The Field Marketing &
Consultancy Group
Company Brochure
January 2009

Brief Overview of FM&CG
“One of the UK’s Leading Field
Marketing Agencies in the FMCG
Introduction Sector”
We are one of the UK’s leading Field Marketing agencies established in 1999 and
specialising in providing advanced solutions to the grocery and FMCG sectors.
At FM&CG our unique approach allows us to react quickly to the needs of your
business. This is achieved through a tailored campaign approach, selection of the
best personnel all supported by technically advanced IT & Data services. All of
which are designed in-house and are totally bespoke. Our ‘Live Reporting’
software is exclusive to FM&CG clients and include effective measurement and
analysis tools, which will make a real difference to your bottom line.
We are dedicated to excellence in everything we
do! Whether you are looking for a sampling
service, range change, merchandising or intensive
data analysis. We can provide you with a campaign
that will deliver the best results whether you are
looking for added value or ROI, with the least cost.
“The use of real-time information can make a
massive difference to the overall effectiveness
of a campaign.”

Services
FM&CG tailors field marketing solutions to address your business.
Services include:
Merchandising Compliance Auditing
Using valuable relationships Ensuring compliance to given point
to ensure your product is in of purchase material and creating
the right place, promoted, a disciplined response
correctly priced and ready
for purchase
Data Collation, Demonstration and
Reporting & Analysis Sampling
Utilising skilled field-staff to
Collecting own brand and
Create a desire for your product
competitor stock details,
directly with the consumer, then
product placement,
driving home your brand message
share-of-voice data for analysis to
to increase sales
your future business strategy
Direct Sales Sales Development
Sell directly to your
channels or consumer Supporting your channels with
defined messages and structured
approaches in the consumer and
business to business channel
Mystery Shopping Warehousing
Identifying the perception
Dedicated warehousing and
of your products and brand
Distribution of merchandise and
within their respective market
‘point-of-sale’ material to channel
Places
in a time & cost-efficient manner
Telemarketing Project Management
Selling your product or
The direct total solution from
Collating information in-line
concept to implementation
with your companies
ethics and operations

Awards
Through the development of our bespoke field marketing services and
advanced data solutions, we have been recognised by multiple awards
from our training programs to our state of the art personnel booking
systems.
These are just some of the recent wins: -
Silver Highly
Highly
Winner Commended
Commended
Most Effective Brand
Retail Training or Ambassador of
Mystery Shopping the Year Award Regional National
Campaign Business Awards 2008
FM&BE Awards
FM&BE Awards 2008
2008
Finalist Finalist Finalist
The Regus Small
Team of Agency
to Medium Sized
the Year of the
Business of
Year
the Year
FM&BE
Award
Awards 2008 FM&BE
Awards
National Business
2008
Awards 2008
Winner Highly
Innovation & Growth Commended
Wiltshire Business
of the Year Regional
Awards 2007 National Business
Awards 2007

Testimonials:
Below are just a few comments we have received from clients -
„During the six months I worked with the Field Marketing & Consultancy
Group, I found that they were able to assist me with all aspects of the
merchandising role we charged them with; and are proactive in solving
any problems that arose in-store.‟
„We have been particularly impressed with your technology and systems.
In addition, FM&CG have demonstrated flexibility throughout the process
to adapt the systems towards our key focus areas in store.‟
About our business ethos....
“….Not only does the team approach daily life with enthusiasm and verve, but they
consistently communicate the message while upholding our values.”
“They have an unrivalled understanding of our products, customer service expectation
and long term strategy, and this is reflected on the shop floor and in market share.”
“It is the foresight, proactive involvement and flexibility of this team which enables
them to deliver our goals in a dynamic market place…..‟

For further information, please contact:
Chris Allen Phil Woods-Hanson
Managing Director Operation Director
Mobile Number: 07956 261584 Mobile Number: 07956 493903
Office phone: 01793 829196 Office phone: 01793 829196
Fax Number: 01793 829229 Fax Number: 01793 829229
Email: philwoodshanson@fmandcg.co.uk
Email: chrisallen@fmandcg.co.uk
Website: www.fmandcg.co.uk
Website: www.fmandcg.co.uk
Business address:
‘Let us show you why so many of the world’s leading Operations House,
brands use us ’ Unit 7, South Marston Business
Park, Swindon, Wiltshire, SN3 4WA
‘Adding value through focused field
marketing solutions’