We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement. – Tom Curley, CEO of The Associated Press Content
What to Post News About Your Business Blog Posts and Press Releases Upcoming Events Promotions Photos Information About Your Business Quotes …Just About Anything!
“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.” - John Jakes, author
Customization You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT! - James Bond, Tomorrow Never Dies
com·mu·ni·ty /kəˈmyunɪti/ noun, plural -ties. a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists Community
Facebook: Social Networking Site that allows for open communication between people and brands. 46% of Facebook users are 25-44 years old 81% of Facebook users have some level of higher education Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less. 57% of Twitter users are 25-44 years old 37% of Twitter users have a Bachelors Degree, at least YouTube: A video sharing website, owned by Google. The second largest search engine on the web. Average age of YouTube is 27 with 20% being 35+ 78% of YouTube users have some level of higher education LinkedIn: A Social Networking site for business professionals. Average age of LinkedIn is 25-54 LinkedIn is used by 69 of the Fortune 100 Companies
Real Life Examples Situation: Need to Drive Traffic to the New Orleans Saints Pre-Season Games. Primary Target: Men in Louisiana Secondary Target Demographics: Like New Orleans Saints and Football. Are 21+ Situation: Wedding Shop in New Orleans that specializes in high-end, handmade wedding dresses Primary Target: Women in New Orleans, LA Secondary Target Demographics: Engaged, 25+ and College Graduates.
Replies @ denotes a tweet sent to another Twitter user. @TiffanyStarnessee you in the park tonight!
Retweet Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good. RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
Direct Message DM is a private message that you can only send to those who follow you. D AdeletiblierHere’s my e-mail address email@example.com
Hashtag # makes a term into a keyword that is searchable, also used to imply sarcasm or humor @tiffanystarnes is speaking in tongues at #socialsummit @nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
Measuring Success on Twitter ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/ Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/ TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
- Always personalize requests! - Include an introduction and why you would like to connect - Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST Who Do They Know?
Expand Your Network Join Groups & Organizations Some are open and others require invitation Seek Professional Organizations Seek with Potential Customers
FSC Interactive 1943 Sophie Wright Place New Orleans, LA 70130 (504) 894-8011 E-mail: firstname.lastname@example.org Facebook: www.facebook.com/fscinteractive Twitter: www.twitter.com/fscnola Get More Slides:http://www.slideshare.net/fscnola