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PR: how to use storytelling to make the jump from owned to earned media

by on Feb 20, 2014

  • 1,585 views

Smaller newsrooms and stricter positionings in the media landschape today make it harder to get media wins with "spray and pray" press releases. On the other hand, there are more opportunities than ...

Smaller newsrooms and stricter positionings in the media landschape today make it harder to get media wins with "spray and pray" press releases. On the other hand, there are more opportunities than ever for organizations and brands that can add value to the specific segments that media target.

In this webinar @FINNbe explores how brands can create a "lean" PR and content marketing programme that will predictably and repeatably generate positive media coverage.

The key is to rely on quality sources and to use tried and tested storytelling techniques.

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PR: how to use storytelling to make the jump from owned to earned media PR: how to use storytelling to make the jump from owned to earned media Presentation Transcript