P R E S E N T E D B Y © 2009 IDEA Health & Fitness Association. All Rights Reserved. www.ideafit.com/world The OC (Anaheim), CA • August 12–16, 2009 SENIOR PARTNER Session 278: Marketing Your Blog in all the Right Places Biray Alsac, MS 8/14/2009

Analytics Check your blog stats! Who is reading your blog / blog posts? What are the number of subscribers? How long do visitors spend on your blog? Use (free/paid) tools to track your blog stats Google Analytics Feedburner Technorati ClickTracks

Check your blog stats!

Who is reading your blog / blog posts?

What are the number of subscribers?

How long do visitors spend on your blog?

Use (free/paid) tools to track your blog stats

Google Analytics

Feedburner

Technorati

ClickTracks

Blogroll Include links to complement your blogging efforts Colleagues Institutions / Organizations Products Streamline your online efforts Websites Your other blogs

Include links to complement your blogging efforts

Colleagues

Institutions / Organizations

Products

Streamline your online efforts

Websites

Your other blogs

Carnival A blog event A collection of links and/or summaries of different blogs (posts) on a particular topic.

A blog event

A collection of links and/or summaries of different blogs (posts) on a particular topic.

Directories List your blog address (feed) to blog directories Paid or Free Blog Hub Blog Catalog Best of the Web Bloggeries Top 20 blog directories by Loren Baker ( http://tinyurl.com/2xfxz )

List your blog address (feed) to blog directories

Paid or Free

Blog Hub

Blog Catalog

Best of the Web

Bloggeries

Top 20 blog directories by Loren Baker ( http://tinyurl.com/2xfxz )

Embed Embed content from YouTube, Flickr, Slideshare Encourage others to grab code

Embed content from YouTube, Flickr, Slideshare

Encourage others to grab code

Fans Highlight your blog readers (MyBlogLog, Facebook fan page) Chat boxes to engage audience

Highlight your blog readers (MyBlogLog, Facebook fan page)

Chat boxes to engage audience

Guest Blogging Invite guest bloggers to write a blog post. Write a guest post on another blog Guest blogging introduces your work to other audiences and highlights different topics (from other experts/bloggers) to your readers.

Invite guest bloggers to write a blog post.

Write a guest post on another blog

Guest blogging introduces your work to other audiences and highlights different topics (from other experts/bloggers) to your readers.

Host blog on own domain Use own domain name (point domain name to blog) Select a recognizable name Customizable blogware

Use own domain name (point domain name to blog)

Select a recognizable name

Customizable blogware

Interviews With other bloggers or professionals in your field

With other bloggers or professionals in your field

Be judicious with your comments Leave relevant comments on other blogs & forums Reply to comments on your blog immediately (thank reader for their response) If posts have ‘0’ comments, consider turning off comment feature until readership increases

Leave relevant comments on other blogs & forums

Reply to comments on your blog immediately (thank reader for their response)

If posts have ‘0’ comments, consider turning off comment feature until readership increases

Keywords Tag your posts and headlines with relevant keywords to help increase SEO Remember to avoid overloading with too many keywords or repeating tags (it could be considered spamming)

Tag your posts and headlines with relevant keywords to help increase SEO

Remember to avoid overloading with too many keywords or repeating tags (it could be considered spamming)

Linky-Love Link in, link out Thank incoming links Promote outgoing links TRACK, TRACK, TRACK Intelligent links – not a wikipedia

Link in, link out

Thank incoming links

Promote outgoing links

TRACK, TRACK, TRACK

Intelligent links – not a wikipedia

Marketing Material Brochures Biz Cards VoiceMail Website Newsletter Flyers Front Desk Staff Press Releases Email Signatures

Brochures

Biz Cards

VoiceMail

Website

Newsletter

Flyers

Front Desk Staff

Press Releases

Email Signatures

Find Your Niche Avoid repeating content Provide new perspectives Find your niche If you have others in your field posting content similar to yours, rather than repeating information, do review post on their post (and build on it)

Avoid repeating content

Provide new perspectives

Find your niche

If you have others in your field posting content similar to yours, rather than repeating information, do review post on their post (and build on it)

Offline Networking Extend your online connections, offline Network with other bloggers in your field in-person at conferences and workshops Build relationships by taking offline presence back online (by subscribing to their blogs and blogging about it.)

Extend your online connections, offline

Network with other bloggers in your field in-person at conferences and workshops

Build relationships by taking offline presence back online (by subscribing to their blogs and blogging about it.)

Podcast Your Blog Text-to-Voice Applications Podcast (NPR example) List blog in podcasting directories

Text-to-Voice Applications

Podcast (NPR example)

List blog in podcasting directories

Quick Buttons Help readers spread your content Twitter this, Re-Tweet Digg/Delicious/Stumble Upon Join us on Facebook

Help readers spread your content

Twitter this, Re-Tweet

Digg/Delicious/Stumble Upon

Join us on Facebook

Rank Before Revenue No Ads Ads (Affiliate programs, purchase online real-estate)

No Ads

Ads (Affiliate programs, purchase online real-estate)

Subscription Feeds Reader (don’t even go to your blog) Post your subscriber # (# of readers/followers) FeedBlitz (turns blog posts into emails)

Reader (don’t even go to your blog)

Post your subscriber # (# of readers/followers)

FeedBlitz (turns blog posts into emails)

Twitter Tweet blog posts Add Twitter to blog (via widget) or as a summary post

Tweet blog posts

Add Twitter to blog (via widget) or as a summary post

Űber Posts The “pillar” posts (ones you keep coming back to) These are blog posts that define your topic/niche Articles rather than posts Timely, but timeless Valuable Instructional Foundation to your blog

The “pillar” posts (ones you keep coming back to)

These are blog posts that define your topic/niche

Articles rather than posts

Timely, but timeless

Valuable

Instructional

Foundation to your blog

Voice Human Voice Be authentic (text, video, audio)

Human Voice

Be authentic (text, video, audio)

Widgets Polls Pictures Social Media Fitness Widgets

Polls

Pictures

Social Media

Fitness Widgets

“ X” (Cross) Post From YouTube to blog to FB to twitter to text-message to you…

From YouTube to blog to FB to twitter to text-message to you…

Yearly ‘Y’ (why?) Revisit your purpose Why are you blogging? What has been your ROI in your blogging efforts?

Revisit your purpose

Why are you blogging?

What has been your ROI in your blogging efforts?

Zemanta Tags, links, related-articles (as you type) Re-Blog feature CC Multi-media (photos) Affiliates

Tags, links, related-articles (as you type)

Re-Blog feature

CC Multi-media (photos)

Affiliates

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http://tinyurl.com/nletlt

http://tinyurl.com/8z6dut

http://tinyurl.com/99wrmt

http://tinyurl.com/lhj6dh

http://tinyurl.com/mlzs5

http://tinyurl.com/2zwu2j

http://tinyurl.com/646kxh

http://tinyurl.com/ulyqm

http://tinyurl.com/295lqv

http://tinyurl.com/ydz44c

Contact EMAIL: BeFitWithBiray@gmail.com PHONE: 678-2-BEFITT TWITTER: @befitt BLOG: www.BeFitWithBiray.com

EMAIL: BeFitWithBiray@gmail.com

PHONE: 678-2-BEFITT

TWITTER: @befitt

BLOG: www.BeFitWithBiray.com