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Building & Engaging 
on Instagram 
Nicole Siscaretti 
@SparklyNicole 
SparklyEverAfter.com
Hi, I’m Nicole. 
• Blogger, Social Media Educator, 
Etsy Shop Owner, Digital 
Entreprenuer 
• @SparklyNicole 
• First post on Instagram December 
19th, 2010
Why Instagram is different 
Be seen: 
! Users post less frequently, most posts are seen 
! No algorithm (or minimal involvement) 
! Users typically follow fewer accounts 
Engaging: 
! Easy & normal to engage with people with like interests 
! Hashtags make all the difference for posting & searching
To lead is to serve.
Consistent 
Professional
Where do followers come from? 
! People that knew me from other places online 
! Liking & commenting on photos 
! Giveaways 
! Photo Challenges & Surveys 
! Collaborations 
! Others mentioning me in photos 
! Providing value others can’t 
! Posting content regularly & using hashtags
Growing your following 
! Engaging with others 
Like & comment on others’ photos 
! Give what you want to receive 
Celebrate others, share & credit their photos, etc.
Taking quality photos on a budget 
ALIGNMENT – PLANNING – FOCUS – LIGHTING – EDITING
Photo Apps 
• Snapseed – editing colors & fixing light 
• PicFrame – excellent for collages 
• Rhonna Designs – text & stickers 
• Phonto – text & your own fonts 
• Lenslight – light effects (iOS) 
• Squaready – any photo into a square (iOS) 
Search the App Store & Google Play for 
new & popular apps. Strive to be unique.
Make & keep your followers happy by measuring statistics. 
Post what they want to see = get more likes. 
Ask questions & share information = get more comments 
Images from Iconosquare.com 
My engagement ranges from 5% - 9%
Hashtags 
• Starting your own 
• Featuring followers- celebrating them, content for you 
• Participating in others 
• Widely used hashtags 
• Smaller but not too small 
• Bigger categories 
• Pinpointed niches 
Instagram allows 30 hashtags per photo. 
Fill another comment with hashtags to hide them. 
Only hashtags you add will count.
Creative Content 
Everyday life 
Behind the scenes 
Out of the ordinary 
Photo Challenges 
Surveys 
Featuring followers 
Contests 
Quotes 
Facts 
YOU! 
Entertain the lifestyle that compliments your audience.
Photo Challenges
Surveys
Effective Giveaways 
FOLLOW – REPOST – HASHTAG – END DATE
Dos & Don’ts of Instagram 
• Do follow as many people as you can keep up with. 
• Do keep it positive. Always. Everywhere. 
• Do unfollow if you don’t enjoy someone’s content. 
• Don’t post too many photos of one thing. 
• Don’t ask for shoutouts or follows. 
• Don’t ask “What app is that?” or other irrelevant Q’s 
• Do direct people back to yourblog.com 
• Don’t buy followers or likes. 
• Don’t be bummed because of unfollowers. 
• Do block those who write offensive things. 
(Ain’t nobody got time for that)
Takeaways 
Download & try a new photo app. 
Create something that allows you to use a 
hashtag and/or highlight your followers. 
Schedule time to be more active on 
Instagram, engaging with your followers & 
relevant hashtags.
Questions 
Nicole Siscaretti 
@SparklyNicole 
NSiscaretti@gmail.com

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Enagaging on Instagram

  • 1. Building & Engaging on Instagram Nicole Siscaretti @SparklyNicole SparklyEverAfter.com
  • 2. Hi, I’m Nicole. • Blogger, Social Media Educator, Etsy Shop Owner, Digital Entreprenuer • @SparklyNicole • First post on Instagram December 19th, 2010
  • 3. Why Instagram is different Be seen: ! Users post less frequently, most posts are seen ! No algorithm (or minimal involvement) ! Users typically follow fewer accounts Engaging: ! Easy & normal to engage with people with like interests ! Hashtags make all the difference for posting & searching
  • 4. To lead is to serve.
  • 6. Where do followers come from? ! People that knew me from other places online ! Liking & commenting on photos ! Giveaways ! Photo Challenges & Surveys ! Collaborations ! Others mentioning me in photos ! Providing value others can’t ! Posting content regularly & using hashtags
  • 7. Growing your following ! Engaging with others Like & comment on others’ photos ! Give what you want to receive Celebrate others, share & credit their photos, etc.
  • 8. Taking quality photos on a budget ALIGNMENT – PLANNING – FOCUS – LIGHTING – EDITING
  • 9. Photo Apps • Snapseed – editing colors & fixing light • PicFrame – excellent for collages • Rhonna Designs – text & stickers • Phonto – text & your own fonts • Lenslight – light effects (iOS) • Squaready – any photo into a square (iOS) Search the App Store & Google Play for new & popular apps. Strive to be unique.
  • 10. Make & keep your followers happy by measuring statistics. Post what they want to see = get more likes. Ask questions & share information = get more comments Images from Iconosquare.com My engagement ranges from 5% - 9%
  • 11. Hashtags • Starting your own • Featuring followers- celebrating them, content for you • Participating in others • Widely used hashtags • Smaller but not too small • Bigger categories • Pinpointed niches Instagram allows 30 hashtags per photo. Fill another comment with hashtags to hide them. Only hashtags you add will count.
  • 12. Creative Content Everyday life Behind the scenes Out of the ordinary Photo Challenges Surveys Featuring followers Contests Quotes Facts YOU! Entertain the lifestyle that compliments your audience.
  • 15. Effective Giveaways FOLLOW – REPOST – HASHTAG – END DATE
  • 16. Dos & Don’ts of Instagram • Do follow as many people as you can keep up with. • Do keep it positive. Always. Everywhere. • Do unfollow if you don’t enjoy someone’s content. • Don’t post too many photos of one thing. • Don’t ask for shoutouts or follows. • Don’t ask “What app is that?” or other irrelevant Q’s • Do direct people back to yourblog.com • Don’t buy followers or likes. • Don’t be bummed because of unfollowers. • Do block those who write offensive things. (Ain’t nobody got time for that)
  • 17. Takeaways Download & try a new photo app. Create something that allows you to use a hashtag and/or highlight your followers. Schedule time to be more active on Instagram, engaging with your followers & relevant hashtags.
  • 18. Questions Nicole Siscaretti @SparklyNicole NSiscaretti@gmail.com