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Discussions on ,[object Object],New Orleans ,[object Object],tourism accounts ,[object Object],in social media,[object Object]
“Facebookis a community for people to share & engage with a brand and each other, while Twitter is a constant broadcast that is great for customer service.”,[object Object],“Facebookis cozy night on the couch with good friends. Twitter is a great party full of interesting people to meet.”,[object Object],“Facebookis a mini web portal for your business that can be customized to create a great user experience whileTwitter is an excellent research and broadcast tool for resources and linking to other destinations.”,[object Object],“Facebookis a community that encourages you to stay and explore. Twitter is a tool that sends quick info and links you to out to other communities.”,[object Object]
Numbers,[object Object],37,541 Total Facebook Fans (+586),[object Object],15,560 Total Twitter Followers (+652),[object Object],799 Total Twitter Lists (+44),[object Object],1,758 Total Flickr Group Photos (+44),[object Object],195 Flickr Group Members (+5),[object Object],480 NOTMC Owned Flickr Photos (+280),[object Object],606 Total YouTube Subscribers (+22),[object Object],105 Blip.fm Listeners (+2),[object Object],FSC posts roughly 4-6 times every day on Facebook including at least 2 pictures,[object Object],In August we had 546 total posts or 17.6 posts per day on Twitter ,[object Object]
Stats on New Orleans,[object Object],On Facebook, NOTMC has anywhere between 6,000 and 7,000 daily active users. In August, there were over 2,000,000 post views on Facebook and over 8,711 interactions on posts. This is according to Facebook Insights.,[object Object], ,[object Object],On Twitter – in the month of August 2011 NOTMC had a daily average of 42.5 interactions on Twitter. This is from Raven.,[object Object]
Fans and Followers for Tourism
Highest Engagement,[object Object],Most recently the highest level of engagement was on a photo of Jackson Square - 118 likes and 23 comments on Facebook.,[object Object],Posts like this have the highest engagement levels because they resonate with people – they touch something inside them that makes them yearn to be back in New Orleans.,[object Object],Anyone can post travel deals and information about the city, not everyone can give you a 360 degree view of your city from the inside out. ,[object Object]
Fans and Followers for Tourism
FacebookOptions,[object Object],Building Fans: NOTMC,[object Object],Facebook Ads,[object Object], ,[object Object],[object Object]
Targeting: People who were 21+ in US who are current fans, people in the US who were 21+ who are not fans, people in New Orleans who were 21+ and not fans
Duration: One month
Total clicks on the ads: 6,124
Total Impressions: 10,389,812
Results: Over 50,000 Checkinson the Facebook leader board in less than one month
Total Cost: $3,750,[object Object]
Gaining Facebook Fans,[object Object],FSC created two Facebook Ads to drive traffic to the page, one for people currently connected to the New Orleans by New Orleans Online Facebook Page and one for anyone outside of Louisiana who was not already connected to a New Orleans page.,[object Object],In less just three weeks GoNOLA.com'sFacebook Page had 1,100 new FacebookFans and currently has over 5,700 fans. ,[object Object],$1,000 budget,[object Object]
Building Fans: Hotel Monteleone,[object Object],Facebook Contests,[object Object], ,[object Object],Tool: ShortStack,[object Object],Contest Name: History, Holidays & Hotel Monteleone,[object Object],Prize: Roundtrip airfare for two to New Orleans, two night stay in a suite at the Hotel Monteleone and more.,[object Object],Duration: September 7 – Present (contest ends Nov. 4, 2011),[object Object],Visits to date: 6,965,[object Object],Entries to date: 2,148,[object Object],Total Cost: Free ,[object Object],The contest was built using ShortStack, a free Facebook app that allows for customized tab build out. ,[object Object],Using Facebook and Twitter updates, as well as including it in monthly e-newsletters and on the website, the contest has generated 2,148 entries to date and has helped the Hotel Monteleone gain 1,897 new fans and 246 interactions including Likes and Comments. ,[object Object],We have experienced 0unfollows and engagement continues to grow.,[object Object]
Fans and Followers for Tourism
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Fans and Followers for Tourism

Editor's Notes

  1. Getting Fans is the easy part, but keeping them is what’s important.  Engagement can create atrophy but cutting the fat isn’t always bad.