Facebook 101
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Facebook 101

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Andy Kutcher leads FSC Interactive training on Facebook and Twitter. Facebook 101 focuses on 4 core areas: Content, Consistency, Customization and Community.

Andy Kutcher leads FSC Interactive training on Facebook and Twitter. Facebook 101 focuses on 4 core areas: Content, Consistency, Customization and Community.

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Facebook 101 Presentation Transcript

  • 1. Facebook 101
  • 2. FSC Interactive
  • 3. Andy Kutcher
  • 4. The ‘book
  • 5. So you have a Facebook Page?
    Now what?
  • 6. Customization
    Consistency
    Community
    Content
  • 7. Content
  • 8. We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement.
    – Tom Curley, CEO of The Associated Press
  • 9. I need more content?!?
    Mer.
  • 10. What Should I Post?
    (almost anything!)
  • 11. News articles featuring your business or your industry
  • 12. Blog posts you’ve written
  • 13. Photos and videos giving fans the “inside” or “behind the scenes” look
  • 14. Questions you want to have answered
  • 15. Links to your website
  • 16. Share Other Page’s Content
  • 17. Events You’ve Created
  • 18. Applications You’ve Used
  • 19. “Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”
    - John Jakes, author
  • 20. Where Should I Post?
    (everywhere!)
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. How Do I Post…
    (as a page?)
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Content shouldn’t scare you…
    After all, it’s yours…
  • 32. Consistency
  • 33.
  • 34. When Should I Post?
    (everyday!)
  • 35.
  • 36.
  • 37. Create a Schedule(and stick to it!)
  • 38. Post Everyday(even if you don’t have content!)
  • 39.
  • 40. Customization
  • 41. You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!
    - James Bond, Tomorrow Never Dies
  • 42. Facebook Apps
  • 43. Page Settings
  • 44. Facebook Places
  • 45. Claiming Your Place
  • 46.
  • 47. Facebook Deals
  • 48. Creating a Deal
  • 49.
  • 50.
  • 51. Build Your Own Tab
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59. Community
  • 60. com·mu·ni·ty
       /kəˈmyunɪti/ noun, plural -ties.
    a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
  • 61. Who’s A Part of My Community?
    Clients, Customers, Employees
  • 62. Everyone You Interact With = Potential Facebook Fan
  • 63. Everyone You Interact With = Your Community
  • 64. How Do I Grow My Community?
    Shout it From the Rooftops!
  • 65. Facebook Ads
  • 66.
  • 67.
  • 68. Print Materials
  • 69. Email Signature
  • 70. Add Favorite Pages
  • 71. How Do I Engage My Community?
    Content!
  • 72. Give ‘Em What They want
  • 73. But Remember…
    People change. You have to change with them.
  • 74. How Do I Understand My Community?
    Insights
  • 75.
  • 76. Insights: Users
  • 77.
  • 78.
  • 79.
  • 80.
  • 81. Insights: Interactions
  • 82.
  • 83. Process
    Engage
  • 84. Resources
    http://facebook.com/developers
    http://facebook.com/deals
    http://blog.fscinteractive.com/wordpress/
    http://mashable.com/category/facebook/
    http://webpimp.biz/blog/2011/03/iframes-for-dummies-and-non-techies/
    http://www.facebook.com/facebook?sk=app_10531514314
    http://jesperastrom.com/facebook/facebook-page-insights-and-what-they-mean/
  • 85. FSC Interactive
    1943 Sophie Wright Place
    New Orleans, LA 70130
    E-mail: training@fscinteractive.com
    Facebook: www.facebook.com/fscinteractive
    Twitter: www.twitter.com/fscnola
    O: 504-894-8011
    F: 504-894-8012