How to Optimize PR for Online Media

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Gone are the days of faxing press releases. Here are a few tips on how to optimize PR efforts to get in front of online audiences using social media, SEO and visuals.

Gone are the days of faxing press releases. Here are a few tips on how to optimize PR efforts to get in front of online audiences using social media, SEO and visuals.

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  • What’s the use of metatags? What makes people click.
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Transcript

  • 1. Optimizing PR through Social Media
  • 2. FSC Interactive • Online and Interactive Marketing Agency • Specialize in Social Media Strategy, Paid Search Campaigns and SEO • Focus in Hospitality and Tourism
  • 3. Tiffany Starnes • Vice President of FSC Interactive • PR professional turned online addict • NOLA native with tours on both coasts
  • 4. • 5 Ws• Social Media Optimized• SEO Optimized• Visually Optimized
  • 5. 5 Ws
  • 6. • Who is anyone important coming? why are you inviting me?• What is there music? An auction? Clowns? and I should do what?• When date and time, please!• Where details, please!• Why do I care?
  • 7. Social Media Optimized• Gimme a handle? Yours, sponsors, participants• Show the link love Provide links to websites• Hashtag #doyouhaveone
  • 8. Challenge!• Provide a 120 character pitch with a hashtag and leave those extra 20 characters for ReTweets.
  • 9. SEO Optimized Top Google placement is theequivalent of being above thefold in any major newspaper!
  • 10. Kill your fax machine
  • 11. Tips for SEO Optimization• Distribute: – Twitter – PRNewswire – PRWeb• Include relevant Keywords: 2-3 per 300 words• Create a 156 character description to include as a meta tag
  • 12. Challenge• Create Twitter lists to follow breaking or trending news in your area and identify reporters by beat.
  • 13. Visually Optimized
  • 14. Why Photos matter…
  • 15. What should I post?
  • 16. Photos• Events• Testimonials• Quotes• Get Creative!
  • 17. Challenge• Turn your stats into an infographic: – easel.ly – visual.ly – infogr.am
  • 18. To Recap:• 5 Ws• Social Media Optimized• SEO Optimized• Visually Optimized
  • 19. Questions?