8.Sri Lanka Mr Janaka Botejue

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  • 1. Weaving The Fabric Of Regional Co operation for A Competitive Garment Sector By Janaka Botejue Sri Lanka Apparel Exporters Association
  • 2. Quota Phase Out
    • Impact of Quotas
      • Created trade barriers and disintegrated the supply chain.
      • Protected certain countries at the cost of more competitive countries.
    • Effects of quota phase out
      • Country production shares redefined based on competitiveness
      • Shipment prices likely to go down further due to competition
      • Lead times further squeezed
      • “ Operational Excellence” and “Meeting Buyer Needs” more important than ever
      • Necessity to offer more services to buyers (beyond just products)
  • 3. Introduction to Sri Lankan Apparel Sector Source: Central Bank Annual Report 2004
  • 4. Sri Lankan Exports Source: Sri Lanka Customs
  • 5. Sri Lankan Exports Source: Sri Lanka Customs
  • 6. Strategic Objectives of Sri Lankan Apparel Industry
    • Increase the Sri Lankan apparel industry turnover from its present level of US $ 2.30 billion to US $ 4.5 billion By 2007.
    • Transform the industry from a “ manufacturer” to a provider of a “ fully integrated service”.
    • 3. Increase market penetration to the premium market segments of the global apparel industry.
    • 4. Become internationally famous as a superior manufacturer of specific product categories.
    • Consolidate and strengthen the industry to meet the challenges of the free market.
  • 7. SWOT Analysis
    • Rapidly changing trends in the retailing industry.
    • The former socialist countries and the East European
    • nations potential to become major suppliers for the EU
    • Market.
    • Global formation of bi-lateral and multi-lateral trade
    • blocks.
    • New entrants to the industry.
    • Emergence of efficient international shipping hubs
    • in the Asian region.
    • Sri Lanka to become a total service provider for the
    • global apparel industry.
    • Promote Sri Lanka as a socially responsible
    • manufacturer of apparels.
    • Transition to products that require a high labour
    • content.
    • The positive impact of the government’s peace
    • initiative.
    Threats Opportunities
    • Isolation from trade partners and heavy
    • dependence on local buying agencies.
    • Lack of geographical diversification in terms of its
    • overseas markets.
    • In-sufficient international and bi-lateral trade
    • agreements to support the industry.
    • Increasing cost of labour compared with other countries in
    • the south Asian region
    • Inadequate focus on developing backward integration
    • linkages to support the industry.
    • Non-existence of product design and new product
    • developments.
    • Non- existence of a Sri Lankan brand identity.
    • Low productivity of labour, inefficient use of machinery and
    • manufacturing processes.
    • The relatively high cost of utilities.
    • Reputation of being a quality
    • apparel manufacturer for the
    • mass market.
    • Compliance with International
    • Labour regulations.
    • Relatively disciplined and skilled
    • labour and a trainable work force.
    • Reputed International Customer
    • base.
    • On-time delivery of standard “all-
    • season” products.
    Weaknesses Strengths
  • 8.
    • Regional Corporation / Cartel
    • Regional Trade Blocs
    • Regional Manufacturing Blocs
    The way Forward
  • 9. Much needs to be done
    • However to create a manufacturing bloc, inter regional co-operation is a must.
      • Current inter-country trade is low
      • Red tapeism and bureaucracy present an unfavorable picture to the world
      • Political situations and cross-border tensions
      • Inter country Tariff structures need to be rationalized to establish Free-trade among the members
      • Even business travel is not smooth
    • Leaders of the industry must focus their attention in getting into partnerships with leaders in other parts of chain so as to offer “Virtually Vertical Supply Chain” to their customers.
  • 10. Thank you !