7 Steps to SEO Success on Wordpress
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7 Steps to SEO Success on Wordpress

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Basics presented to the National Speakers Association New Orleans Chapter for non-technical tricks to perform keyword research, make the post of SEO plugins and a few suggestions to optimize your......

Basics presented to the National Speakers Association New Orleans Chapter for non-technical tricks to perform keyword research, make the post of SEO plugins and a few suggestions to optimize your off-site factors

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  • Now that you know the words you want to be found for, which ones are you actually getting traffic – GOOD TRAFFIC from? What data is valuable? How much is enough traffic? Dive into Google Analytics to dig out the meaningful data it provides and what to do with it;
  • This is where you land when you enter Analytics. You can’t break it so start clicking around. Select your date range – compare to the previous month or the date range of your choice. Look at the progress your site is making based on the metrics provided. KPI
  • Visitors Where are people coming from? Are they new or have they been there before? Are they on a laptop or a cell phone?
  • When looking at your keywords, you are likely going to see your brand at the top of the list. If not, then you either havent branded yourself enough within your own site, or you havent branded yourself online at all. Either way, while that is valuable data, you can filter to see which non-branded keywords are driving traffic to your site, and what the quality of the visits are.
  • When looking at your keywords, you are likely going to see your brand at the top of the list. If not, then you either havent branded yourself enough within your own site, or you havent branded yourself online at all. Either way, while that is valuable data, you can filter to see which non-branded keywords are driving traffic to your site, and what the quality of the visits are.
  • It’s more than just the words being used to find you, it’s about the vehicle they are taking to get there. Are there opportunities for you to increase your visbility on a particular site, search engine or referral source that shows a lower volume, but high quality of visitors?
  • Segway – Top referring sites give you an idea of where you have an inbound link or places that you are receiving traffic now. Why look for new, when you can work to make these better sources of quality traffic. How you might ask….

Transcript

  • 1. 7 Steps to Online Search Success
  • 2. Adele Tiblier Director of Interactive Strategy 504-894-8011 [email_address] www.fscinteractive.com @fscnola
  • 3. Spiders visit and read/crawl your site for words ( keywords ) These words are saved ( cached ) so when someone visits their site ( uses a search engine ), the matchmaking to provide the most relevant result based on the search begins. The more information you have that is relevant to what someone is searching for, the more likely you will be to show up atop the engines. Is that all there is? No. But it’s a start.
  • 4.
    • Finding the right words - Google Suggest
  • 5.
    • Finding out more ABOUT the right words - Google Keyword Tool
  • 6. Learning to Love and Learn From Your Data
  • 7. Key Performance Indicators
  • 8.  
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  • 13.
    • So….
    • You’ve Signed Up For Social Sites
    • You’re Listed on Top Industry Sites
    • You’re Bio is on Major Conference Sites
    • But are all of these optimized with all this new found knowledge?
    • Use YOUR keywords to create a boiler plate description :
      • On all of your social profile sites
      • As part of your standard bio
      • To create/enhance an existing association membership listing
      • To one-up your competition by seeking the sites that they are listed on and securing your own listing
  • 14.
    • Start Using the Keywords EVERYWHERE!
    • Create a Keyword Rich Boiler Plate Description of who you are and what you do -- put it everywhere:
      • As the description on all of your social profiles
      • As part of your standard speakers bio
      • To create/enhance an existing association membership listings
      • To find new places (like the sites your direct competitor is on) to create an ‘enhanced’ listing
    • Use Keywords in Talking Points:
      • As part of your presentation
      • Publicity and media opportunities
      • As part of your elevator pitch
    • You never know when someone will be sharing what you are saying online.
  • 15. Which Will Get Found and Get the Call?
  • 16. Which Will Get Found and Get the Call?
  • 17. Leveraging all this info can get tricky, but try not to get overwhelmed. Look for the trends and use the terms accordingly to create relevant content around the terms that are valuable to you and that people are searching for. Use Google Insights to find Trending Searches Google insights - http://www.google.com/insights/search/
  • 18. Leveraging all this info can get tricky, but try not to get overwhelmed. Look for the trends and use the terms accordingly to create relevant content around the terms that are valuable to you and that people are searching for. Use Google Insights to find Trending Searches Google insights - http://www.google.com/insights/search/
  • 19. Leveraging all this info can get tricky, but try not to get overwhelmed. Look for the trends and use the terms accordingly to create relevant content around the terms that are valuable to you and that people are searching for. Use Google Insights to find Trending Searches Google insights - http://www.google.com/insights/search/
  • 20. Don’t forget to your own Data Go back to your own Analytics data as a source for inspiration and trends. - Look collectively at the words that are driving people to your site - Are they variations of the same term? - Are they spending a good bit of time on your site ? - Compare your data to your keyword research; see any opportunities? Pooling all of this information to determine what people are looking for, what the current trending topics are, and how much information you have on your site will result in more than just food for thought. Crank Out Some Keyword Rich Content!
  • 21.
        • http://feedburner.google.com
    • Allows you to connect your blog to be fed through Google’s feeds (RSS, XML, Atom)
    • In laymen's terms -> When you write something new, it gets pushed directly to Google; content can also be pushed directly to those who have signed up to keep an eye on what you have written. Here is an easy step-by-step guide to setup Feedburner for Wordpress
    • http://www.pingomatic.com
    • Another resources to push your content as it is created.
    • Login into your blog, go to Settings -> Writing then scroll to the bottom and add http://rpc.pingomatic.com/ to the “Update Services” box. Don’t forget to save.
  • 22. Settings > Permalinks Results in URL’s that are optimized using the keywords you have used in the title of your post or page
  • 23. Plugins > All in One SEO Plugin – Home Title
  • 24. Plugins > All in One SEO Plugin – Every Other Page Title that only shows on the page and in the site’s navigation menu. Title seen by the search engines and shown atop the browser.
  • 25. Add Style For Search and Site Visitors
  • 26. Image File Names and Tags Mean Something
  • 27. Google Keyword Tool Google Insights Google Analytics Feedburner Pingomatic All in One SEO Plugin The Noob Guide to Online Marketing A thorough and entertaining resource on all of the elements that go into SEO and online marketing, how they work together, as well as a timeline on when to implement which piece. Very glad someone else put it together…and so well.
  • 28. 7. Just Keep Writing, Refining, Reviewing and Researching Adele Tiblier Director of Interactive Strategy 504-894-8011 [email_address] www.fscinteractive.com