finn   25/       05/       2012                            Kristien vermoesen                            PR Consultant    ...
finnSocial media survival kitpop quiz: het is oorlog in Libië. Uwmerk wordt vermeld. Wat doen we?
SOcial media: facts & figuressocial media at pfizerTips & tricks
finnSocial media survival kitnewsflash•	 facebook stock exchange•	 Facebook bought instagram for 1 billion(!)   dollar•	 L...
finnSocial media survival kit
finnSocial media survival kitSocial media facts & figures belgium       4.513.940 users       (+18% // 2011)       1.041.2...
finnSocial media survival kitSocial media facts & figures         man          woman        man oR woman        white     ...
finnSocial media survival kitSocial media facts & figuressurvey at 250 enterprises:49% is starting with the use of social ...
finnSocial media survival kit ‘pfizer is part of the conversation!’
social media: facts & figuresSOcial media at pfizerTips & tricks
finnSocial media survival kit              ‘connect’              ‘convince’              ‘convert’
finnSocial media survival kit
finnSocial media survival kit
finnSocial media survival kit
finnSocial media survival kit
social media: facts & figuressocial media at pfizertips & tricks
finnSocial media survival kitONline citizen shipis about:•	 Values•	 emotion•	 sharing•	 relevancebut also:•	 status & ego...
finnSocial media survival kitDimensions of social media•	 listen•	 respond•	 share•	 reward•	 measure
finnSocial media survival kit1 ruledon’t do anything you wouldn’t do in real life.
finnSocial media survival kit
finnSocial media survival kit•	 rt (retweet)•	 @reply•	 hashtag (thema), bvb.: #healthcare•	 followfriday (#ff)•	 twunch•	...
finnSocial media survival kit•	 facebook timeline•	 Privacy settings•	 Groups VS. Fan pages•	 subscribe button•	 FRIEND li...
finnSocial media survival kit
finnSocial media survival kit•	 keep your profile up-to-date•	 groups•	 q&a•	 events•	 twitter feed!•	 blog feed!•	 and al...
finnSocial media survival kit
finnSocial media survival kitpop quiz: het is oorlog in Libië. Uwmerk wordt vermeld. Wat doen we?
finnSocial media survival kit
finnAbout finn
finnSocial media survival kitpr | social | communication | branding
finnquestions ?kristien.vermoesen@finn.beTwitter : @kris10vermoesenRSSfeed : http://www.finn.be/finn.rss
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2012_05 25_1Pfizer Café

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Een gastcollege over sociale media: van de laatste nieuwtjes in het sociale medialandschap tot de strategie en de kanalen van Pfizer België.

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2012_05 25_1Pfizer Café

  1. 1. finn 25/ 05/ 2012 Kristien vermoesen PR Consultant FINN Public Relations www.finn.be kristien.vermoesen@finn.be Twitter: @Kris10Vermoesen1pfizer CaféSOCial media survival kit
  2. 2. finnSocial media survival kitpop quiz: het is oorlog in Libië. Uwmerk wordt vermeld. Wat doen we?
  3. 3. SOcial media: facts & figuressocial media at pfizerTips & tricks
  4. 4. finnSocial media survival kitnewsflash• facebook stock exchange• Facebook bought instagram for 1 billion(!) dollar• Linkedin bought slideshare for 118,75 million dollar• pinterest: fastest growing social network• ...
  5. 5. finnSocial media survival kit
  6. 6. finnSocial media survival kitSocial media facts & figures belgium 4.513.940 users (+18% // 2011) 1.041.286 users (+26% // 2011) +- 170.000 users (+26% // 2011) 2nd biggest search engine february 2012 : more than 10 million users source: bvlg (http://bvlg.blogspot.com)
  7. 7. finnSocial media survival kitSocial media facts & figures man woman man oR woman white white white 41 years old 37 years old 35 years old 72.885 euros 51.515 euros 51.692 euros
  8. 8. finnSocial media survival kitSocial media facts & figuressurvey at 250 enterprises:49% is starting with the use of social media13% has integrated social media in theircommunication strategy66% has a facebook page51% has a twitter account44% has a professional linkedin pageSource : insites, 07/12/2011
  9. 9. finnSocial media survival kit ‘pfizer is part of the conversation!’
  10. 10. social media: facts & figuresSOcial media at pfizerTips & tricks
  11. 11. finnSocial media survival kit ‘connect’ ‘convince’ ‘convert’
  12. 12. finnSocial media survival kit
  13. 13. finnSocial media survival kit
  14. 14. finnSocial media survival kit
  15. 15. finnSocial media survival kit
  16. 16. social media: facts & figuressocial media at pfizertips & tricks
  17. 17. finnSocial media survival kitONline citizen shipis about:• Values• emotion• sharing• relevancebut also:• status & ego: ‘me’
  18. 18. finnSocial media survival kitDimensions of social media• listen• respond• share• reward• measure
  19. 19. finnSocial media survival kit1 ruledon’t do anything you wouldn’t do in real life.
  20. 20. finnSocial media survival kit
  21. 21. finnSocial media survival kit• rt (retweet)• @reply• hashtag (thema), bvb.: #healthcare• followfriday (#ff)• twunch• twitpic
  22. 22. finnSocial media survival kit• facebook timeline• Privacy settings• Groups VS. Fan pages• subscribe button• FRIEND lists
  23. 23. finnSocial media survival kit
  24. 24. finnSocial media survival kit• keep your profile up-to-date• groups• q&a• events• twitter feed!• blog feed!• and also: organisations, reading list,...
  25. 25. finnSocial media survival kit
  26. 26. finnSocial media survival kitpop quiz: het is oorlog in Libië. Uwmerk wordt vermeld. Wat doen we?
  27. 27. finnSocial media survival kit
  28. 28. finnAbout finn
  29. 29. finnSocial media survival kitpr | social | communication | branding
  30. 30. finnquestions ?kristien.vermoesen@finn.beTwitter : @kris10vermoesenRSSfeed : http://www.finn.be/finn.rss
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