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Tom Jelneck: Rock Your SEO #FLBlogCon13
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Tom Jelneck: Rock Your SEO #FLBlogCon13


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Tom Jelneck's presentation slides from the Florida Blogger & Social Media Conference.

Tom Jelneck's presentation slides from the Florida Blogger & Social Media Conference.

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  • 1. ROCK YOUR SEO With Tom Jelneck
  • 2. Rock Your SEO.@tomjelneck
  • 3. History Of Search. 1993: First Search Engine Is Launched: Created To Index & list CONTENT. 1994: Lycos Goes Live. Lycos is Created to Index & list CONTENT. 1995: Yahoo! Goes Live. Yahoo! is Created as a directory to index CONTENT.
  • 4. History Of Search 1998: Google Goes Live. Google is Created to Index and list CONTENT. 2005: AOL Search Goes Live. Created to Index and list CONTENT. 1998+: SEO Firms all over the world are optimizing websites & CONTENT to get found. An industry is born.
  • 5. History Of Search 2013: Google launches Panda & Penguin Algorithm updates to make certain that SEO firms aren’t gaming the system. Algorithm focuses on CONTENT. 2013: FLBlogCon Attendees learn that they’ve been doing it right the whole time by creating amazing CONTENT.
  • 6. What Does An SEO Expert Look Like?
  • 7. Google is tightening the noose on Black Hat SEO Tactics: - Evil, Sinister CONTENT. - Shady Link Farms - Paid Links - On Site Over-Optimization
  • 8. Penguins, Pandas & Unicorns. Recent Google Updates have focused on a few core elements & indicators: - Citations - Social Media Klout / Presence - RELEVANT links pointing to your content. - The Quality of your CONTENT.
  • 9. - Obsessing About Keywords. - Hiding Copy. - Buying Links. - Jacking Content from other sites. - NOT building CONTENT for your visitors. - Not adding anything NEW to the net.
  • 10. How To Rock It
  • 11. How To Rock It - Get Social. - Get Writing. - Get Sharing. -Create Multiple ‘Species’ of CONTENT. - Create Amazing. - Create for your users first.
  • 12. When You’re Doing It Right.........
  • 13. When You’re Rocking It... - People start talking about your Content. - People start sharing your CONTENT. - People want to add to your Content. - People want to be associated with your website. - Google starts paying attention to the people who love your website.
  • 14. Some Tips To Rock It Out. - FOCUS. Create an Editorial Calendar. - Keep it up. Don’t stop writing. - Build your tribe, GET on Google+ and establish Google Authorship. - Create great titles for your content. - Make certain your content is shareable. - MEASURE, RINSE, REPEAT.
  • 15. SEO = Human Optimization. The bottom line is this. Create amazing, relevant, shareable CONTENT for Humans & Google, Bing, Yahoo will reward you with results.
  • 16. Thank You & Stuff. Tom Jelneck @tomjelneck