14 Web App Survival Tips

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14 Web App Survival Tips

  1. 1. 14 Web App Survival Tips (Learnt the hard fuckin’ way)
  2. 2. twitter.com/ryancarson survival kick ass
  3. 3. Built four webtwitter.com/ryancarson apps Building a fifth: Truvay.com Sold two Sold two Sold two Sold two Sold two
  4. 4. #1 twitter.com/ryancarson Don't build your billing system from scratch Don't build your billing system from scratch Spreedly.com?
  5. 5. #2 twitter.com/ryancarson Engage in the community from day -63 Engage in the community from day -63 You should be conversing on Twitter, Facebook, your blog and at events waaaaaaay before your launch
  6. 6. #3 twitter.com/ryancarson Plan on A/B testing from the start from the start from the start Especially on your home and signup pages. bit.ly/ab-test
  7. 7. twitter.com/ryancarson What small change will yield a 200% increase in signups?
  8. 8. “See plans and pricing” twitter.com/ryancarson vs “FREE Trial” “FREE Trial” “FREE Trial” “FREE Trial”
  9. 9. twitter.com/ryancarson #4 Create a new company Create a new company 100% owned by your current company
  10. 10. twitter.com/ryancarson #5 Make invoicing simple Make invoicing simple Use Xero.com and integrate with their API
  11. 11. twitter.com/ryancarson #6 Charge in $ US Dollars Charge in $ US Dollars
  12. 12. #7 twitter.com/ryancarson Watch out for exchange losses and gains Watch out for exchange losses and gains
  13. 13. #8 twitter.com/ryancarson Choose your merchant account carefully Choose your merchant account carefully
  14. 14. twitter.com/ryancarson #91-click admin functionality 1-click admin functionality One-click refunds. One-click password reset with an email sent out. One- click resent invoice. Make it easy to give customers “credits”.
  15. 15. twitter.com/ryancarson #10Use GitHub Use GitHub Smart code repository hosting
  16. 16. twitter.com/ryancarson #11Usability happens during wireframing during wireframing balsamiq.com
  17. 17. twitter.com/ryancarson #12Obsess over your numbers Obsess over your numbers Pageviews, conversion rates, cost of acquisition per customer, time to upgrade to paid, revenue-per-head and % profit
  18. 18. twitter.com/ryancarson #13Use your app every day Use your app every day and do the customer support for the first 12 months
  19. 19. twitter.com/ryancarson #14Get passionate Get passionate If you’re not fanatical, why would anyone else be?
  20. 20. 6 Tips for easy acquisition
  21. 21. #1 twitter.com/ryancarson Don’t plan on getting acquired getting acquired getting acquired
  22. 22. #2 twitter.com/ryancarson Create a separate account for Google Analytics Create a separate account for Google Analytics
  23. 23. #3 twitter.com/ryancarson Start the domain transfer early transfer early transfer early
  24. 24. on lawyers and twitter.com/ryancarson accountants Plan on spending $20,000 on lawyers and accountants
  25. 25. #5 twitter.com/ryancarson Do some serious tax planning tax planning tax planning We paid zero corporation tax on the DropSend sale
  26. 26. #6Expect to devote 100% twitter.com/ryancarson of your time to the sale for 4+ months Expect to devote 100% of your time to the sale for 4+ months
  27. 27. Thanks! twitter.com/ryancarson

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