New Agriculture Farming In The New Economy

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short talk to community leaders in Adrian, MI on economic development. A knowledge based economy depends on talented people. Attracting talented people requires amenities in a community. Small farms, with direct marketing is one amenity that may attract talented people to an area.

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New Agriculture Farming In The New Economy

  1. 1. Frank Gublo<br />Michigan State University Product Center<br />Lenawee Lunch and Learn Series<br />January 29, 2010<br />Farming in the New Economy<br />
  2. 2. Characteristics of the New Economy<br />Talented people (knowledge workers) are the basis of the new economy<br />Talented people create jobs<br />Talented people seek places that offer quality of life and amenities<br />Successful communities attract talented, knowledge workers <br />Farming and food are a part of a strategy to attract talented people<br />
  3. 3. Select Characteristics of A Viable Farm<br />Farmer attitude and interest are important.<br />Education increases viability.<br />Innovative farmers and processors are more viable.<br />Farmers who direct market and utilize frontier marketing techniques are more profitable.<br />Farmers who are involved politically and with neighbors are more successful.<br />Dr. SojiAdelaja, Agricultural Viability at the Urban Fringe, Atlanta, GA, March 15, 2005<br />
  4. 4. Two StrategiesOne Goal-Viable Farms<br />
  5. 5. Differentiation of Farm Products is Essential for New Economy Farmers<br />Differentiation is one of the most important strategic and tactical activities that, companies must engage. It is not discretionary<br />There is no such thing as a commodity, only people who act and think like commodities<br />Historically companies that have taken a commodity path, even when they have driven their costs deeply down, have become extinct<br />.<br />--Ted Levitt, Thinking about Management<br />Harvard Business School<br />
  6. 6. Consumer Food Trends Offer Opportunities for Hometown New Economy Farmers<br />Community Supported Agriculture, road-side stands, and Farmers Markets are considered “chic”<br />Food Vetting-where does your food come from?<br />Sustainable defined-hometown or nearby<br />Back to basic Ingredients and cooking from scratch<br />Celebrity Farmers<br />Source: The Food Channel, www.foodchannel.com<br />Photo: Richard “Cousin Don” Hobson<br />Source, MIFFS<br />
  7. 7. A look at a New Economy Farmer and Her Interaction With the Community<br />
  8. 8. New Economy Farmers Create a Sense of Place<br />They make hometown, nearby and local food “real.”<br />Farmers Markets and CSA are places where the community can gather.<br />Provide some of the amenities that other talented, knowledge based people expect<br />
  9. 9. What Can We Do to Encourage and Support New Economy Farmers<br />Invite to the table for discussion<br />Support their continued education through Extension and others<br />Help to find capital<br />Encourage and celebrate their innovation<br />Provide resources when possible (FSEP)<br />
  10. 10. Frank Gublo<br />Slides at: www.frgublo.wordpress.com<br />Contact me at:<br />MSU Extension-Washtenaw<br />705 N. Zeeb Road<br />Ann Arbor, MI 48107<br />313-401-6283<br />gublofra@msu.edu<br />www.facebook.com/gublo<br />

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