urban Spoon, BBB, Angie’s List, etc. LinkedIn: A Social Networking site for business professionals. More than 120 Million Members Average age of LinkedIn is 25-54 LinkedIn is used by 69 of the Fortune 100 Companies
Consumer reviews are significantly more trusted -- nearly 12 times more --than descriptions that come from manufacturers survey of US mom Internet users by online video review site EXPO.
53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance, June 2010)
78% of companies said they use Facebook, Twitter, and other sites to conduct research, improve customer service, push marketing and PR initiatives, and ultimately boost sales. (credit: http://news.cnet.com/8301-1009_3-20016517-83.html)
Let’s Get Started! How to Develop your Social Media Strategy
What are your Goals?
What are your Goals? Specific Measurable Realistic I want to increase traffic to my website by 10% We want a monthly average of 70 interactions on Facebook I want 20 new Followers on Twitter every Month
Who is your Audience?
Age, Race, Gender
How do they talk to you
How do they talk to each other
What is the best way to reach them
What (and who) are your Resources? In-house vs. Outsourced Team Size Available Time Accountability
What Channels should you use?
The Four “C’s” of Social Media No matter what platforms you choose, these four things will keep your strategy moving in the right direction
Customization Consistency Community Content
We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement. – Tom Curley, CEO of The Associated Press Content
What to Post News About Your Business Blog Posts and Press Releases Upcoming Events Promotions Photos Information About Your Business Quotes …Just About Anything!
“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.” - John Jakes, author
Create a Schedule(and stick to it!)
Customization You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT! - James Bond, Tomorrow Never Dies
com·mu·ni·ty /kəˈmyunɪti/ noun, plural -ties. a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists Community
Anyone you interact with, even if only one time, is a part of your community http://www.coolinfographics.com/blog/2010/10/14/map-of-online-communities-2.html
Facebook tops Google for weekly traffic in the US.
Using Facebook as a Brand Engaging on Facebook as a Page Customizing Your Page Growing your Community through Targeted Ads Measuring Success with Insights
Being Your Brand on Facebook
Engage With Things You Like
Share Your Favorite Content
Customize Your Page
Cross Promote Your Partners
Reach Your Audience Through Ads
For Example… In Louisiana, who like:
N.O. Saints: 258,360
In Louisiana, who are:
College Graduates: 423,760
Real Life Examples Situation: Need to Drive Traffic to the New Orleans Saints Pre-Season Games. Primary Target: Men in Louisiana Secondary Target Demographics: Like New Orleans Saints and Football. Are 21+ Situation: Wedding Shop in New Orleans that specializes in high-end, handmade wedding dresses Primary Target: Women in New Orleans, LA Secondary Target Demographics: Engaged, 25+ and College Graduates.
Measuring Success with Insights
There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway
Using Twitter as a Brand Speaking the Language Why Twitter Matters Using Twitter Lists Measuring Success on Twitter
Cocktail Party Rules of Engagement
Cocktail Party Rules of Engagement Don’t talk all about yourself Find the people who interest you Try to add value to the conversation Follow up with your new friends
Speaking the language RT @fscnola hosting a #socialmedia101 training session this morning!
Replies @ denotes a tweet sent to another Twitter user. @TiffanyStarnes see you in the park tonight!
Retweet Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good. RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
Direct Message DM is a private message that you can only send to those who follow you. D Adeletiblier Here’s my e-mail address firstname.lastname@example.org
Hashtag # makes a term into a keyword that is searchable, also used to imply sarcasm or humor @tiffanystarnes is speaking in tongues at #socialsummit @nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
Why Twitter Matters
Twitter Can be Used For… PR Crisis Communication Customer Feedback Achieving Goals Customer Relations Recruitment Sales Driving Traffic
Manage(on your computer)
Manage(on the go)
Beauty in Brevity
Measuring Success on Twitter
Success = ____________? “A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.” - Coach Mike Krzyzewski
Measuring Success on Twitter ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/ Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/ TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
There are more than 3 billion views of YouTube videos everyday
Using YouTube as a Brand Popular Content Customizing Your Channel Adding Other Videos Measuring Success with Insights
Behind The Scenes
Keep it Short.
Customize Your Channel
Make Your YouTube Channel all About You!
Tag Videos & Create Playlists
Adding Other Videos
Find Other Channels Like Yours
How Do I Know if it’s Working?
Who Do You Know? Who Do THEY Know? Who Are You Trying to Reach? How Do You Expand Your Network? How Do You Set Yourself Apart? What is Linked In?
Using LinkedIn as a Professional Your Profile Getting Connected Own YOUR Brand Your Company Page
First, Let’s Talk About ME. COMPLETE your Profile…
Add Your Picture
Include ALL job history
Ask For and Make Recommendations
Who Do You Know?
- Always personalize requests! - Include an introduction and why you would like to connect - Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST Who Do They Know?
Expand Your Network Join Groups & Organizations Some are open and others require invitation Seek Professional Organizations Seek with Potential Customers
Updates Keep you Updated
Owning YOUR Brand
Position Yourself as a Pro Questions and Answers - Search open questions - Offer your expert opinion
Don’t know the answer, share it with someone who might
Get Recommendations Recommendations
Give to receive…. recommend former coworkers, employers and employees
- Ask them to reciprocate - Not so glowing, you can hide it
Your Company Page
Companies can have a Presence, Too!
Brand Overview, Recruitment and Services
Linking it all Together
Share Whatchya Got
Website (above the fold!)
Andy Kutcher E-mail: email@example.com LinkedIn: www.linkedin.com/in/andykutcher Twitter: www.twitter.com/andyknola Facebook: www.facebook.com/andy.kutcher
FSC Interactive 1943 Sophie Wright Place New Orleans, LA 70130 (504) 894-8011 E-mail: firstname.lastname@example.org Facebook: www.facebook.com/fscinteractive Twitter: www.twitter.com/fscnola Get More Slides:http://www.slideshare.net/fscnola