Chamber of commerce july 19
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Chamber of commerce july 19

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Chamber of commerce july 19 Chamber of commerce july 19 Presentation Transcript

  • What’s Hot in Social Media
  • FSC Interactive
  • Andy Kutcher
    View slide
  • What is Social Media?
    View slide
  • But, What is Social Media?
    Social Media is any online or mobile network that allows people to congregate, share and communicate. It’s a party….
    online
  • Customization
    Consistency
    Community
    Content
  • We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement.
    – Tom Curley, CEO of The Associated Press
    Content
  • What to Post
    News About Your Business
    Blog Posts and Press Releases
    Upcoming Events
    Promotions
    Photos
    Information About Your Business
    Quotes
    …Just About Anything!
  • “Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”
    - John Jakes, author
  • Consistency
  • Create a Schedule(and stick to it!)
  • Customization
    You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!
    - James Bond, Tomorrow Never Dies
  • com·mu·ni·ty
       /kəˈmyunɪti/ noun, plural -ties.
    a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
    Community
  • What Channels Will Work Best For Me?
  • Facebook: Social Networking Site that allows for open communication between people and brands.
    46% of Facebook users are 25-44 years old
    81% of Facebook users have some level of higher education
    Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less.
    57% of Twitter users are 25-44 years old
    37% of Twitter users have a Bachelors Degree, at least
    YouTube: A video sharing website, owned by Google. The second largest search engine on the web.
    Average age of YouTube is 27 with 20% being 35+
    78% of YouTube users have some level of higher education
    LinkedIn: A Social Networking site for business professionals.
    Average age of LinkedIn is 25-54
    LinkedIn is used by 69 of the Fortune 100 Companies
  • The ‘book
  • Facebook tops Google for weekly traffic in the US.
  • So you have a Facebook Page?
    Now what?
  • Using Facebook as a Brand
    Engaging on Facebook as a Page
    Customizing Your Page
    Growing your Community through Targeted Ads
    Measuring Success with Insights
  • Engaging on Facebook as a Page
  • Customizing Your Facebook Page
  • Page Settings
  • Facebook Places
  • Claiming Your Place
  • Facebook Deals
  • Creating a Deal
  • Customized Tab
  • Growing Your Community Through Targeted Ads
  • Facebook Ads
  • For Example…
    In Louisiana, who like:
    • N.O. Saints: 258,360
    • Cooking: 78,520
    • Shopping: 149,040
    • Travel: 75,780
    In Louisiana, who are:
    • Married: 531,200
    • Engaged: 50,400
    • Single: 272,880
    • College Graduates: 423,760
  • Real Life Examples
    Situation: Need to Drive Traffic to the New Orleans Saints Pre-Season Games.
    Primary Target: Men in Louisiana
    Secondary Target Demographics: Like New Orleans Saints and Football. Are 21+
    Situation: Wedding Shop in New Orleans that specializes in high-end, handmade wedding dresses
    Primary Target: Women in New Orleans, LA
    Secondary Target Demographics: Engaged, 25+ and College Graduates.
  • Measuring Success with Insights
  • Insights: Users
  • Insights: Interactions
  • There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway
  • Using Twitter as a Brand
    Speaking the Language
    Why Twitter Matters
    Using Twitter Lists
    Measuring Success on Twitter
  • Cocktail Party Rules of Engagement
  • Cocktail Party Rules of Engagement
    Don’t talk all about yourself
    Find the people who interest you
    Try to add value to the conversation
    Follow up with your new friends
  • Speaking the language
    RT @fscnola hosting a #socialmedia101 training session this morning!
  • Twitter Translator
  • Replies
    @ denotes a tweet sent to another Twitter user.
    @TiffanyStarnessee you in the park tonight!
  • Retweet
    Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.
    RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
  • Direct Message
    DM is a private message that you can only send to those who follow you.
    D AdeletiblierHere’s my
    e-mail address andy@fscinteractive.com
  • Hashtag
    # makes a term into a keyword that is searchable, also used to imply sarcasm or humor
    @tiffanystarnes is speaking in tongues at #socialsummit
    @nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
  • Why Twitter Matters
  • Twitter Can be Used For…
    PR
    Crisis Communication
    Customer Feedback
    Achieving Goals
    Customer Relations
    Recruitment
    Sales
    Driving Traffic
  • Monitoring the Conversation and Finding People to Follow
  • www.search.twitter.com“search term” near:zipcode
  • TweetBeep
  • Topsy
  • Using Twitter Lists
  • www.Listorious.com
  • Why Use Lists?
    • Curate other “official” business or company Twitter handles
    • Curate any resources relevant to your business or industry
    • Curate team members or employees
    • Curate industry influencers
  • Measuring Success on Twitter
  • Success = ____________?
    “A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”
    - Coach Mike Krzyzewski
  • Bit.ly
  • Who.Unfollowed.Me
  • TweetStats
  • Measuring Success on Twitter
    ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter.
    http://retweetist.com/
    Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement.
    http://www.twitalyzer.com
    BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/
    TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com
    OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
  • YouTube
  • There are more than 2 billion views of YouTube videos everyday
  • Using YouTube as a Brand
    Popular Content
    Customizing Your Channel
    Adding Other Videos
    Measuring Success with Insights
  • Popular Content
  • How-To Videos
  • Behind The Scenes
  • Professional Videos
  • Keep it Short.
  • Customize Your Channel
  • Make Your YouTube Channel all About You!
  • Tag Videos & Create Playlists
  • Search Optimization
  • Adding Other Videos
  • Find Other Channels Like Yours
  • And…Comment!(with keywords!)
  • And…Subscribe!
  • How Do I Know if it’s Working?
  • YouTube Insights
  • Who Do You Know?
    Who Do THEY Know?
    Who Are You Trying to Reach?
    How Do You Expand Your Network?
    How Do You Set Yourself Apart?
    What is Linked In?
  • Using LinkedIn as a Professional
    Your Profile
    Getting Connected
    Own YOUR Brand
    Your Company Page
  • Your Profile
  • First, Let’s Talk About ME.
    COMPLETE your Profile…
    • Add Your Picture
    • Include ALL job history
    • Ask For and Make Recommendations
    • Optimize EVERYTHING
    • Job Titles
    • Updates
    • Summary
  • Getting Connected
  • Who Do You Know?
  • - Always personalize requests!
    - Include an introduction and why you would like to connect
    - Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST
    Who Do They Know?
  • Expand Your Network
    Join Groups & Organizations
    Some are open and others require invitation
    Seek Professional Organizations
    Seek with Potential Customers
  • Updates Keep you Updated
  • Owning YOUR Brand
  • Position Yourself as a Pro
    Questions and Answers
    - Search open questions
    - Offer your expert opinion
    • Don’t know the answer, share it with someone who might
  • Get Recommendations
    Recommendations
    • Give to receive…. recommend former coworkers, employers and employees
    - Ask them to reciprocate
    - Not so glowing, you can hide it
  • Your Company Page
  • Companies can have a Presence, Too!
  • Brand Overview, Recruitment and Services
  • Linking it all Together
  • Share Whatchya Got
  • Print Materials
  • Email Signature
  • Website (above the fold!)
  • TV Ads
  • Media Buys
  • Anywhere Relevant
  • Andy Kutcher
    E-mail: andy@fscinteractive.com
    LinkedIn: www.linkedin.com/in/andykutcher
    Twitter: www.twitter.com/andyknola
    Facebook: www.facebook.com/andy.kutcher
  • FSC Interactive
    1943 Sophie Wright Place
    New Orleans, LA 70130
    (504) 894-8011
    E-mail:
    training@fscinteractive.com
    Facebook: www.facebook.com/fscinteractive
    Twitter:
    www.twitter.com/fscnola
    Get More Slides:http://www.slideshare.net/fscnola