2012_05 25_1Pfizer Café
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2012_05 25_1Pfizer Café

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Een gastcollege over sociale media: van de laatste nieuwtjes in het sociale medialandschap tot de strategie en de kanalen van Pfizer België.

Een gastcollege over sociale media: van de laatste nieuwtjes in het sociale medialandschap tot de strategie en de kanalen van Pfizer België.

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2012_05 25_1Pfizer Café Presentation Transcript

  • 1. finn 25/ 05/ 2012 Kristien vermoesen PR Consultant FINN Public Relations www.finn.be kristien.vermoesen@finn.be Twitter: @Kris10Vermoesen1pfizer CaféSOCial media survival kit
  • 2. finnSocial media survival kitpop quiz: het is oorlog in Libië. Uwmerk wordt vermeld. Wat doen we?
  • 3. SOcial media: facts & figuressocial media at pfizerTips & tricks
  • 4. finnSocial media survival kitnewsflash• facebook stock exchange• Facebook bought instagram for 1 billion(!) dollar• Linkedin bought slideshare for 118,75 million dollar• pinterest: fastest growing social network• ...
  • 5. finnSocial media survival kit
  • 6. finnSocial media survival kitSocial media facts & figures belgium 4.513.940 users (+18% // 2011) 1.041.286 users (+26% // 2011) +- 170.000 users (+26% // 2011) 2nd biggest search engine february 2012 : more than 10 million users source: bvlg (http://bvlg.blogspot.com)
  • 7. finnSocial media survival kitSocial media facts & figures man woman man oR woman white white white 41 years old 37 years old 35 years old 72.885 euros 51.515 euros 51.692 euros
  • 8. finnSocial media survival kitSocial media facts & figuressurvey at 250 enterprises:49% is starting with the use of social media13% has integrated social media in theircommunication strategy66% has a facebook page51% has a twitter account44% has a professional linkedin pageSource : insites, 07/12/2011
  • 9. finnSocial media survival kit ‘pfizer is part of the conversation!’
  • 10. social media: facts & figuresSOcial media at pfizerTips & tricks
  • 11. finnSocial media survival kit ‘connect’ ‘convince’ ‘convert’
  • 12. finnSocial media survival kit
  • 13. finnSocial media survival kit
  • 14. finnSocial media survival kit
  • 15. finnSocial media survival kit
  • 16. social media: facts & figuressocial media at pfizertips & tricks
  • 17. finnSocial media survival kitONline citizen shipis about:• Values• emotion• sharing• relevancebut also:• status & ego: ‘me’
  • 18. finnSocial media survival kitDimensions of social media• listen• respond• share• reward• measure
  • 19. finnSocial media survival kit1 ruledon’t do anything you wouldn’t do in real life.
  • 20. finnSocial media survival kit
  • 21. finnSocial media survival kit• rt (retweet)• @reply• hashtag (thema), bvb.: #healthcare• followfriday (#ff)• twunch• twitpic
  • 22. finnSocial media survival kit• facebook timeline• Privacy settings• Groups VS. Fan pages• subscribe button• FRIEND lists
  • 23. finnSocial media survival kit
  • 24. finnSocial media survival kit• keep your profile up-to-date• groups• q&a• events• twitter feed!• blog feed!• and also: organisations, reading list,...
  • 25. finnSocial media survival kit
  • 26. finnSocial media survival kitpop quiz: het is oorlog in Libië. Uwmerk wordt vermeld. Wat doen we?
  • 27. finnSocial media survival kit
  • 28. finnAbout finn
  • 29. finnSocial media survival kitpr | social | communication | branding
  • 30. finnquestions ?kristien.vermoesen@finn.beTwitter : @kris10vermoesenRSSfeed : http://www.finn.be/finn.rss