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The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
The Intimacy of Mobile by Rick Bakas
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The Intimacy of Mobile by Rick Bakas

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The Intimacy of Mobile by Rick Bakas …

The Intimacy of Mobile by Rick Bakas
FOUND Conference NYC

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  • 1. THE INTIMACY OF MOBILE RICK BAKAS VP OF MARKETING - PRESSPAY @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 2. FIRST MOMENT OF TRUTH AWARENESS CONSIDERATION ACTION! VALUE REALIZED LOYALTY BRAND EVANGELIZED @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 3. MOBILE COMMERCE IS SUPPOSED TO BE BLOWING UP, RIGHT? @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 4. MERCHANTS* 19 MILLION TOTAL MERCHANTS IN THE U.S. 9 MILLION MERCHANTS ACCEPTING CREDIT/DEBIT 900,000 MERCHANTS WITH eCOMMERCE 75,000 MERCHANTS WITH mCOMMERCE * approximate numbers @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 5. ATTENTION IS THE NEW CURRENCY @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 6. Thursday, February 28, 13
  • 7. MORE CONTENT IS CREATED ONLINE EVERY 48 HOURS THAN THE DAWN OF MAN TO 2003. -Eric Schmidt, Former Google CEOThursday, February 28, 13
  • 8. Thursday, February 28, 13
  • 9. MY MessageThursday, February 28, 13
  • 10. http://statspotting.com/2012/09/big-data-stats-90-of-the-worlds-data-created-in-the-last-two-years/Thursday, February 28, 13
  • 11. 90% OF THE WORLD’S DATA WAS CREATED IN THE PAST 2 YEARS. -IBM http://statspotting.com/2012/09/big-data-stats-90-of-the-worlds-data-created-in-the-last-two-years/Thursday, February 28, 13
  • 12. @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 13. @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 14. @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 15. Thursday, February 28, 13
  • 16. ROA = TURN ATTENTION INTO INTENTIONThursday, February 28, 13
  • 17. INTIMACY OF MOBILE 1998 First Impressions of the internetThursday, February 28, 13
  • 18. INTIMACY OF MOBILE 1998 2008 First Impressions Trust Building: of the internet Rise of the social webThursday, February 28, 13
  • 19. INTIMACY OF MOBILE 1998 2008 2015 First Impressions Trust Building: Intamacy: of the internet Rise of the social webThursday, February 28, 13
  • 20. 5 TIPS FOR MOBILE CONTENT MARKETING 1. MAKE PEOPLE DO A LITTLE, BUT GET A LOT @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 21. 5 TIPS FOR MOBILE CONTENT MARKETING 1. MAKE PEOPLE DO A LITTLE, BUT GET A LOT 2. CLOSE THE GAP @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 22. 5 TIPS FOR MOBILE CONTENT MARKETING 1. MAKE PEOPLE DO A LITTLE, BUT GET A LOT 2. CLOSE THE GAP 3. IMMEDIACY + INTIMACY @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 23. 5 TIPS FOR MOBILE CONTENT MARKETING 1. MAKE PEOPLE DO A LITTLE, BUT GET A LOT 2. CLOSE THE GAP 3. IMMEDIACY + INTIMACY 4. MOBILE FIRST, DESKTOP SECOND @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 24. 5 TIPS FOR MOBILE CONTENT MARKETING 1. MAKE PEOPLE DO A LITTLE, BUT GET A LOT 2. CLOSE THE GAP 3. IMMEDIACY + INTIMACY 4. MOBILE FIRST, DESKTOP SECOND 5. EXPONENTIAL TRAFFIC @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 25. WE INTERRUPT THIS PROGRAM FOR @ERICANORRIS11 @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 26. 4 ROA @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 27. emails niche product apps pinterest blogs SEO SMS Text twitter facebook QR codes on productsThursday, February 28, 13
  • 28. Thursday, February 28, 13
  • 29. 99% 30% LOST SALES/ ABANDONED CART 15% SECURE 0% 2011 Successful eComm Purchase rate Successful mComm Purchase rate @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 30. INCREASE CONVERSION BY REDUCING EFFORT SECURE CHECKOUT 5:32 :10 @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 31. CONTENT MARKETING JUST GOT A LOT SEXIER WITH CINSAY ECR ET TOP S SECURE CHECKOUT @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 32. CONTENT MARKETING JUST GOT A LOT SEXIER WITH CINSAY SECURE CHECKOUT @RICKBAKAS | #FOUNDconfThursday, February 28, 13
  • 33. THANK YOUThursday, February 28, 13

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