Chamber of commerce july 19Presentation Transcript
What’s Hot in Social Media
What is Social Media?
But, What is Social Media? Social Media is any online or mobile network that allows people to congregate, share and communicate. It’s a party…. online
Customization Consistency Community Content
We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement. – Tom Curley, CEO of The Associated Press Content
What to Post News About Your Business Blog Posts and Press Releases Upcoming Events Promotions Photos Information About Your Business Quotes …Just About Anything!
“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.” - John Jakes, author
Create a Schedule(and stick to it!)
Customization You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT! - James Bond, Tomorrow Never Dies
com·mu·ni·ty /kəˈmyunɪti/ noun, plural -ties. a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists Community
What Channels Will Work Best For Me?
Facebook: Social Networking Site that allows for open communication between people and brands. 46% of Facebook users are 25-44 years old 81% of Facebook users have some level of higher education Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less. 57% of Twitter users are 25-44 years old 37% of Twitter users have a Bachelors Degree, at least YouTube: A video sharing website, owned by Google. The second largest search engine on the web. Average age of YouTube is 27 with 20% being 35+ 78% of YouTube users have some level of higher education LinkedIn: A Social Networking site for business professionals. Average age of LinkedIn is 25-54 LinkedIn is used by 69 of the Fortune 100 Companies
Facebook tops Google for weekly traffic in the US.
So you have a Facebook Page? Now what?
Using Facebook as a Brand Engaging on Facebook as a Page Customizing Your Page Growing your Community through Targeted Ads Measuring Success with Insights
Engaging on Facebook as a Page
Customizing Your Facebook Page
Claiming Your Place
Creating a Deal
Growing Your Community Through Targeted Ads
For Example… In Louisiana, who like:
N.O. Saints: 258,360
In Louisiana, who are:
College Graduates: 423,760
Real Life Examples Situation: Need to Drive Traffic to the New Orleans Saints Pre-Season Games. Primary Target: Men in Louisiana Secondary Target Demographics: Like New Orleans Saints and Football. Are 21+ Situation: Wedding Shop in New Orleans that specializes in high-end, handmade wedding dresses Primary Target: Women in New Orleans, LA Secondary Target Demographics: Engaged, 25+ and College Graduates.
Measuring Success with Insights
There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway
Using Twitter as a Brand Speaking the Language Why Twitter Matters Using Twitter Lists Measuring Success on Twitter
Cocktail Party Rules of Engagement
Cocktail Party Rules of Engagement Don’t talk all about yourself Find the people who interest you Try to add value to the conversation Follow up with your new friends
Speaking the language RT @fscnola hosting a #socialmedia101 training session this morning!
Replies @ denotes a tweet sent to another Twitter user. @TiffanyStarnessee you in the park tonight!
Retweet Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good. RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
Direct Message DM is a private message that you can only send to those who follow you. D AdeletiblierHere’s my e-mail address email@example.com
Hashtag # makes a term into a keyword that is searchable, also used to imply sarcasm or humor @tiffanystarnes is speaking in tongues at #socialsummit @nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
Why Twitter Matters
Twitter Can be Used For… PR Crisis Communication Customer Feedback Achieving Goals Customer Relations Recruitment Sales Driving Traffic
Monitoring the Conversation and Finding People to Follow
www.search.twitter.com“search term” near:zipcode
Using Twitter Lists
Why Use Lists?
Curate other “official” business or company Twitter handles
Curate any resources relevant to your business or industry
Curate team members or employees
Curate industry influencers
Measuring Success on Twitter
Success = ____________? “A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.” - Coach Mike Krzyzewski
Measuring Success on Twitter ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/ Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/ TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
There are more than 2 billion views of YouTube videos everyday
Using YouTube as a Brand Popular Content Customizing Your Channel Adding Other Videos Measuring Success with Insights
Behind The Scenes
Keep it Short.
Customize Your Channel
Make Your YouTube Channel all About You!
Tag Videos & Create Playlists
Adding Other Videos
Find Other Channels Like Yours
How Do I Know if it’s Working?
Who Do You Know? Who Do THEY Know? Who Are You Trying to Reach? How Do You Expand Your Network? How Do You Set Yourself Apart? What is Linked In?
Using LinkedIn as a Professional Your Profile Getting Connected Own YOUR Brand Your Company Page
First, Let’s Talk About ME. COMPLETE your Profile…
Add Your Picture
Include ALL job history
Ask For and Make Recommendations
Who Do You Know?
- Always personalize requests! - Include an introduction and why you would like to connect - Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST Who Do They Know?
Expand Your Network Join Groups & Organizations Some are open and others require invitation Seek Professional Organizations Seek with Potential Customers
Updates Keep you Updated
Owning YOUR Brand
Position Yourself as a Pro Questions and Answers - Search open questions - Offer your expert opinion
Don’t know the answer, share it with someone who might
Get Recommendations Recommendations
Give to receive…. recommend former coworkers, employers and employees
- Ask them to reciprocate - Not so glowing, you can hide it
Your Company Page
Companies can have a Presence, Too!
Brand Overview, Recruitment and Services
Linking it all Together
Share Whatchya Got
Website (above the fold!)
Andy Kutcher E-mail: firstname.lastname@example.org LinkedIn: www.linkedin.com/in/andykutcher Twitter: www.twitter.com/andyknola Facebook: www.facebook.com/andy.kutcher
FSC Interactive 1943 Sophie Wright Place New Orleans, LA 70130 (504) 894-8011 E-mail: email@example.com Facebook: www.facebook.com/fscinteractive Twitter: www.twitter.com/fscnola Get More Slides:http://www.slideshare.net/fscnola