Facebook 101
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Facebook 101

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Andy Kutcher leads FSC Interactive training on Facebook and Twitter. Facebook 101 focuses on 4 core areas: Content, Consistency, Customization and Community.

Andy Kutcher leads FSC Interactive training on Facebook and Twitter. Facebook 101 focuses on 4 core areas: Content, Consistency, Customization and Community.

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    Facebook 101 Facebook 101 Presentation Transcript

    • Facebook 101
    • FSC Interactive
    • Andy Kutcher
    • The ‘book
    • So you have a Facebook Page?
      Now what?
    • Customization
      Consistency
      Community
      Content
    • Content
    • We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement.
      – Tom Curley, CEO of The Associated Press
    • I need more content?!?
      Mer.
    • What Should I Post?
      (almost anything!)
    • News articles featuring your business or your industry
    • Blog posts you’ve written
    • Photos and videos giving fans the “inside” or “behind the scenes” look
    • Questions you want to have answered
    • Links to your website
    • Share Other Page’s Content
    • Events You’ve Created
    • Applications You’ve Used
    • “Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”
      - John Jakes, author
    • Where Should I Post?
      (everywhere!)
    • How Do I Post…
      (as a page?)
    • Content shouldn’t scare you…
      After all, it’s yours…
    • Consistency
    • When Should I Post?
      (everyday!)
    • Create a Schedule(and stick to it!)
    • Post Everyday(even if you don’t have content!)
    • Customization
    • You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!
      - James Bond, Tomorrow Never Dies
    • Facebook Apps
    • Page Settings
    • Facebook Places
    • Claiming Your Place
    • Facebook Deals
    • Creating a Deal
    • Build Your Own Tab
    • Community
    • com·mu·ni·ty
         /kəˈmyunɪti/ noun, plural -ties.
      a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
    • Who’s A Part of My Community?
      Clients, Customers, Employees
    • Everyone You Interact With = Potential Facebook Fan
    • Everyone You Interact With = Your Community
    • How Do I Grow My Community?
      Shout it From the Rooftops!
    • Facebook Ads
    • Print Materials
    • Email Signature
    • Add Favorite Pages
    • How Do I Engage My Community?
      Content!
    • Give ‘Em What They want
    • But Remember…
      People change. You have to change with them.
    • How Do I Understand My Community?
      Insights
    • Insights: Users
    • Insights: Interactions
    • Process
      Engage
    • Resources
      http://facebook.com/developers
      http://facebook.com/deals
      http://blog.fscinteractive.com/wordpress/
      http://mashable.com/category/facebook/
      http://webpimp.biz/blog/2011/03/iframes-for-dummies-and-non-techies/
      http://www.facebook.com/facebook?sk=app_10531514314
      http://jesperastrom.com/facebook/facebook-page-insights-and-what-they-mean/
    • FSC Interactive
      1943 Sophie Wright Place
      New Orleans, LA 70130
      E-mail: training@fscinteractive.com
      Facebook: www.facebook.com/fscinteractive
      Twitter: www.twitter.com/fscnola
      O: 504-894-8011
      F: 504-894-8012