Clayton Pritchard: Making Google+ Work for You #FLBlogCon13

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Clayton Pritchard's presentation slides from the Florida Blogger & Social Media Conference.

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Clayton Pritchard: Making Google+ Work for You #FLBlogCon13

  1. 1. Clayton Pritchard Google Plus Daily Making Google+ Work For You
  2. 2. Who is Clayton Pritchard?
  3. 3. Where to Start Your Google+ Profile & Posts
  4. 4. Your Google+ Profile  Video: http://youtu.be/CbIMlK6CEts
  5. 5. Your Google+ Profile  Optimize your profile  Set-up Google+ Authorship: plus.google.com/authorship  www.googleplusdaily.com/2013/01/how-to-set-up-google- authorship.html
  6. 6. Optimize Your Posts
  7. 7. Optimize Your Posts
  8. 8. Optimizing Your Posts  Use keywords specific to your blog or business  Title your posts with bold headlines  Utilize up to 3 relevant #hashtags  Include an image or link preview
  9. 9. Finding Your Audience Google+ Search & Communities
  10. 10. Find Others With Google+ Search
  11. 11. Grow With Google+ Communities  Video: http://youtu.be/M98BzV8ZBpw
  12. 12. Grow With Google+ Communities  Find users in your area of interest to follow  Instantly expand your reach by thousands interested in your focus area  Add something to a post reshared to the community  Engage other members by commenting on their posts  Keep posts targeted  Don’t over post
  13. 13. Engaging Your Audience Ripples & Hangouts On Air
  14. 14. Ripples  Video: http://youtu.be/_j0I1a_Aw4g
  15. 15. Ripples  View all of the shares of your content on Google+ in one place  See how “viral” your content is on Google+  Volume of shares  Largest link of shares  Speed of shares  Find your loyal readers sharing your content to engage them
  16. 16. Hangouts On Air  Video: http://youtu.be/Y12DAZL7cyY
  17. 17. Hangouts On Air  Automatically saved toYouTube  Limitless number of viewers  Take questions from viewers using Live Q&A app  Up to 10 people in one Hangout On Air  Live streamed to your Google+ profile,YouTube channel, and your website  Hangout ideas: Panel, weekly/monthly review, guest interview, presentation, concert
  18. 18. Key Takeaways  Optimize your profile to be found in Google+ Search  Take the couple extra minutes to format your posts  Join Google+ Communities & share your posts to them in order to increase your reach by thousands  Find & engage your loyal followers
  19. 19. Questions?  Clayton Pritchard  Google+: gplus.to/c_pritchard  Twitter: www.twitter.com/c_pritchard  LinkedIn: www.linkedin.com/in/claytonpritchard  Google Plus Daily  Website: www.googleplusdaily.com  Google+: gplusid.com/googleplusdaily  Twitter: www.twitter.com/plusdaily  Facebook: www.facebook.com/googleplusdaily  LinkedIn: www.linkedin.com/company/google-plus-daily
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