Business Model Innovation 2010

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Business Model Innovation 2010

  1. 1.    #$$%&#'(")('(*)+,"-"+%$'./0#$1"2345"" 67)1()'0)8"9:";<=9<">.#'4.)1:"2()3*$?" @A3*#/B"C,D#$$%&#'(8(.:"&&&8#$$%&#'(8(."  #$$%&#'(")('(*)+,"-"+%$'./0#$1"2345"" 67)1()'0)8"9:";<=9<">.#'4.)1:"2()3*$?" @A3*#/B"3'D#$$%&#'(8(.:"&&&8#$$%&#'(8(."  " E,#'" F*F()" %.0/#$('" 0,(" #$+)(*'#$1" +,*//($1('" %G" 6.'#$(''" H%I(/" J$$%K*0#%$" #$" 0,(" >#1#0*/" *$I" L(&" H(I#*" @+%$%3?8" J0" I('+)#4('" I)#K()'" %G" +,*$1(:" #3F*+0'" %$" 0,(" #$$%K*0#%$" *$I" 4.'#$(''" /*$I'+*F(:" +%$'(M.($+('" G%)" 4.'#$(''" 3%I(/#$1" *$I" 0,(" #$$%K*0#%$" F)%+('':" *'" &(//" *'" 0,(" #3F/#+*0#%$'" G%)" %)1*$#N*0#%$*/" *I*F0*0#%$8" J0" F)('($0'" #$AI(F0," %4'()K*0#%$'" G)%3" (3F#)#+*/" )('(*)+,"%$"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=:" X" *$I" J$$%K*0#%$" Y8=" A" &,#+," &(" ,*K(" (*)/#()" +*//(I" R@34(II(I" J$$%K*0#%$S" VZX" A" 0*Q#$1" *" 3%)(" F)*+0#+*/" K#(&" %$" 0,(" #3F/(3($0*0#%$"%G"$(&"6.'#$(''"H%I(/'8" " 6.'#$(''" H%I(/" J$$%K*0#%$:" J$$%K*0#%$" Y8=:" PF($" J$$%K*0#%$:" [34#I(0)%.'" P)1*$#N*0#%$:" P)1*$#N*0#%$*/" [I*F0*0#%$:" ]%33.$#0#('" %G" ^$%&/(I1(:">#1#0*/"@+%$%3?:"L(&"H(I#*"@+%$%3?" " " """""""""""""""""""""""""""""""""""""""""""""""""  "_)(F)#$0"%G"*$"*)0#+/("'.43#00(I"G%)"+%$'#I()*0#%$"*00,(EJJA]%$G()($+("`J$$%K*0#%$"Y8="a"],*//($1(':"L((I'" *$I"bQ#//'"%G"0,("$(&"J$$%K*0#%$"@)*R:">7''(/I%)G:"OZAY="[F)#/"O==8" O " E,(" )('(*)+," .$I()/?#$1" 0,#'" F*F()" )(/*0('" 0%" '(K()*/" c->" F)%C(+0':" '.FF%)0(I" 4?" 0,(" 2()3*$" H#$#'0)?" G%)" @I.+*0#%$"*$I"c('(*)+,"d6H6ef:"0,("b0*0("],*$+(//()?"%G"L%)0,Ac,#$(AU('0G*/#*"*$I"0,("@gB"hP)1*$#N*0#%$*/" [00($0#K($(''" *'" *" 6*'#'" G%)" ]%)F%)*0(" J$$%K*0#K($(''" d[]5EJLLPfT" 6H6eA]%$0)*+0" L%8" =e5=W==Yi" h]%3F(0($+(" >(K(/%F3($0" *$I" _)%+(''" b.FF%)0" #$" PF($AJ$$%K*0#%$" L(0&%)Q'" %G" 0,(" JEAJ$I.'0)?" 0,)%.1," ^$%&/(I1("H%I(/#$1"*$I"[$*/?'#'"d^P_JU[fT:"6H6eA]%$0)*+0"L%8"=eH=<<=i"hJ$0(1)*0(I"E%%/'"0%"@$,*$+(" 0,("J$$%K*0#K("]*F*4#/#0#('"%G"_.4/#',#$1"*$I"L(&"H(I#*"]%3F*$#('T""dej@kH@>J[fTi"6H6eA]%$0)*+0"L%8" =e5=W=i" hj%+*/83%4#/(8LcU" a" >(K(/%F3($0" %G" b3*)0" j%+*0#%$" 6*'(I" b()K#+('" G%)" H%4#/(" >(K#+('T:" LcUA]%$0)*+0"L%8"OW"=="WOY"=Oi"hj%+*//?A4*'(IAElB">(K(/%F3($0"%G"*$"J$0(//#1($0"c(1#%$*/"J_El"_/*0G%)3" #$"0,("H7$'0()/*$ITi"]%$0)*+0"L%8"OW"=="WYZ"=O8" " "
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  15. 15. j%%Q#$1"*0"0,(".F'0)(*3"0*'Q':"&("/%+*0("+%33.$#0?"#$0(1)*0#%$"#$0%"0,("r-["0(3F/*0(" *'"G%//%&'B" "           I K   G                           I     K  G  G G    I G M G e#1.)( OB @0($'#%$' %G r-[ G%) 6.'#$('' H%I(/ J$$%K*0#%$ d.F'0)(*3 0*'Q'f " " e%)"%.)"4.'#$(''"3%I(/"(*3F/("Rj6bS"0,("%.0+%3("%G"0,("R3.'0AI%'S"I('#1$"I#'+.''#%$" +*$"4("'.33*)#N(I"*'"G%//%&'B" Z _)%A*+0#K("+%33.$#0?"($1#$(()#$1:" Z b(00#$1".F"*"I(+#'#K("#$+($0#K("'?'0(3:" Z @'0*4/#',#$1"/(*)$#$1"*)($*':" Z E)($I'+%.0#$1"#$"0,("+%33.$#0#(':" Z J$0(1)*0#$1"$(&"($*4/#$1"0(+,$%/%1#('"d'(3*$0#+"0(+,$%/%1#('"G%)"'(*)+,f:" Z ]%//*4%)*0#K("I('#1$"*$I"I(K(/%F3($0"d1*3('"I(K(/%F()f:" Z ]%$0)%//#$1"0,("0)*$'*+0#%$"+%'0'"%G"+%33.$#0?"($1#$(()#$18" "  j%%Q#$1"*0"0,("F%)0G%/#%"%G")(M.#)(3($0'"#$"0,("I%&$'0)(*3"*$I".F'0)(*3"0*'Q':"6.'#$(''" H%I(/" J$$%K*0#%$" $((I'" 0%" /#$Q" 0,(" 4.'#$(''" 3%I(/" K*/.(" *)+,#0(+0.)(" d#$" F*)0#+./*)" 0,(" +%$G#1.)*0#%$" %G" 0,(" K*/.(A$(0&%)Q" F*)0$()'f" &#0," 0,(" (0()$*/" +%33.$#0#('" VZX8" J$" %.)" +*'("'0.I#('"&(",*K("0%"+%$'#I()"*0"/(*'0"G%.)")(/(K*$0"+%33.$#0#('"d'(("*1*#$"e#18"Zf"*'" 4(#$1" %G" +).+#*/" #3F%)0*$+(" G%)" 0,(" F()G%)3*$+(" %G" 0,(" $(&" 4.'#$(''" 3%I(/8" U(" &#//" #//.'0)*0("0,.'".'#$1"0,("(*3F/("%G"0,("j6b"6.'#$(''"H%I(/"J$$%K*0#%$B" 9" "

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