Facebook: Social Networking Site that allows for open communication between people and brands. 800+ Million Active Users 46% of Facebook users are 25-44 years old 81% of Facebook users have some level of higher education Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less. Over 200 Million Users 57% of Twitter users are 25-44 years old 37% of Twitter users have a Bachelors Degree, at least YouTube: A video sharing website, owned by Google. The second largest search engine on the web. Over 3 Billion Videos Viewed Daily Average age of YouTube is 27 with 20% being 35+ 78% of YouTube users have some level of higher education
Flickr: A Social Networking site that allows anyone to upload photo or video and organize into albums. 10.9 Million Unique Visitors Daily Average age of Flickr is 25-45 Over 6 Billion Images Live on Flickr Review Sites: A Social Networking site that allows to customer reviews 61% of people rely on user reviews for product information or research before a buying decision is made Google Places, Yelp, Urban Spoon, BBB, Angie’s List, etc. LinkedIn: A Social Networking site for business professionals. More than 120 Million Members Average age of LinkedIn is 25-54 LinkedIn is used by 69 of the Fortune 100 Companies
Consumer reviews are significantly more trusted -- nearly 12 times more --than descriptions that come from manufacturers survey of US mom Internet users by online video review site EXPO.
53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance, June 2010)
78% of companies said they use Facebook, Twitter, and other sites to conduct research, improve customer service, push marketing and PR initiatives, and ultimately boost sales. (credit: http://news.cnet.com/8301-1009_3-20016517-83.html)
Let’s Get Started! How to Develop your Social Media Strategy
What are your Goals? Specific Measurable Realistic I want to increase traffic to my website by 10% We want a monthly average of 70 interactions on Facebook I want 20 new Followers on Twitter every Month
We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement. – Tom Curley, CEO of The Associated Press Content
What to Post News About Your Business Blog Posts and Press Releases Upcoming Events Promotions Photos Information About Your Business Quotes …Just About Anything!
“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.” - John Jakes, author
Customization You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT! - James Bond, Tomorrow Never Dies
com·mu·ni·ty /kəˈmyunɪti/ noun, plural -ties. a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists Community
Anyone you interact with, even if only one time, is a part of your community http://www.coolinfographics.com/blog/2010/10/14/map-of-online-communities-2.html
Real Life Examples Situation: Need to Drive Traffic to the New Orleans Saints Pre-Season Games. Primary Target: Men in Louisiana Secondary Target Demographics: Like New Orleans Saints and Football. Are 21+ Situation: Wedding Shop in New Orleans that specializes in high-end, handmade wedding dresses Primary Target: Women in New Orleans, LA Secondary Target Demographics: Engaged, 25+ and College Graduates.
Replies @ denotes a tweet sent to another Twitter user. @TiffanyStarnes see you in the park tonight!
Retweet Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good. RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
Direct Message DM is a private message that you can only send to those who follow you. D Adeletiblier Here’s my e-mail address email@example.com
Hashtag # makes a term into a keyword that is searchable, also used to imply sarcasm or humor @tiffanystarnes is speaking in tongues at #socialsummit @nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
Measuring Success on Twitter ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/ Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/ TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
- Always personalize requests! - Include an introduction and why you would like to connect - Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST Who Do They Know?
Expand Your Network Join Groups & Organizations Some are open and others require invitation Seek Professional Organizations Seek with Potential Customers
FSC Interactive 1943 Sophie Wright Place New Orleans, LA 70130 (504) 894-8011 E-mail: firstname.lastname@example.org Facebook: www.facebook.com/fscinteractive Twitter: www.twitter.com/fscnola Get More Slides:http://www.slideshare.net/fscnola