The Four “C’s” of Social MediaNo matter what platforms you choose, thesefour things will keep your strategy moving inthe right directionCONTENTCONSISTENCYCUSTOMIZATIONCOMMUNITY
Content – What We’ve Been Posting• News About GHAC• Blog Posts and Press Releases• Upcoming Events• Promotions/Specials• Photos• Links to Radio Segments• Air/Heat Memes• Information About Your Business• Information about Energy Efficiencies• Quotes• …Just About Anything!
Content – Where to Post• Facebook Wall (Any) – Photos, Photos, PHOTOS!• Twitter (Any)• Blog (Any) – Embed YouTube Videos – Embed Radio Clips• YouTube (Video)
Content – Cardinal Rule“Be yourself. Above all, let who you are, whatyou are, what you believe, shine through everysentence you write, every piece you finish.” • - John Jakes, author
Consistency Across ChannelsBranding across various channels shouldabsolutely be consistent! If you change yourlogo on Facebook, change it onTwitter, YouTube, Instagram, etc. as well.
Consistency – Create a Schedule (and stick to it!)
Customization – Set Yourself Apart!• Facebook Cover Photo• Tabs on Facebook• Twitter Background• YouTube Skin• BlogTools: Shortstack, North Social, Photoshop, etc.
Community – Your PeopleAnyone you interact with, even if only onetime, is a part of your community• Insights and Analytics will help you determinewho your community is• Post content your community will LIKE• Post content your ideal community would like
Google Alerts• Setup Google Alerts for GHAC as well as top brands you carry and anyone, ie Pat Gambel, who might be mentioned in an article
www.search.twitter.com “search term” near:zipcode Find people talking about GHAC/Air or Heat Needs through Twitter Search.
Topsy• Topsy allows you to search any term across multiple channels. This can help you find conversations to join as well as new content
Using Facebook as a Brand How to Post on Facebook Liking Other Pages How to Tag Other Pages Sharing Content From Pages
How to Post on Facebook • You can post as GHAC here. You can share a “Status” (just words), “Photo/Vide o” (accompanied with words), or “Event/Milestone” (these can be back- dated) • Any links will automatically populate with a PREVIEW
Facebook “Voice” You can comment and like posts on the GHAC Facebook Page as yourself by changing the “voice”
Using Facebook as GHAC • You can choose to “be” GHAC on Facebook. This will allow you to like and engage with any other Brand Pages
Add All of the Brands as Favorites• As the page, “LIKE” any pages of Brands you carry and any MAJOR clients
Engage With Things You Like • Like and Comment on the content posted by those pages
Share Your Favorite Content• Share content from those pages on days when you don’t have your own content.
Cross Promote Your Partners• Top selling brands, commercial properties, partners, etc.
Tag Brands When You Mention Them• Simply put “@” and then start typing the name of the page you want to link to – this will “Tag” them. i.e.: @Trane =
Measuring Success on Facebook Review your insights at the very least every month!
Facebook Insights• Review your Audience and Reach as well as what content had the highest engagement. Learn more about Insights here: http://ads.ak.facebook.com/ads/FacebookAds/Page_ Insights_en_US.pdf
Using Twitter as a Brand Speaking the Language Why Twitter Matters Using Twitter Lists Measuring Success on Twitter
Twitter Can be Used For…• PR• Crisis Communication• Customer Feedback• Achieving Goals• Customer Relations• Recruitment• Sales• Driving Traffic
Using Twitter Lists GHAC currently does not have any Lists that they created. Werecommend creating Lists for Brands, Partners/Clients, etc.
www.Listorious.com Use Listorious to find people and lists to follow.
Why Use Lists?• Curate other “official” brand Twitter handles• Curate any resources relevant to your business or industry• Curate team members or employees• Curate industry influencers• Curate New Orleans specific events, information, resources
Manage (on your computer)• Don’t use Twitter.com. Use some kind of third party application that provides some sort of reporting. We recommend:
Measuring Success on TwitterReTweetist- Allows you to discover trends, popular topics and popular people bytracking Retweets (RTs) across Twitter.http://retweetist.com/Twitalyzer- Twitters most popular measurement solution for business and personalusers, focusing on influence, impact and engagement.http://www.twitalyzer.comBackTweets- Get a comprehensive understanding of how your content is shared onTwitter, including tweet graphs, reach & impressions stats, influencer lists and more!http://backtweets.com/TwitterCounter – Allows you to review your friends and follower growth by week,month or 3-month intervals. You can also compare your growth to competitors.http://twittercounter.comOneForty – All of the latest and greatest online and social media tools.http://oneforty.com/category/Analytics
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