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Savannah apartment association leasing & marketing

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  • Maysonet University

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  • 1. Leasing & Marketing Ideas to Give Your Community Wings
  • 2. Affordable MarketingOn a Shoe String Budget “The aim of marketing is to get customers to know, like and trust you.” ~ Unknown
  • 3. Overview:Marketing On a ShoeString Budget-Using Social Media as a MarketingTool-Outreach Marketing Ideas with apersonal touch
  • 4. What is marketing?Marketing is getting the productout to the general public.Our product is Apartments.
  • 5. What are you currently doing orwhat have you done in the past for outreach marketing?
  • 6. Having A Social PresenceOverview:-Google Places-Google +-Instagram-Pinterest
  • 7. Google PlacesBenefits of Google Places:-Free-97% of consumerssearch for online-Helps peoplefind, share, rate andrecommend
  • 8. Google Places-Use strong key words-Update Monthly
  • 9. Instagram-Who is currentlyin the room usingInstagram?
  • 10. -More than 5 million users-575 Likes 81 comments every second- 22% Users Use Mobile Phones toUpload-3% of users share others photosdaily
  • 11. Host a photo contest using instagramResource Page: 40 Things to Instagram at YourCommunity.http://www.propertysolutions.com/Blog/40-Things-to-Instagram-at-Your-Property/Tips-amp-Tricks/P/3829
  • 12. Pinterest -Apartments -Resident Events -Community Events -Interests http://pinterest.com/springsapts/
  • 13. Bingo Word Print
  • 14. Pinteresthttp://pinterest.com/olympusproperty/
  • 15. Adding a Personal Touch To Outreach Marketing
  • 16. Bounce On Into ABC ApartmentsLaundry Facilities are a great place toreach a large group of people atonce.Purchase a case of bounce fabricsoftener sheets around $55.00.Create a label with your communityname and info on it.Give these to the laundry facilities toplace in their vending machines.
  • 17. Flip for ABC ApartmentsLast summer Sprout MarketingBoutique shared the idea of mailinga flip flop with a special message.My team and I mailed 25 flip flops toHR departments and previous guest.We leased three apartments fromthis idea.
  • 18. ABC Apartments is Bursting With 2x2Ziploc Bag+ Starburst+ Business Card=AWESOMEThere are tons of FREE Printables thatyou can use for this marketing idea.Distribute these to local businesses andat community events.
  • 19. 100 Ways To Burn Calories at ABC Apartments For $3.45 you can get a box of 100 Calorie Pack Snacks . Create a business card or flyer that list how someone can burn 100 Calories at your community.In Mindy Williams of Rent & Retain bookBreakthrough Ideas has a section dedicated Take them to fitness centers, danceto 100 Calorie Packs for Marketing. studios, doctors’ offices or anywhere that you think your targeted demographics will see them.
  • 20. Xtreme Quality at ABC Apartments “Roll Out The Carpet…Xtreme Service, Quality & Satisfaction Awaits You” Purchase some Xtreme Airheads andSource Baskets by Jill attach a business card or small flyer. Take these to local businesses
  • 21. Sweet for ABC ApartmentsFill little buckets with candy, brochuresand business cards.Take these to the businesses that haveHR departments.Make sure you place a note at thebottom of the bucket that says “Call UsFor a Refill-888-789-0000”Follow up with them every two to fourweeks.
  • 22. Become the Center of ABC Apartments “How many residents does it take to become the center of this community” “ONE - No matter how many people there are there is only ONE you!” Join America’s Favorite Community”Source Baskets by Jill Lollipops + business card=AWESOME
  • 23. Go Bananas for ABC ApartmentsFruit messages are a great icebreakerfor when you are going to visit localbusinesses and housing agencies.“ You will go Bananas for our closets”“ Our Apartments are plum perfect”“Why wait? Become the apple of ourcommunity”
  • 24. 25 Reasons To Live atABC ApartmentsGather your team together and thinkof 25 reasons for someone to live atyour community.Purchase bags of round candy that asmall round can be placed on.Each candy will have a reason to live atyour community.Take these to places that will have yourtarget demographics.
  • 25. ABC ApartmentsAre ImmaculateGo to the dollar store and purchase $20worth of hand sanitizers.Create a label that says “ Proudly donatedby ABC Apartments.”Make sure your contact information is onthere.Deliver to doctor offices, schools and daycares.In the five years I have been doing this Ihave leased 10 apartments.
  • 26. Keep Calm & Drink Tea at ABC ApartmentsTea and coffee are great give awayfor local businesses.Purchase some $1 mugs and place teabags or coffee in it.Attach your business card & write apersonal message.Deliver to local businesses
  • 27. ABC Apartments Living Rooms Out Of This WorldSponsor a youth sports team orcommunity clubMake sure your business card orlabel has your contact information.This is a great way to get your localcommunity talking about you.
  • 28. Summer Fun at ABC ApartmentsBeach toys are very in expensive andcan be used at the beach, pools, andday cares.“Make a splash at CoronaApartments this summer”Each toy has a ¼ page flyer attached.Take these to the beach, pools andday cares
  • 29. Living at ABC Apartments is as easy as eating a cupcake. “ Enjoy this sweet treat from Coliseum Apartments” Purchase some cupcakes from Publix bakery, put in individual cups and in a clear plastic bag.Picture from The Preserve Southwind Take these to businesses that your target demographic will be at.
  • 30. ABC Apartments Needs S’more ReferralsIt is no secret that resident referralsare one of the best marketing toolsout there.When you have a small propertythese are often the best marketingthat a property can do.Host a S’more resident referralparty!
  • 31. Stop It’s Hammer Time Brama Shave Cream used to put jingles down the highway. We took this idea and used it for a lease up.
  • 32. The best marketing tool in your tool box is YOU! No one is going to know your community like you are. Always smileand remember that you are the face of your community.
  • 33. Remember Marketing is FunMarketing is about gettingyour product out there tothe public.These ideas can work forevery community.Visit Facebook Pages like: RPMNational Solutions, CreatingHome, Lisa Trosien The ApartmentExpert, Targeted Marketing and FLYApartment Leasing Ideas formarketing tips
  • 34. Customer Relationship Management Value our customer Building a relationship Making your presence visible onsite
  • 35. Value My TimeYour future residentand residents time is valuable Photo: Sales Force Facebook Page
  • 36. How do you show your future residents and current residentsthat their time is valuable to you?
  • 37. Love Your CustomersPhoto Source: Sales Force
  • 38. Build anexceptionalrelationshipKnow your residents birthdayCheck-in noticesResident events
  • 39. How are you building yourrelationship with your residents?
  • 40. Provide A Positive Experience
  • 41. "Successful CRM is about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price wont give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about yourcompany, its a much stickier--sustainable--relationship over the long haul." -Bob Thompson, Customer Think Corporation
  • 42. CRM-Reputation Management A Marketing Tool
  • 43. How are you currently monitoring your community reputation?
  • 44. ReputationManagement:-What-Where-How
  • 45. What IsReputationManagement?Overseeing the reputation of abusiness by:-Addressing any negative issues-Utilizing positive customerfeedback-Keep a positive reputation in themarketplace
  • 46. 82% of consumersGo online to do additionalresearch about products andservices they are consideringfor purchase.
  • 47. Where are they looking online?-Apartment Ratings-Yelp-Foursquare-Twitter-Google+-Facebook
  • 48. 80% of consumers say they have a changed their mindabout a purchase because ofa negative review they found online.
  • 49. 46% of internet users Use social media to vent frustration about a company.
  • 50. Don’t IgnoreThe ReviewsBusiness owners mustaddress any negative public comments.
  • 51. Tools to Track Your Online Reputation -Google Alerts -Trackur -Technorati (Blogs) -Board Tracker -Jodange -Brandseye
  • 52. How you react is important to your online reputation success!
  • 53. ListenTo what your customers aresaying about your brand!
  • 54. UnderstandWhat is being said?What changes customers want?What are your strengths?What are your weaknesses?
  • 55. Clarify Make sure you understand what yourcustomers are telling you.
  • 56. ImplementMake changes to yourbusiness, employee training& products based on yourcustomers feedback.
  • 57. FeedbackBuild Loyalty by letting yourcustomers know that they havebeen heard & that you haveimplemented their suggestions.
  • 58. Remember happy customersinfluence 9 others. Unsatisfiedcustomers influence 17 others.
  • 59. If you stay vigilant youensure your business’ focusis always on the positive & your positive reputation will stay at the forefront.