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social media for lawyers

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  • 1. 18.03.2011LEGAL MARKETING BRUSSELSSoCIAL MEDIA & LAW FIRMS Kristien Vermoesen Managing Partnertner www.FINN.be kristien.vermoesen@FINN.be
  • 2. 18.03.2011CASE: BURGER KING THE POWER OF GOOGLE “FREE SAMPLE” KNOWLEDGE, INSIGHT, ANALYSIS
  • 3. 18.03.2011CONTENTI. THE TIMES, THEY ARE A-CHANGIN’II. THE SOCIAL NETWORKIII. ACTION!
  • 4. 18.03.2011FINN Survey 2010:‘law marketing trends 2011’
  • 5. 18.03.2011Survey 2010: ‘law marketing trends 2011’- THE RISE OF THE ‘BEAUTY CONTESTS’
  • 6. 18.03.2011Survey 2010: ‘law marketing trends 2011’- THE RISE OF THE ‘BEAUTY CONTESTS’ (2)
  • 7. 18.03.2011Survey 2010: ‘law marketing trends 2011’- FROM ‘rainmaker’ model To marketingmodel
  • 8. INHOUSE COUNSEL RAINMAKERCfr. Eversheds, Schultz,…
  • 9. BUT!
  • 10. 18.03.2011Survey 2010: ‘law marketing trends 2011’- LAW FIRMS USE traditional marketingCHANNELS
  • 11. 18.03.2011Survey 2010: ‘law marketing trends 2011’- LAW FIRMS KEEP BELIEVING IN traditionAlmarketing CHANNELS
  • 12. 18.03.2011CONTENTI. THE TIMES, THEY ARE A-CHANGIN’II. THE SOCIAL NETWORKIII. ACTION!
  • 13. Social media facts & figures Male Female Mal & Female Caucasian Caucasian Caucasian 41 37 35 72.885 € 51.515 € 51.692 € BE: 910.000 BE: 4.238.340 BE: 90.000
  • 14. Blogging & Leads Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
  • 15. 18.03.2011STRATEGy: expert STATUS CONTENT MARKETING WHAT DOES AN EXPERT DO? ANALYSIS INTERPRETATION OPINION ~ INBOUND MARKETING
  • 16. 18.03.2011Expert statusSTEP 1 – SPECIALIZENICHE !
  • 17. 18.03.2011Expert statusSTEP 2 – experts ACCUMULATE KNOWLEDGEKNOWLEDGE:- articles- research- professional blogs/social networks
  • 18. 18.03.2011ExpertstatusstEp 3 – experts SHARE KNOWLEDGE“THE GUERILLA MARKETEER IS ALWAYS LOOKINGFOR AN OPPORTUNITY TO GIVE.” (Jay Conrad Levinson)BOOKSWHITEPAPERSBLOGSRESEARCHPRESS RELEASESSEMINARS=> ALL SHARED ON SOCIAL MEDIA
  • 19. 18.03.2011Expert statusstEp 4 – experts HAVE AN OPINIONCURATION VS. ORIGINAL CONTENT
  • 20. 18.03.2011Expert statusstEp 5 – experts WORK HARD“IT TAKES 10 YEARS AND 10 000 HOURS TO BECOMEAN EXPERT”
  • 21. 18.03.2011CONTENTI. THE TIMES, THEY ARE A-CHANGIN’II. THE SOCIAL NETWORKIII. ACTION!
  • 22. THE Social media CIRCLE “signpost” “content” “conversation”
  • 23. THE Social media CIRCLE “signpost” “content” “conversation”
  • 24. THE IMPORTANCE OF A BLOG:USE YOUR WEBSITE AS FOCAL POINTBELANG VAN BLOG5 redenen om te bloggen
  • 25. 26.08.2010THE IMPORTANCE OF CONVERSION Newsletter Email signature Offline comm Twitter, RSS, Facebook, LinkedIn CONVERSION- RATE: 3 % – 7%
  • 26. HOW TO GET STARTED
  • 27. I. DEFINE TARGETS & TARGET GROUPS
  • 28. II. CHOOSE YOUR CHANNELS b2b b2c + NEWSLETTER
  • 29. III. DEFINE A‘SOCIAL MEDIA CIRCLE’
  • 30. IV. DEFINE VALUES, CONCEPT & CONTENT
  • 31. V. PLANNING: CALENDAR,FREQUENCE, CALENDAR, CONTENT MANAGER, GUIDELINES
  • 32. VI. MONITOR and LISTEN!
  • 33. 26.08.2010Tips & tricksDON’T HIDE YOUR BLOG
  • 34. 26.08.2010Tips & tricksUSE LINKEDIN GROUPS & ANSWERS
  • 35. 26.08.2010Tips & tricksLISTENBE ACCESSIBLE
  • 36. 26.08.2010Tips & tricksUSE TWITTER TO GET KNOWN BY JOURNALISTS
  • 37. 18.03.2011PRESS
  • 38. Vragen?kristien.vermoesen@finn.beVolg ons via:FINN newsletter: schrijf in op www.finn.beTwitter: @kris10vermoesenLinkedInFacebookRSS feed: http://www.finn.be/finn.rss