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FRUKT Sessions #002: tixdaq
FRUKT Sessions #002: tixdaq
FRUKT Sessions #002: tixdaq
FRUKT Sessions #002: tixdaq
FRUKT Sessions #002: tixdaq
FRUKT Sessions #002: tixdaq
FRUKT Sessions #002: tixdaq
FRUKT Sessions #002: tixdaq
FRUKT Sessions #002: tixdaq
FRUKT Sessions #002: tixdaq
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FRUKT Sessions #002: tixdaq

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Transcript

  • 1. Live: Dead or Alive?
  • 2. Live Events Vs Recorded Music
  • 3. The chain of command Artist Manager Agent Promoter / Venue Ticket Seller Brokers / Exchanges Fans <ul><li>Traditional </li></ul><ul><li>- Investment </li></ul><ul><li>Influence </li></ul>New Market Opportunities
  • 4. Distribution Evolution
  • 5. The New Ticketing Landscape Fan SALE PURCHASE ATTENDANCE Primary Seller £ = Face value £££ =Market price Transaction key £ Fan Brokers ££ £££ ££££ Secondary Exchange / Resale £
  • 6. Making Sense of the New Market Rich, fragmented data from online vendors Technology, Expertise and Insight Consumer and Business Products Crawl Index Aggregate Interpret Inform Media services Consumer CONSULTANCY Data Services DATA PRODUCTS PRICE COMPARISON NEWS & INSIGHTS
  • 7. <ul><li>60m Annual Concert Attendances </li></ul><ul><li>£1.9bn ticket sales (60% rock / pop) </li></ul><ul><li>70% purchased online </li></ul><ul><li>£180m - £200m ticket resales </li></ul><ul><li>630+ UK Festivals in 2008 </li></ul><ul><li>15% festivals sold out </li></ul>Supply and Demand
  • 8. Who goes to see what? Source: Mintel Audience Growth Performances Growth ( Arenas )
  • 9. 2009 – what’s next? <ul><li>Alive </li></ul><ul><li>Value Added </li></ul><ul><li>Personalized </li></ul><ul><li>Dynamic Market </li></ul><ul><li>Innovative Online </li></ul><ul><li>Niches? </li></ul><ul><li>Independent? </li></ul><ul><li>Dead </li></ul><ul><li>Discounting </li></ul><ul><li>Cookie Cutter </li></ul><ul><li>Limited Pricing </li></ul><ul><li>Static Offline </li></ul><ul><li>Middle Ground? </li></ul><ul><li>Corporate? </li></ul>
  • 10. The Tixdaq Edge <ul><li>Consumer Products </li></ul><ul><li>Business Services </li></ul><ul><li>Research </li></ul><ul><li>Data </li></ul><ul><li>Publications </li></ul><ul><li>Consultancy </li></ul>

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