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    social media for lawyers social media for lawyers Presentation Transcript

    • 18.03.2011LEGAL MARKETING BRUSSELSSoCIAL MEDIA & LAW FIRMS Kristien Vermoesen Managing Partnertner www.FINN.be kristien.vermoesen@FINN.be
    • 18.03.2011CASE: BURGER KING THE POWER OF GOOGLE “FREE SAMPLE” KNOWLEDGE, INSIGHT, ANALYSIS
    • 18.03.2011CONTENTI. THE TIMES, THEY ARE A-CHANGIN’II. THE SOCIAL NETWORKIII. ACTION!
    • 18.03.2011FINN Survey 2010:‘law marketing trends 2011’
    • 18.03.2011Survey 2010: ‘law marketing trends 2011’- THE RISE OF THE ‘BEAUTY CONTESTS’
    • 18.03.2011Survey 2010: ‘law marketing trends 2011’- THE RISE OF THE ‘BEAUTY CONTESTS’ (2)
    • 18.03.2011Survey 2010: ‘law marketing trends 2011’- FROM ‘rainmaker’ model To marketingmodel
    • INHOUSE COUNSEL RAINMAKERCfr. Eversheds, Schultz,…
    • BUT!
    • 18.03.2011Survey 2010: ‘law marketing trends 2011’- LAW FIRMS USE traditional marketingCHANNELS
    • 18.03.2011Survey 2010: ‘law marketing trends 2011’- LAW FIRMS KEEP BELIEVING IN traditionAlmarketing CHANNELS
    • 18.03.2011CONTENTI. THE TIMES, THEY ARE A-CHANGIN’II. THE SOCIAL NETWORKIII. ACTION!
    • Social media facts & figures Male Female Mal & Female Caucasian Caucasian Caucasian 41 37 35 72.885 € 51.515 € 51.692 € BE: 910.000 BE: 4.238.340 BE: 90.000
    • Blogging & Leads Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
    • 18.03.2011STRATEGy: expert STATUS CONTENT MARKETING WHAT DOES AN EXPERT DO? ANALYSIS INTERPRETATION OPINION ~ INBOUND MARKETING
    • 18.03.2011Expert statusSTEP 1 – SPECIALIZENICHE !
    • 18.03.2011Expert statusSTEP 2 – experts ACCUMULATE KNOWLEDGEKNOWLEDGE:- articles- research- professional blogs/social networks
    • 18.03.2011ExpertstatusstEp 3 – experts SHARE KNOWLEDGE“THE GUERILLA MARKETEER IS ALWAYS LOOKINGFOR AN OPPORTUNITY TO GIVE.” (Jay Conrad Levinson)BOOKSWHITEPAPERSBLOGSRESEARCHPRESS RELEASESSEMINARS=> ALL SHARED ON SOCIAL MEDIA
    • 18.03.2011Expert statusstEp 4 – experts HAVE AN OPINIONCURATION VS. ORIGINAL CONTENT
    • 18.03.2011Expert statusstEp 5 – experts WORK HARD“IT TAKES 10 YEARS AND 10 000 HOURS TO BECOMEAN EXPERT”
    • 18.03.2011CONTENTI. THE TIMES, THEY ARE A-CHANGIN’II. THE SOCIAL NETWORKIII. ACTION!
    • THE Social media CIRCLE “signpost” “content” “conversation”
    • THE Social media CIRCLE “signpost” “content” “conversation”
    • THE IMPORTANCE OF A BLOG:USE YOUR WEBSITE AS FOCAL POINTBELANG VAN BLOG5 redenen om te bloggen
    • 26.08.2010THE IMPORTANCE OF CONVERSION Newsletter Email signature Offline comm Twitter, RSS, Facebook, LinkedIn CONVERSION- RATE: 3 % – 7%
    • HOW TO GET STARTED
    • I. DEFINE TARGETS & TARGET GROUPS
    • II. CHOOSE YOUR CHANNELS b2b b2c + NEWSLETTER
    • III. DEFINE A‘SOCIAL MEDIA CIRCLE’
    • IV. DEFINE VALUES, CONCEPT & CONTENT
    • V. PLANNING: CALENDAR,FREQUENCE, CALENDAR, CONTENT MANAGER, GUIDELINES
    • VI. MONITOR and LISTEN!
    • 26.08.2010Tips & tricksDON’T HIDE YOUR BLOG
    • 26.08.2010Tips & tricksUSE LINKEDIN GROUPS & ANSWERS
    • 26.08.2010Tips & tricksLISTENBE ACCESSIBLE
    • 26.08.2010Tips & tricksUSE TWITTER TO GET KNOWN BY JOURNALISTS
    • 18.03.2011PRESS
    • Vragen?kristien.vermoesen@finn.beVolg ons via:FINN newsletter: schrijf in op www.finn.beTwitter: @kris10vermoesenLinkedInFacebookRSS feed: http://www.finn.be/finn.rss