Chapter 42 Fasion And Design


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Fashion, apparel, textile, merchandising, garments

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Chapter 42 Fasion And Design

  1. 1. Chapter 42: Fashion and Design Describe the fashion industry. Analyze ways industry influences consumers. Describe elements, principles of design. Choose flattering clothing. Demonstrate knowledge of color terms.
  2. 2. Define: <ul><li>fashion—design characteristics that are popular at a certain point in time. </li></ul><ul><li>style—a distinctive form of a clothing item. </li></ul><ul><li>target market—the consumers that the makers of a product plan to appeal to. </li></ul><ul><li>illusion—an image that fools the eye. </li></ul>
  3. 3. <ul><li>hue—a specific color that can be identified by name, such as green, red, or blue-violet. </li></ul><ul><li>value—the lightness or darkness of a color. </li></ul><ul><li>shade—a darker color created by adding black to a hue. </li></ul><ul><li>tint—a lighter color created by adding white to a hue. </li></ul>
  4. 4. <ul><li>intensity—the brightness or dullness of a color. </li></ul><ul><li>color schemes—color combinations that look good together. </li></ul><ul><li>emphasis—the technique of drawing attention where you want it. </li></ul><ul><li>proportion—the way one part of a design relates in size to another part and to the whole. </li></ul>
  5. 5. Explain the difference between fashions and styles. <ul><li>Fashions are design characteristics that are popular at a certain. </li></ul><ul><li>A style is a distinctive form of clothing. </li></ul>
  6. 6. Identify the segments of the fashion industry and describe the functions of each. <ul><li>Textile industry—produces the fibers and fabrics that clothes are made from. </li></ul><ul><li>Apparel industry—Manufacturer’s designers create the “look” fro the season. The manufacturers buy the fabric and mass produce their clothing collections. </li></ul><ul><li>Fashion merchandising—the segment of the fashion industry that sells apparel and accessories to consumers. </li></ul><ul><li>Fashion promotion—experts who use ads and publicity photos to influence consumers as a group. </li></ul>
  7. 7. What are some ways in which the fashion industry influences consumers? <ul><li>Choices are limited by what manufacturers produce. </li></ul><ul><li>Creates a desire for status with designer logos for higher prices. </li></ul><ul><li>Advertising creates a message about desired garment features that can affect how a person looks at him-or herself. </li></ul>
  8. 8. How can line be used to make a person appear taller? <ul><li>The eye follows an unbroken vertical line, giving a sense of height. </li></ul><ul><li>Name and describe the four basic clothing shapes. </li></ul><ul><li>Natural—Follows the body’s outline. Emphasizes the natural waistline. </li></ul><ul><li>Bell—Combines vertical and horizontal lines. Can add contours and make the wearer appear shorter. </li></ul>
  9. 9. <ul><li>Tubular—Rectangular with no waistline. Vertical lines are dominant. Can make the wearer appear taller and slimmer. </li></ul><ul><li>Full—Has more horizontal and curved lines than the other shapes. Makes the body look larger. </li></ul>
  10. 10. What types of fabric textures are usually chosen for casual clothes? <ul><li>Rough texture , such as denim, corduroy, and bulky wool. </li></ul><ul><li>Explain how hue, value, and intensity are related. </li></ul><ul><li>Hue is the specific name of a color. </li></ul><ul><li>Value is the lightness or darkness of a hue that is created by adding white or black to a hue. </li></ul><ul><li>Intensity describes a hue’s brightness or dullness. </li></ul>
  11. 11. Give an example of a color that is a tint. How are tints created? <ul><li>White is added to a hue to create a tint. </li></ul><ul><li>Examples: pastel colors such as pink and lavender. </li></ul><ul><li>If you wanted to appear taller, what color shirt would you wear with blue jeans? Why? </li></ul><ul><li>Blue, because a one-color outfit gives the illusion of added height. </li></ul>
  12. 12. What do color schemes help you do? Give an example of a complementary color scheme. <ul><li>They help you choose color combinations that look good together. </li></ul><ul><li>Green and red or yellow and violet. </li></ul><ul><li>Explain how you can use emphasis to create outfits that look good on you. </li></ul><ul><li>You can draw attention away from figure traits you want to minimize and toward those you want to highlight. </li></ul>
  13. 13. What is meant by proportion? What type of proportion is most pleasing? <ul><li>Proportion is the way one part of a design relates to another part and to the whole design. </li></ul><ul><li>Unequal proportions are most pleasing to the eye. </li></ul>