ALAE Conference: Social Media for Building Alumni RelationsPresentation Transcript
What’s Hot in Social Media
What is Social Media?
But, What is Social Media? Social Media is any online or mobile network that allows people to congregate, share and communicate. It’s a party…. online
Customization Consistency Community Content
We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement. – Tom Curley, CEO of The Associated Press Content
What to Post Alumni News Alumni Success Stories University Press Releases Alumni Events University Breaking News Athletics Photos University Nostalgia (photos, videos, quotes, polls, etc.)
Create a Schedule(and stick to it!)
Customization You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT! - James Bond, Tomorrow Never Dies
com·mu·ni·ty /kəˈmyunɪti/ noun, plural -ties. a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists Community
What Channels Will Work Best For Me, as a Member of ALAE?
Facebook: Social Networking Site that allows for open communication between people and brands. 46% of Facebook users are 25-44 years old 81% of Facebook users have some level of higher education Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less. 57% of Twitter users are 25-44 years old 37% of Twitter users have a Bachelors Degree, at least YouTube: A video sharing website, owned by Google. The second largest search engine on the web. Average age of YouTube is 27 with 20% being 35+ 78% of YouTube users have some level of higher education
Facebook tops Google for weekly traffic in the US.
So you have a Facebook Page? Now what?
Using Facebook as a Brand Engaging on Facebook as a Page Customizing Your Page Finding Alumni through Targeted Ads Measuring Success with Insights Using Facebook Groups
Communication between specific graduating classes and the alumni association
There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway
Using Twitter as a Brand Speaking the Language Why Twitter Matters Using Twitter Lists Measuring Success on Twitter
Cocktail Party Rules of Engagement
Cocktail Party Rules of Engagement Don’t talk all about yourself Find the people who interest you Try to add value to the conversation Follow up with your new friends
Speaking the language RT @fscnola hosting a #socialmedia101 training session this morning!
Twitter Translator Saaay What?
Replies @ denotes a tweet sent to another Twitter user. @TiffanyStarnes see you in the park tonight!
Retweet Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good. RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
Direct Message DM is a private message that you can only send to those who follow you. D Adeletiblier Here’s my e-mail address email@example.com
Hashtag # makes a term into a keyword that is searchable, also used to imply sarcasm or humor @tiffanystarnes is speaking in tongues at #socialsummit @nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
Curate other “official” university Twitter handles
Curate any professors/university resources
Curate Alumni, providing another opportunity for communication and engagement
Measuring Success on Twitter
Success = ____________? “A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.” - Coach Mike Krzyzewski
Measuring Success on Twitter ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/ Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/ TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
There are more than 2 billion views of YouTube videos everyday
Using YouTube as a Brand Popular Content Customizing Your Channel Adding Other Videos Measuring Success with Insights