Oslo 06 5
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Fashion, apparel, textile, merchandising, garments

Fashion, apparel, textile, merchandising, garments

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Oslo 06 5 Presentation Transcript

  • 1. Feminist media studies + 13 Liesbet van Zoonen Professor of Media and Popular Culture University of Amsterdam
  • 2. Decoding/media reception
    • What is reception?
      • Use and interpretation
      • Reception is a collective process
        • Social context
        • Discursive context
        • Media context
      • Active audience
        • Fans, cultists, producers
        • Knowledge, interaction, alternative
        • Engaged and detached viewing styles
      • Not effects
  • 3. Famous reception studies
    • Janice Radway, Reading the romance , 1984
      • Act of reading
      • Intepretation of romance
    • Tamar Liebes, Elihu Katz, The export of meaning , 1990
      • Cultural specificity of interpretation
    • Marie Gillespie, Television, ethnicity and social change , 1995
      • Cultural intermediaries
    • Method, qualitative
      • Observation, interviews, focus groups
  • 4. Big Brother
    • Intertextuality
      • Primary text?
      • Secondary text, about BB
      • Tertiary text, audience reception
    • Critical reception by journalists a.o.
      • Assumption of negative effects, moral panic
        • Voyeurism, exploitation
    • Audience reception
      • Massive
      • TV, internet
  • 5. Big Brother studies
    • Germany
      • Lothar Mikos, survey and interviews
    • England
      • Janet Jones, internet survey
      • Anette Hill, also qualitative
    • Finland
      • Minna Aslama, interviews, focus groups
    • Diversity of audience
    • Change in audience composition
      • From massive to niche, women
  • 6. BB reception
    • Use: collective
      • Family viewing
      • Source of conversation
    • Reception
      • Soap opera
      • Relations between housemates
      • Everyday problems
      • Not voyeurism
    • Authenticity, life lessons
    • Community building
  • 7. Following up
    • Keeping the success
      • Spin offs, Celebrity BB
      • Adapting the format
    • Big Brother: the battle
      • Producers desire
      • Lack of audience knowledge
    • Enhanced marketing
      • New moral panics
    • Niche program
      • Youth
      • Sex
      • Women’s genre
  • 8. Wrapping up
    • Tools and topics for feminist media studies
      • Feminism/postfeminism
      • Epistemology of media studies (2, 3)
      • Basic model (2, 3)
      • Quantitative and qualitative content analysis (5)
      • Encoding (4)
      • Decoding (7)
      • Calvin Klein, Big Brother, other examples in the book