What’s Hot in Social Media<br />
FSC Interactive<br />
Andy Kutcher<br />
What is Social Media?<br />
But, What is Social Media?<br />Social Media is any online or mobile network that allows people to congregate, share and c...
Customization<br />Consistency<br />Community<br />Content<br />
We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help use...
What to Post<br />Alumni News<br />Alumni Success Stories<br />University Press Releases<br />Alumni Events<br />Universit...
Consistency<br />
Create a Schedule(and stick to it!)<br />
Customization<br />You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!<br />- James Bond, Tom...
com·mu·ni·ty<br />   /kəˈmyunɪti/ noun, plural -ties. <br /> a social, religious, occupational, or other group sharing com...
What Channels Will Work Best For Me, as a Member of ALAE?<br />
Facebook: Social Networking Site that allows for open communication between people and brands.<br />46% of Facebook users ...
The ‘book<br />
Facebook tops Google for weekly traffic in the US.<br />
So you have a Facebook Page?<br />Now what?<br />
Using Facebook as a Brand<br />Engaging on Facebook as a Page<br />Customizing Your Page<br />Finding Alumni through Targe...
Engaging on Facebook as a Page<br />
Customizing Your Facebook Page <br />
Page Settings<br />
Facebook Places<br />
Claiming Your Place<br />
Facebook Deals<br />
Creating a Deal<br />
Customized Tab<br />
Finding Alumni Through Targeted Ads<br />
Facebook Ads<br />
For Example…<br />NSU: 29,080<br />Tulane: 44,760<br />Loyola: 18,880<br />Nicholls: 23,100<br />Centenary: 4,900<br />Dil...
Measuring Success with Insights<br />
Insights: Users<br />
Insights: Interactions<br />
Using Facebook Groups<br />
Why Use Groups<br /><ul><li>Specific alumni Chapters
On-going alumni events or organizations
Communication between specific graduating classes and the alumni association</li></li></ul><li>
There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway<br />
Using Twitter as a Brand<br />Speaking the Language<br />Why Twitter Matters<br />Using Twitter Lists<br />Measuring Succe...
Cocktail Party Rules of Engagement<br />
Cocktail Party Rules of Engagement<br />Don’t talk all about yourself<br />Find the people who interest you<br />Try to ad...
Speaking the language<br />RT @fscnola hosting a #socialmedia101 training session this morning!<br />
Twitter Translator<br />Saaay What?<br />
Replies<br />@ denotes a tweet sent to another Twitter user.<br />@TiffanyStarnes see you in the park tonight!<br />
Retweet<br />Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good...
Direct Message<br />DM is a private message that you can only send to those who follow you.<br />D Adeletiblier Here’s my ...
Hashtag<br /># makes a term into a keyword that is searchable, also used to imply sarcasm or humor<br />@tiffanystarnes is...
Why Twitter Matters<br />
PR<br />
Alumni Relations<br />
Crisis Communication<br />
To Accomplish Goals:<br />Drive Alumni Giving<br />Foster Alumni Relations<br />Foster Facebook Growth<br />
Monitoring the Conversation<br />
www.search.twitter.com“search term” near:zipcode<br />
TweetBeep<br />
Using Twitter Lists<br />
www.Listorious.com<br />
Why Use Lists?<br /><ul><li>Curate other “official” university Twitter handles
Curate any professors/university resources
Curate Alumni, providing another opportunity for communication and engagement</li></li></ul><li>Measuring Success on Twitt...
Success = ____________?<br />“A leader has to be positive about all things that happen to his team. Look at nothing in the...
Bit.ly<br />
Who.Unfollowed.Me<br />
TweetStats<br />
Measuring Success on Twitter<br />ReTweetist- Allows you to discover trends, popular topics and popular people by tracking...
YouTube<br />
There are more than 2 billion views of YouTube videos everyday<br />
Using YouTube as a Brand<br />Popular Content <br />Customizing Your Channel<br />Adding Other Videos<br />Measuring Succe...
Popular Content<br />
How-To Videos<br />
Behind The Scenes <br />
Professional Videos<br />
Keep it Short. <br />
Customize Your Channel<br />
Make Your YouTube Channel all About You!<br />
Tag Videos & Create Playlists<br />
Search Optimization<br />
Adding Other Videos<br />
Find Other Channels Like Yours<br />
And…Comment!(with keywords!)<br />
And…Subscribe!<br />
How Do I Know if it’s Working?<br />Analyze!<br />
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ALAE Conference: Social Media for Building Alumni Relations

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  • ALAE Conference: Social Media for Building Alumni Relations

    1. 1. What’s Hot in Social Media<br />
    2. 2. FSC Interactive<br />
    3. 3. Andy Kutcher<br />
    4. 4. What is Social Media?<br />
    5. 5. But, What is Social Media?<br />Social Media is any online or mobile network that allows people to congregate, share and communicate. It’s a party….<br /> online<br />
    6. 6.
    7. 7. Customization<br />Consistency<br />Community<br />Content<br />
    8. 8. We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement. <br />– Tom Curley, CEO of The Associated Press <br />Content<br />
    9. 9. What to Post<br />Alumni News<br />Alumni Success Stories<br />University Press Releases<br />Alumni Events<br />University Breaking News <br />Athletics<br />Photos<br />University Nostalgia (photos, videos, quotes, polls, etc.)<br />
    10. 10. Consistency<br />
    11. 11.
    12. 12. Create a Schedule(and stick to it!)<br />
    13. 13. Customization<br />You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!<br />- James Bond, Tomorrow Never Dies<br />
    14. 14. com·mu·ni·ty<br />   /kəˈmyunɪti/ noun, plural -ties. <br /> a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists<br />Community<br />
    15. 15. What Channels Will Work Best For Me, as a Member of ALAE?<br />
    16. 16. Facebook: Social Networking Site that allows for open communication between people and brands.<br />46% of Facebook users are 25-44 years old<br />81% of Facebook users have some level of higher education<br />Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less.<br />57% of Twitter users are 25-44 years old<br />37% of Twitter users have a Bachelors Degree, at least<br />YouTube: A video sharing website, owned by Google. The second largest search engine on the web.<br />Average age of YouTube is 27 with 20% being 35+<br />78% of YouTube users have some level of higher education<br />
    17. 17. The ‘book<br />
    18. 18. Facebook tops Google for weekly traffic in the US.<br />
    19. 19. So you have a Facebook Page?<br />Now what?<br />
    20. 20. Using Facebook as a Brand<br />Engaging on Facebook as a Page<br />Customizing Your Page<br />Finding Alumni through Targeted Ads<br />Measuring Success with Insights<br />Using Facebook Groups <br />
    21. 21. Engaging on Facebook as a Page<br />
    22. 22.
    23. 23.
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30.
    31. 31. Customizing Your Facebook Page <br />
    32. 32. Page Settings<br />
    33. 33. Facebook Places<br />
    34. 34. Claiming Your Place<br />
    35. 35.
    36. 36. Facebook Deals<br />
    37. 37. Creating a Deal<br />
    38. 38.
    39. 39.
    40. 40. Customized Tab<br />
    41. 41. Finding Alumni Through Targeted Ads<br />
    42. 42. Facebook Ads<br />
    43. 43.
    44. 44.
    45. 45. For Example…<br />NSU: 29,080<br />Tulane: 44,760<br />Loyola: 18,880<br />Nicholls: 23,100<br />Centenary: 4,900<br />Dillard: 6,260<br />UNO: 36,340<br />LA Tech: 36,800<br />LSU Eunice: 3,200<br />McNeese: 23,960<br />Delgado: 16,320<br />UL Monroe: 28,820<br />ULL: 43,960<br />
    46. 46. Measuring Success with Insights<br />
    47. 47.
    48. 48. Insights: Users<br />
    49. 49.
    50. 50.
    51. 51.
    52. 52.
    53. 53. Insights: Interactions<br />
    54. 54.
    55. 55. Using Facebook Groups<br />
    56. 56.
    57. 57.
    58. 58. Why Use Groups<br /><ul><li>Specific alumni Chapters
    59. 59. On-going alumni events or organizations
    60. 60. Communication between specific graduating classes and the alumni association</li></li></ul><li>
    61. 61. There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway<br />
    62. 62. Using Twitter as a Brand<br />Speaking the Language<br />Why Twitter Matters<br />Using Twitter Lists<br />Measuring Success on Twitter<br />
    63. 63. Cocktail Party Rules of Engagement<br />
    64. 64. Cocktail Party Rules of Engagement<br />Don’t talk all about yourself<br />Find the people who interest you<br />Try to add value to the conversation<br />Follow up with your new friends<br />
    65. 65. Speaking the language<br />RT @fscnola hosting a #socialmedia101 training session this morning!<br />
    66. 66. Twitter Translator<br />Saaay What?<br />
    67. 67. Replies<br />@ denotes a tweet sent to another Twitter user.<br />@TiffanyStarnes see you in the park tonight!<br />
    68. 68. Retweet<br />Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.<br />RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0<br />
    69. 69. Direct Message<br />DM is a private message that you can only send to those who follow you.<br />D Adeletiblier Here’s my <br />e-mail address andy@fscinteractive.com<br />
    70. 70. Hashtag<br /># makes a term into a keyword that is searchable, also used to imply sarcasm or humor<br />@tiffanystarnes is speaking in tongues at #socialsummit<br />@nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames <br />
    71. 71. Why Twitter Matters<br />
    72. 72. PR<br />
    73. 73. Alumni Relations<br />
    74. 74. Crisis Communication<br />
    75. 75. To Accomplish Goals:<br />Drive Alumni Giving<br />Foster Alumni Relations<br />Foster Facebook Growth<br />
    76. 76. Monitoring the Conversation<br />
    77. 77. www.search.twitter.com“search term” near:zipcode<br />
    78. 78. TweetBeep<br />
    79. 79. Using Twitter Lists<br />
    80. 80.
    81. 81. www.Listorious.com<br />
    82. 82.
    83. 83. Why Use Lists?<br /><ul><li>Curate other “official” university Twitter handles
    84. 84. Curate any professors/university resources
    85. 85. Curate Alumni, providing another opportunity for communication and engagement</li></li></ul><li>Measuring Success on Twitter<br />
    86. 86. Success = ____________?<br />“A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”<br />- Coach Mike Krzyzewski<br />
    87. 87. Bit.ly<br />
    88. 88. Who.Unfollowed.Me<br />
    89. 89. TweetStats<br />
    90. 90. Measuring Success on Twitter<br />ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. <br />http://retweetist.com/<br />Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. <br />http://www.twitalyzer.com<br />BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/<br />TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com<br />OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics<br />
    91. 91. YouTube<br />
    92. 92. There are more than 2 billion views of YouTube videos everyday<br />
    93. 93. Using YouTube as a Brand<br />Popular Content <br />Customizing Your Channel<br />Adding Other Videos<br />Measuring Success with Insights<br />
    94. 94. Popular Content<br />
    95. 95. How-To Videos<br />
    96. 96. Behind The Scenes <br />
    97. 97. Professional Videos<br />
    98. 98. Keep it Short. <br />
    99. 99. Customize Your Channel<br />
    100. 100. Make Your YouTube Channel all About You!<br />
    101. 101. Tag Videos & Create Playlists<br />
    102. 102. Search Optimization<br />
    103. 103. Adding Other Videos<br />
    104. 104. Find Other Channels Like Yours<br />
    105. 105. And…Comment!(with keywords!)<br />
    106. 106. And…Subscribe!<br />
    107. 107.
    108. 108. How Do I Know if it’s Working?<br />Analyze!<br />
    109. 109. YouTube Insights<br />
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