Final marketing project
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  • 1. Interscope Records Marisa Finkelstein, Krystal Metcalf, Rebecca Nesi, Isabelle Redman, and Michaela Weglinski
  • 2. Background and History
    • Originally three labels under Universal Music: Interscope, A&M, and Geffen
    • Founded in 1990 by Jimmy Iovine under Time Warner, working closely with Death Row Records
    • Hip-Hop and Rock centered Many genres after merger
  • 3. Budget
    • Major Label/SAMPLE BUDGET
    • (Known Artist)
    • Expected Goal... 500,000+ Units
    • Retail Price: $16.99
    • Wholesale Price: $7.99
    • Potential Revenue: $3.995 million
    • Fixed Costs:
    • Studio $500,000
    • Advertising/ $1,000,000
    • Promotion
    • Manufacturing/ $500,000
    • Packaging ($1/CD)
    • Total Fixed $2,000,000
    • Artist Advance: $1,000,000
        • ___________
        • $3,000,000
    • Potential Profit: $995,000 *
    • * assuming no budget overruns
    • What if... 1 million in sales
    • Wholesale Price: $7.99
    • Potential Revenue: $7.99 million
    • Fixed Costs: $2,000,000
    • Artist: $1,000,000 **
    • ** excluding profit participation
    • Potential Profit: $4,990,000
  • 4. MTV
    • MTV gets back to the music, for one day they play only Interscope artist’s music videos
    • We have major artists, like Lady Gaga, make a playlist of their favorite videos and have those playing sporadically.
    • Throughout some of the videos, secret codes come up and they can be used for free downloads or discounts on merchandise
  • 5. Improving the Website
    • More organized
    • Visually appealing
    • Easily accessible
    • More detailed information
    • Building an online fan community
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10. Fan Community
    • Describe possible benefits of joining:
    • Follow RSS feeds and artist blogs
    • Select artists of interest – receive email, Facebook, Twitter updates
    • Concert updates, promotional materials (merchandise, album releases, tour information)
  • 11. Twitter
    • Live Interviews using www.tweeterview.com
    • Interaction between artists and fans
    • Interaction between artists under Interscope
    • Free Swag
    • Promoted Tweets
  • 12. Tweeterview
    • Open up to the Twitterverse: Users must follow and tweet question to @Interscope
    • Either first and/or best 20 will be chosen and asked to artist live.
    • Length of questions: 140 -Your twitter name=available characters
    • Users chosen will receive free autographed copy of latest album
  • 13. Q1: Who is your inspiration? Lady GaGa answers here
  • 14.
    • More interactive
    • Provide links to Myspace music page
    • Constantly update information on group page
    • Promote changes on website
    • Remind people to register on interscope.com to become part of their music community
    • Advertise tweeterviews through statuses
    Interscope Records