Finger Lakes Wine Month          May 2013   Kick-off Information Meeting           April 4, 2013
Overview•   Program Marketing•   Trade•   Distribution Communication•   Media & Journalists•   Virtual Tastings•   Industr...
Program Marketing• Website• Promotional Video   – April 23-24, 2013• Email Campaigns• Social Media   – Daily Wine Feature•...
Trade ParticipantsBenefits•   Listed on FingerLakesWinemonth.com including link to website•   Included in Geo-targeted con...
Distribution Communication• Distributor & Winery Conference Calls• Tasting Events• Sponsor Webpage• One Sheeter• POS• Wine...
Media & Journalists Visits• Media Assistance Form• Media/ Journalists visits to the region coordinated by  FLWC   – Itiner...
Virtual TastingsMedia• 75-100 Journalists, Bloggers, & wine writers• Media Sample Request Form—Screened• Participate in on...
Virtual Tastings                        05.25.13 | 6:00 p.m. – 10:00 p.m. ET               World’s largest Finger Lakes Wi...
Industry Kick Off Event                         May 1, 2013                      6:00 p.m. - 8:00 p.m.                 Gle...
Cool Climate Trade Seminar                        May 18-20, 2013                      Finger Lakes Region• Keynote Speake...
Tasting Events• Large Consumer Tasting         Wine & Chocolate Tasting Lilac Festival                   May 14-16, 2013  ...
Tasting Events• Large Consumer Event                         Taste of Tribeca                          May 18, 2013       ...
Tasting Event              Baykeeper’s 2nd Annual Oyster Benefit                           May 7, 2013                    ...
Action Items• Registration Forms• Availability for tastings• Trade and Industry contact lists   – Industry Kick off Event ...
Finger Lakes Wine Month Kick off Marketing Meeting
Upcoming SlideShare
Loading in …5
×

Finger Lakes Wine Month Kick off Marketing Meeting

596 views

Published on

Finger Lakes Wine Month Kick Off Marketing Meeting. Took place Thursday, April 4, 2013 at 9:00 a.m. at the Watkins Glen Harbor Hotel.

Published in: Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
596
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Go to www.FingerLakesWineMonth.comWill email the schedule of visits of when to expect us. One day dedicated to winemaker interviews and one day will be devoted to winery & bottle shots. Days will be determined based on weather those two days.Wine of the day will have a vanity URL which will link directly to your online wineshop
  • -Retailer Sign Ups= 3-Restaurant Sign Ups= 2-Encourage sign ups at your top accounts. Distributors will work on getting sign ups as well. -All information sign up is on the Finger Lakes Wine Month website
  • -Setting up tasting events will be done via wineries and distributors working together. Once scheduled, send me an email so that I can put the event on the website.-Sponsor Page will include the Distributors logos participating in the event-One Sheeter is a one page description of what the program is, benefits, how to sign up, and the list of participating wineries-Distributors will receive POS materials from us and some are producing their own POS for the programs that are specific to the wineries they represent.-Every Friday I will send an email out to everyone with the spreadsheet of on and off premise accounts that have signed up for the program. Both winery and distributor will receive. These accounts can be contacted directly or they may contact you. Agava Example.
  • Wineries-Will receive a form in which you will indicate the one wine you would like represented in #FLXWine Hour and the wine you would like represented in the additional virtual tastings. The additional virtual tastings are varietal specific. To be fair in choosing, you will each indicate your preference in one of the three additional tastingsThe amount of wine needed for media samples for virtual tastings will be determined based on the number of media we have signed up to participate.
  • #FLXWine Hour..Featured virtual tasting. All 20 participating wineries will have wine samples sent to media for this eventThe three additional virtual tastings..each of the 18 wineries that purchased the full package will have access to one of the three.
  • -Thomas will give his Cool Climate Seminar presentation including a wine tasting portion, very similar to what we do at the Expos. The exciting twist is that each of the wines featured during the tasting -Saturday May 18 ( can make individual appointments, Welcome Reception)-Sunday May 19 (Keynote speaker, site visits, conclude with grand tasting)-Monday May 20 (Conclude site visits)
  • Those wineries that have registered independently will be refunded
  • Join us for an interactive panel discussion on rebuilding and restoring the NY Harbor post-Superstorm Sandy at Baykeeper's 2nd Annual New York City Oyster Benefit. The event will also include a cocktail hour and networking reception featuring an oyster raw bar, hearty hors d'oeuvres, and wine & beer.  Join us for this exciting and informative evening on Tuesday, May 7th from 6 pm - 9pm at Scandinavia House (58 Park Avenue) in New York City. Click here to purchase individual tickets. For information about sponsorship, group ticket sales, or for more general information about the event please contact Sarah Costello, Director of Development at sarah@nynjbaykeeper.org-150 people-I will be attending-Josh Greene coordinated with FLWC last year for wines and a coupld winery reps down to talk about FLX wines and attend the event. -Great opportunity to continue to build on relationship with Wine & Spirits magazine-Great cause-Wineries will be receive a sign up form and can sign up if they wish. You are not required to donate wine.  
  • -Registration forms for different parts of the program need to be completed in a timely fashion. I will send via email. You won’t have much time to think about things.-Start thinking about what your staff availability for tasting events and the large consumer events-Prepare your contact lists for those that you would like to invite to the Cool Climate Trade Seminar and the Industry kick off event. I will send you all the link to the invitation.
  • Finger Lakes Wine Month Kick off Marketing Meeting

    1. 1. Finger Lakes Wine Month May 2013 Kick-off Information Meeting April 4, 2013
    2. 2. Overview• Program Marketing• Trade• Distribution Communication• Media & Journalists• Virtual Tastings• Industry Kick Off Event• Cool Climate Trade Seminar• Tasting Events• Action Items
    3. 3. Program Marketing• Website• Promotional Video – April 23-24, 2013• Email Campaigns• Social Media – Daily Wine Feature• POS Materials – Poster – Postcard – Shelftalker – #FLXWine Hour Card
    4. 4. Trade ParticipantsBenefits• Listed on FingerLakesWinemonth.com including link to website• Included in Geo-targeted consumer email blasts• Events listed FingerLakesWineMonth.com• Social Media coverage• Free POSParticipation• Retailers – Host two Finger Lakes Riesling Tastings *• Restaurants and Wine Bars – Serve three Finger Lakes Riesling by the Glass * OR – Host two Finger Lakes Riesling Events *
    5. 5. Distribution Communication• Distributor & Winery Conference Calls• Tasting Events• Sponsor Webpage• One Sheeter• POS• Winery Distribution Spreadsheet
    6. 6. Media & Journalists Visits• Media Assistance Form• Media/ Journalists visits to the region coordinated by FLWC – Itineraries – Meals – Accommodation• Not guaranteed
    7. 7. Virtual TastingsMedia• 75-100 Journalists, Bloggers, & wine writers• Media Sample Request Form—Screened• Participate in one of four virtual tastingsWineries• Finger Lakes Wine Month Full Package wineries – One wine for #FLXWine Hour – One wine for one of the three virtual tastings• Finger Lakes Wine Month Basic Package wineries – One wine for #FLXWine Hour
    8. 8. Virtual Tastings 05.25.13 | 6:00 p.m. – 10:00 p.m. ET World’s largest Finger Lakes Wine virtual tasting. 20 wineries. Featuring: All Finger Lakes Wines05.02.13 | 8:00 p.m.-9:00 p.m. ET Featuring: Cabernet Franc, Pinot Noir, Lemberger, & Red Vinifera Blends Virtual tasting hosted via Twitter streaming live with winemakers/winery representatives from 6-8 wineries05.09.13 | 8:00 p.m.-9:00 p.m. ET Featuring: Rieslings Virtual tasting hosted via Twitter streaming live with winemakers/winery representatives from 6-8 wineries05.15.13 | 9:00 p.m. - 10:00 p.m. ET Featuring: Gewurztraminer, Pinot Gris, Chardonnay, & Gruner Veltliner #Winechat hosted by Bill Eyer, Eric Guy, & Tina Morey
    9. 9. Industry Kick Off Event May 1, 2013 6:00 p.m. - 8:00 p.m. Glenora Veraisons Restaurant• 2 bottles from each winery• Invite trade, suppliers, business supporters• Wineries in attendance• Share invite with your contact lists
    10. 10. Cool Climate Trade Seminar May 18-20, 2013 Finger Lakes Region• Keynote Speaker Thomas Pastuszak• Site visits on all three lakes represented in the program – Viticulture, Enology, and Research• Grand Tasting 19 wineries• Trade only event• Invitations to our mailing lists and yours
    11. 11. Tasting Events• Large Consumer Tasting Wine & Chocolate Tasting Lilac Festival May 14-16, 2013 4:00 p.m. - 8:30 p.m. • Selling Event, 3 piece quartet, artisan cheeses, patio terrace, $10 to enter
    12. 12. Tasting Events• Large Consumer Event Taste of Tribeca May 18, 2013 Time TBA – Food & wine festival in NYC which raises funds to support arts and enrichment programs for PS 150 & PS 234 – Self guided wine tour in retailer locations – Details not finalized, may be an additional option
    13. 13. Tasting Event Baykeeper’s 2nd Annual Oyster Benefit May 7, 2013 6:00 p.m. - 8:00 p.m. Cocktail Hour & Networking Reception• Wine & Spirits, magazine Josh Greene is wine partner and requested Finger Lakes wines• Wine donation event – White wines (5 cases needed) – 6-12 bottles per winery that chooses to donate• Winery representative if interested; not required
    14. 14. Action Items• Registration Forms• Availability for tastings• Trade and Industry contact lists – Industry Kick off Event May 01, 2013 – Cool Climate Trade Seminar May 18-20, 2013• Social Media – Wine Hour logo and information about wine hour – Wine Month Logo with link to wine month website• Wine Month logo on winery website

    ×