1                HOW TO USE PINTEREST FOR BUSINESS         How to Use         PINTEREST         FOR BUSINESS              ...
2                  HOW TO USE PINTEREST FOR BUSINESS    IS THIS BOOK RIGHT FOR ME?                    INTRODUCTORY        ...
3                      HOW TO USE PINTEREST FOR BUSINESS                                              U q                 ...
4                             HOW TO USE PINTEREST FOR BUSINESS   HOW TO USE PINTEREST   FOR BUSINESS   and The St. Peters...
5                 HOW TO USE PINTEREST FOR BUSINESS  CONTENTS  WHAT PINTEREST IS & WHY IT MATTERS            /6  HOW TO CR...
6              HOW TO USE PINTEREST FOR BUSINESS    CHAPTER 1    WHAT    PINTEREST    IS & WHY IT    MATTERSShare This Ebo...
7                                                 HOW TO USE PINTEREST FOR BUSINESS      “                    Pinterest is...
8                     HOW TO USE PINTEREST FOR BUSINESS            WHAT ISPinterest                                       ...
9                                    HOW TO USE PINTEREST FOR BUSINESS          PIN IT          BUTTONthe person who does ...
HOW TO USE PINTEREST FOR BUSINESS           1Share This Ebook!WWW.HUBSPOT.COM
11                                HOW TO USE PINTEREST FOR BUSINESS                                                       ...
12                     HOW TO USE PINTEREST FOR BUSINESS                    LINKS           2                            t...
13             HOW TO USE PINTEREST FOR BUSINESS           4Share This Ebook!WWW.HUBSPOT.COM
14                  HOW TO USE PINTEREST FOR BUSINESSeditor at The Atlantic,"Share This Ebook!WWW.HUBSPOT.COM
15                 HOW TO USE PINTEREST FOR BUSINESS    CHAPTER 2    HOW TO CREATE    A PINTEREST    ACCOUNT & GET    FOLL...
16                         HOW TO USE PINTEREST FOR BUSINESS    “        Surprisingly enough, user             access to P...
17             HOW TO USE PINTEREST FOR BUSINESS                                                        logo              ...
18                          HOW TO USE PINTEREST FOR BUSINESSsite                                                         ...
g     19             HOW TO USE PINTEREST FOR BUSINESSHOW TO BUILD YOURShare This Ebook!WWW.HUBSPOT.COM
HOW TO USE PINTEREST FOR BUSINESS                                           MAKE TH                                       ...
21                 HOW TO USE PINTEREST FOR BUSINESS    CHAPTER 3    HOW TO USE    PINTEREST FOR    MARKETING    BY PAMELA...
22                             HOW TO USE PINTEREST FOR BUSINESS    “      with this list of ideas for using              ...
23             HOW TO USE PINTEREST FOR BUSINESS2                                          O         B2B22Share This Ebook...
24             HOW TO USE PINTEREST FOR BUSINESS22Share This Ebook!WWW.HUBSPOT.COM
25             HOW TO USE PINTEREST FOR BUSINESSShare This Ebook!WWW.HUBSPOT.COM
26                      HOW TO USE PINTEREST FOR BUSINESS                  adding a                                       ...
27             HOW TO USE PINTEREST FOR BUSINESS                                               that                       ...
28                             HOW TO USE PINTEREST FOR BUSINESS                  around the web.Share This Ebook!WWW.HUBS...
29             HOW TO USE PINTEREST FOR BUSINESS                                                        .Share This Ebook!...
HOW TO USE PINTEREST FOR BUSINESS                                               VShare This Ebook!WWW.HUBSPOT.COM
31                              HOW TO USE PINTEREST FOR BUSINESS                  supports the usage of hashtags. Users  ...
32             HOW TO USE PINTEREST FOR BUSINESSShare This Ebook!WWW.HUBSPOT.COM
33                  HOW TO USE PINTEREST FOR BUSINESS    CHAPTER 4    EXAMPLES OF    BRANDS ON    PINTEREST    BY LAUREN S...
34                              HOW TO USE PINTEREST FOR BUSINESS    “        The brands that have been most             s...
35             HOW TO USE PINTEREST FOR BUSINESSCHOBANIShare This Ebook!WWW.HUBSPOT.COM
36             HOW TO USE PINTEREST FOR BUSINESSShare This Ebook!WWW.HUBSPOT.COM
37            HOW TO USE PINTEREST FOR BUSINESSPinterest.Share This Ebook!WWW.HUBSPOT.COM
38             HOW TO USE PINTEREST FOR BUSINESSPinterest.             ideasShare This Ebook!WWW.HUBSPOT.COM
39             HOW TO USE PINTEREST FOR BUSINESSShare This Ebook!WWW.HUBSPOT.COM
HOW TO USE PINTEREST FOR BUSINESSdevoted to theboard that gives aShare This Ebook!WWW.HUBSPOT.COM
41                                HOW TO USE PINTEREST FOR BUSINESSPeapod Pinterest page tells stories ofsignature green b...
42             HOW TO USE PINTEREST FOR BUSINESS    CONCLUSION    & ADDITIONAL    RESOURCESShare This Ebook!WWW.HUBSPOT.COM
43                    HOW TO USE PINTEREST FOR BUSINESS      “           Succeeding on Pinterest is                       ...
44             HOW TO USE PINTEREST FOR BUSINESSMEASURE THE ROIOF ‘PINNING’                     WWW.HubSpot.com/Free-Trial...
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How to use pinterest for business

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Defense contractors who use Pinterest can increase website traffic, generate leads and increase awareness.

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  1. 1. 1 HOW TO USE PINTEREST FOR BUSINESS How to Use PINTEREST FOR BUSINESS Leads to Your Website with PinterestShare This Ebook!WWW.HUBSPOT.COM
  2. 2. 2 HOW TO USE PINTEREST FOR BUSINESS IS THIS BOOK RIGHT FOR ME? INTRODUCTORY INTERMEDIATE ADVANCEDShare This Ebook!WWW.HUBSPOT.COM
  3. 3. 3 HOW TO USE PINTEREST FOR BUSINESS U q world to Get Found: Convert: Analyze: M s AUTOMATION OPTIMIZATION Plus Video Overview g Y ANALYTICSShare This Ebook!WWW.HUBSPOT.COM
  4. 4. 4 HOW TO USE PINTEREST FOR BUSINESS HOW TO USE PINTEREST FOR BUSINESS and The St. Petersburg Times. FOLLOW ME ON TWITTER @MGIEVAShare This Ebook!WWW.HUBSPOT.COM
  5. 5. 5 HOW TO USE PINTEREST FOR BUSINESS CONTENTS WHAT PINTEREST IS & WHY IT MATTERS /6 HOW TO CREATE A PINTEREST ACCOUNT & GET FOLLOWERS /15 HOW TO USE PINTEREST FOR MARKETING /21 EXAMPLES OF BRANDS ON PINTEREST /33 CONCLUSION & ADDITIONAL RESOURCES /42Share This Ebook!WWW.HUBSPOT.COM
  6. 6. 6 HOW TO USE PINTEREST FOR BUSINESS CHAPTER 1 WHAT PINTEREST IS & WHY IT MATTERSShare This Ebook!WWW.HUBSPOT.COM
  7. 7. 7 HOW TO USE PINTEREST FOR BUSINESS “ Pinterest is growing in popularity as ” the hottest new social network. Unique  Visitors12,000,00010,000,000 Pinterest Unique Visitors 8,000,000 6,000,000 4,000,000 2,000,000 0 11-­‐Jan 11-­‐Feb 11-­‐Mar 11-­‐Apr 11-­‐May 11-­‐Jun 11-­‐Jul 11-­‐Aug 11-­‐Sep 11-­‐Oct 11-­‐Nov 11-­‐Dec 12-­‐Jan Unique  Visitors Hitwise’s list follow HubSpot’s pins Share This Ebook! WWW.HUBSPOT.COM
  8. 8. 8 HOW TO USE PINTEREST FOR BUSINESS WHAT ISPinterest Pin It button A PIN Pinterest PINBOARDShare This Ebook!WWW.HUBSPOT.COM
  9. 9. 9 HOW TO USE PINTEREST FOR BUSINESS PIN IT BUTTONthe person who does the sharingindividual pins on their website or blog. put itShare This Ebook!WWW.HUBSPOT.COM
  10. 10. HOW TO USE PINTEREST FOR BUSINESS 1Share This Ebook!WWW.HUBSPOT.COM
  11. 11. 11 HOW TO USE PINTEREST FOR BUSINESS HubSpot’s blog Visits1,6001,5501,5001,4501,4001,3501,300 Pinterest PinterestUsing HubSpot’a marketing analytics, we are able to compare the two sources and how they impact our businessgoals. “ Any business that relies on driving increase sales, should consider ” joining Pinterest.Share This Ebook!WWW.HUBSPOT.COM
  12. 12. 12 HOW TO USE PINTEREST FOR BUSINESS LINKS 2 these are no-follow links This is a screenshot of HubSpot’s Link Grader tool, which is part of our all-in-one marketing software. Learn more about HubSpot’s software. 3 This is a screenshot of HubSpot’s Sources tool, which is part of our all-in-one marketing software. Learn more about HubSpot’s software.Share This Ebook!WWW.HUBSPOT.COM
  13. 13. 13 HOW TO USE PINTEREST FOR BUSINESS 4Share This Ebook!WWW.HUBSPOT.COM
  14. 14. 14 HOW TO USE PINTEREST FOR BUSINESSeditor at The Atlantic,"Share This Ebook!WWW.HUBSPOT.COM
  15. 15. 15 HOW TO USE PINTEREST FOR BUSINESS CHAPTER 2 HOW TO CREATE A PINTEREST ACCOUNT & GET FOLLOWERS BY PAMELA VAUGHANShare This Ebook!WWW.HUBSPOT.COM
  16. 16. 16 HOW TO USE PINTEREST FOR BUSINESS “ Surprisingly enough, user access to Pinterest still operates ” under an invitation-only basis.about granting requests. VisitShare This Ebook!WWW.HUBSPOT.COM
  17. 17. 17 HOW TO USE PINTEREST FOR BUSINESS logo brief OFFShare This Ebook!WWW.HUBSPOT.COM
  18. 18. 18 HOW TO USE PINTEREST FOR BUSINESSsite ! AVOID SELF PROMOTIONShare This Ebook!WWW.HUBSPOT.COM
  19. 19. g 19 HOW TO USE PINTEREST FOR BUSINESSHOW TO BUILD YOURShare This Ebook!WWW.HUBSPOT.COM
  20. 20. HOW TO USE PINTEREST FOR BUSINESS MAKE TH E ON A SP BEST BOARDS ECIFIC T OPIC GH T HROUPRO MOTE NNELS AOTH ER CH ENGA OTHE GE WIT R’S P H INSShare This Ebook!WWW.HUBSPOT.COM
  21. 21. 21 HOW TO USE PINTEREST FOR BUSINESS CHAPTER 3 HOW TO USE PINTEREST FOR MARKETING BY PAMELA VAUGHANShare This Ebook!WWW.HUBSPOT.COM
  22. 22. 22 HOW TO USE PINTEREST FOR BUSINESS “ with this list of ideas for using ” Pinterest for marketing. P and enabled real businesses to leverage photos as a an inboundShare This Ebook!WWW.HUBSPOT.COM
  23. 23. 23 HOW TO USE PINTEREST FOR BUSINESS2 O B2B22Share This Ebook!WWW.HUBSPOT.COM
  24. 24. 24 HOW TO USE PINTEREST FOR BUSINESS22Share This Ebook!WWW.HUBSPOT.COM
  25. 25. 25 HOW TO USE PINTEREST FOR BUSINESSShare This Ebook!WWW.HUBSPOT.COM
  26. 26. 26 HOW TO USE PINTEREST FOR BUSINESS adding a YShare This Ebook!WWW.HUBSPOT.COM
  27. 27. 27 HOW TO USE PINTEREST FOR BUSINESS that referrals to lead dataShare This Ebook!WWW.HUBSPOT.COM
  28. 28. 28 HOW TO USE PINTEREST FOR BUSINESS around the web.Share This Ebook!WWW.HUBSPOT.COM
  29. 29. 29 HOW TO USE PINTEREST FOR BUSINESS .Share This Ebook!WWW.HUBSPOT.COM
  30. 30. HOW TO USE PINTEREST FOR BUSINESS VShare This Ebook!WWW.HUBSPOT.COM
  31. 31. 31 HOW TO USE PINTEREST FOR BUSINESS supports the usage of hashtags. Users hashtagShare This Ebook! Create a pinboard that features the best photos and video footage of the annual O B2BWWW.HUBSPOT.COM
  32. 32. 32 HOW TO USE PINTEREST FOR BUSINESSShare This Ebook!WWW.HUBSPOT.COM
  33. 33. 33 HOW TO USE PINTEREST FOR BUSINESS CHAPTER 4 EXAMPLES OF BRANDS ON PINTEREST BY LAUREN SORENSONShare This Ebook!WWW.HUBSPOT.COM
  34. 34. 34 HOW TO USE PINTEREST FOR BUSINESS “ The brands that have been most successful are getting in on the ” pinning themselves. 4.50% 4.00% shows that referral 3.50% 3.83% 3.00% 3.06% 2.50% 2.17% 2.00% 1.87% 1.50% 1.28% 1.00% 0.98% 0.50% 0.00% Aug Sept Nov Data: MonetateShare This Ebook!WWW.HUBSPOT.COM
  35. 35. 35 HOW TO USE PINTEREST FOR BUSINESSCHOBANIShare This Ebook!WWW.HUBSPOT.COM
  36. 36. 36 HOW TO USE PINTEREST FOR BUSINESSShare This Ebook!WWW.HUBSPOT.COM
  37. 37. 37 HOW TO USE PINTEREST FOR BUSINESSPinterest.Share This Ebook!WWW.HUBSPOT.COM
  38. 38. 38 HOW TO USE PINTEREST FOR BUSINESSPinterest. ideasShare This Ebook!WWW.HUBSPOT.COM
  39. 39. 39 HOW TO USE PINTEREST FOR BUSINESSShare This Ebook!WWW.HUBSPOT.COM
  40. 40. HOW TO USE PINTEREST FOR BUSINESSdevoted to theboard that gives aShare This Ebook!WWW.HUBSPOT.COM
  41. 41. 41 HOW TO USE PINTEREST FOR BUSINESSPeapod Pinterest page tells stories ofsignature green bins getting loaded ontorelate to.Share This Ebook!WWW.HUBSPOT.COM
  42. 42. 42 HOW TO USE PINTEREST FOR BUSINESS CONCLUSION & ADDITIONAL RESOURCESShare This Ebook!WWW.HUBSPOT.COM
  43. 43. 43 HOW TO USE PINTEREST FOR BUSINESS “ Succeeding on Pinterest is ” of your target audience. unlessShare This Ebook!WWW.HUBSPOT.COM
  44. 44. 44 HOW TO USE PINTEREST FOR BUSINESSMEASURE THE ROIOF ‘PINNING’ WWW.HubSpot.com/Free-TrialShare This Ebook!WWW.HUBSPOT.COM

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