FILM 240:
MEDIA &
POP CULTURE
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decline of the
network era
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cable & direct
broadcast
satellite
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cable vs.
network
60/40

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demassification of TV
niche audiences

cable TV bundles
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average viewer:
15 channels/month
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“
When you give
customers the
choice, they buy
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fewer channels.
Charle Ergen
CEO EcoStar
”

US satellite TV
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cross-border signal piracy
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new TV
technologies

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timeshifting &
screenshifting

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25-30% DVR

DVR
viewership
Ratings

DVR guilt
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60% day
same
playback

LENO
DVR-proof
programming

lowest DVR playback
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highest DVR playback

+30%
playback
audience

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unbundling TV

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1/2 playback w/ads

addressable
advertising

interactive TV
technologies m
& feedback
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3 screen culture
increased TV consumption

web TV
streaming

social TV

Top-ranked shows
Canadian Social
Engagement Index
One Tree Hill
90210
Jon and Kate Plus 8
Desperate Housewives
SYTYCD

75%
want
interactive
TV?

click-thru purchasing
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click-thru
purchasing
86% no yes 14%
Source: Canadian Media Research, 2008

speciality cable
channels
from broadcasting
to narrowcasting

reality TV of cable
makeover takeover

domestic revival
transformational &
informational TV

tastemakers
aspirational programming
upscaling
bodies, relationships,& homes

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narrowcasting & advertising

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