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FINN creates winning communication strategies and
campaigns for brands and companies, through a
combination of creativity, knowledge and superior
Our goal is to achieve the highest customer
satisfaction in the communication industry. In order to
attain this goal, we continuously improve our people,
our network of partners and influencers, our
processes and our tools.
At FINN, we believe that every individual can have a
measurable impact on the performance of their team.
The FINN values and culture should help you
make decisions. By “reverting” to our values,
you should be able to choose a course of
action that is both good for the customer and
for the long term reputation of FINN.
Commitment means that you genuinely care
Commitment has to do with how you see the
world. It means that you feel like an integral
part of what you do and who you surround
yourself with. It means that you feel like you
belong, and that you have a responsibility.
Revert to commitment implies that:
You are resilient. You try again when
things didn’t work the first time. And the
second, and the third, fourth and fifth.
You consider yourself part of the
customer’s team. The way you show
commitment is, first, by showing empathy
for customers and other stakeholders.
You take responsibility and step in when
you see a team member struggle or fail.
We started in 2006 with literally zero
customers. Today, we work with a team of
immensely talented PR professionals, for
some of the most respected brands in the
world, and we launched innovative PR tools
because we couldn’t find any good ones out
there. We are proud of that.
For all those years, our answer to challenges
has been: “Work. Harder.”
Entrepreneurship means that:
You understand the value of hard work.
You understand the value of money.
You understand that, no matter how big
companies are, waste is waste and should be
You understand that companies that do not
You understand that every single interaction with
every single stakeholder has an impact on your
Revert to entrepreneurship means:
That you consider no task too small to be
That you perform all your work with the
business objectives of our clients in mind.
That you are not afraid of changing course.
That you embrace intrapreneurship: you
never stop thinking about how to improve
yourself and FINN.
You enjoy wiping a whiteboard clean and
starting over from scratch. Irreverence is
needed to be creative.
You know that irreverence, when executed
well, brings fun and delight for customers
and their stakeholders
You never confuse irreverence with a lack
of respect for people (see ‘commitment’).
Revert to irreverence means:
You are never afraid to come up with big,
bold, creative and radically new ideas.
You are not afraid of telling a customer that
a proposed approach will likely not work,
even though it could negatively impact
business for FINN.
You challenge “polite consensus” at the
customer, especially when the consensus
chooses to ignore negative outcomes.
Curiosity is what drives us. We see change all
around us, and we want to understand: why?
Revert to curiosity means:
That you question every piece of advice and every
piece of work you deliver to customers.
That you see change as an opportunity to test
ideas and actions.
That you will do everything in your power to
better understand not only communication but
creativity, management, society, business,
politics, art and culture– in short: humans.
You do this by relentlessly gathering and freely
sharing high quality knowledge.
Did you like this presentation? Then why not share
it with your friends? If you have any feedback or
questions, please send us a tweet at @FINNbe!
Visit us at http://finnpr.com