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Facebook 101<br />
FSC Interactive<br />
Andy Kutcher<br />
The ‘book<br />
So you have a Facebook Page?<br />Now what?<br />
Customization<br />Consistency<br />Community<br />Content<br />
Content<br />
We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help use...
I need more content?!?<br />Mer.<br />
What Should I Post?<br />(almost anything!)<br />
News articles featuring your business or your industry<br />
Blog posts you’ve written<br />
Photos and videos giving fans the “inside” or “behind the scenes” look<br />
Questions you want to have answered<br />
Links to your website<br />
Share Other Page’s Content<br />
Events You’ve Created<br />
Applications You’ve Used<br />
“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every pi...
Where Should I Post?<br />(everywhere!)<br />
How Do I Post… <br />(as a page?)<br />
Content shouldn’t scare you…<br />After all, it’s yours…<br />
Consistency<br />
When Should I Post?<br />(everyday!)<br />
Create a Schedule(and stick to it!)<br />
Post Everyday(even if you don’t have content!)<br />
Customization<br />
You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!<br />- James Bond, Tomorrow Never Dies<br />
Facebook Apps<br />
Page Settings<br />
Facebook Places<br />
Claiming Your Place<br />
Facebook Deals<br />
Creating a Deal<br />
Build Your Own Tab <br />
Community<br />
com·mu·ni·ty<br />   /kəˈmyunɪti/ noun, plural -ties. <br /> a social, religious, occupational, or other group sharing com...
Who’s A Part of My Community?<br />Clients, Customers, Employees<br />
Everyone You Interact With = Potential Facebook Fan<br />
Everyone You Interact With = Your Community <br />
How Do I Grow My Community?<br />Shout it From the Rooftops!<br />
Facebook Ads<br />
Print Materials<br />
Email Signature<br />
Add Favorite Pages<br />
How Do I Engage My Community?<br />Content!<br />
Give ‘Em What They want<br />
But Remember…<br />People change. You have to change with them.<br />
How Do I Understand My Community?<br />Insights<br />
Insights: Users<br />
Insights: Interactions<br />
Process<br />Engage<br />
Resources<br />http://facebook.com/developers<br />http://facebook.com/deals<br />http://blog.fscinteractive.com/wordpress...
FSC Interactive<br />1943 Sophie Wright Place<br />New Orleans, LA 70130<br />E-mail: training@fscinteractive.com<br />Fac...
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Facebook 101

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Andy Kutcher leads FSC Interactive training on Facebook and Twitter. Facebook 101 focuses on 4 core areas: Content, Consistency, Customization and Community.

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Transcript of "Facebook 101"

  1. 1. Facebook 101<br />
  2. 2. FSC Interactive<br />
  3. 3. Andy Kutcher<br />
  4. 4. The ‘book<br />
  5. 5. So you have a Facebook Page?<br />Now what?<br />
  6. 6. Customization<br />Consistency<br />Community<br />Content<br />
  7. 7. Content<br />
  8. 8. We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement. <br />– Tom Curley, CEO of The Associated Press <br />
  9. 9. I need more content?!?<br />Mer.<br />
  10. 10. What Should I Post?<br />(almost anything!)<br />
  11. 11. News articles featuring your business or your industry<br />
  12. 12. Blog posts you’ve written<br />
  13. 13. Photos and videos giving fans the “inside” or “behind the scenes” look<br />
  14. 14. Questions you want to have answered<br />
  15. 15. Links to your website<br />
  16. 16. Share Other Page’s Content<br />
  17. 17. Events You’ve Created<br />
  18. 18. Applications You’ve Used<br />
  19. 19. “Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”<br />- John Jakes, author<br />
  20. 20. Where Should I Post?<br />(everywhere!)<br />
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26. How Do I Post… <br />(as a page?)<br />
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31. Content shouldn’t scare you…<br />After all, it’s yours…<br />
  32. 32. Consistency<br />
  33. 33.
  34. 34. When Should I Post?<br />(everyday!)<br />
  35. 35.
  36. 36.
  37. 37. Create a Schedule(and stick to it!)<br />
  38. 38. Post Everyday(even if you don’t have content!)<br />
  39. 39.
  40. 40. Customization<br />
  41. 41. You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!<br />- James Bond, Tomorrow Never Dies<br />
  42. 42. Facebook Apps<br />
  43. 43. Page Settings<br />
  44. 44. Facebook Places<br />
  45. 45. Claiming Your Place<br />
  46. 46.
  47. 47. Facebook Deals<br />
  48. 48. Creating a Deal<br />
  49. 49.
  50. 50.
  51. 51. Build Your Own Tab <br />
  52. 52.
  53. 53.
  54. 54.
  55. 55.
  56. 56.
  57. 57.
  58. 58.
  59. 59. Community<br />
  60. 60. com·mu·ni·ty<br />   /kəˈmyunɪti/ noun, plural -ties. <br /> a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists<br />
  61. 61. Who’s A Part of My Community?<br />Clients, Customers, Employees<br />
  62. 62. Everyone You Interact With = Potential Facebook Fan<br />
  63. 63. Everyone You Interact With = Your Community <br />
  64. 64. How Do I Grow My Community?<br />Shout it From the Rooftops!<br />
  65. 65. Facebook Ads<br />
  66. 66.
  67. 67.
  68. 68. Print Materials<br />
  69. 69. Email Signature<br />
  70. 70. Add Favorite Pages<br />
  71. 71. How Do I Engage My Community?<br />Content!<br />
  72. 72. Give ‘Em What They want<br />
  73. 73. But Remember…<br />People change. You have to change with them.<br />
  74. 74. How Do I Understand My Community?<br />Insights<br />
  75. 75.
  76. 76. Insights: Users<br />
  77. 77.
  78. 78.
  79. 79.
  80. 80.
  81. 81. Insights: Interactions<br />
  82. 82.
  83. 83. Process<br />Engage<br />
  84. 84. Resources<br />http://facebook.com/developers<br />http://facebook.com/deals<br />http://blog.fscinteractive.com/wordpress/<br />http://mashable.com/category/facebook/<br />http://webpimp.biz/blog/2011/03/iframes-for-dummies-and-non-techies/<br />http://www.facebook.com/facebook?sk=app_10531514314<br />http://jesperastrom.com/facebook/facebook-page-insights-and-what-they-mean/<br />
  85. 85. FSC Interactive<br />1943 Sophie Wright Place<br />New Orleans, LA 70130<br />E-mail: training@fscinteractive.com<br />Facebook: www.facebook.com/fscinteractive<br />Twitter: www.twitter.com/fscnola<br />O: 504-894-8011<br />F: 504-894-8012<br />
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