Stuart CampbellStuart CampbellTIE Chief Technology OfficerRepresentative of ADVENTURE, PREMANUS and ARUM projectsNESSI SME...
Web Entrepreneurs““Any start-up company for which the webAny start-up company for which the webis a fundamental part of it...
Web EntrepreneursWho is one?Who is one?EntrepreneursGeeksGeeksYoung ProfessionalsYoung ProfessionalsThe Bedroom Boys (& Gi...
FInES Cluster Meeting, May 6th, 2013 4Context WE challenge in context of H2020 and “Net Innovation”•WEs are one part of co...
FInES Cluster Meeting, May 6th, 2013 5The Thought• Solution first market later – à la Google 20% time• Crowdsourcing of “P...
6Reuse• Software and technologies are not necessarily easy toget/reuse• Partner mentality and IPR restrictions limit openn...
7WebEntrepreneur• Supporting innovation serendipity – i.e. fortuitous discoveries• Open marketplaces of tangible / useable...
PRESENTER: STUART CAMPBELLSTUART.CAMPBELL@TIEKINETIX.COMCONTRIBUTORS: STUART CAMPBELL, MAN-SZE LI, LUIS CAMARINHA-MATOS & ...
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F in es_pp_template-v1 we2

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F in es_pp_template-v1 we2

  1. 1. Stuart CampbellStuart CampbellTIE Chief Technology OfficerRepresentative of ADVENTURE, PREMANUS and ARUM projectsNESSI SME Lead and Steering Committee PartnerFInES Cluster MeetingFInES Cluster MeetingBrussels, May 6Brussels, May 6thth, 2013, 2013FInES Cluster Position Paper:Embarking on New Research Orientations towardsHorizon 2020Web Entrepreneurs
  2. 2. Web Entrepreneurs““Any start-up company for which the webAny start-up company for which the webis a fundamental part of its offering (thinkis a fundamental part of its offering (thinkSpotify, Facebook, Angry Birds and Xing)”Spotify, Facebook, Angry Birds and Xing)”““Every User can Innovate with the Internet”Every User can Innovate with the Internet”[Peter Fatelnig (today)][http://www.openideo.com]
  3. 3. Web EntrepreneursWho is one?Who is one?EntrepreneursGeeksGeeksYoung ProfessionalsYoung ProfessionalsThe Bedroom Boys (& Girls)The Bedroom Boys (& Girls)
  4. 4. FInES Cluster Meeting, May 6th, 2013 4Context WE challenge in context of H2020 and “Net Innovation”•WEs are one part of collective; an innovator who uses webapplications and services to delivers business solutions –‘innovation with a purpose’•Just a new EU Buzzword? What really is “Net Innovation” scopevs others units. “Policy Orientated” “Jobs” “Use Whats There”“Not to support Directly”?•How should we meet it?ImpactImpact“To turn the ambition and creativity of WEs into impact ona large and sustainable scale”•Nice thoughts…but HOW will it happen and HOW to engage?•A focus on concrete recommendations, O1.3 and WE specificaspects•“Policy actions can have more impact”• Please contribute your (innovative) and concrete thoughts“To turn the ambition and creativity of WEs into impact ona large and sustainable scale”•Nice thoughts…but HOW will it happen and HOW to engage?•A focus on concrete recommendations, O1.3 and WE specificaspects•“Policy actions can have more impact”• Please contribute your (innovative) and concrete thoughtsSelf DefinitionSelf DefinitionWebEntrepreneurs and Web WebEntrepreneurs•WEs should define WEs – Programmes, Instruments, TechnicalAspects•The Thought. The Motivation.The Ambition. The Journey.•The Challenge. The Success.•Overall: The IdeaWebEntrepreneurs and Web WebEntrepreneurs•WEs should define WEs – Programmes, Instruments, TechnicalAspects•The Thought. The Motivation.The Ambition. The Journey.•The Challenge. The Success.•Overall: The IdeaDrlveDrlveDrive or Driven? Light Touch or Deep Strategy?•WE thrives on ideas, ambition, disruption and a ‘change-theworld’ approach.•Do WEs have a “strategic view”? Would “idea” be tethered bybureaucracy / control limiting creativity OR is a Deep Strategyneeded for WEs to succeed•David Kelly, Chair IDEO: “Do stuff rather than plan” “All I caredabout was how much we were paid..and if we had enough to keepeveryone busy”Drive or Driven? Light Touch or Deep Strategy?•WE thrives on ideas, ambition, disruption and a ‘change-theworld’ approach.•Do WEs have a “strategic view”? Would “idea” be tethered bybureaucracy / control limiting creativity OR is a Deep Strategyneeded for WEs to succeed•David Kelly, Chair IDEO: “Do stuff rather than plan” “All I caredabout was how much we were paid..and if we had enough to keepeveryone busy”
  5. 5. FInES Cluster Meeting, May 6th, 2013 5The Thought• Solution first market later – à la Google 20% time• Crowdsourcing of “Problems to be solved”• Provide technical expertise/knowledge to test that thought• Every thought has a market• Talent breeds talent; ideas breed ideasThe MotivationThe Motivation • Crowdfunding• Technology Provision• Foster for Failure• Pioneer new Technologies• Reward for success• FI-PPP Programme basis to self-start• Crowdfunding• Technology Provision• Foster for Failure• Pioneer new Technologies• Reward for success• FI-PPP Programme basis to self-startThe AmbitionThe Ambition • Everything has a solution• Educate for business success• WEs will find a solution but won’t read documents of morethan 10 pages to do so• Everything has a solution• Educate for business success• WEs will find a solution but won’t read documents of morethan 10 pages to do soThe JourneyThe Journey • Nothing is a barrier• Crowdsourced “Feedback and Adaptation”• Reutilise what other have built as a kickstart• Help along the way• Advanced functionalities of the net• Minimise administration / assumptions of companies• Nothing is a barrier• Crowdsourced “Feedback and Adaptation”• Reutilise what other have built as a kickstart• Help along the way• Advanced functionalities of the net• Minimise administration / assumptions of companiesThe ChallengeThe Challenge • Prizes for results and use• Competitions…but light weight one• Prizes for results and use• Competitions…but light weight oneThe SuccessThe Success• Tell the world you made it; Tell Europe how you made it• Even better: Be so successful that the world knows withouttelling them• Innovative services for businesses and citizens• Publicity• Nurturing the next generation• Tell the world you made it; Tell Europe how you made it• Even better: Be so successful that the world knows withouttelling them• Innovative services for businesses and citizens• Publicity• Nurturing the next generationThe IdeaThe Idea• Ideas matter: all ideas should be encouraged, especially“disruptive” ones• Encourage people to show stuff in early phases• Foster the exchange of ideas and reuse of results/ideas• Ideas matter: all ideas should be encouraged, especially“disruptive” ones• Encourage people to show stuff in early phases• Foster the exchange of ideas and reuse of results/ideasPlay and look at things with achilds mind [David Kelly]
  6. 6. 6Reuse• Software and technologies are not necessarily easy toget/reuse• Partner mentality and IPR restrictions limit openness and use• Project deliveries look good on paper...• Outcomes are promoted but often the quality is dubiousShapingShaping • If most innovation is by SMEs…allow them to shape theinnovation needs rather presented solution to them• If most innovation is by SMEs…allow them to shape theinnovation needs rather presented solution to themBusinessBusiness• Review proposals and project deliverables, which typically statethey will make impact and have openness, with a mind-set ofwhether a business could use the results and create furtheropportunities• Review proposals and project deliverables, which typically statethey will make impact and have openness, with a mind-set ofwhether a business could use the results and create furtheropportunitiesIdeasIdeas • Do not kill ideas early or because they are unstable• Do all ideas need to be supported? Focus on winners• Not seed-corn finance but the fear of failure in paying back• Not “socio economic space”...just the ‘bright idea’• Do not kill ideas early or because they are unstable• Do all ideas need to be supported? Focus on winners• Not seed-corn finance but the fear of failure in paying back• Not “socio economic space”...just the ‘bright idea’ProgrammesProgrammes • WEs are not focused on long-term programs….open innovation• Major effort to ‘know’ what to do and then to do to it• Needing an existing financial record• Long default length of projects• WEs are not focused on long-term programs….open innovation• Major effort to ‘know’ what to do and then to do to it• Needing an existing financial record• Long default length of projectsInstrumentsInstruments• Do not stifle by insisting on SOTA progress, Perfect PM• Identikit evaluations and Preference to household names• Assumption WE/SMEs too small to have impact• More flexibility to shape along the way• Expectation of certain size, funding contribution <> WE• Do not stifle by insisting on SOTA progress, Perfect PM• Identikit evaluations and Preference to household names• Assumption WE/SMEs too small to have impact• More flexibility to shape along the way• Expectation of certain size, funding contribution <> WEEU DilemmaEU Dilemma• Account for all funding vs fast cash• Detailed and bound by agreements vs no time to comply• Startup fail vs Fragile ideas can explode• Account for all funding vs fast cash• Detailed and bound by agreements vs no time to comply• Startup fail vs Fragile ideas can explode
  7. 7. 7WebEntrepreneur• Supporting innovation serendipity – i.e. fortuitous discoveries• Open marketplaces of tangible / useable project results• ‘Bonus’ projects in some way, e.g. greater funding percentages,for those that provide open/FRAND / useable results• Projects to change instead of being DOW focused• If most innovation is by SMEs…allow them to shape thetechnical innovation rather than it be presented to them• Create a TED aimed at WEs and web-SMES based on projectresults, business impact and not academic excellence• Review with a mind-set of “if a business could actually use thetechnical results and create further opportunities”• Consider “Appetions” where 3rdparty WEs take technologiesand build simple –app-like applications in a competition• Allow WEs to review projects from an outcome rather than thecurrent administration perspective and do so anonymously• Install a ‘fear of failure’ for projects rather than a ‘we can’t failapproach’WebEntrepreneurWebEntrepreneurIn the context of FI-PPP and similar cross-cutting public initiatives:•FRAND terms for outputs should be clear, simple, readilyavailable, provide adequate guarantees etc•Free to use (at least some part) of technology output includingsoftware, applicable specifications•Ensure that outcomes will be solid, have guarantees of fitness,documented and be sustainably maintained or maintainable•Easy to use off-the-shelf-output which can be reutilised•Provide toolkits and SDKs, preferably free-of-charge•Promote WE-buddies to “date” technology players with WEs•Mandate the realisation of prototypes with independentanonymized feedback from WEs to judge the resultsIn the context of FI-PPP and similar cross-cutting public initiatives:•FRAND terms for outputs should be clear, simple, readilyavailable, provide adequate guarantees etc•Free to use (at least some part) of technology output includingsoftware, applicable specifications•Ensure that outcomes will be solid, have guarantees of fitness,documented and be sustainably maintained or maintainable•Easy to use off-the-shelf-output which can be reutilised•Provide toolkits and SDKs, preferably free-of-charge•Promote WE-buddies to “date” technology players with WEs•Mandate the realisation of prototypes with independentanonymized feedback from WEs to judge the results• Focus on the Idea, the Entrepreneur, the potential and thelikelihood and not the procedures and administration• For WE and Ideas orientated proposals, focus evaluations onthe idea and its impact and not academic advancements• Crowd sourced Innovation Elections – may the best idea win!• Promotion of innovation prizes & staged incremental projects• Base programs around the input /outcomes and not vice versa• WEs have no track record of programs and proposals, thusprocess changes eg ‘appointed project managers’, defaultprocedures, use defined templates, 2-step proposals toreduce costs, anonymisation to increase chance etc• Call 10 O4.3 adopted an limit of 20 pages for a STREP - Nice!• Multistep–allow WEs to throw 2 pages on the idea.• Pay a bonus (or make a penalty) if a product is in the market(or not) 2 years after project end.• Focus on the Idea, the Entrepreneur, the potential and thelikelihood and not the procedures and administration• For WE and Ideas orientated proposals, focus evaluations onthe idea and its impact and not academic advancements• Crowd sourced Innovation Elections – may the best idea win!• Promotion of innovation prizes & staged incremental projects• Base programs around the input /outcomes and not vice versa• WEs have no track record of programs and proposals, thusprocess changes eg ‘appointed project managers’, defaultprocedures, use defined templates, 2-step proposals toreduce costs, anonymisation to increase chance etc• Call 10 O4.3 adopted an limit of 20 pages for a STREP - Nice!• Multistep–allow WEs to throw 2 pages on the idea.• Pay a bonus (or make a penalty) if a product is in the market(or not) 2 years after project end.FI-PPPFI-PPP
  8. 8. PRESENTER: STUART CAMPBELLSTUART.CAMPBELL@TIEKINETIX.COMCONTRIBUTORS: STUART CAMPBELL, MAN-SZE LI, LUIS CAMARINHA-MATOS & FINES CREWREVIEWERS: JESPER THESTRUP, MARGARETHA MAZURA“Find your fit in life…people who are happiestin life fit the day to day” – [David Kelly]
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