Getting real (iQ Style) Web applications and websites are designed for real people. The best way to measure their success or failure is by testing with real people .
However, you don’t have the money or resources to hire usability consultants or conduct full-blown usability tests
Benefits of user testing If you are building an app for a client, i.e. not yourself, then it's something that you can charge for. I f you're building it for your company, it can remove the HiPPO effect . If you're a start-up, it can inform important design decisions