ALAE Conference: Social Media for Building Alumni Relations

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  • CHa
  • 1900 people that are obvious fans of the pizza cause they are following- perfect audience, instant call to action and it’s FREE
  • Drives traffic- Directs to landing page where they can opt in for NEWSLETTER!
  • Increase search relevance

Transcript

  • 1. What’s Hot in Social Media
  • 2. FSC Interactive
  • 3. Andy Kutcher
  • 4. What is Social Media?
  • 5. But, What is Social Media?
    Social Media is any online or mobile network that allows people to congregate, share and communicate. It’s a party….
    online
  • 6.
  • 7. Customization
    Consistency
    Community
    Content
  • 8. We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement.
    – Tom Curley, CEO of The Associated Press
    Content
  • 9. What to Post
    Alumni News
    Alumni Success Stories
    University Press Releases
    Alumni Events
    University Breaking News
    Athletics
    Photos
    University Nostalgia (photos, videos, quotes, polls, etc.)
  • 10. Consistency
  • 11.
  • 12. Create a Schedule(and stick to it!)
  • 13. Customization
    You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!
    - James Bond, Tomorrow Never Dies
  • 14. com·mu·ni·ty
       /kəˈmyunɪti/ noun, plural -ties.
    a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
    Community
  • 15. What Channels Will Work Best For Me, as a Member of ALAE?
  • 16. Facebook: Social Networking Site that allows for open communication between people and brands.
    46% of Facebook users are 25-44 years old
    81% of Facebook users have some level of higher education
    Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less.
    57% of Twitter users are 25-44 years old
    37% of Twitter users have a Bachelors Degree, at least
    YouTube: A video sharing website, owned by Google. The second largest search engine on the web.
    Average age of YouTube is 27 with 20% being 35+
    78% of YouTube users have some level of higher education
  • 17. The ‘book
  • 18. Facebook tops Google for weekly traffic in the US.
  • 19. So you have a Facebook Page?
    Now what?
  • 20. Using Facebook as a Brand
    Engaging on Facebook as a Page
    Customizing Your Page
    Finding Alumni through Targeted Ads
    Measuring Success with Insights
    Using Facebook Groups
  • 21. Engaging on Facebook as a Page
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Customizing Your Facebook Page
  • 32. Page Settings
  • 33. Facebook Places
  • 34. Claiming Your Place
  • 35.
  • 36. Facebook Deals
  • 37. Creating a Deal
  • 38.
  • 39.
  • 40. Customized Tab
  • 41. Finding Alumni Through Targeted Ads
  • 42. Facebook Ads
  • 43.
  • 44.
  • 45. For Example…
    NSU: 29,080
    Tulane: 44,760
    Loyola: 18,880
    Nicholls: 23,100
    Centenary: 4,900
    Dillard: 6,260
    UNO: 36,340
    LA Tech: 36,800
    LSU Eunice: 3,200
    McNeese: 23,960
    Delgado: 16,320
    UL Monroe: 28,820
    ULL: 43,960
  • 46. Measuring Success with Insights
  • 47.
  • 48. Insights: Users
  • 49.
  • 50.
  • 51.
  • 52.
  • 53. Insights: Interactions
  • 54.
  • 55. Using Facebook Groups
  • 56.
  • 57.
  • 58. Why Use Groups
    • Specific alumni Chapters
    • 59. On-going alumni events or organizations
    • 60. Communication between specific graduating classes and the alumni association
  • 61. There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway
  • 62. Using Twitter as a Brand
    Speaking the Language
    Why Twitter Matters
    Using Twitter Lists
    Measuring Success on Twitter
  • 63. Cocktail Party Rules of Engagement
  • 64. Cocktail Party Rules of Engagement
    Don’t talk all about yourself
    Find the people who interest you
    Try to add value to the conversation
    Follow up with your new friends
  • 65. Speaking the language
    RT @fscnola hosting a #socialmedia101 training session this morning!
  • 66. Twitter Translator
    Saaay What?
  • 67. Replies
    @ denotes a tweet sent to another Twitter user.
    @TiffanyStarnes see you in the park tonight!
  • 68. Retweet
    Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.
    RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
  • 69. Direct Message
    DM is a private message that you can only send to those who follow you.
    D Adeletiblier Here’s my
    e-mail address andy@fscinteractive.com
  • 70. Hashtag
    # makes a term into a keyword that is searchable, also used to imply sarcasm or humor
    @tiffanystarnes is speaking in tongues at #socialsummit
    @nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
  • 71. Why Twitter Matters
  • 72. PR
  • 73. Alumni Relations
  • 74. Crisis Communication
  • 75. To Accomplish Goals:
    Drive Alumni Giving
    Foster Alumni Relations
    Foster Facebook Growth
  • 76. Monitoring the Conversation
  • 77. www.search.twitter.com“search term” near:zipcode
  • 78. TweetBeep
  • 79. Using Twitter Lists
  • 80.
  • 81. www.Listorious.com
  • 82.
  • 83. Why Use Lists?
    • Curate other “official” university Twitter handles
    • 84. Curate any professors/university resources
    • 85. Curate Alumni, providing another opportunity for communication and engagement
  • Measuring Success on Twitter
  • 86. Success = ____________?
    “A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”
    - Coach Mike Krzyzewski
  • 87. Bit.ly
  • 88. Who.Unfollowed.Me
  • 89. TweetStats
  • 90. Measuring Success on Twitter
    ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter.
    http://retweetist.com/
    Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement.
    http://www.twitalyzer.com
    BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/
    TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com
    OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
  • 91. YouTube
  • 92. There are more than 2 billion views of YouTube videos everyday
  • 93. Using YouTube as a Brand
    Popular Content
    Customizing Your Channel
    Adding Other Videos
    Measuring Success with Insights
  • 94. Popular Content
  • 95. How-To Videos
  • 96. Behind The Scenes
  • 97. Professional Videos
  • 98. Keep it Short.
  • 99. Customize Your Channel
  • 100. Make Your YouTube Channel all About You!
  • 101. Tag Videos & Create Playlists
  • 102. Search Optimization
  • 103. Adding Other Videos
  • 104. Find Other Channels Like Yours
  • 105. And…Comment!(with keywords!)
  • 106. And…Subscribe!
  • 107.
  • 108. How Do I Know if it’s Working?
    Analyze!
  • 109. YouTube Insights