Webinar: Employer branding - 11.01.2012

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Op onze blog en vanuit de media krijgen we regelmatig vragen over 'Employer Branding', een discipline waarin FINN mooie referenties kan voorleggen. …

Op onze blog en vanuit de media krijgen we regelmatig vragen over 'Employer Branding', een discipline waarin FINN mooie referenties kan voorleggen.
- Hoe kan je je bedrijf aantrekkelijk maken voor moeilijke profielen als ingenieurs, financiële profielen en Generation Y?
- Hoe kunnen hybride campagnes (social + paid media + earned media) ervoor zorgen dat je bedrijf het lawaai overstijgt met een relevante boodschap?
- Welke rol is er weggelegd voor de CEO of zaakvoerder in het aantrekken van jong talent?
Een no nonsense webinar, vol stevig onderbouwde praktijkvoorbeelden vanuit onze eigen ervaring (ondermeer Atlas Copco, Jan De Nul en Projective) en met vele tips van grote en kleine bedrijven die worstelden met dezelfde moeilijkheden als uw bedrijf.

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  • 1. finn 11/ 01/webinar 2012 Kristien vermoesen MANAGING PARtNER FINN Public Relations www.finn.be kristien.vermoesen@finn.be Twitter: @kris10vermoesen FB: facebook.com/FINNPREMPLOYER BRANDING101
  • 2. finnINtROrules of the gameplaying the gamebest practices
  • 3. finnemployer branding 101johN cleese Isthe INveNtor oFemployer braNdINgor somethINg close eNough to It...
  • 4. finnemployer branding 1011990’s:> backstreet boys> employer braNdINg
  • 5. finnintroRuLEs Of thE GAMEplaying the gamebest practices
  • 6. finnemployer branding 101employeeS WanT 2 THingS1. aTTracTiveneSS2. accuracy.
  • 7. finnemployer branding 101attractIveNess =awareNessdIFFereNtIatIoNresoNaNce &relevaNce
  • 8. finnemployer branding 101THaT’S like b2c markeTing! eaSy!THe caTcH iS THe “accuracy” parT
  • 9. finnemployer branding 101#1 you caN hIdeorgaNIzatIoNalchaos FromcustomersNot From employees
  • 10. finnemployer branding 101employer markeTing iS a contract WiTHproSpecTive employeeS. Honour iT, or loSeTHe “cuSTomer”.
  • 11. finnemployer branding 101puT differenTly: you can’T impoSe iT TopdoWn“THe employer brand iS deeply rooTed inTHe culture and behaviour of THe manydifferenT TypeS of people To be foundWiTHin any organiSaTion” (moSley)
  • 12. finnemployer branding 101#2“accuracy” iS noT enougH, you muST alSobe perceived To be accuraTe
  • 13. finnemployer branding 101consultants:“if we compareourselves to acar? oh, I’d sayaudi or bmw”
  • 14. finnemployer branding 101“ah, yes:typicalconsultants”
  • 15. finnintrorules of the gamePLAYING thE GAMEbest practices
  • 16. finnemployer branding 1011. reSearcH inSide (qualiTaTive iTvS)2. reSearcH ouTSide (inTervieWS)3. look for inconsistencies4. differenTiaTion5. recruiTmenT value propoSiTion6. communicaTion
  • 17. finnemployer branding 101the most valuableINsIghtswIllprobably hurt abIt photo: Thomas Fano, used under creative commons licence
  • 18. finnemployer branding 101THeSe Hard Won inSigHTS migHT even ServeaS pr opportunities, becauSe THey SHoWyou WHere you are differenT from THereST of your SecTor.
  • 19. finnemployer branding 101kNow who youare//kNow whoyou waNt//INvolve keyplayers//beFrIeNdly//goback to basIcs(shawn Kessler, zero in recruitment: “how your midsize hospital can compete for the bestphysicians”)
  • 20. finnintrorules of the gameplaying the gameBEst PRActIcEs
  • 21. finnemployer branding 101show, don’T Tell
  • 22. finnemployer branding 101jaN de Nul:“durvers &doeNers”book++++vIdeo
  • 23. finnemployer branding 101you don’T Have To Spend a loT of money.offer SomeTHing of value To poTenTialrecruiTS. value = conTacTS, inSigHTS,....
  • 24. finnemployer branding 101
  • 25. finnemployer branding 101integrate employer branding in oTHer pr,Social, markeTing iniTiaTiveS
  • 26. finnemployer branding 101atlas copco2011twItter++“poINtoFsale”++Facebookpress+++
  • 27. finnemployer branding 101include top management. Would youraTHer Work for
  • 28. finnemployer branding 101this boSS?
  • 29. finnemployer branding 101or this boSS?
  • 30. finnemployer branding 101reSearcH by FINN SuggeSTS THaT ceo’SprojecT a very Hard “all business nosmiles” image in THeir dealingS WiTH THepreSS.finn/auxipreSS: “ceo media ranking”, 2011
  • 31. finnemployer branding 101be relevant
  • 32. finnemployer branding 101
  • 33. finnemployer branding 101aSk your employeeS WHaT THey like abouTyou (testimonials Work!)
  • 34. finnemployer branding 101
  • 35. finnemployer branding 101experimenT & Have fun
  • 36. finnemployer branding 101projectIveoFFsIte2011+++tumblr++vIdeo++qrcode++book++photo
  • 37. finnabout us
  • 38. finnemployer branding 101pr | Social | communicaTion | branding
  • 39. finndId you eNjoy thIs preseNtatIoN?tell someoNe else about us. ClICK here to tweet about tHIs WebINaR!aNd oF CouRse, FolloW FINN oN Facebook FoR exClusIve CoNteNt!Kristien.vermoesen@finn.betwitter: @Kris10vermoesenrssfeed: http://www.finn.be/finn.rss