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T.martino foun dconf preso

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Transcript

  • 1. Building Value Through Content “Getting Big Results with Quick Wins” Thomas Martino Director of Marketing @ InternMatch @TheTmartino tmartino12@gmail.com
  • 2. Background• Live Nation Entertainment: VIP Online Marketing• InternMatch: Director of Marketing • Employee #1 • Grew organic unique visitors from 26,000 to 600,000 per month @TheTmartino tmartino12@gmail.com
  • 3. Identifying The Quick Wins What content should we create? @TheTmartino tmartino12@gmail.com
  • 4. Asking the Right Questions • What’s valuable for users? • What content experience will users love? • What’s the organic opportunity? @TheTmartino tmartino12@gmail.com
  • 5. Quick Win Strategy 1 Keyword Research 2 Build Relevant Content 3 Repeatable Process @TheTmartino tmartino12@gmail.com
  • 6. Step #1: Keyword Research @TheTmartino tmartino12@gmail.com
  • 7. The Low Competition OpportunityTerm: Computer Science InternshipsLocal Searches: 6,600 (broad match)Competition: Low Google Trends Nov. 2011 May 2012 @TheTmartino tmartino12@gmail.com
  • 8. Step #2: Build Relevant Content @TheTmartino tmartino12@gmail.com
  • 9. Relevant Content ResultsTerm: Computer Science InternshipsLocal Searches: 6,600 (broad match)Competition: Low 3,686 Visits 600 Visits 514% @TheTmartino tmartino12@gmail.com
  • 10. Step #3: Repeatable Process @TheTmartino tmartino12@gmail.com
  • 11. The Big Wins• Authority builds• Progressively moves towards high competition keywords• Little wins in aggregate are the big win @TheTmartino tmartino12@gmail.com
  • 12. Thanks! Thomas Martino @TheTmartino tmartino12@gmail.com @TheTmartino tmartino12@gmail.com