CDL: Social Media 101<br />
Facebook: Social Networking Site that allows for open communication between people and brands.<br />800+ Million Active Us...
Foursquare:A Geo-location social network that allows users to “check-in” to various locations<br />Over 300,000,000 Check-...
First Things First <br />How to Develop your Social Media Strategy<br />
What are your Goals?<br />
What are your Goals?<br />Specific <br />Measurable<br />Realistic<br />I want to increase traffic to my website by 10%<br...
Who is your Audience?<br /><ul><li>Age, Race, Gender
How do they talk to you
How do they talk to each other
What is the best way to reach them</li></li></ul><li>
What (and who) are your Resources?<br />In-house vs. Outsourced<br />Team Size<br />Available Time<br />Accountability<br />
What Channels Will Work Best For Me?<br />
The Four “C’s” of Social Media<br />No matter what platforms you choose, these four things will keep your strategy moving ...
Customization<br />Consistency<br />Community<br />Content<br />
We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help use...
What to Post<br />News About Your Business <br />Blog Posts and Press Releases<br />Upcoming Events<br />Promotions<br />P...
“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every pi...
Consistency<br />
Create a Schedule(and stick to it!)<br />
Customization<br />You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!<br />- James Bond, Tom...
com·mu·ni·ty<br />   /kəˈmyunɪti/ noun, plural -ties. <br /> a social, religious, occupational, or other group sharing com...
Anyone you interact with, even if only one time, is a part of your community<br />http://www.coolinfographics.com/blog/201...
What Else Should I Do?<br />Good Question!<br />
It’s Ok to Eavesdrop!<br />
Google Alerts <br />
www.search.twitter.com“search term” near:zipcode<br />
Topsy<br />
Let’s Talk Specifics<br />Facebook<br />Twitter<br />YouTube<br />LinkedIn<br />
The ‘book<br />
Facebook tops Google for weekly traffic in the US.<br />
Using Facebook as a Brand<br />Engaging on Facebook as a Page<br />Customizing Your Page<br />Growing your Community throu...
Being Your Brand on Facebook<br />
Engage With Things You Like<br />
Share Your Favorite Content<br />
Customize Your Page <br />
Page Settings<br />
Cross Promote Your Partners<br />
Customized Tab<br />
Reach Your Audience Through Ads<br />
Facebook Ads<br />
For Example…<br />In Louisiana, 24+, who like:<br /><ul><li>Teaching: 2,600
Teach for America: 720</li></ul>In Louisiana, 24+,  who are:<br /><ul><li>College Graduates: 423,760
Teachers: 13,920
Substitute Teachers: 720</li></li></ul><li>Measuring Success with Insights<br />
There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway<br />
Using Twitter as a Brand<br />Speaking the Language<br />Why Twitter Matters<br />Using Twitter Lists<br />Measuring Succe...
Cocktail Party Rules of Engagement<br />
Cocktail Party Rules of Engagement<br />Don’t talk all about yourself<br />Find the people who interest you<br />Try to ad...
Speaking the language<br />RT @fscnola hosting a #socialmedia101 training session this morning!<br />
Twitter Translator<br />
Replies<br />@ denotes a tweet sent to another Twitter user.<br />@TiffanyStarnes see you in the park tonight!<br />
Retweet<br />Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good...
Direct Message<br />DM is a private message that you can only send to those who follow you.<br />D Adeletiblier Here’s my ...
Hashtag<br /># makes a term into a keyword that is searchable, also used to imply sarcasm or humor<br />@tiffanystarnes is...
Why Twitter Matters<br />
Twitter Can be Used For…<br />PR<br />Crisis Communication<br />Customer Feedback<br />Achieving Goals<br />Customer Relat...
Using Twitter Lists<br />
www.Listorious.com<br />
Why Use Lists?<br /><ul><li>Curate other “official” business or company Twitter handles
Curate any resources relevant to your business or industry
Curate team members or employees
Curate industry influencers</li></li></ul><li>Manage(on your computer)<br />
Manage(on the go)<br />
Beauty in Brevity<br />
Measuring Success on Twitter<br />
Success = ____________?<br />“A leader has to be positive about all things that happen to his team. Look at nothing in the...
Bit.ly<br />
Who.Unfollowed.Me<br />
TweetStats<br />
Measuring Success on Twitter<br />ReTweetist- Allows you to discover trends, popular topics and popular people by tracking...
YouTube<br />
There are more than 3 billion views of YouTube videos everyday<br />
Using YouTube as a Brand<br />Popular Content <br />Customizing Your Channel<br />Adding Other Videos<br />Measuring Succe...
Popular Content<br />
How-To Videos<br />
Behind The Scenes <br />
Professional Videos<br />
Keep it Short. <br />
Customize Your Channel<br />
Make Your YouTube Channel all About You!<br />
Tag Videos & Create Playlists<br />
Search Optimization<br />
Adding Other Videos<br />
Find Other Channels Like Yours<br />
And…Comment!(with keywords!)<br />
And…Subscribe!<br />
How Do I Know if it’s Working?<br />
YouTube Insights<br />
Who Do You Know?<br />Who Do THEY Know?<br />Who Are You Trying to Reach?<br />How Do You Expand Your Network?<br />How Do...
Using LinkedIn as a Professional<br />Your Profile<br />Getting Connected <br />Own YOUR Brand<br />Your Company Page<br />
Your Profile<br />
First, Let’s Talk About ME.<br />COMPLETE your Profile…<br /><ul><li> Add Your Picture
 Include ALL job history
 Ask For and Make Recommendations
 Optimize EVERYTHING
 Job Titles
 Updates
 Summary</li></li></ul><li>Getting Connected<br />
Who Do You Know? <br />
- Always personalize requests!<br />- Include an introduction and why you would like to connect<br />- Forward your profil...
Expand Your Network<br />Join Groups & Organizations<br />Some are open and others require invitation<br />Seek Profession...
Updates Keep you Updated<br />
Owning YOUR Brand<br />
Position Yourself as a Pro<br />Questions and Answers<br />- Search open questions <br />- Offer your expert opinion<br />...
Your Company Page<br />
Companies can have a Presence, Too!<br />
Brand Overview, Recruitment and Services<br />
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Cdl october 12 2012

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  • CHa
  • Increase search relevance
  • Be creative while including terms you want people to find you for.
  • Network Statistics. One intro away from 32K professionals
  • Cdl october 12 2012

    1. 1. CDL: Social Media 101<br />
    2. 2.
    3. 3.
    4. 4. Facebook: Social Networking Site that allows for open communication between people and brands.<br />800+ Million Active Users<br />46% of Facebook users are 25-44 years old<br />81% of Facebook users have some level of higher education<br />Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less.<br />Over 200 Million Users<br />57% of Twitter users are 25-44 years old<br />37% of Twitter users have a Bachelors Degree, at least<br />YouTube: A video sharing website, owned by Google. The second largest search engine on the web.<br />Over 3 Billion Videos Viewed Daily<br />Average age of YouTube is 27 with 20% being 35+<br />78% of YouTube users have some level of higher education<br />
    5. 5. Foursquare:A Geo-location social network that allows users to “check-in” to various locations<br />Over 300,000,000 Check-ins last year<br />Average age of Flickr is 25-44<br />Over 10 Million Users World-wide<br />LinkedIn: A Social Networking site for business professionals.<br />More than 120 Million Members<br />Average age of LinkedIn is 25-54<br />LinkedIn is used by 69 of the Fortune 100 Companies<br />
    6. 6. First Things First <br />How to Develop your Social Media Strategy<br />
    7. 7. What are your Goals?<br />
    8. 8. What are your Goals?<br />Specific <br />Measurable<br />Realistic<br />I want to increase traffic to my website by 10%<br />We want a monthly average of 70 interactions on Facebook<br />I want 20 new Followers on Twitter every Month <br />
    9. 9.
    10. 10. Who is your Audience?<br /><ul><li>Age, Race, Gender
    11. 11. How do they talk to you
    12. 12. How do they talk to each other
    13. 13. What is the best way to reach them</li></li></ul><li>
    14. 14. What (and who) are your Resources?<br />In-house vs. Outsourced<br />Team Size<br />Available Time<br />Accountability<br />
    15. 15.
    16. 16. What Channels Will Work Best For Me?<br />
    17. 17. The Four “C’s” of Social Media<br />No matter what platforms you choose, these four things will keep your strategy moving in the right direction<br />
    18. 18. Customization<br />Consistency<br />Community<br />Content<br />
    19. 19. We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement. <br />– Tom Curley, CEO of The Associated Press <br />Content<br />
    20. 20. What to Post<br />News About Your Business <br />Blog Posts and Press Releases<br />Upcoming Events<br />Promotions<br />Photos<br />Information About Your Business<br />Quotes<br />…Just About Anything!<br />
    21. 21. “Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”<br />- John Jakes, author<br />
    22. 22. Consistency<br />
    23. 23.
    24. 24. Create a Schedule(and stick to it!)<br />
    25. 25. Customization<br />You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!<br />- James Bond, Tomorrow Never Dies<br />
    26. 26. com·mu·ni·ty<br />   /kəˈmyunɪti/ noun, plural -ties. <br /> a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists<br />Community<br />
    27. 27. Anyone you interact with, even if only one time, is a part of your community<br />http://www.coolinfographics.com/blog/2010/10/14/map-of-online-communities-2.html<br />
    28. 28. What Else Should I Do?<br />Good Question!<br />
    29. 29. It’s Ok to Eavesdrop!<br />
    30. 30. Google Alerts <br />
    31. 31. www.search.twitter.com“search term” near:zipcode<br />
    32. 32. Topsy<br />
    33. 33. Let’s Talk Specifics<br />Facebook<br />Twitter<br />YouTube<br />LinkedIn<br />
    34. 34. The ‘book<br />
    35. 35. Facebook tops Google for weekly traffic in the US.<br />
    36. 36. Using Facebook as a Brand<br />Engaging on Facebook as a Page<br />Customizing Your Page<br />Growing your Community through Targeted Ads<br />Measuring Success with Insights<br />
    37. 37. Being Your Brand on Facebook<br />
    38. 38.
    39. 39.
    40. 40.
    41. 41. Engage With Things You Like<br />
    42. 42. Share Your Favorite Content<br />
    43. 43.
    44. 44. Customize Your Page <br />
    45. 45. Page Settings<br />
    46. 46. Cross Promote Your Partners<br />
    47. 47. Customized Tab<br />
    48. 48. Reach Your Audience Through Ads<br />
    49. 49. Facebook Ads<br />
    50. 50.
    51. 51.
    52. 52. For Example…<br />In Louisiana, 24+, who like:<br /><ul><li>Teaching: 2,600
    53. 53. Teach for America: 720</li></ul>In Louisiana, 24+, who are:<br /><ul><li>College Graduates: 423,760
    54. 54. Teachers: 13,920
    55. 55. Substitute Teachers: 720</li></li></ul><li>Measuring Success with Insights<br />
    56. 56.
    57. 57.
    58. 58.
    59. 59.
    60. 60. There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway<br />
    61. 61. Using Twitter as a Brand<br />Speaking the Language<br />Why Twitter Matters<br />Using Twitter Lists<br />Measuring Success on Twitter<br />
    62. 62. Cocktail Party Rules of Engagement<br />
    63. 63. Cocktail Party Rules of Engagement<br />Don’t talk all about yourself<br />Find the people who interest you<br />Try to add value to the conversation<br />Follow up with your new friends<br />
    64. 64. Speaking the language<br />RT @fscnola hosting a #socialmedia101 training session this morning!<br />
    65. 65. Twitter Translator<br />
    66. 66. Replies<br />@ denotes a tweet sent to another Twitter user.<br />@TiffanyStarnes see you in the park tonight!<br />
    67. 67. Retweet<br />Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.<br />RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0<br />
    68. 68. Direct Message<br />DM is a private message that you can only send to those who follow you.<br />D Adeletiblier Here’s my <br />e-mail address andy@fscinteractive.com<br />
    69. 69. Hashtag<br /># makes a term into a keyword that is searchable, also used to imply sarcasm or humor<br />@tiffanystarnes is speaking in tongues at #socialsummit<br />@nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames <br />
    70. 70. Why Twitter Matters<br />
    71. 71. Twitter Can be Used For…<br />PR<br />Crisis Communication<br />Customer Feedback<br />Achieving Goals<br />Customer Relations<br />Recruitment <br />Sales<br />Driving Traffic<br />
    72. 72. Using Twitter Lists<br />
    73. 73.
    74. 74. www.Listorious.com<br />
    75. 75.
    76. 76. Why Use Lists?<br /><ul><li>Curate other “official” business or company Twitter handles
    77. 77. Curate any resources relevant to your business or industry
    78. 78. Curate team members or employees
    79. 79. Curate industry influencers</li></li></ul><li>Manage(on your computer)<br />
    80. 80. Manage(on the go)<br />
    81. 81. Beauty in Brevity<br />
    82. 82. Measuring Success on Twitter<br />
    83. 83. Success = ____________?<br />“A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”<br />- Coach Mike Krzyzewski<br />
    84. 84. Bit.ly<br />
    85. 85. Who.Unfollowed.Me<br />
    86. 86. TweetStats<br />
    87. 87. Measuring Success on Twitter<br />ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. <br />http://retweetist.com/<br />Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. <br />http://www.twitalyzer.com<br />BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/<br />TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com<br />OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics<br />
    88. 88. YouTube<br />
    89. 89. There are more than 3 billion views of YouTube videos everyday<br />
    90. 90. Using YouTube as a Brand<br />Popular Content <br />Customizing Your Channel<br />Adding Other Videos<br />Measuring Success with Insights<br />
    91. 91. Popular Content<br />
    92. 92. How-To Videos<br />
    93. 93. Behind The Scenes <br />
    94. 94. Professional Videos<br />
    95. 95. Keep it Short. <br />
    96. 96. Customize Your Channel<br />
    97. 97. Make Your YouTube Channel all About You!<br />
    98. 98. Tag Videos & Create Playlists<br />
    99. 99. Search Optimization<br />
    100. 100. Adding Other Videos<br />
    101. 101. Find Other Channels Like Yours<br />
    102. 102. And…Comment!(with keywords!)<br />
    103. 103. And…Subscribe!<br />
    104. 104.
    105. 105. How Do I Know if it’s Working?<br />
    106. 106. YouTube Insights<br />
    107. 107.
    108. 108.
    109. 109. Who Do You Know?<br />Who Do THEY Know?<br />Who Are You Trying to Reach?<br />How Do You Expand Your Network?<br />How Do You Set Yourself Apart?<br />What is Linked In?<br />
    110. 110. Using LinkedIn as a Professional<br />Your Profile<br />Getting Connected <br />Own YOUR Brand<br />Your Company Page<br />
    111. 111. Your Profile<br />
    112. 112. First, Let’s Talk About ME.<br />COMPLETE your Profile…<br /><ul><li> Add Your Picture
    113. 113. Include ALL job history
    114. 114. Ask For and Make Recommendations
    115. 115. Optimize EVERYTHING
    116. 116. Job Titles
    117. 117. Updates
    118. 118. Summary</li></li></ul><li>Getting Connected<br />
    119. 119. Who Do You Know? <br />
    120. 120. - Always personalize requests!<br />- Include an introduction and why you would like to connect<br />- Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST<br />Who Do They Know?<br />
    121. 121. Expand Your Network<br />Join Groups & Organizations<br />Some are open and others require invitation<br />Seek Professional Organizations <br />Seek with Potential Customers<br />
    122. 122. Updates Keep you Updated<br />
    123. 123. Owning YOUR Brand<br />
    124. 124. Position Yourself as a Pro<br />Questions and Answers<br />- Search open questions <br />- Offer your expert opinion<br /><ul><li> Don’t know the answer, share it with someone who might</li></li></ul><li>Get Recommendations<br />Recommendations<br /><ul><li> Give to receive…. recommend former coworkers, employers and employees</li></ul>- Ask them to reciprocate<br />- Not so glowing, you can hide it<br />
    125. 125. Your Company Page<br />
    126. 126. Companies can have a Presence, Too!<br />
    127. 127. Brand Overview, Recruitment and Services<br />
    128. 128. Linking it all Together<br />
    129. 129. Share Whatchya Got<br />
    130. 130. Print Materials<br />
    131. 131. Email Signature<br />
    132. 132. Website (above the fold!)<br />
    133. 133. TV Ads<br />
    134. 134. Media Buys<br />
    135. 135. Anywhere Relevant <br />
    136. 136. Andy Kutcher<br />E-mail: andy@fscinteractive.com<br />LinkedIn: www.linkedin.com/in/andykutcher<br />Twitter: www.twitter.com/andyknola<br />Facebook: www.facebook.com/andy.kutcher<br />
    137. 137. FSC Interactive<br />1943 Sophie Wright Place<br />New Orleans, LA 70130<br />(504) 894-8011<br />E-mail:<br />training@fscinteractive.com<br />Facebook: www.facebook.com/fscinteractive<br />Twitter: <br />www.twitter.com/fscnola<br />Get More Slides:http://www.slideshare.net/fscnola<br />
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