Bess Auer: Facebook 101 #FLBlogCon13

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Bess Auer's presentation slides from the Florida Blogger & Social Media Conference.

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Bess Auer: Facebook 101 #FLBlogCon13

  1. 1. Facebook 101 Bess Auer
  2. 2. Bess Auer
  3. 3. Bess Auer Educator, blogger, social media pro
  4. 4. Bess Auer Host of one of the largest blogger and social media conference in the southeast Educator, blogger, social media pro
  5. 5. Bess Auer Host of one of the largest blogger and social media conference in the southeast Educator, blogger, social media pro Founder of FloridaSwimNetwork.com
  6. 6. Bess Auer Host of one of the largest blogger and social media conference in the southeast Educator, blogger, social media pro Founder of FloridaSwimNetwork.com Teacher of Blogger Bootcamp
  7. 7. Bess Auer Host of one of the largest blogger and social media conference in the southeast Educator, blogger, social media pro Founder of FloridaSwimNetwork.com Teacher of Blogger Bootcamp Wife and mom
  8. 8. Why Have a Facebook Fan Page?
  9. 9. Why Have a Facebook Fan Page?
  10. 10. Why Have a Facebook Fan Page? 1.11 billion active users as of March 2013
  11. 11. Why Have a Facebook Fan Page? 1.11 billion active users as of March 2013 Convenience - Less likely to leave Facebook for an external site
  12. 12. Why Have a Facebook Fan Page? 1.11 billion active users as of March 2013 Convenience - Less likely to leave Facebook for an external site More likely to be shared among friends
  13. 13. How do I set up a page?
  14. 14. Personal Page
  15. 15. Personal Page You don’t ever have to post.
  16. 16. Personal Page You don’t ever have to post. You don’t ever have to friend somebody.
  17. 17. Personal Page You don’t ever have to post. You don’t ever have to friend somebody. Nobody ever has to know you are on there.
  18. 18. Personal Page You don’t ever have to post. You don’t ever have to friend somebody. Nobody ever has to know you are on there. You must have a personal page to set up a “Fan Page”
  19. 19. Click Pages
  20. 20. Click Create Page
  21. 21. Easily change photos
  22. 22. Vital info
  23. 23. Vital info Photos and Video
  24. 24. Vital info Share blog posts Photos and Video
  25. 25. Vital info Share blog posts Other social media channels Photos and Video
  26. 26. Vital info Share blog posts Other social media channels Photos and Video
  27. 27. Be social with fans
  28. 28. Why Have a Facebook Fan Page?
  29. 29. Why Have a Facebook Fan Page? Post URL’s to your other social media:
  30. 30. Why Have a Facebook Fan Page? Post URL’s to your other social media: Blog
  31. 31. Why Have a Facebook Fan Page? Post URL’s to your other social media: Blog Instagram
  32. 32. Why Have a Facebook Fan Page? Post URL’s to your other social media: Blog Instagram Pinterest
  33. 33. Why Have a Facebook Fan Page? Post URL’s to your other social media: Blog Instagram Pinterest Sound Cloud
  34. 34. Why Have a Facebook Fan Page? Post URL’s to your other social media: Blog Instagram Pinterest Sound Cloud Embed your Facebook post on your blog!
  35. 35. Why Have a Facebook Fan Page? Brands want to know!
  36. 36. Why Have a Facebook Fan Page? Brands want to know!
  37. 37. Real time stats
  38. 38. Real time stats Go deeper
  39. 39. AJ The number of people who have clicked “hide” post. AL The number of people who have unliked your page due a specific post.
  40. 40. Q&A With Bolles’ Caeleb Dressel Post Caeleb Dressel wins gold at Worlds! AJ AL 0 1 1 3
  41. 41. Why Have a Facebook Fan Page?
  42. 42. Why Have a Facebook Fan Page? Unlike your blog, you can pay to have people actually see your information.
  43. 43. Why Have a Facebook Fan Page?
  44. 44. Why Have a Facebook Fan Page? Elbow grease!
  45. 45. Why Have a Facebook Fan Page? Elbow grease! Boosting post!
  46. 46. Why Have a Facebook Fan Page? Elbow grease! Boosting post! Advertising page!
  47. 47. Why Have a Facebook Fan Page? Elbow grease! Boosting post! Advertising page!
  48. 48. Reminders:
  49. 49. Reminders: What you post is public.
  50. 50. Reminders: What you post is public. Double-check spelling and grammar.
  51. 51. Reminders: What you post is public. Double-check spelling and grammar. Beware posting photos and names of minors.
  52. 52. Reminders: What you post is public. Double-check spelling and grammar. Beware posting photos and names of minors. Focus on positive messages.
  53. 53. Reminders: What you post is public. Double-check spelling and grammar. Beware posting photos and names of minors. Focus on positive messages. Analyze what you post via the analytics.
  54. 54. Reminders:
  55. 55. Reminders: Analyze what you post via the analytics.
  56. 56. Reminders: Analyze what you post via the analytics. What post types do best for you?
  57. 57. Reminders: Analyze what you post via the analytics. What post types do best for you? When are your fans on Facebook?
  58. 58. More Info: @Bess_Auer bess@BessAuer.com

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