ALAE Conference: Social Media for Building Alumni Relations
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  • CHa
  • 1900 people that are obvious fans of the pizza cause they are following- perfect audience, instant call to action and it’s FREE
  • Drives traffic- Directs to landing page where they can opt in for NEWSLETTER!
  • Increase search relevance

ALAE Conference: Social Media for Building Alumni Relations ALAE Conference: Social Media for Building Alumni Relations Presentation Transcript

  • What’s Hot in Social Media
  • FSC Interactive
  • Andy Kutcher
  • What is Social Media?
  • But, What is Social Media?
    Social Media is any online or mobile network that allows people to congregate, share and communicate. It’s a party….
    online
  • Customization
    Consistency
    Community
    Content
  • We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement.
    – Tom Curley, CEO of The Associated Press
    Content
  • What to Post
    Alumni News
    Alumni Success Stories
    University Press Releases
    Alumni Events
    University Breaking News
    Athletics
    Photos
    University Nostalgia (photos, videos, quotes, polls, etc.)
  • Consistency
  • Create a Schedule(and stick to it!)
  • Customization
    You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!
    - James Bond, Tomorrow Never Dies
  • com·mu·ni·ty
       /kəˈmyunɪti/ noun, plural -ties.
    a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
    Community
  • What Channels Will Work Best For Me, as a Member of ALAE?
  • Facebook: Social Networking Site that allows for open communication between people and brands.
    46% of Facebook users are 25-44 years old
    81% of Facebook users have some level of higher education
    Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less.
    57% of Twitter users are 25-44 years old
    37% of Twitter users have a Bachelors Degree, at least
    YouTube: A video sharing website, owned by Google. The second largest search engine on the web.
    Average age of YouTube is 27 with 20% being 35+
    78% of YouTube users have some level of higher education
  • The ‘book
  • Facebook tops Google for weekly traffic in the US.
  • So you have a Facebook Page?
    Now what?
  • Using Facebook as a Brand
    Engaging on Facebook as a Page
    Customizing Your Page
    Finding Alumni through Targeted Ads
    Measuring Success with Insights
    Using Facebook Groups
  • Engaging on Facebook as a Page
  • Customizing Your Facebook Page
  • Page Settings
  • Facebook Places
  • Claiming Your Place
  • Facebook Deals
  • Creating a Deal
  • Customized Tab
  • Finding Alumni Through Targeted Ads
  • Facebook Ads
  • For Example…
    NSU: 29,080
    Tulane: 44,760
    Loyola: 18,880
    Nicholls: 23,100
    Centenary: 4,900
    Dillard: 6,260
    UNO: 36,340
    LA Tech: 36,800
    LSU Eunice: 3,200
    McNeese: 23,960
    Delgado: 16,320
    UL Monroe: 28,820
    ULL: 43,960
  • Measuring Success with Insights
  • Insights: Users
  • Insights: Interactions
  • Using Facebook Groups
  • Why Use Groups
    • Specific alumni Chapters
    • On-going alumni events or organizations
    • Communication between specific graduating classes and the alumni association
  • There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway
  • Using Twitter as a Brand
    Speaking the Language
    Why Twitter Matters
    Using Twitter Lists
    Measuring Success on Twitter
  • Cocktail Party Rules of Engagement
  • Cocktail Party Rules of Engagement
    Don’t talk all about yourself
    Find the people who interest you
    Try to add value to the conversation
    Follow up with your new friends
  • Speaking the language
    RT @fscnola hosting a #socialmedia101 training session this morning!
  • Twitter Translator
    Saaay What?
  • Replies
    @ denotes a tweet sent to another Twitter user.
    @TiffanyStarnes see you in the park tonight!
  • Retweet
    Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.
    RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
  • Direct Message
    DM is a private message that you can only send to those who follow you.
    D Adeletiblier Here’s my
    e-mail address andy@fscinteractive.com
  • Hashtag
    # makes a term into a keyword that is searchable, also used to imply sarcasm or humor
    @tiffanystarnes is speaking in tongues at #socialsummit
    @nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
  • Why Twitter Matters
  • PR
  • Alumni Relations
  • Crisis Communication
  • To Accomplish Goals:
    Drive Alumni Giving
    Foster Alumni Relations
    Foster Facebook Growth
  • Monitoring the Conversation
  • www.search.twitter.com“search term” near:zipcode
  • TweetBeep
  • Using Twitter Lists
  • www.Listorious.com
  • Why Use Lists?
    • Curate other “official” university Twitter handles
    • Curate any professors/university resources
    • Curate Alumni, providing another opportunity for communication and engagement
  • Measuring Success on Twitter
  • Success = ____________?
    “A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”
    - Coach Mike Krzyzewski
  • Bit.ly
  • Who.Unfollowed.Me
  • TweetStats
  • Measuring Success on Twitter
    ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter.
    http://retweetist.com/
    Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement.
    http://www.twitalyzer.com
    BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/
    TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com
    OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
  • YouTube
  • There are more than 2 billion views of YouTube videos everyday
  • Using YouTube as a Brand
    Popular Content
    Customizing Your Channel
    Adding Other Videos
    Measuring Success with Insights
  • Popular Content
  • How-To Videos
  • Behind The Scenes
  • Professional Videos
  • Keep it Short.
  • Customize Your Channel
  • Make Your YouTube Channel all About You!
  • Tag Videos & Create Playlists
  • Search Optimization
  • Adding Other Videos
  • Find Other Channels Like Yours
  • And…Comment!(with keywords!)
  • And…Subscribe!
  • How Do I Know if it’s Working?
    Analyze!
  • YouTube Insights