Optimizing PR through Social Media
FSC Interactive           • Online and Interactive Marketing           Agency           • Specialize in Social Media Strat...
Tiffany Starnes          • Vice President of FSC Interactive          • PR professional turned online          addict     ...
•   5 Ws•   Social Media Optimized•   SEO Optimized•   Visually Optimized
5 Ws
• Who    is anyone important coming?    why are you inviting me?• What   is there music? An auction? Clowns?   and I shoul...
Social Media Optimized• Gimme a handle?  Yours, sponsors, participants• Show the link love  Provide links to websites• Has...
Challenge!• Provide a 120 character pitch with a  hashtag and leave those extra 20 characters  for ReTweets.
SEO Optimized Top Google placement is theequivalent of being above thefold in any major newspaper!
Kill your fax machine
Tips for SEO Optimization• Distribute:   – Twitter   – PRNewswire   – PRWeb• Include relevant Keywords: 2-3 per 300 words•...
Challenge• Create Twitter lists to follow breaking or trending  news in your area and identify reporters by beat.
Visually Optimized
Why Photos matter…
What should I post?
Photos•   Events•   Testimonials•   Quotes•   Get Creative!
Challenge• Turn your stats into an infographic:   – easel.ly   – visual.ly   – infogr.am
To Recap:•   5 Ws•   Social Media Optimized•   SEO Optimized•   Visually Optimized
Questions?
How to Optimize PR for Online Media
How to Optimize PR for Online Media
How to Optimize PR for Online Media
How to Optimize PR for Online Media
How to Optimize PR for Online Media
How to Optimize PR for Online Media
How to Optimize PR for Online Media
How to Optimize PR for Online Media
How to Optimize PR for Online Media
How to Optimize PR for Online Media
How to Optimize PR for Online Media
How to Optimize PR for Online Media
How to Optimize PR for Online Media
How to Optimize PR for Online Media
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How to Optimize PR for Online Media

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Gone are the days of faxing press releases. Here are a few tips on how to optimize PR efforts to get in front of online audiences using social media, SEO and visuals.

Published in: Business, Technology
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  • How to Optimize PR for Online Media

    1. 1. Optimizing PR through Social Media
    2. 2. FSC Interactive • Online and Interactive Marketing Agency • Specialize in Social Media Strategy, Paid Search Campaigns and SEO • Focus in Hospitality and Tourism
    3. 3. Tiffany Starnes • Vice President of FSC Interactive • PR professional turned online addict • NOLA native with tours on both coasts
    4. 4. • 5 Ws• Social Media Optimized• SEO Optimized• Visually Optimized
    5. 5. 5 Ws
    6. 6. • Who is anyone important coming? why are you inviting me?• What is there music? An auction? Clowns? and I should do what?• When date and time, please!• Where details, please!• Why do I care?
    7. 7. Social Media Optimized• Gimme a handle? Yours, sponsors, participants• Show the link love Provide links to websites• Hashtag #doyouhaveone
    8. 8. Challenge!• Provide a 120 character pitch with a hashtag and leave those extra 20 characters for ReTweets.
    9. 9. SEO Optimized Top Google placement is theequivalent of being above thefold in any major newspaper!
    10. 10. Kill your fax machine
    11. 11. Tips for SEO Optimization• Distribute: – Twitter – PRNewswire – PRWeb• Include relevant Keywords: 2-3 per 300 words• Create a 156 character description to include as a meta tag
    12. 12. Challenge• Create Twitter lists to follow breaking or trending news in your area and identify reporters by beat.
    13. 13. Visually Optimized
    14. 14. Why Photos matter…
    15. 15. What should I post?
    16. 16. Photos• Events• Testimonials• Quotes• Get Creative!
    17. 17. Challenge• Turn your stats into an infographic: – easel.ly – visual.ly – infogr.am
    18. 18. To Recap:• 5 Ws• Social Media Optimized• SEO Optimized• Visually Optimized
    19. 19. Questions?
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