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Chamber of commerce july 19
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Chamber of commerce july 19

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  • CHa
  • Increase search relevance
  • Be creative while including terms you want people to find you for.
  • Network Statistics. One intro away from 32K professionals
  • Transcript

    • 1. What’s Hot in Social Media
    • 2. FSC Interactive
    • 3. Andy Kutcher
    • 4. What is Social Media?
    • 5. But, What is Social Media?
      Social Media is any online or mobile network that allows people to congregate, share and communicate. It’s a party….
      online
    • 6.
    • 7. Customization
      Consistency
      Community
      Content
    • 8. We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement.
      – Tom Curley, CEO of The Associated Press
      Content
    • 9. What to Post
      News About Your Business
      Blog Posts and Press Releases
      Upcoming Events
      Promotions
      Photos
      Information About Your Business
      Quotes
      …Just About Anything!
    • 10. “Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”
      - John Jakes, author
    • 11. Consistency
    • 12.
    • 13. Create a Schedule(and stick to it!)
    • 14. Customization
      You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!
      - James Bond, Tomorrow Never Dies
    • 15. com·mu·ni·ty
         /kəˈmyunɪti/ noun, plural -ties.
      a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
      Community
    • 16. What Channels Will Work Best For Me?
    • 17. Facebook: Social Networking Site that allows for open communication between people and brands.
      46% of Facebook users are 25-44 years old
      81% of Facebook users have some level of higher education
      Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less.
      57% of Twitter users are 25-44 years old
      37% of Twitter users have a Bachelors Degree, at least
      YouTube: A video sharing website, owned by Google. The second largest search engine on the web.
      Average age of YouTube is 27 with 20% being 35+
      78% of YouTube users have some level of higher education
      LinkedIn: A Social Networking site for business professionals.
      Average age of LinkedIn is 25-54
      LinkedIn is used by 69 of the Fortune 100 Companies
    • 18. The ‘book
    • 19. Facebook tops Google for weekly traffic in the US.
    • 20. So you have a Facebook Page?
      Now what?
    • 21. Using Facebook as a Brand
      Engaging on Facebook as a Page
      Customizing Your Page
      Growing your Community through Targeted Ads
      Measuring Success with Insights
    • 22. Engaging on Facebook as a Page
    • 23.
    • 24.
    • 25.
    • 26.
    • 27.
    • 28.
    • 29.
    • 30.
    • 31.
    • 32. Customizing Your Facebook Page
    • 33. Page Settings
    • 34. Facebook Places
    • 35. Claiming Your Place
    • 36.
    • 37. Facebook Deals
    • 38. Creating a Deal
    • 39.
    • 40.
    • 41. Customized Tab
    • 42. Growing Your Community Through Targeted Ads
    • 43. Facebook Ads
    • 44.
    • 45.
    • 46. For Example…
      In Louisiana, who like:
      • N.O. Saints: 258,360
      • 47. Cooking: 78,520
      • 48. Shopping: 149,040
      • 49. Travel: 75,780
      In Louisiana, who are:
      • Married: 531,200
      • 50. Engaged: 50,400
      • 51. Single: 272,880
      • 52. College Graduates: 423,760
    • Real Life Examples
      Situation: Need to Drive Traffic to the New Orleans Saints Pre-Season Games.
      Primary Target: Men in Louisiana
      Secondary Target Demographics: Like New Orleans Saints and Football. Are 21+
      Situation: Wedding Shop in New Orleans that specializes in high-end, handmade wedding dresses
      Primary Target: Women in New Orleans, LA
      Secondary Target Demographics: Engaged, 25+ and College Graduates.
    • 53. Measuring Success with Insights
    • 54.
    • 55. Insights: Users
    • 56.
    • 57.
    • 58.
    • 59.
    • 60. Insights: Interactions
    • 61.
    • 62.
    • 63. There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway
    • 64. Using Twitter as a Brand
      Speaking the Language
      Why Twitter Matters
      Using Twitter Lists
      Measuring Success on Twitter
    • 65. Cocktail Party Rules of Engagement
    • 66. Cocktail Party Rules of Engagement
      Don’t talk all about yourself
      Find the people who interest you
      Try to add value to the conversation
      Follow up with your new friends
    • 67. Speaking the language
      RT @fscnola hosting a #socialmedia101 training session this morning!
    • 68. Twitter Translator
    • 69. Replies
      @ denotes a tweet sent to another Twitter user.
      @TiffanyStarnessee you in the park tonight!
    • 70. Retweet
      Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.
      RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
    • 71. Direct Message
      DM is a private message that you can only send to those who follow you.
      D AdeletiblierHere’s my
      e-mail address andy@fscinteractive.com
    • 72. Hashtag
      # makes a term into a keyword that is searchable, also used to imply sarcasm or humor
      @tiffanystarnes is speaking in tongues at #socialsummit
      @nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
    • 73. Why Twitter Matters
    • 74. Twitter Can be Used For…
      PR
      Crisis Communication
      Customer Feedback
      Achieving Goals
      Customer Relations
      Recruitment
      Sales
      Driving Traffic
    • 75. Monitoring the Conversation and Finding People to Follow
    • 76. www.search.twitter.com“search term” near:zipcode
    • 77. TweetBeep
    • 78. Topsy
    • 79. Using Twitter Lists
    • 80.
    • 81. www.Listorious.com
    • 82.
    • 83. Why Use Lists?
      • Curate other “official” business or company Twitter handles
      • 84. Curate any resources relevant to your business or industry
      • 85. Curate team members or employees
      • 86. Curate industry influencers
    • Measuring Success on Twitter
    • 87. Success = ____________?
      “A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”
      - Coach Mike Krzyzewski
    • 88. Bit.ly
    • 89. Who.Unfollowed.Me
    • 90. TweetStats
    • 91. Measuring Success on Twitter
      ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter.
      http://retweetist.com/
      Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement.
      http://www.twitalyzer.com
      BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/
      TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com
      OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
    • 92. YouTube
    • 93. There are more than 2 billion views of YouTube videos everyday
    • 94. Using YouTube as a Brand
      Popular Content
      Customizing Your Channel
      Adding Other Videos
      Measuring Success with Insights
    • 95. Popular Content
    • 96. How-To Videos
    • 97. Behind The Scenes
    • 98. Professional Videos
    • 99. Keep it Short.
    • 100. Customize Your Channel
    • 101. Make Your YouTube Channel all About You!
    • 102. Tag Videos & Create Playlists
    • 103. Search Optimization
    • 104. Adding Other Videos
    • 105. Find Other Channels Like Yours
    • 106. And…Comment!(with keywords!)
    • 107. And…Subscribe!
    • 108.
    • 109. How Do I Know if it’s Working?
    • 110. YouTube Insights
    • 111.
    • 112.
    • 113. Who Do You Know?
      Who Do THEY Know?
      Who Are You Trying to Reach?
      How Do You Expand Your Network?
      How Do You Set Yourself Apart?
      What is Linked In?
    • 114. Using LinkedIn as a Professional
      Your Profile
      Getting Connected
      Own YOUR Brand
      Your Company Page
    • 115. Your Profile
    • 116. First, Let’s Talk About ME.
      COMPLETE your Profile…
    • Getting Connected
    • 123. Who Do You Know?
    • 124. - Always personalize requests!
      - Include an introduction and why you would like to connect
      - Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST
      Who Do They Know?
    • 125. Expand Your Network
      Join Groups & Organizations
      Some are open and others require invitation
      Seek Professional Organizations
      Seek with Potential Customers
    • 126. Updates Keep you Updated
    • 127. Owning YOUR Brand
    • 128. Position Yourself as a Pro
      Questions and Answers
      - Search open questions
      - Offer your expert opinion
      • Don’t know the answer, share it with someone who might
    • Get Recommendations
      Recommendations
      • Give to receive…. recommend former coworkers, employers and employees
      - Ask them to reciprocate
      - Not so glowing, you can hide it
    • 129. Your Company Page
    • 130. Companies can have a Presence, Too!
    • 131. Brand Overview, Recruitment and Services
    • 132. Linking it all Together
    • 133. Share Whatchya Got
    • 134. Print Materials
    • 135. Email Signature
    • 136. Website (above the fold!)
    • 137. TV Ads
    • 138. Media Buys
    • 139. Anywhere Relevant
    • 140. Andy Kutcher
      E-mail: andy@fscinteractive.com
      LinkedIn: www.linkedin.com/in/andykutcher
      Twitter: www.twitter.com/andyknola
      Facebook: www.facebook.com/andy.kutcher
    • 141. FSC Interactive
      1943 Sophie Wright Place
      New Orleans, LA 70130
      (504) 894-8011
      E-mail:
      training@fscinteractive.com
      Facebook: www.facebook.com/fscinteractive
      Twitter:
      www.twitter.com/fscnola
      Get More Slides:http://www.slideshare.net/fscnola

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