The Intimacy of Mobile by Rick Bakas FOUND Conference NYC

1. THE INTIMACY OF MOBILE
RICK BAKAS
VP OF MARKETING - PRESSPAY
@RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

2. FIRST MOMENT
OF TRUTH
AWARENESS
CONSIDERATION
ACTION!
VALUE
REALIZED
LOYALTY
BRAND
EVANGELIZED
@RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

3. MOBILE COMMERCE IS
SUPPOSED TO BE
BLOWING UP, RIGHT?
@RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

4. MERCHANTS*
19 MILLION TOTAL MERCHANTS IN THE U.S.
9 MILLION MERCHANTS ACCEPTING CREDIT/DEBIT
900,000 MERCHANTS WITH eCOMMERCE
75,000 MERCHANTS WITH mCOMMERCE
* approximate numbers
@RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

5. ATTENTION IS THE NEW CURRENCY
@RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

6. Thursday, February 28, 13

7. MORE CONTENT IS CREATED ONLINE EVERY 48
HOURS THAN THE DAWN OF MAN TO 2003.
-Eric Schmidt, Former Google CEO
Thursday, February 28, 13

8. Thursday, February 28, 13

9. MY
Message
Thursday, February 28, 13

10. http://statspotting.com/2012/09/big-data-stats-90-of-the-worlds-data-created-in-the-last-two-years/
Thursday, February 28, 13

11. 90% OF THE WORLD’S DATA WAS CREATED IN
THE PAST 2 YEARS.
-IBM
http://statspotting.com/2012/09/big-data-stats-90-of-the-worlds-data-created-in-the-last-two-years/
Thursday, February 28, 13

12. @RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

13. @RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

14. @RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

15. Thursday, February 28, 13

16. ROA = TURN ATTENTION INTO INTENTION
Thursday, February 28, 13

17. INTIMACY OF MOBILE
1998
First Impressions
of the internet
Thursday, February 28, 13

18. INTIMACY OF MOBILE
1998 2008
First Impressions Trust Building:
of the internet Rise of the social web
Thursday, February 28, 13

19. INTIMACY OF MOBILE
1998 2008 2015
First Impressions Trust Building: Intamacy:
of the internet Rise of the social web
Thursday, February 28, 13

20. 5 TIPS FOR MOBILE CONTENT MARKETING
1. MAKE PEOPLE DO A LITTLE, BUT GET A LOT
@RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

21. 5 TIPS FOR MOBILE CONTENT MARKETING
1. MAKE PEOPLE DO A LITTLE, BUT GET A LOT
2. CLOSE THE GAP
@RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

22. 5 TIPS FOR MOBILE CONTENT MARKETING
1. MAKE PEOPLE DO A LITTLE, BUT GET A LOT
2. CLOSE THE GAP
3. IMMEDIACY + INTIMACY
@RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

23. 5 TIPS FOR MOBILE CONTENT MARKETING
1. MAKE PEOPLE DO A LITTLE, BUT GET A LOT
2. CLOSE THE GAP
3. IMMEDIACY + INTIMACY
4. MOBILE FIRST, DESKTOP SECOND
@RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

24. 5 TIPS FOR MOBILE CONTENT MARKETING
1. MAKE PEOPLE DO A LITTLE, BUT GET A LOT
2. CLOSE THE GAP
3. IMMEDIACY + INTIMACY
4. MOBILE FIRST, DESKTOP SECOND
5. EXPONENTIAL TRAFFIC
@RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

25. WE INTERRUPT THIS PROGRAM FOR @ERICANORRIS11
@RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

26. 4
ROA
@RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

27. emails niche product
apps
pinterest
blogs
SEO
SMS Text
twitter
facebook
QR codes on
products
Thursday, February 28, 13

28. Thursday, February 28, 13

29. 99%
30%
LOST SALES/
ABANDONED CART
15%
SECURE
0%
2011
Successful eComm Purchase rate
Successful mComm Purchase rate
@RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

30. INCREASE CONVERSION BY REDUCING EFFORT
SECURE CHECKOUT
5:32 :10
@RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

31. CONTENT MARKETING JUST GOT A LOT SEXIER WITH CINSAY
ECR ET
TOP S
SECURE CHECKOUT
@RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

32. CONTENT MARKETING JUST GOT A LOT SEXIER WITH CINSAY
SECURE CHECKOUT
@RICKBAKAS | #FOUNDconf
Thursday, February 28, 13

33. THANK YOU
Thursday, February 28, 13