Promoting your FLL Program<br />FIRST® LEGO League<br />
You are busy running your program<br />When people hear<br />about all the cool<br />things you are <br />doing, they will...
But if you don’t tell them about all the cool things about FLL ….<br />
What can you do?<br />
Assign a PR Coordinator to help spread the word<br />
Your ideal PR coordinator is…<br />Dynamic<br />Well-connected<br />Well-spoken<br />Savvy<br />Personable<br />Reliable <...
Arm them with the right tools<br />FLL PR Toolkit <br />Intellectual Property Policy<br />Communication Resource Center<br />
Have them create a database of media contacts<br />Make sure they include specific names, titles, phones, fax numbers and ...
Don’t forget to include social media <br />
Pay attention to delivery<br /><ul><li>Use the preferred format for each outlet
Address items to specific individuals</li></li></ul><li>Remember the Bees<br />Be courteous<br />Be persistent<br />
But don’t be obnoxious<br />The key is to motivate, not alienate.<br />
Start promoting 3 weeks before your event<br />Remember the rule of threes<br />For post-promotion,  don’t wait more than ...
Congratulations!<br />You’ve made great strides in program promotion<br />
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Getting started wtih program promotion

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Getting started wtih program promotion

  1. 1. Promoting your FLL Program<br />FIRST® LEGO League<br />
  2. 2. You are busy running your program<br />When people hear<br />about all the cool<br />things you are <br />doing, they will<br />want to <br />support you<br />
  3. 3. But if you don’t tell them about all the cool things about FLL ….<br />
  4. 4. What can you do?<br />
  5. 5. Assign a PR Coordinator to help spread the word<br />
  6. 6. Your ideal PR coordinator is…<br />Dynamic<br />Well-connected<br />Well-spoken<br />Savvy<br />Personable<br />Reliable <br />Persistent<br />Succinct<br />
  7. 7. Arm them with the right tools<br />FLL PR Toolkit <br />Intellectual Property Policy<br />Communication Resource Center<br />
  8. 8. Have them create a database of media contacts<br />Make sure they include specific names, titles, phones, fax numbers and email addresses.<br />
  9. 9. Don’t forget to include social media <br />
  10. 10. Pay attention to delivery<br /><ul><li>Use the preferred format for each outlet
  11. 11. Address items to specific individuals</li></li></ul><li>Remember the Bees<br />Be courteous<br />Be persistent<br />
  12. 12. But don’t be obnoxious<br />The key is to motivate, not alienate.<br />
  13. 13. Start promoting 3 weeks before your event<br />Remember the rule of threes<br />For post-promotion, don’t wait more than 3 days after the event<br />
  14. 14. Congratulations!<br />You’ve made great strides in program promotion<br />
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