Using Offline Interactions to
Increase Online Engagement
One
Question
(sort of)
WHY?
•Share Passion?
•Broadcast Message?
•Make Money?
Who is Lou Mongello...
and why am I listening to him?
How I Got Started
Why Go Offline?
Text
TO
From Online to Offline
Engage Your Audience
Fans = Friends = Loyalty = Evangelists
Pursue Your Passion
and Find Your Audience
“The size of your audience doesn’t
matter... What's important is that
your audience is listening"
-Randy Pausch
Why Should You
Be Offline?
Always Been Social
Belong.
How Go Offline
Types
Before Your
Event
Use Online tools
to create
Offline behavior
During Your Event
After Your Event
Is it Worth It?
Turn Relationships
into Revenue
Monetize Your Audience
Content Donations Products
Sponsors
•Everywhere
•Consistent
•Connected
•Authentic
•Yourself!
BE
HELP!
38
Lou@LouMongello.com
@LouMongello
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
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Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13

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Lou Mongello's presentation slides from the Florida Blogger & Social Media Conference.

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Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13

  1. 1. Using Offline Interactions to Increase Online Engagement
  2. 2. One Question (sort of)
  3. 3. WHY? •Share Passion? •Broadcast Message? •Make Money?
  4. 4. Who is Lou Mongello... and why am I listening to him?
  5. 5. How I Got Started
  6. 6. Why Go Offline? Text TO
  7. 7. From Online to Offline
  8. 8. Engage Your Audience Fans = Friends = Loyalty = Evangelists
  9. 9. Pursue Your Passion and Find Your Audience
  10. 10. “The size of your audience doesn’t matter... What's important is that your audience is listening" -Randy Pausch
  11. 11. Why Should You Be Offline?
  12. 12. Always Been Social
  13. 13. Belong.
  14. 14. How Go Offline
  15. 15. Types
  16. 16. Before Your Event
  17. 17. Use Online tools to create Offline behavior
  18. 18. During Your Event
  19. 19. After Your Event
  20. 20. Is it Worth It?
  21. 21. Turn Relationships into Revenue
  22. 22. Monetize Your Audience Content Donations Products
  23. 23. Sponsors
  24. 24. •Everywhere •Consistent •Connected •Authentic •Yourself! BE
  25. 25. HELP! 38 Lou@LouMongello.com @LouMongello
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