DECA  Career Clusters
OUR  MISSION   <ul><li>DECA… Enhances co-curricular education in Marketing, Management and Entrepreneurship  </li></ul><ul...
DECA  <ul><li>Our Focus </li></ul><ul><li>Marketing </li></ul><ul><li>Management </li></ul><ul><li>Entrepreneurship  </li>...
Career Clusters
Integrating Career Clusters   <ul><li>2002 Participated in Four  Cluster Development  Teams (Business, Finance,  Hospitali...
Integrating Career Clusters <ul><li>2004 Task Force Completes Gap  Analysis </li></ul><ul><li>Reviews Finance, Business  M...
Integrating Career Clusters <ul><li>2006 Task Force Reviews  </li></ul><ul><li>Marketing, Sales and  Service </li></ul>
Career Clusters and Pathways <ul><li>Business, Management and Administration </li></ul><ul><li>1. Management </li></ul><ul...
Career Clusters and Pathways <ul><li>Finance </li></ul><ul><li>1. Financial & Investment Planning </li></ul><ul><li>2. Bus...
Career Clusters and Pathways <ul><li>Hospitality & Tourism </li></ul><ul><li>Restaurants and Food/Beverge Service </li></u...
Career Clusters and Pathways <ul><li>Marketing, Sales and Service  </li></ul><ul><li>Management and entrepreneurship </li>...
Pathway Analysis <ul><li>Marketing, Management or Entrepreneurship Focus? </li></ul><ul><li>Duplication in another Cluster...
From 21 Pathways to 13 <ul><li>Management and entrepreneurship </li></ul><ul><li>Professional Sales and Marketing </li></u...
Competitive Events Realignment   <ul><li>Hospitality  </li></ul><ul><li>Restaurants and Food/Beverge Service </li></ul><ul...
Revision of Competitive Events Program <ul><li>Realignment in Hospitality  </li></ul><ul><li>Restaurant and Food Service  ...
Revision of Competitive Events Program <ul><li>Realignment in Hospitality  </li></ul><ul><li>Hospitality Services Manageme...
Revision of Competitive Events Program <ul><li>Realignment in Hospitality  </li></ul><ul><li>Hospitality and Recreation Ma...
Finance Realignment  <ul><li>Pathways  </li></ul><ul><li>1. Financial & Investment Planning </li></ul><ul><li>2. Business ...
Finance Realignment <ul><li>Accounting Application Series </li></ul><ul><li>Financial Analysis Management Team Decision Ma...
Marketing, Sales and Service Realignment <ul><li>Professional Sales and Marketing </li></ul><ul><li>Buying and Merchandisi...
Marketing, Sales and Service Realignment   <ul><li>Apparel and Accessories Series </li></ul><ul><li>Business Services Mark...
Marketing, Sales and Service Realignment <ul><li>E-Commerce Management Team Decision Making </li></ul><ul><li>Buying and M...
Marketing, Sales and Service Realignment <ul><li>Fashion Merchandising Promotion Plan </li></ul><ul><li>Technical Sales </...
Business Management and Entrepreneurship   <ul><li>Pathways </li></ul><ul><li>Management and entrepreneurship </li></ul>
Business Management and Entrepreneurship <ul><li>Marketing Management Series </li></ul><ul><li>E-Commerce Business Plan </...
Events Common to all Clusters <ul><li>Community Service </li></ul><ul><li>Creative Marketing </li></ul><ul><li>Entrepreneu...
Summary <ul><li>Competitive events in each of the 13 pathways </li></ul><ul><li>Varying format and styles </li></ul><ul><l...
Next Steps <ul><li>Continuous review and revision </li></ul><ul><li>Links to Post-Secondary </li></ul><ul><li>Links to Ind...
Upcoming SlideShare
Loading in …5
×

Deca Realigns Competitive Events Using Cc

523 views
452 views

Published on

Fashion, apparel, textile, merchandising, garments

Published in: Business, Lifestyle
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
523
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Deca Realigns Competitive Events Using Cc

  1. 1. DECA Career Clusters
  2. 2. OUR MISSION <ul><li>DECA… Enhances co-curricular education in Marketing, Management and Entrepreneurship </li></ul><ul><li>DECA… Helps students Develop Career skills, build self esteem, experience leadership and practice community service </li></ul>
  3. 3. DECA <ul><li>Our Focus </li></ul><ul><li>Marketing </li></ul><ul><li>Management </li></ul><ul><li>Entrepreneurship </li></ul>
  4. 4. Career Clusters
  5. 5. Integrating Career Clusters <ul><li>2002 Participated in Four Cluster Development Teams (Business, Finance, Hospitality and Marketing) </li></ul><ul><li>2003 Task Force to Define Clusters and Pathways with focus in Marketing, Management </li></ul><ul><li> and Entrepreneurship </li></ul>
  6. 6. Integrating Career Clusters <ul><li>2004 Task Force Completes Gap Analysis </li></ul><ul><li>Reviews Finance, Business Management and Entrepreneurship </li></ul><ul><li>2005 Task Force Reviews Hospitality </li></ul>
  7. 7. Integrating Career Clusters <ul><li>2006 Task Force Reviews </li></ul><ul><li>Marketing, Sales and Service </li></ul>
  8. 8. Career Clusters and Pathways <ul><li>Business, Management and Administration </li></ul><ul><li>1. Management </li></ul><ul><li>2. Business Financial Management and Accounting </li></ul><ul><li>3. Human Resources </li></ul><ul><li>4. Business Analysis </li></ul><ul><li>5. Marketing </li></ul><ul><li>6. Administration and Information Support </li></ul>
  9. 9. Career Clusters and Pathways <ul><li>Finance </li></ul><ul><li>1. Financial & Investment Planning </li></ul><ul><li>2. Business Financial Management </li></ul><ul><li>3. Banking & Related Services </li></ul><ul><li>4. Insurance Services </li></ul>
  10. 10. Career Clusters and Pathways <ul><li>Hospitality & Tourism </li></ul><ul><li>Restaurants and Food/Beverge Service </li></ul><ul><li>Lodging </li></ul><ul><li>Travel & Tourism </li></ul><ul><li>Recreation, Amusements & Attractions </li></ul>
  11. 11. Career Clusters and Pathways <ul><li>Marketing, Sales and Service </li></ul><ul><li>Management and entrepreneurship </li></ul><ul><li>Professional Sales and Marketing </li></ul><ul><li>Buying and Merchandising </li></ul><ul><li>Marketing Communication and Promotion </li></ul><ul><li>Marketing Information, Management and Research </li></ul><ul><li>Distribution and Logistics </li></ul><ul><li>E-Marketing </li></ul>
  12. 12. Pathway Analysis <ul><li>Marketing, Management or Entrepreneurship Focus? </li></ul><ul><li>Duplication in another Cluster? </li></ul><ul><li>Significant Enrollment or Potential? </li></ul>
  13. 13. From 21 Pathways to 13 <ul><li>Management and entrepreneurship </li></ul><ul><li>Professional Sales and Marketing </li></ul><ul><li>Buying and Merchandising </li></ul><ul><li>Marketing Communication and Promotion </li></ul><ul><li>Marketing Information, Management and Research </li></ul><ul><li>E-Marketing </li></ul><ul><li>Restaurants and Food/Beverge Service </li></ul><ul><li>Lodging </li></ul><ul><li>Travel & Tourism </li></ul><ul><li>Recreation, Amusements & Attractions </li></ul><ul><li>11. Financial & Investment Planning </li></ul><ul><li>12. Business Financial Management </li></ul><ul><li>13. Banking & Related Services </li></ul>
  14. 14. Competitive Events Realignment <ul><li>Hospitality </li></ul><ul><li>Restaurants and Food/Beverge Service </li></ul><ul><li>Lodging </li></ul><ul><li>Travel & Tourism </li></ul><ul><li>Recreation, Amusements & Attractions </li></ul>
  15. 15. Revision of Competitive Events Program <ul><li>Realignment in Hospitality </li></ul><ul><li>Restaurant and Food Service Management Series </li></ul><ul><li>Quick Serve Restaurant Management Series </li></ul><ul><li>Hotel and Lodging Series </li></ul><ul><li>Sports and Entertainment Marketing Series </li></ul>
  16. 16. Revision of Competitive Events Program <ul><li>Realignment in Hospitality </li></ul><ul><li>Hospitality Services Management Team Decision Making </li></ul><ul><li>Sports and Entertainment Management Team Decision Making </li></ul><ul><li>Travel and Tourism Marketing Management Team Decision Making </li></ul>
  17. 17. Revision of Competitive Events Program <ul><li>Realignment in Hospitality </li></ul><ul><li>Hospitality and Recreation Marketing Research Event </li></ul><ul><li>Virtual Business Challenge (Sports) On-line </li></ul>
  18. 18. Finance Realignment <ul><li>Pathways </li></ul><ul><li>1. Financial & Investment Planning </li></ul><ul><li>2. Business Financial Management </li></ul><ul><li>3. Banking & Related Services </li></ul>
  19. 19. Finance Realignment <ul><li>Accounting Application Series </li></ul><ul><li>Financial Analysis Management Team Decision Making </li></ul><ul><li>Business and Financial Services Marketing Research </li></ul><ul><li>Stock Market Game </li></ul>
  20. 20. Marketing, Sales and Service Realignment <ul><li>Professional Sales and Marketing </li></ul><ul><li>Buying and Merchandising </li></ul><ul><li>Marketing Communication and Promotion </li></ul><ul><li>Marketing Information, Management and Research </li></ul><ul><li>E-Marketing </li></ul>
  21. 21. Marketing, Sales and Service Realignment <ul><li>Apparel and Accessories Series </li></ul><ul><li>Business Services Marketing Series </li></ul><ul><li>Food Marketing Series </li></ul><ul><li>Retail Merchandising Series </li></ul><ul><li>Automotive Services Marketing </li></ul>
  22. 22. Marketing, Sales and Service Realignment <ul><li>E-Commerce Management Team Decision Making </li></ul><ul><li>Buying and Merchandising Team Decision Making </li></ul><ul><li>General Marketing Research </li></ul><ul><li>Retail Marketing Research </li></ul>
  23. 23. Marketing, Sales and Service Realignment <ul><li>Fashion Merchandising Promotion Plan </li></ul><ul><li>Technical Sales </li></ul><ul><li>Sunkiss Challenge (on-line) </li></ul><ul><li>Virtual Business Challenge (on-line) </li></ul>
  24. 24. Business Management and Entrepreneurship <ul><li>Pathways </li></ul><ul><li>Management and entrepreneurship </li></ul>
  25. 25. Business Management and Entrepreneurship <ul><li>Marketing Management Series </li></ul><ul><li>E-Commerce Business Plan </li></ul><ul><li>Entrepreneurship Wriiten </li></ul><ul><li>International Business Plan </li></ul><ul><li>Entrepreneurship Participating </li></ul><ul><li>Franchise Entrepreneurship </li></ul>
  26. 26. Events Common to all Clusters <ul><li>Community Service </li></ul><ul><li>Creative Marketing </li></ul><ul><li>Entrepreneurship Promotion Plan </li></ul><ul><li>Learn and Earn Project </li></ul><ul><li>Business Law and Ethics </li></ul><ul><li>Advertising Campaign </li></ul><ul><li>Public Relations Project </li></ul>
  27. 27. Summary <ul><li>Competitive events in each of the 13 pathways </li></ul><ul><li>Varying format and styles </li></ul><ul><li>Supported by Performance Indicators linked to curriculum standards </li></ul><ul><li>Involve Authentic Assessment </li></ul>
  28. 28. Next Steps <ul><li>Continuous review and revision </li></ul><ul><li>Links to Post-Secondary </li></ul><ul><li>Links to Industry standards and credentials </li></ul>

×