Monetize Your Blog
{without selling out}

Katy Widrick | KatyWidrick.com | @kwidrick
"I am not interested in money.
I just want to be wonderful."

By Los Angeles Times [Public domain], via Wikimedia Commons
...
sources
Ad networks
!

Private ads
!

Affiliate sales
!

Sponsored posts
!

Event sponsorships
!

freelance/contract
Katy ...
ad networks
Companies or organizations that organize a group
of bloggers then connect them with a group of
advertisers.

K...
ad networks
Example: $2 per 1,000 page views ($2 CPM)
1,000 page views a day x 30 days X $2 CPM =
$60/month
CPM can range ...
private ads
Ads that are arranged for between one blogger
(or a few, but not a large group) and one
organization.

Katy Wi...
Private Ads
Example: $1 per 1,000 page views ($1 CPM)
1,000 page views a day x 30 days X $1CPM X 4
ads = $120/month
Flat f...
sponsored posts
Brands or organizations compensate bloggers
— in cash or product — for a post or posts.
Compensated with:
...
affiliate sales
For each product that the blogger sells, via
personalized and exclusive tracking code or link,
the blogger...
Affiliate Sales
Example: 10% of product sales
$200 product x 1 X 10% = $20 for blogger
$10 product x 200 X 10% = $200 for ...
Product Sales

Direct sales, usually of e-books, apparel and
services.

event
sponsorships

Brands or organizations contra...
best practices
(aka: make your partners
happy but don’t drive
your readers away)

Katy Widrick | KatyWidrick.com | @kwidri...
Your portfolio:
Media Kit
Rate Sheet
Cover letter
Katy Widrick | KatyWidrick.com | @kwidrick
s
s

-

Design

Info

Your Full Name
Your Website
A Brief
Description
Social Media
Analytics/
Statistics
Contact Info

- P...
-

Recent Photo
Blog Header
Short Bio and
bout Sections
A
With Keywords
Social Icons
istics, Services,
Stat
Benefits

Katy...
best practices
Be open and honest
Post your policies
Know the law(s)
Be selective

regular roundups/
thank yous
easy-to-fi...
a few of my favorite
things

Katy Widrick | KatyWidrick.com | @kwidrick
a few of my favorite
things
Fitfluential

izea/socialspark

clever girls collective

commission junction

the sits girls

...
questions?

Katy Widrick | KatyWidrick.com | @kwidrick
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Monetizing Your Blog

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Monetzizing your blog - Katy Widrick's presentation from FLBlogCon's FORUM14

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Monetizing Your Blog

  1. 1. Monetize Your Blog {without selling out} Katy Widrick | KatyWidrick.com | @kwidrick
  2. 2. "I am not interested in money. I just want to be wonderful." By Los Angeles Times [Public domain], via Wikimedia Commons Katy Widrick | KatyWidrick.com | @kwidrick
  3. 3. sources Ad networks ! Private ads ! Affiliate sales ! Sponsored posts ! Event sponsorships ! freelance/contract Katy Widrick | KatyWidrick.com | @kwidrick
  4. 4. ad networks Companies or organizations that organize a group of bloggers then connect them with a group of advertisers. Katy Widrick | KatyWidrick.com | @kwidrick
  5. 5. ad networks Example: $2 per 1,000 page views ($2 CPM) 1,000 page views a day x 30 days X $2 CPM = $60/month CPM can range from $.25-$8+ CPM (average is in the low end) CPC (cost per click) is performance based Katy Widrick | KatyWidrick.com | @kwidrick
  6. 6. private ads Ads that are arranged for between one blogger (or a few, but not a large group) and one organization. Katy Widrick | KatyWidrick.com | @kwidrick
  7. 7. Private Ads Example: $1 per 1,000 page views ($1 CPM) 1,000 page views a day x 30 days X $1CPM X 4 ads = $120/month Flat fees can range from $5-???? impression guarantees with flexible timelines blogger provides analytics Katy Widrick | KatyWidrick.com | @kwidrick
  8. 8. sponsored posts Brands or organizations compensate bloggers — in cash or product — for a post or posts. Compensated with: Cash (avg. $25-75; can go as high as $500-750) Products Giveaways one-off or recurring Katy Widrick | KatyWidrick.com | @kwidrick
  9. 9. affiliate sales For each product that the blogger sells, via personalized and exclusive tracking code or link, the blogger gets a percentage of that sale. Katy Widrick | KatyWidrick.com | @kwidrick
  10. 10. Affiliate Sales Example: 10% of product sales $200 product x 1 X 10% = $20 for blogger $10 product x 200 X 10% = $200 for blogger Earn credits for referrals/sales Katy Widrick | KatyWidrick.com | @kwidrick
  11. 11. Product Sales Direct sales, usually of e-books, apparel and services. event sponsorships Brands or organizations contract with a blogger for representation and/or product ambassadorship at conferences, travel events, seminars, etc. freelance/ contract work Bloggers are paid for writing posts (or doing graphics, Web development, etc.) on sites that are not their own. Katy Widrick | KatyWidrick.com | @kwidrick
  12. 12. best practices (aka: make your partners happy but don’t drive your readers away) Katy Widrick | KatyWidrick.com | @kwidrick
  13. 13. Your portfolio: Media Kit Rate Sheet Cover letter Katy Widrick | KatyWidrick.com | @kwidrick
  14. 14. s s - Design Info Your Full Name Your Website A Brief Description Social Media Analytics/ Statistics Contact Info - Photo and/or - Logo Clean and Classy Representative Typo-Free! Third Person s Optional - Ad Rates/Sizes - Testimonials - Proof of Performance Katy Widrick | KatyWidrick.com | @kwidrick
  15. 15. - Recent Photo Blog Header Short Bio and bout Sections A With Keywords Social Icons istics, Services, Stat Benefits Katy Widrick | KatyWidrick.com | @kwidrick
  16. 16. best practices Be open and honest Post your policies Know the law(s) Be selective regular roundups/ thank yous easy-to-find media kit solicit (and respond to!) reader feedback Go Above and Beyond Learn How to Measure Pay it forward Haters Gonna Hate Katy Widrick | KatyWidrick.com | @kwidrick
  17. 17. a few of my favorite things Katy Widrick | KatyWidrick.com | @kwidrick
  18. 18. a few of my favorite things Fitfluential izea/socialspark clever girls collective commission junction the sits girls share a sale sway group she heard swerve shopsense/shopstyle Katy Widrick | KatyWidrick.com | @kwidrick
  19. 19. questions? Katy Widrick | KatyWidrick.com | @kwidrick

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