50 SEO & Website Tips for the International Marketer
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50 SEO & Website Tips for the International Marketer

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Learn how to create a culturally-optimised website & get more traffic.

Learn how to create a culturally-optimised website & get more traffic.

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50 SEO & Website Tips for the International Marketer Document Transcript

  • 1. 50 SEO &WEBSITE TIPSFORTHE International Marketer Learn how to create a culturally- optimised website A publication of
  • 2. 2 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if INTRODUCTORY This content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its INTERMEDIATE Intermediate content is for marketers who are familiar with the ADVANCED this aspect of inbound marketing and help you develop completeShare This Ebook!
  • 3. 3 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER U qLEAD whole marketing world to- Get Found: Convert: Nurture your leads and drive conversions Analyze: M s Plus more apps and integrations Video Overview g Y LEADShare This Ebook!
  • 4. 4 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER50 SEO & WEBSITE TIPS FOR THEINTERNATIONAL MARKETERfor customers to learn how to create marketingcampaigns insoftware FOLLOW ME ON TWITTERDiana is a regular contributor to the HubSpot @DIANAURBANShare This Ebook!
  • 5. 5 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER CONTENTS LAUNCHING YOUR GLOBAL WEBSITE /7 KEYWORD RESEARCH /13 ON-PAGE SEO ELEMENTS /16 OFF-PAGE SEO ELEMENTS /22 WEBSITE DESIGN ELEMENTS /26 PAID & SOCIAL MEDIA /29 CULTURAL ELEMENTS /32Share This Ebook!
  • 6. 6 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER“ How can I optimise my website for a global ” audience?Share This Ebook!
  • 7. 7 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER CHAPTER 1 LAUNCHING YOUR GLOBAL WEBSITE GShare This Ebook!
  • 8. 8 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 1 USE COUNTRY EXTENSIONS... OR REDIRECT THEMSET UP CROSS-DOMAIN CANONICAL TAGS 2 across differentShare This Ebook!
  • 9. 9 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 3 SET UP LOCAL SERVERS hosted is a very small factor in their international ranking algorithms GET A LOCAL MAILING ADDRESS 4 Establish a physical location or mailing address in each target country if SEND WEBSITE VISITORS TO THE RIGHT 5 DOMAIN automatically redirect peopleShare This Ebook!
  • 10. 10 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 6 USE THE LANGUAGE META TAG Here 3 <meta  http-­equiv=“content-­language”  content=“en-­us”> 3 <meta  http-­equiv=“content-­language”  content=“en-­gb”> 3 <meta  http-­equiv=“content-­language”  content=“en-­au”> 3 <meta  http-­equiv=“content-­language”  content=“ga”> 3 <meta  http-­equiv=“content-­language”  content=“en-­mx”> 3 <meta  http-­equiv=“content-­language”  content=“es”> 3 <meta  http-­equiv=“content-­language”  content=“fr”> 3 <meta  http-­equiv=“content-­language”  content=“it”>Share This Ebook!
  • 11. 11 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 7 SET PROPER GEOTARGETING IN GOOGLE WEBMASTER TOOLS geographically target certain websites MAKE YOUR WEBSITE LOAD QUICKLY 8Less than 10% of the users in the most active internet countries have 9 USE UTF-8 COMPLIANT CMS/SOFTWARE Accommodate for international character handling so that you can view theShare This Ebook!
  • 12. 12 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 10 SUBMIT A SITEMAP FOR EACH LOCALE SITE According to Trimark Solutions ADD GOOGLE TRANSLATE TO YOUR SITE 11You may not have the resources to create locale sites for each country or toShare This Ebook!
  • 13. 13 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER CHAPTER 2 KEYWORD RESEARCH KShare This Ebook!
  • 14. 14 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 12 BUILD A KEYWORD LIST FOR EACH COUNTRY OR LANGUAGE marketing inbound marketing software is a long-tail keyword with less competition thatDO INTERNATIONAL KEYWORD RESEARCH 13See what keywords are most popular inremember that even a correct and accurate translation of a keyword or term 14 USE CORRECT SPELLING VARIATIONSShare This Ebook!
  • 15. 15 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 15 PROVIDE NATIVE TRANSLATIONS 3 3 3 Lingo24 - 3 Verbatim Solutions - CREATE NEW KEYWORDS FOR TERMS 16 WITH NO TRANSLATION recreate those keywordsShare This Ebook!
  • 16. 16 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER CHAPTER 3 ON-PAGE SEO ELEMENTS WShare This Ebook!
  • 17. 17 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 17 PUT KEYWORDS IN THE PAGE TITLE 3 3 3 3 Each page title on your website should be unique PUT KEYWORDS IN THE PAGE URL 18Share This Ebook!
  • 18. 18 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 19 PUT KEYWORDS IN THE META DATA 3 3 3 Include your target keywords in a conversational format 3 PUT KEYWORDS IN YOUR HEADER TEXT 20Share This Ebook!
  • 19. 19 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 21 USE KEYWORDS IN THE PAGE CONTENT USE KEYWORDS IN THE ALT TEXT 22 Any images used on the page should be optimised so that search engines 23 USE ONE LANGUAGE PER PAGE You this will help your website visitors understand that the website is based out of OPTIMISE FOR LOCAL SEARCH ENGINES 24 different search enginesShare This Ebook!
  • 20. 20 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER LET VISITORS NAVIGATE TO DIFFERENT 25 LOCALE SITES Apple even has a page that lists all the countries for which they provide a ADD LOCALE SITE LINKS TO YOUR FOOTERS 26 only will this help your site visitors navigate to the content most relevant toShare This Ebook!
  • 21. 21 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 27 ADD A CALL TO ACTION (CTA) MONITOR YOUR RANK 28Share This Ebook!
  • 22. 22 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER CHAPTER 4 OFF-PAGE SEO ELEMENTS jShare This Ebook!
  • 23. 23 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 29 CREATE REMARKABLE CONTENT You might get caught up in creating different versions of content for your locale REGISTER EACH LOCALE SITE ON LOCAL DIRECTORIES 30 31 GET INBOUND LINKS FROM TARGET COUNTRIES increase inbound links from sites of the same countryShare This Ebook!
  • 24. 24 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 32 ASK FOR LINKS FROM PEOPLE YOU KNOW you know to link to your site from their site using a target keyword as the GUEST BLOG ON SIMILAR NICHE INDUSTRY BLOGS 33 34 INTERVIEW AN INDUSTRY EXPERT IN EACH LOCALE post on their own site in order to promote themselves!Share This Ebook!
  • 25. 25 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 35 AVOID BLACK-HAT LINK BUILDING STRATEGIES * Link buying * Link farming * * TEACH YOUR WEBSITE VISITORS SOMETHING USEFUL 36 Educational content can be described as content that teaches peopleShare This Ebook!
  • 26. 26 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER CHAPTER 5 WEBSITE DESIGN ELEMENTS xShare This Ebook!
  • 27. 27 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 37 USE GLOBALLY RECOGNIZED FONTS 3 Times  New  Roman 3 Arial 3 Verdana CREATE A FLEXIBLE WEB DESIGN 38Share This Ebook!
  • 28. 28 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 39 LEARN COLOR CONNOTATIONS Figure out what certain colours mean in different countries before designing USE THE RIGHT DATE FORMATTING 40 41 OPTIMISE YOUR PRICING PAGES their local currencies ensure global delivery by making sure international visitors canShare This Ebook!
  • 29. 29 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER CHAPTER 5 PAID & SOCIAL MEDIA BShare This Ebook!
  • 30. 30 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 42 GEO-TARGET PAID SEARCH CAMPAIGNS geo-target your campaigns GET YOUR CONTENT RETWEETED 43 44 INCLUDE LINKS BACK SITES. WEBSITE FROM SOCIAL MEDIA TO YOUR keywords and linking back to your siteShare This Ebook!
  • 31. 31 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 45 ADD A HASHTAG TO YOUR TWEETS Include the hashtagShare This Ebook!
  • 32. 32 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER CHAPTER 6 CULTURAL ELEMENTS gShare This Ebook!
  • 33. 33 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 46 KNOW THE LOCAL INTERNET MARKETING RULES AND LAWS rules related to advertising in different countries LEARN CULTURAL DIFFERENCES 47 learn about to understand what appeals to them versus 48 UNDERSTAND LOCAL PURCHASING MENTALITY people will purchase online but then call a 1-800 number to complete theShare This Ebook!
  • 34. 34 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER 49 RESEARCH THE LOCAL COMPETITION LEARN BEHAVIORAL DIFFERENCES IN 50 EACH CULTUREShare This Ebook!
  • 35. 35 50 SEO & WEBSITE TIPS FOR THE INTERNATIONAL MARKETER GET MORE WEBSITE TRAFFIC HTTP://BIT.LY/HS-TRIALShare This Ebook!