Floral Pres
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Floral Pres

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Fashion, apparel, textile, merchandising, garments

Fashion, apparel, textile, merchandising, garments

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Floral Pres Floral Pres Presentation Transcript

    • The most prominent feminine fragrance category
    • Usually part of a fragrance’s middle notes – also known as the heart
    • Includes a broad palette of fragrances, from single-note florals to complex fantasy blends
    & fragrances Florals
    • No flower is as recognizable as the rose. It is one of the only flowers that is both common as well as exquisitely elegant. The flower originated in Morocco and has been cultivated for over 3000 years. In addition to its timeless aroma, the rose is believed to have healing properties. It is a mild astringent, beneficial for sensitive skin and useful for tired eyes and headaches.
    • AROMA
    • Rich, sweet, spicy, tenacious, radiant
    • EXTRACTION
    • Flowers are hand-picked during early morning hours and processed quickly. Rose essential oil, as well as concrete and absolute solvents, are extracted by water or steam distillation from fresh petals. The production of rose water is a by-product of the distillation process. Also, rose leaf absolute is produced in small quantities in France.
    • BLENDS WELL WITH
    • Blends well with most oils, including jasmine, orange blossom, geranium, lavender, patchouli and palmarosa. It is useful for “rounding out” blends.
    florals & fragrances Rose
    • YVES SAINT LAURENT: PARIS
    • Yves Saint Laurent adored the city of Paris and named his perfume after it as a tribute to the Parisian women he dressed as well as the women in love who were sent bouquets of pastel roses!
    • The fragrance, a symbol of femininity, is a floral bouquet of rose and violet. The perfumer, Sophia Grosjman, was inspired by the smell of vintage roses which bloom in the gardens of Marrakech, one of YSL’s fetish cities.
    • TOP NOTES
    • Bergamot, Geranium, Hawthorn, Hyacinth
    • MIDDLE NOTES/HEART
    • Rose, Mimosa, Violet, Lily of the Valley
    • BASE NOTES
    • Cedar, Sandal, Heliotrope, Amber
    florals & fragrances Rose
    • Although native to France, India and Egypt, Jasmine is a member of a genus of approximately 200 species of shrubs and climbing vines that are native to tropical areas of southeast Asia, Africa and Australia. The popularity of Jasmine’s scent has resulted in the species being grown world-wide. Jasmine grows as a climbing vine with shiny, oval leaves and waxy-white flowers that are tubular in shape. The plant blooms between June and October.
    • AROMA
    • Rich, exotic
    • EXTRACTION
    • Jasmine concrete is produced by solvent extraction. Jasmine absolute comes from separating the concrete with alcohol and the essential oil is produced by steam distilling the absolute.
    • BLENDS WELL WITH
    • Blends well with most ingredients, including citrus oils, rose, sandalwood and clary sage. It is known for its ability to round out “rough” notes.
    florals & fragrances Jasmine
    • GIVENCHY: AMARIGE
    • Amarige is an anagram of “Mariage” – spelled with one ‘r’ in French – glowing with happiness and the emotion of love at first sight. Projecting eternal femininity, this romantic floral conveys the joy of a summer evening by the Mediterranean.
    • The bottle was inspired by a blouse created by Hubert de Givenchy for his muse and style model, Bettina Graziella.
    • TOP NOTES
    • Plum, Peach, Orange Blossom, Violet
    • MIDDLE NOTES/HEART
    • Jasmine, Ylang Ylang, Tuberose, Black Currant
    • BASE NOTES
    • Musk, Sandalwood, Vanilla, Casmerande
    florals & fragrances Jasmine
    • Tuberose is native to Central America and cultivated in France, India, Morocco, Egypt and the Comoro Islands. Warm, sultry and enveloping, the fragrance is innately sensual. Its yearly yield is measured in kilos, making it one of the world’s most costly perfume ingredients. The highly-prized oil is extracted from intensely aromatic, waxy-white flowers shaped like tubes. In perfumery, it adds strength and personality and is used in high-end floral and floral-oriental fragrances.
    • AROMA
    • Complex, Exotic, Sweet
    • EXTRACTION
    • Tuberose concrete and absolute are obtained by solvent extraction from fresh flowers (flowers are hand-picked before the petals open). Essential oil is obtained by distillation of the concrete.
    • BLENDS WELL WITH
    • Blends well with gardenia, violet, opopanax, rose, jasmine, carnation, orris, balsam, orange blossom and ylang ylang.
    florals & fragrances Tuberose
    • PIGUET: FRACAS
    • Introduced in 1948, and relaunched in 1988, Fracas is a favorite of some of the world’s most famous women including Madonna, Kim Basinger and Princess Carolin of Monaco.
    • Created by prominent perfumer Germaine Cellier, Fracas is a little provocative, a little eccentric, a little revolutionary and a little wild – much like its designer, Robert Piguet, the visionary haute couture fashion designer and darling of France’s demimonde during the height of the Paris fashion movement of the 1930s and 1940s.
    • TOP NOTES
    • Bergamot, Peach, Orange Blossom, Greens
    • MIDDLE NOTES/HEART
    • Tuberose, Jasmine, Rose, Carnation, Orris
    • BASE NOTES
    • Sandalwood, Cedarwood, Musk, Oakmoss, Amber
    florals & fragrances Tuberose
    • Also known as muguet, the leaves of this small herb are 10-15cm long with sheathed stalks. Leafless stems support white, bell-shaped, sweet-scented flowers (flowering period is May - June). Sweet, juicy sap is stored in the floral tissue and is attractive to bees. It is native to Europe, distributed over North America and Northern Asia and in England often grows as a wild flower.
    • EXTRACTION
    • None. Perfumers re-create its odor.
    • BLENDS WELL WITH
    • Blends well with any floral note, including freesia, rose, magnolia and jasmine.
    florals & fragrances Lily of the Valley
    • KENZO: PARFUM D’ETE
    • Parfum d’Ete makes it summer year-round. The scent represents a light-filled dream. It is symbolic of embracing the world and endless freedom.
    • Kenzo is inspired by a world of color, beauty and multi-culturalism. Life’s values and energy, as well as nature, are vibrantly endless sources of inspiration.
    • TOP NOTES
    • Lily of the Valley, Galbanum, Hyacinth
    • MIDDLE NOTES/HEART
    • Lily of the Valley, Jasmine, Peony, Rose, Carnation
    • BASE NOTES
    • Orris, Moss
    florals & fragrances Lily of the Valley