Freshle SlideDeck New

Fun and clever toolfor your startup success Russia | 2012 Jane Smorodnikova, CEO contact@freshle.com

What’s the problem?Startups: 99% startup death. Lack of experience. Poor community outside technology hubs. Not enough support on early stages. The same pitfalls.Investors: Depend on their reference network, because it is the only way to check commitments of the team. Can’t get facts about how this team deliver results until invest in. Have to believe in stories.

Our solution is FreshleFor startups: fun and clever startup management tool, based on Business Model Canvas, Lean Startup and collaborative intelligence. Help to stay focused, move faster, give suggestions what to do next.For investors: Smart source of startups to invest in, filtered and benchmarked by significant criterias, including their progress and ability to deliver results. Tool for monitoring progress of invested startups.

Knowledge baseOur main principles: All startups areorganized into groupsaccording to businessmodel elementscombination All startup’s activity isorganized into a chainof business modelseach steps It is the base for all rest magic

Freshle functionalityFor startups: Keeps focused on business model search process Moves forward using gamification Helps to decide what to do next using information about whatother startups with close or similar business model did in the samesituationFor investors: Filters startups according criteria Compares startup with each other Monitors startup progress

Startup’s main page Bechmarked with other startups with close business model

Suggestions page Steps other startups with close business model made to validate it

Market and opportunityMarket signals: Startup accelerator’s count growth. Since 2010 it’s changed from34 to 64. The venture capital industry raised $5.6 billion in the fourthquarter 2011, 162% more than the year-ago period.Our market: Millions of entrepreneurs all over the world, corporate innovationdepartments, who are searching for new business model. Thousands of business angels and investors.Trends: Many services for startups appeared in 2011 and many of themuse Lean Startup and Business Model approaches, so, market isready and people know about methods we use.

Business model Revenue: Channels: Paid accounts for startups Our russian top Google blog Paid accounts for investors about startups – 3500 subscribers Advertisement and analytics Business incubators Referral, social media, blogs Traction: Achievements: 100+ entrepreneurs and 20+ MITEF Awards, WebReadyexperts we’ve talked with 50+ startups from 5 countries 13,5% conversion on our are waiting for our betaComing Soon page Applied to MassChallenge 83% told us they need it

CompetitorsLive help for entrepreneurs: Our advantages: Mentors, experts 24/7 access, relevant to Conferences and meetups startup’s BMC and situation Only in big tech hubs Only occasionally Push and engagement by game mechanicsOnline help for entrepreneurs: Blogs and internet sites Services for startups: Speed, progress tracking and benchmarkingleancanvas.com,leanlaunchlab.com,launchnow.co, etc. Real help and tips from collaborative intelligence No real help

ProtectionIt is about first mover advantage: Y Combinator was first in offline. Weare the first in online world. When it’s a new thing and it’s needed,target audience will try it easily.And network effects: More users – better knowledge base Better knowledge – more users And all users are interested everybodyelse to be there To repeat it after 2 years – is like to repeat Wikipedia

Our team Experienced and passionate Product development Customer development… CTO CEO … Michael Kechinov Jane Smorodnikova

Our plans Alpha, 50 000 free users, 2 year 5 000 paid accounts International beta, 500 startups, 1000 users 1 yearClosed beta in Russia,100 startups 0,5 year

Invest inYou can be sure in: Call us today! Professional and passionate team Ambisious game changing startup Value for your venture businessYou can give us: Some money) Smart connections Your strategic visionWe can give you: PR Your connections ROI Fast growth

Visit our Coming Soon atMentor.freshle.com Russia | 2011 Jane Smorodnikova mentor@freshle.com

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