The @FINNbe Culture


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The FINN culture. Core values of FINN for employees and people who are interested in working with us.

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The @FINNbe Culture

  1. 1. The fin is just a small part of the whale, but it can make the entire whale change course.
  2. 2. This guide was created to help employees and people interested in working at FINN understand our culture. This is a work in progress.
  3. 3. Version 2. November 2014.
  4. 4. FINN creates winning communication strategies and campaigns for brands and companies, through a combination of creativity, knowledge and superior execution. Our goal is to achieve the highest customer satisfaction in the communication industry. In order to attain this goal, we continuously improve our people, our network of partners and influencers, our processes and our tools. At FINN, we believe that every individual can have a measurable impact on the performance of their team.
  5. 5. The FINN values and culture should help you make decisions. By “reverting” to our values, you should be able to choose a course of action that is both good for the customer and for the long term reputation of FINN.
  6. 6. Our core values are:  Commitment  Entrepreneurship  Irreverence  Curiosity
  7. 7. Commitment means that you genuinely care about  Your customers  Your colleagues  Your work  Your reputation
  8. 8. Commitment has to do with how you see the world. It means that you feel like an integral part of what you do and who you surround yourself with. It means that you feel like you belong, and that you have a responsibility.
  9. 9. Revert to commitment implies that:  You are resilient. You try again when things didn’t work the first time. And the second, and the third, fourth and fifth.  You consider yourself part of the customer’s team. The way you show commitment is, first, by showing empathy for customers and other stakeholders.  You take responsibility and step in when you see a team member struggle or fail.
  10. 10. We started in 2006 with literally zero customers. Today, we work with a team of immensely talented PR professionals, for some of the most respected brands in the world, and we launched innovative PR tools because we couldn’t find any good ones out there. We are proud of that. For all those years, our answer to challenges has been: “Work. Harder.”
  11. 11. Entrepreneurship means that:  You understand the value of hard work.  You understand the value of money.  You understand that, no matter how big companies are, waste is waste and should be avoided.  You understand that companies that do not evolve, die.  You understand that every single interaction with every single stakeholder has an impact on your reputation.
  12. 12. Revert to entrepreneurship means:  That you consider no task too small to be done excellently.  That you perform all your work with the business objectives of our clients in mind.  That you are not afraid of changing course.  That you embrace intrapreneurship: you never stop thinking about how to improve yourself and FINN.
  13. 13. Irreverence means:  You enjoy wiping a whiteboard clean and starting over from scratch. Irreverence is needed to be creative.  You know that irreverence, when executed well, brings fun and delight for customers and their stakeholders  You never confuse irreverence with a lack of respect for people (see ‘commitment’).
  14. 14. Revert to irreverence means:  You are never afraid to come up with big, bold, creative and radically new ideas.  You are not afraid of telling a customer that a proposed approach will likely not work, even though it could negatively impact business for FINN.  You challenge “polite consensus” at the customer, especially when the consensus chooses to ignore negative outcomes.
  15. 15. Curiosity is what drives us. We see change all around us, and we want to understand: why?
  16. 16. Revert to curiosity means:  That you question every piece of advice and every piece of work you deliver to customers.  That you see change as an opportunity to test ideas and actions.  That you will do everything in your power to better understand not only communication but creativity, management, society, business, politics, art and culture– in short: humans.  You do this by relentlessly gathering and freely sharing high quality knowledge.
  17. 17. Did you like this presentation? Then why not share it with your friends? If you have any feedback or questions, please send us a tweet at @FINNbe! Visit us at