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Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
Chamber of commerce july 19
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Chamber of commerce july 19

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  • CHa
  • Increase search relevance
  • Be creative while including terms you want people to find you for.
  • Network Statistics. One intro away from 32K professionals
  • Transcript

    • 1. What’s Hot in Social Media
    • 2. FSC Interactive
    • 3. Andy Kutcher
    • 4. What is Social Media?
    • 5. But, What is Social Media?
      Social Media is any online or mobile network that allows people to congregate, share and communicate. It’s a party….
      online
    • 6.
    • 7. Customization
      Consistency
      Community
      Content
    • 8. We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement.
      – Tom Curley, CEO of The Associated Press
      Content
    • 9. What to Post
      News About Your Business
      Blog Posts and Press Releases
      Upcoming Events
      Promotions
      Photos
      Information About Your Business
      Quotes
      …Just About Anything!
    • 10. “Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”
      - John Jakes, author
    • 11. Consistency
    • 12.
    • 13. Create a Schedule(and stick to it!)
    • 14. Customization
      You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!
      - James Bond, Tomorrow Never Dies
    • 15. com·mu·ni·ty
         /kəˈmyunɪti/ noun, plural -ties.
      a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
      Community
    • 16. What Channels Will Work Best For Me?
    • 17. Facebook: Social Networking Site that allows for open communication between people and brands.
      46% of Facebook users are 25-44 years old
      81% of Facebook users have some level of higher education
      Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less.
      57% of Twitter users are 25-44 years old
      37% of Twitter users have a Bachelors Degree, at least
      YouTube: A video sharing website, owned by Google. The second largest search engine on the web.
      Average age of YouTube is 27 with 20% being 35+
      78% of YouTube users have some level of higher education
      LinkedIn: A Social Networking site for business professionals.
      Average age of LinkedIn is 25-54
      LinkedIn is used by 69 of the Fortune 100 Companies
    • 18. The ‘book
    • 19. Facebook tops Google for weekly traffic in the US.
    • 20. So you have a Facebook Page?
      Now what?
    • 21. Using Facebook as a Brand
      Engaging on Facebook as a Page
      Customizing Your Page
      Growing your Community through Targeted Ads
      Measuring Success with Insights
    • 22. Engaging on Facebook as a Page
    • 23.
    • 24.
    • 25.
    • 26.
    • 27.
    • 28.
    • 29.
    • 30.
    • 31.
    • 32. Customizing Your Facebook Page
    • 33. Page Settings
    • 34. Facebook Places
    • 35. Claiming Your Place
    • 36.
    • 37. Facebook Deals
    • 38. Creating a Deal
    • 39.
    • 40.
    • 41. Customized Tab
    • 42. Growing Your Community Through Targeted Ads
    • 43. Facebook Ads
    • 44.
    • 45.
    • 46. For Example…
      In Louisiana, who like:
      • N.O. Saints: 258,360
      • 47. Cooking: 78,520
      • 48. Shopping: 149,040
      • 49. Travel: 75,780
      In Louisiana, who are:
      • Married: 531,200
      • 50. Engaged: 50,400
      • 51. Single: 272,880
      • 52. College Graduates: 423,760
    • Real Life Examples
      Situation: Need to Drive Traffic to the New Orleans Saints Pre-Season Games.
      Primary Target: Men in Louisiana
      Secondary Target Demographics: Like New Orleans Saints and Football. Are 21+
      Situation: Wedding Shop in New Orleans that specializes in high-end, handmade wedding dresses
      Primary Target: Women in New Orleans, LA
      Secondary Target Demographics: Engaged, 25+ and College Graduates.
    • 53. Measuring Success with Insights
    • 54.
    • 55. Insights: Users
    • 56.
    • 57.
    • 58.
    • 59.
    • 60. Insights: Interactions
    • 61.
    • 62.
    • 63. There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway
    • 64. Using Twitter as a Brand
      Speaking the Language
      Why Twitter Matters
      Using Twitter Lists
      Measuring Success on Twitter
    • 65. Cocktail Party Rules of Engagement
    • 66. Cocktail Party Rules of Engagement
      Don’t talk all about yourself
      Find the people who interest you
      Try to add value to the conversation
      Follow up with your new friends
    • 67. Speaking the language
      RT @fscnola hosting a #socialmedia101 training session this morning!
    • 68. Twitter Translator
    • 69. Replies
      @ denotes a tweet sent to another Twitter user.
      @TiffanyStarnessee you in the park tonight!
    • 70. Retweet
      Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.
      RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
    • 71. Direct Message
      DM is a private message that you can only send to those who follow you.
      D AdeletiblierHere’s my
      e-mail address andy@fscinteractive.com
    • 72. Hashtag
      # makes a term into a keyword that is searchable, also used to imply sarcasm or humor
      @tiffanystarnes is speaking in tongues at #socialsummit
      @nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
    • 73. Why Twitter Matters
    • 74. Twitter Can be Used For…
      PR
      Crisis Communication
      Customer Feedback
      Achieving Goals
      Customer Relations
      Recruitment
      Sales
      Driving Traffic
    • 75. Monitoring the Conversation and Finding People to Follow
    • 76. www.search.twitter.com“search term” near:zipcode
    • 77. TweetBeep
    • 78. Topsy
    • 79. Using Twitter Lists
    • 80.
    • 81. www.Listorious.com
    • 82.
    • 83. Why Use Lists?
      • Curate other “official” business or company Twitter handles
      • 84. Curate any resources relevant to your business or industry
      • 85. Curate team members or employees
      • 86. Curate industry influencers
    • Measuring Success on Twitter
    • 87. Success = ____________?
      “A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”
      - Coach Mike Krzyzewski
    • 88. Bit.ly
    • 89. Who.Unfollowed.Me
    • 90. TweetStats
    • 91. Measuring Success on Twitter
      ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter.
      http://retweetist.com/
      Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement.
      http://www.twitalyzer.com
      BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/
      TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com
      OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
    • 92. YouTube
    • 93. There are more than 2 billion views of YouTube videos everyday
    • 94. Using YouTube as a Brand
      Popular Content
      Customizing Your Channel
      Adding Other Videos
      Measuring Success with Insights
    • 95. Popular Content
    • 96. How-To Videos
    • 97. Behind The Scenes
    • 98. Professional Videos
    • 99. Keep it Short.
    • 100. Customize Your Channel
    • 101. Make Your YouTube Channel all About You!
    • 102. Tag Videos & Create Playlists
    • 103. Search Optimization
    • 104. Adding Other Videos
    • 105. Find Other Channels Like Yours
    • 106. And…Comment!(with keywords!)
    • 107. And…Subscribe!
    • 108.
    • 109. How Do I Know if it’s Working?
    • 110. YouTube Insights
    • 111.
    • 112.
    • 113. Who Do You Know?
      Who Do THEY Know?
      Who Are You Trying to Reach?
      How Do You Expand Your Network?
      How Do You Set Yourself Apart?
      What is Linked In?
    • 114. Using LinkedIn as a Professional
      Your Profile
      Getting Connected
      Own YOUR Brand
      Your Company Page
    • 115. Your Profile
    • 116. First, Let’s Talk About ME.
      COMPLETE your Profile…
    • Getting Connected
    • 123. Who Do You Know?
    • 124. - Always personalize requests!
      - Include an introduction and why you would like to connect
      - Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST
      Who Do They Know?
    • 125. Expand Your Network
      Join Groups & Organizations
      Some are open and others require invitation
      Seek Professional Organizations
      Seek with Potential Customers
    • 126. Updates Keep you Updated
    • 127. Owning YOUR Brand
    • 128. Position Yourself as a Pro
      Questions and Answers
      - Search open questions
      - Offer your expert opinion
      • Don’t know the answer, share it with someone who might
    • Get Recommendations
      Recommendations
      • Give to receive…. recommend former coworkers, employers and employees
      - Ask them to reciprocate
      - Not so glowing, you can hide it
    • 129. Your Company Page
    • 130. Companies can have a Presence, Too!
    • 131. Brand Overview, Recruitment and Services
    • 132. Linking it all Together
    • 133. Share Whatchya Got
    • 134. Print Materials
    • 135. Email Signature
    • 136. Website (above the fold!)
    • 137. TV Ads
    • 138. Media Buys
    • 139. Anywhere Relevant
    • 140. Andy Kutcher
      E-mail: andy@fscinteractive.com
      LinkedIn: www.linkedin.com/in/andykutcher
      Twitter: www.twitter.com/andyknola
      Facebook: www.facebook.com/andy.kutcher
    • 141. FSC Interactive
      1943 Sophie Wright Place
      New Orleans, LA 70130
      (504) 894-8011
      E-mail:
      training@fscinteractive.com
      Facebook: www.facebook.com/fscinteractive
      Twitter:
      www.twitter.com/fscnola
      Get More Slides:http://www.slideshare.net/fscnola

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