Web 2 For Human Service


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  • Youtube, Flickr, weblogs perceived as a second generation of web development and web design . It is characterised as facilitating communication , information sharing , interoperability , and collaboration on the World Wide Web . It has led to the development and evolution of web-based communities, hosted services , and web applications . Examples include social-networking sites , video-sharing sites , wikis , blogs and folksonomies .
  • If using blogs and social media, then the site does not have to change frequently Easy to find…metadata, searches easy google, Not Annoying-loads fast, no music, no additional software requirements, browser compatible, works on all resolutions.
  • A brief intro
  • In other words, there are more Facebook users 26-44 than 18-25 today. Majority is also women, not trying to get stereotyping here but it might work for extension’s benefit too.
  • Discuss Post a discussion and invite all your fans to participate in it. They will see it and their friends will see it (and hopefully they will become fans too) as well as to come and join in on the discussion.  It doesn’t need to be a ‘hard sell’,  for homebuilders it can be something like how to get your home ready for winter or for a car manufacturer, what sort of options people are looking for in their next car. Online Polls Another great way to get people back is to set up a Poll each week. You can easily add a polling application to your page and start asking questions. These can be unrelated to your core business but still allow you to collect informative data. Polls take very little time to answer and are not intrusive to the user. 1. Pages are public.  Most of Facebook is behind a login, preventing search engines from indexing.  However, some Fan pages are not behind a login and thus search engines can index the page.  Hopefully, people will stumble on the result in SERPs, visit the Facebook page, and then get to your site via the link (see reason #2). 2. Pages include links.  Because the pages are public, you can get some nice facebook.com link credit.  You can’t use an anchor text, but hey, it’s free. 3. Send “updates to fans”.  One of the greatest features is that you can send “updates” to fans whenever you want.  It’s a nice way of building a database of interested users.  Send messages about new products, updated website, etc. 4. You control the page.  Making the page before a Fan or a competitor is critical.  You want to be able to send the messages, edit or remove sections, and control the information to an extent. 5. News feed.  When a someone joins a Fan page, it’s published in their News feed for all their to read (unless they have turned this off).  It makes someone joining your Fan page somewhat viral. 6. It’s free and easy.  Making a Fan page takes just a few minutes – add some information, URL, and upload the logo and you’re done.  You can make your page http://beth.typepad.com/beths_blog/2009/05/so-you-want-a-facebook-fan-page-.html
  • As a bulletin board Post thoughts/updates and have users respond and interact. Bringing staff and ideas together This can occur cross county borders, even state. Share information with a global audience.
  • Links to the normal profile and another to the pages.
  • Birds, the sound of a lot of birds. Thus tweet, twit, twoodle?, 1. In twitter you have followers who get updates on your updates. People choose who they want to follow. So if person a is following person b. And b posts a new update a will see notice of the update http://www.businesspundit.com/10-essential-twitter-tools-for-business/ Yuck http://www.nickburcher.com/2008/04/6-examples-of-twitter-use-by.html
  • Individual articles separated by category
  • 1)Problems with this, newsfeeds force information to the user, an active push from us. RSS is a choice, if a User forgets to check an update they will not be reminded. 2) RSS Can be used as a news updates, many blogs support RSS Feeds so followers can get updates as they happen. 3) Another use (as an example) take a web comic for example. They might be posted peratically daily, weekly, you never know – w/ rss feeds followers can check the feed for updates w/out looking at the site. 4) It’s a nice idea BUT! I believe Extension / FCS wants people to go to our websites – view all the information we have avaliable.
  • iPod + Broadcast = Podcast Episodic content and regular updates Comes with the problem I noted above. Users have to choose to view updates. As with itunes. Users can subscribe and access the media directly from itunes, or any other podcast supporting programs, Winamp (what I use) I believe microsoft media player etc. I can probably provide more, but I don’t believe the crowd would take it. Good for a series - Episodic content
  • Utilize their own Specific RSS Reader. One which plays and downloads files instead of html content Episodic content
  • The kind you view in the browser itself And the kind you download
  • Not so much a Web2 feature, but this is more up their alley The user can access the media through the website and not an RSS Feed. Videos or audio which is streamed to the computer and not downloaded. Media is played as it is received. Uses for streaming media Instant access to media Does not need to be downloaded
  • Examples Napster iTunes music & video download Music available online
  • Video as a tool Tutorials Showing proper procedure for action A Recordings of classes On site recordings Workshop examples, examples of direct contact with people
  • Web 2 For Human Service

    1. 1. “ Web 2.0” Social Networking, blogs, Web-Sites and RSS
    2. 2. What is… web 2.0 <ul><li>‘ User Created Content’. </li></ul><ul><ul><li>Social networking, weblog, video-sharing </li></ul></ul><ul><li>Web 2.0 is just a catch phrase. </li></ul><ul><ul><li>You do not need anything special to use it. </li></ul></ul>
    3. 3. What is… web 2.0 <ul><li>Goals </li></ul><ul><ul><li>creativity </li></ul></ul><ul><ul><li>information sharing </li></ul></ul><ul><ul><li>collaboration among users </li></ul></ul>
    4. 4. using web 2.0 now? <ul><li>Social Networking </li></ul><ul><ul><li>http://facebook.com/gublo </li></ul></ul><ul><ul><li>http://twitter.com/NIMHgov </li></ul></ul><ul><li>Blogging </li></ul><ul><ul><li>http://nutritionknowhow.org </li></ul></ul><ul><ul><li>http://www.networkedblogs.com/blog/nimh_national_institute_of_mental_health/ </li></ul></ul>
    5. 5. A Brief Word on Web Sites <ul><li>A Place for Long Term Information </li></ul><ul><li>Easy to Find </li></ul><ul><li>Not Annoying </li></ul><ul><li>Meets the Needs of Targeted Audience </li></ul>
    6. 6. How a few Web2.0 Tools can intermingle on a website. PureMichigan Blog Youtube & Podcast Social Networking and RSS The blood, guts and soul of a site. Where information is posted – articles, how-to’s, recipes, alerts - Anything A mouth of the site. Where the information on the blog can be shared to a large audience quickly and efficiently. A possible folder of the site. Where the blog can host videos and such.
    7. 7. What is Facebook <ul><li>Friends, groups, events </li></ul><ul><li>Sharing information </li></ul><ul><li>Popular Social networking website </li></ul><ul><ul><li>60 million users from the United States </li></ul></ul><ul><li>http://www.facebook.com </li></ul>
    8. 8. Who uses Facebook? <ul><li>The dominate group of users on facebook is the age group over 25. </li></ul><ul><li>6 million users 13-17 , </li></ul><ul><li>19.5 million 18-25 , </li></ul><ul><li>13.4 million 26-34, </li></ul><ul><li>9.7 million 35-44 , </li></ul><ul><li>4.6 million 45-54 , and </li></ul><ul><li>2.8 million over 55 . </li></ul>
    9. 9. How is facebook being used? <ul><li>Product recognition and support. </li></ul><ul><ul><li>From Coca-Cola to 4-H . </li></ul></ul><ul><li>Fan Page versus Personal Page </li></ul><ul><ul><li>Fan page work with groups of people </li></ul></ul><ul><ul><li>Personal pages manage individual friends </li></ul></ul>
    10. 10. A suggested use of facebook <ul><li>As the social tie for a blog or a website, with frequent content updates. </li></ul><ul><ul><li>( MI Family Living Fan page & MI Family Living Blog ) </li></ul></ul><ul><li>Link to the content on the blog from facebook </li></ul><ul><li>Use facebook as a tool to group a bunch of people together and send updates directly. </li></ul>
    11. 11. Benefits of Facebook <ul><li>As an advertisement </li></ul><ul><ul><li>John Smith became a fan of FCS. Become a fan too. </li></ul></ul><ul><li>As a public bulletin board </li></ul><ul><li>Bringing staff and ideas together </li></ul><ul><li>Educational Tool </li></ul><ul><ul><li>Safe Kids USA </li></ul></ul>
    12. 12. Set up & Examples <ul><li>Safe Kids USA </li></ul><ul><li>Safe Kids Livingston County </li></ul><ul><li>MSUE Huron County </li></ul><ul><li>MI Family Living </li></ul><ul><li>Michigan Gardening Fan Page </li></ul><ul><li>BBC America </li></ul><ul><li>CNN </li></ul><ul><li>4-H </li></ul><ul><li>MSUE Facebook Group </li></ul><ul><li>http://www.facebook.com/advertising/?pages </li></ul>
    13. 13. <ul><li>Twitter is a form of blogging known as micro-blogging. </li></ul><ul><ul><li>Each message posted is limited to 140 characters. </li></ul></ul><ul><li>Used as an alert or update on ones status. </li></ul><ul><li>Everything posted is public </li></ul><ul><li>Examples… </li></ul><ul><ul><li>http://twitter.com/safekidsusa </li></ul></ul><ul><ul><li>http://twitter.com/cnnbrk - CNN Breaking News </li></ul></ul><ul><ul><li>http://twitter.com/CounterSuicide Counter Suicide </li></ul></ul><ul><ul><li>http://twitter.com/AD_Research Alzheimer Research </li></ul></ul>
    14. 14. Why use Twitter <ul><li>Very easy to find. </li></ul><ul><ul><li>Google search “Twitter *Username*” – click follow. </li></ul></ul><ul><li>Extremely fast and mobile way to get updates out </li></ul><ul><ul><li>Blackberry plugin, iPhone, even SMS (text messages). </li></ul></ul>
    15. 15. Possible uses for Twitter cont… <ul><li>Update on happenings at organization </li></ul><ul><li>Non-sensitive information distribution </li></ul><ul><li>2 more days to register for *this event* </li></ul><ul><li>New post on *this site* &link& </li></ul>
    16. 16. Drawback to Social Networking Sites <ul><li>The User’s first must find you and become a fan or a follower. </li></ul><ul><li>The user must then utilize the website to see updates (unless they used the RSS Feature built in or email notifications) </li></ul><ul><li>This is not meant to have people to start using facebook or twitter but to grab the people who already to use it. </li></ul>
    17. 17. Other examples of Social Networking <ul><li>http://www.linkedin.com/ </li></ul><ul><ul><li>is a business-oriented social networking site mainly used for professional networking. As of May 2009, it had more than 40 million registered users, spanning 170 industries. (wikipedia.com) </li></ul></ul><ul><li>http://www.myspace.com/ </li></ul><ul><ul><li>Another networking site like facebook but much less pleasant to look at. </li></ul></ul>
    18. 18. Web logs (blogging) <ul><li>A Journal </li></ul><ul><li>Usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. </li></ul><ul><li>http://www.wordpress.com – my suggestion </li></ul><ul><li>http://www.blogger.com/home - google’s </li></ul><ul><li>http://www.socialworkblog.org/ Social Workers Blog </li></ul><ul><li>http://nutritionknowhow.org – another Wordpress blog </li></ul>
    19. 19. Why use blogging <ul><li>Easily post articles online </li></ul><ul><li>People can easily find articles </li></ul><ul><li>Easier to use than the portal </li></ul><ul><ul><li>And allows more consistent updates </li></ul></ul><ul><li>Allow dialog as well </li></ul><ul><ul><li>post polls – questions - comments </li></ul></ul>
    20. 20. How you can easily to get content rolling <ul><li>Post newsletters </li></ul><ul><ul><li>You can start with posting newsletter articles online </li></ul></ul><ul><li>Post audio and videos </li></ul><ul><ul><li>Use Google or just merely upload the file and have the users download them. </li></ul></ul><ul><li>Use Content you have already created and copy and paste w/ minor modifications. </li></ul>
    21. 21. Blogs and Facebook <ul><li>I suggest using blogs and a facebook fan page together as a one-two-punch </li></ul><ul><ul><li>Facebook would hold the collection of fans </li></ul></ul><ul><ul><li>The Blog would hold the collection of content and educational material </li></ul></ul><ul><li>Just put links from content updates from the blog onto facebook. </li></ul>
    22. 22. RSS Feeds <ul><li>RSS Stands for “Really Simple Syndication” </li></ul><ul><li>It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. </li></ul><ul><li>http://www.extension.org/feeds </li></ul><ul><li>http://msuespotlight.wordpress.com/ </li></ul><ul><li>http://rss.news.yahoo.com/rss/topstories </li></ul>
    23. 23. The simple definition <ul><li>It is a way, online, for you to get a quick list of the latest story headlines from all your favorite websites and blogs all in one place. </li></ul><ul><li>Suppose you have 50 sites and blogs that you like to visit regularly. Going to visit each website and blog everyday could take you hours. With RSS, you can “subscribe” to a website or blog, and get “fed” all the new headlines from all of these 50 sites and blogs in one list, and see what’s going on in minutes instead of hours. </li></ul>
    24. 25. Why are RSS feeds good for us? <ul><li>It makes our content much more accessible to the RSS Users. </li></ul><ul><li>This allows a step toward </li></ul><ul><ul><li>migrating to a world without email lists for new content, </li></ul></ul><ul><ul><li>or the hope they will return to the site to see the new updates. </li></ul></ul>
    25. 26. Podcasts – A form of RSS <ul><li>Series of digital media files, usually audio or video, that are made available for download via web syndication, i.e. RSS. </li></ul><ul><li>MSU Football </li></ul>
    26. 27. How to view Podcasts <ul><li>Subscribe and get updates as they happen. </li></ul><ul><ul><li>Use of programs such as iTunes, WinAMP </li></ul></ul>
    27. 28. Non-Podcast media <ul><li>Imbedded/Steaming Media </li></ul><ul><ul><li>Youtube.com – Video </li></ul></ul><ul><ul><li>Pandora.com – Audio/Music </li></ul></ul><ul><ul><li>Last.fm – Audio/Music </li></ul></ul><ul><li>Downloadable media </li></ul><ul><ul><li>Apple Movie Trailers </li></ul></ul><ul><ul><li>Anything you download - Torrents </li></ul></ul>
    28. 29. Imbedded/Streaming media <ul><li>Imbedded and played in the browser </li></ul><ul><li>Media is played as it is received </li></ul><ul><li>Uses for streaming media </li></ul><ul><ul><li>Instant access to media </li></ul></ul><ul><ul><li>No issue with file types </li></ul></ul><ul><ul><li>May use less bandwidth </li></ul></ul><ul><li>Optional: Media is sent as it is being recorded/filmed </li></ul>
    29. 30. Downloaded media <ul><li>Media is played once the user receives the entire file. </li></ul>
    30. 31. Online Media and Your Organization <ul><li>Audio and Video as a tool </li></ul><ul><ul><li>Tutorials – How to ?? </li></ul></ul><ul><ul><li>Recordings of classes- so that learners can review on there schedule </li></ul></ul><ul><ul><li>On site recordings - </li></ul></ul><ul><ul><li>Interviews – with distant “resource” people </li></ul></ul>
    31. 32. Brainstorm <ul><li>Use social networking to notify </li></ul><ul><ul><li>Events, emergencies, news bulletins </li></ul></ul><ul><li>Use blogs to post information </li></ul><ul><ul><li>Research results, news posts, recipes, link to books/reviews </li></ul></ul><ul><li>Use Audio/Video medium as another means to relay information </li></ul><ul><ul><li>Interviews, How-To s, </li></ul></ul>
    32. 33. Thank You Questions?