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As presented by McKenzie Coco to the eTourism Summit 2011.
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Fans and Followers for Tourism
1.
2.
3.
4.
6.
8.
9.
Targeting: People who
were 21+ in US who are current fans, people in the US who were 21+ who are not fans, people in New Orleans who were 21+ and not fans
10.
Duration: One month
11.
Total clicks on
the ads: 6,124
12.
Total Impressions: 10,389,812
13.
Results: Over 50,000
Checkinson the Facebook leader board in less than one month
14.
15.
16.
19.
21.
22.
Make it a
conversation, respond to people and seek out targeted keywords to join the conversations
23.
Be a resource
24.
Follow influencers and
other travel profiles
25.
Integrate the messaging
with other social platforms, but customize for Twitter language
26.
Be careful about
scheduling or not responding
27.
28.
Editor's Notes
Getting Fans is the easy part, but keeping them is what’s important. Engagement can create atrophy but cutting the fat isn’t always bad.
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