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ALAE Conference: Social Media for Building Alumni Relations

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  • CHa
  • 1900 people that are obvious fans of the pizza cause they are following- perfect audience, instant call to action and it’s FREE
  • Drives traffic- Directs to landing page where they can opt in for NEWSLETTER!
  • Increase search relevance
  • Transcript

    • 1. What’s Hot in Social Media
    • 2. FSC Interactive
    • 3. Andy Kutcher
    • 4. What is Social Media?
    • 5. But, What is Social Media?
      Social Media is any online or mobile network that allows people to congregate, share and communicate. It’s a party….
      online
    • 6.
    • 7. Customization
      Consistency
      Community
      Content
    • 8. We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement.
      – Tom Curley, CEO of The Associated Press
      Content
    • 9. What to Post
      Alumni News
      Alumni Success Stories
      University Press Releases
      Alumni Events
      University Breaking News
      Athletics
      Photos
      University Nostalgia (photos, videos, quotes, polls, etc.)
    • 10. Consistency
    • 11.
    • 12. Create a Schedule(and stick to it!)
    • 13. Customization
      You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!
      - James Bond, Tomorrow Never Dies
    • 14. com·mu·ni·ty
         /kəˈmyunɪti/ noun, plural -ties.
      a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
      Community
    • 15. What Channels Will Work Best For Me, as a Member of ALAE?
    • 16. Facebook: Social Networking Site that allows for open communication between people and brands.
      46% of Facebook users are 25-44 years old
      81% of Facebook users have some level of higher education
      Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less.
      57% of Twitter users are 25-44 years old
      37% of Twitter users have a Bachelors Degree, at least
      YouTube: A video sharing website, owned by Google. The second largest search engine on the web.
      Average age of YouTube is 27 with 20% being 35+
      78% of YouTube users have some level of higher education
    • 17. The ‘book
    • 18. Facebook tops Google for weekly traffic in the US.
    • 19. So you have a Facebook Page?
      Now what?
    • 20. Using Facebook as a Brand
      Engaging on Facebook as a Page
      Customizing Your Page
      Finding Alumni through Targeted Ads
      Measuring Success with Insights
      Using Facebook Groups
    • 21. Engaging on Facebook as a Page
    • 22.
    • 23.
    • 24.
    • 25.
    • 26.
    • 27.
    • 28.
    • 29.
    • 30.
    • 31. Customizing Your Facebook Page
    • 32. Page Settings
    • 33. Facebook Places
    • 34. Claiming Your Place
    • 35.
    • 36. Facebook Deals
    • 37. Creating a Deal
    • 38.
    • 39.
    • 40. Customized Tab
    • 41. Finding Alumni Through Targeted Ads
    • 42. Facebook Ads
    • 43.
    • 44.
    • 45. For Example…
      NSU: 29,080
      Tulane: 44,760
      Loyola: 18,880
      Nicholls: 23,100
      Centenary: 4,900
      Dillard: 6,260
      UNO: 36,340
      LA Tech: 36,800
      LSU Eunice: 3,200
      McNeese: 23,960
      Delgado: 16,320
      UL Monroe: 28,820
      ULL: 43,960
    • 46. Measuring Success with Insights
    • 47.
    • 48. Insights: Users
    • 49.
    • 50.
    • 51.
    • 52.
    • 53. Insights: Interactions
    • 54.
    • 55. Using Facebook Groups
    • 56.
    • 57.
    • 58. Why Use Groups
      • Specific alumni Chapters
      • 59. On-going alumni events or organizations
      • 60. Communication between specific graduating classes and the alumni association
    • 61. There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway
    • 62. Using Twitter as a Brand
      Speaking the Language
      Why Twitter Matters
      Using Twitter Lists
      Measuring Success on Twitter
    • 63. Cocktail Party Rules of Engagement
    • 64. Cocktail Party Rules of Engagement
      Don’t talk all about yourself
      Find the people who interest you
      Try to add value to the conversation
      Follow up with your new friends
    • 65. Speaking the language
      RT @fscnola hosting a #socialmedia101 training session this morning!
    • 66. Twitter Translator
      Saaay What?
    • 67. Replies
      @ denotes a tweet sent to another Twitter user.
      @TiffanyStarnes see you in the park tonight!
    • 68. Retweet
      Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.
      RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
    • 69. Direct Message
      DM is a private message that you can only send to those who follow you.
      D Adeletiblier Here’s my
      e-mail address andy@fscinteractive.com
    • 70. Hashtag
      # makes a term into a keyword that is searchable, also used to imply sarcasm or humor
      @tiffanystarnes is speaking in tongues at #socialsummit
      @nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
    • 71. Why Twitter Matters
    • 72. PR
    • 73. Alumni Relations
    • 74. Crisis Communication
    • 75. To Accomplish Goals:
      Drive Alumni Giving
      Foster Alumni Relations
      Foster Facebook Growth
    • 76. Monitoring the Conversation
    • 77. www.search.twitter.com“search term” near:zipcode
    • 78. TweetBeep
    • 79. Using Twitter Lists
    • 80.
    • 81. www.Listorious.com
    • 82.
    • 83. Why Use Lists?
      • Curate other “official” university Twitter handles
      • 84. Curate any professors/university resources
      • 85. Curate Alumni, providing another opportunity for communication and engagement
    • Measuring Success on Twitter
    • 86. Success = ____________?
      “A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”
      - Coach Mike Krzyzewski
    • 87. Bit.ly
    • 88. Who.Unfollowed.Me
    • 89. TweetStats
    • 90. Measuring Success on Twitter
      ReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter.
      http://retweetist.com/
      Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement.
      http://www.twitalyzer.com
      BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/
      TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com
      OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
    • 91. YouTube
    • 92. There are more than 2 billion views of YouTube videos everyday
    • 93. Using YouTube as a Brand
      Popular Content
      Customizing Your Channel
      Adding Other Videos
      Measuring Success with Insights
    • 94. Popular Content
    • 95. How-To Videos
    • 96. Behind The Scenes
    • 97. Professional Videos
    • 98. Keep it Short.
    • 99. Customize Your Channel
    • 100. Make Your YouTube Channel all About You!
    • 101. Tag Videos & Create Playlists
    • 102. Search Optimization
    • 103. Adding Other Videos
    • 104. Find Other Channels Like Yours
    • 105. And…Comment!(with keywords!)
    • 106. And…Subscribe!
    • 107.
    • 108. How Do I Know if it’s Working?
      Analyze!
    • 109. YouTube Insights