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FICOD 2011 - T1O: Nuevos modelos de negocio en el mundo editorial
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FICOD 2011 - T1O: Nuevos modelos de negocio en el mundo editorial

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La industrial editorial, con la aparición del libro digital, está cambiando. Son necesarios nuevos modelos de negocio, alternativos a los tradicionales basados en copia, que permitan evitar/reducir la …

La industrial editorial, con la aparición del libro digital, está cambiando. Son necesarios nuevos modelos de negocio, alternativos a los tradicionales basados en copia, que permitan evitar/reducir la piratería, aprovechar las posibilidades que ofrece la tecnología (marketing online, social media, interactividad lector/autor, nuevas formas de edición...), y a su vez seguir generando ingresos para autores y editoriales. El objetivo del taller es presentar y generar debate sobre estos nuevos modelos y, en concreto, sobre los modelos freemium o de suscripción, que han demostrado su viabilidad en las industrias cinematográfica y musical (con ejemplos como Netflix o Spotify) y que empresas como 24symbols ya están trasladando al mundo editorial.

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  • 1. Competitors + digital - subscription + subscription Public Libraries - digital
  • 2. 24symbolsis a platformtoread eBooks ontheInternet, withyourfriendsandbasedon asubscriptionmodel 24s = cloud + social + freemium
  • 3. On the cloud
  • 4. Social
  • 5. Freemium Business ModelFree: ability to read ebooks, free and with non-intrusiveadsPremium: ability to read ebooks ad-free andwith noInternet connectionGoal 10%Affiliation: weredirecttraffictoyour e-commercesiteorwhereveryousellyourprintedbooksGoal2%
  • 6. Income model 24symbols income is based on advertising and subscriptions. 70 % of this revenue is shared equally among the total number of pagesread. 70% Total Income PublishersPublisher’s = xIncome Pages Read Total Pages Read
  • 7. Free / Premium Free Users ConversionR ate Delayedsubscription (test theservice&engage) Premium Time
  • 8. Productmilestones Q2 2011 Q3 2011 Q4 2011 Web version App iPad HTML5 1.0 Launched 1.0 Launched
  • 9. Trafficmilestones 2011 Q1 Q2 Q3 Q4 Users 10,000 25,000 50,000 100,000 iPad Apps - - 25,000 50,000 Facebook 10,000 25,000 30,000 35,000 Fans Twitter 1,500 5,000 7,500 10,000 Fans Pages 120,000 350,000 800,000 1.8M Books 500 1,500 5,000 30,000
  • 10. Management teamAitor Grandes Angel Luengo David Sanchez Justo HidalgoCEO CTO CCO, Commercial CBdO, Business Development12+ years of 7+ years of experience 15+ years of 15+ years ofexperience in in technology compa- experience in experience intechnology compa- nies, technology compa- technologycompaniesnies, • Last: WW Sales nies, • Last: ManagedWW• Last: Iberia&LATAM Engineer • Last: Sales Sales Manager Education: ManagedIberia&LAT Engineering&ConsulEducation: • MScSystemsEngine AM Office ting• BScSystemsEngine er Education: Education: er • Masters degree in • TelecomunicationsE • PhD• Masters degree in Internet Business ngineer ComputerScience Internet Business • ProdMgmt& MarketingLinkedin Linkedin Linkedin Linkedin
  • 11. Press Coverage
  • 12. ThanksAitor Grandes: Co-founder, CEOagrandes@24symbols,com@aitorgrandeswww,24symbols,comJusto Hidalgo: Co-founder, CBdOjhidalgo@24symbols.com@justohidalgowww,24symbols,com