FICOD 2011 - MUS02: ¿Es la 'inspiración' un nuevo modelo de negocio?


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El festival de música SXSW comenzó hace 25 años en 1987, y los Festivales SXSW de Cine e Interactivo comenzaron en 1994. Los tres eventos tienen lugar en un plazo de 10 días cada mes de marzo en Austin, Texas, y atraen a unos 50.000 delegados de todo el mundo. Hoy en día, el festival SXSW incluye un desfile de moda (estilo X), un show de Equipos de Música (Music Gear Expo), y un espectáculo de cartel (Flatstock). ¿Pero cuáles son las razones del éxito de este evento? ¿Es la ubicación y época del año? ¿Son las bandas, las películas, los nuevos proyectos interactivos? O ¿el hecho de que SXSW fue un pionero de 'medios sociales' como herramienta de promoción? ¿O es la posibilidad de crear una atmósfera que inspira y motiva a la gente?

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FICOD 2011 - MUS02: ¿Es la 'inspiración' un nuevo modelo de negocio?

  1. 1. SXSWSouth By Southwest Conferences & FestivalsMUSIC • FILM • INTERACTIVE | MARCH 9-18, 2012 6th Street during SXSW
  2. 2. What is SXSW?SXSW consists of three industry conferences and festivals: Music, Film and Interactive.It offers the unique convergence of original music, independent films and emergingtechnologies, and is the premier destination for discovery in these industries.  An incubator of cutting-edge   A uniquely creative   The must-attend networkingcompanies and technologies environment featuring the event for managers, labels,that brings together the world’s dynamic convergence of talent, promoters, press, internetmost creative web developers, smart audiences and industry media outlets, event producers,designers, bloggers, wireless heavyweights. publishers, artists and otherinnovators, content producers,   The conference buzzes with business professionals in theprogrammers, widget inventors world-class speakers, creative music industry of the 21stand new media entrepreneurs. minds, independent filmmakers century. and notable mentors. The festival   Showcasing over 2,000 acts celebrates innovation and from around the globe on over emerging talent, from provocative 90 stages in downtown Austin, documentaries to subversive SXSW registrants get a first- Hollywood comedies. look at tomorrows stars.
  3. 3. The SXSW TimelineThe South by Southwest (SXSW) Conferences & Festivals occur over a 10-day period in themiddle of March every year. Here you will find the synergy of the consumer and industry aspectsof original music, independent films and emerging technologies all in one place at one time.These events provide unparalleled opportunities for networking, idea sharingand the discovery of emerging creative works by offering:•  A launching pad for new creative content, platforms and products•  Buzz-generating exposure for creators and compelling entertainment for audiences•  Ultimate forum for new learnings, innovation discovery and adoption of cutting edge ideas•  Thriving business activity at the Trade Show bridging the digital, film and music worlds•  Global, national and regional networking opportunities
  4. 4. SXSW Interactive FestivalSXSW Interactive, in its 19th year, is the premier event of its kind. More than 19,300conference-registered creative talents in the industry came together at SXSW Interactive 2011to network, present and discuss their latest ideas and get inspiration from their peers.SXSW Interactive includes:   Interactive Panels: Five days of cutting edge new media technology panels, interviews, demos and more   Trade Show: Four days featuring the convergence of the music, digital technology and film industries   SXSW ScreenBurn Panels: Five days of SXSW ScreenBurn gaming panels, demos and more   SXSW ScreenBurn Arcade: Three days of the SXSW ScreenBurn Arcade (open to the public)   SXSW Accelerator: Three days of competition involving the most innovative digital technologies and companies   Opening and closing parties, Interactive Awards, creative content open houses, happy hours and more bring life to the night time SXSW Interactive events
  5. 5. SXSW Film Conference & FestivalThe SXSW Film Conference & Festival, now in its 19th year, has become a top tierindependent film event. More than 13,400 conference-registered creative talents in theindustry came together at SXSW Film 2011 to network, discuss and present their latest.The SXSW Film Conference & Festival includes:   Film Panels: Four days of film industry panels, demos, mentor sessions, interviews and more   Film Screenings: Nine full days of film premieres with 293 new films screened (screenings occur day and night)   Trade Show: Four days featuring the convergence of the music, digital technology and film industries   Opening and closing parties, premiere after-parties, the SXSW Film Awards, happy hours and more.
  6. 6. SXSW Music Conference & FestivalFor the past 25 years, the SXSW Music Conference & Festival has been one of the mostinfluential music events in the world. In 2011, the SXSW Music Conference & Festival drew morethan 16,300 conference registered music industry professionals for:   Music Panels: Four days of compelling panels, interviews, demo listening sessions and more   Trade Show: Four days featuring the convergence of the music, digital technology and film industries   Music Showcases: Five nights of top-quality music by more than 2,000 buzz bands from around the world in 90+ venues   Free-to-the-public Concerts: Three days of charity beneficiary concerts at Auditorium Shores, SXSWs largest stage   Parties: Dozens of official SXSW Music parties   Poster Show: Four days of the Flatstock Poster Art Show   Music Gear Expo: Four day exhibition and market of music gear   Style X: A two-day exhibition and market of emerging fashion from around the world   The Austin Music Awards, happy hours, a softball tournament & BBQ, the SXSW Golf Tournament and more
  7. 7. SXSW Interactive In-Depth
  8. 8. SXSW InteractiveNow in its 19th year, the SXSW InteractiveFestival has emerged as one of the world’s largestand most important annual gathering spots fordigital creatives.2011’s 18th annual SXSW Interactive Festivalbrought together more than 19,300 participantsfrom across the country and around the world to Tim Ferriss leads his panel “The 4-Hour Body: Hacking the Human Body” at SXSW Interactive 2011.experience cutting edge keynote speeches, panelprogramming, the SXSW Trade Show, the SXSWScreenBurn Arcade, SXSW InteractiveAwards, SXSW Accelerator and other specialevents. “Friday is the opening day of the city’s annual South by Southwest Interactive conference – an eventAreas of focus for 2011 included: known for giving tech trends theMarketing Consulting momentum to hit the masses... TheWeb Development Non-Profit show has developed a reputation asSoftware Development E-Commerce a tech launch pad, thanks to two spectacular case studies: TwitterSocial Media Education and Foursquare.”Electronic Media Finance/Venture Capital - CNN Money
  9. 9. SXSW Interactive: PanelsDaytime programming has always been the heart ofthe SXSW Interactive Festival. Discovering newideas that lead us to a better future is the underlyingtheme of all SXSW programming.Types of programming include:Keynotes, Opening and Closing RemarksThese hour-long presentations feature creative innovators with a wideappeal who can capture the attention and imagination of the broader Blake Mycoskie, Founder of TOMS Shoes, gives the Tuesdaycommunity. Keynote address at SXSW Interactive 2011.Solo, Dual and Panel PresentationsOne moderator and four or five industry experts who representdifferent perspectives and opinions. “SXSW Interactive spans gaming,Core Conversations web content, web design, development, academia, socialIn this less-than-formal session, a single moderator introduces the media, mobile ... but what it doestopic to be discussed and then facilitates the conversation. more than any other event is aBook Readings special mix of the arts and digitalSelect authors talk about their new book and sign copies of their work culture with technology. There areafterwards at the South By Bookstore. no suits, no boring product pitches -Workshops SXSWi is about ideas and trends inAdvanced, technical sessions that focus on one topic. new digital tools and technologies.” - The GuardianMeet UpsA space and set time for SXSW registrants to network with othertechnology industry professionals.
  10. 10. SXSW Interactive: Keynotes & SpeakersThe SXSW Interactive Festival attracts the best, brightest, buzz-worthy speakers for itspanels, interviews and keynotes. Past industry luminaries include:Chris Anderson / Wired Magazine Tony Hsieh / Zappos Eli Pariser / Moveon.orgHeather Armstrong / Molly Holzschlag / James Powderly / Graffiti ResearchStephen Baker / Business Week Gary Hustwit / Objectified LabAlex Bogusky / Crispin Porter + Joi Ito / Creative Commons Dan Rather / JournalistBogusky Clay Shirky / Henry Jenkins / henrryjenkins.orgdanah boyd / Kathy Sierra / Creating Passionate Lynne d Johnson / R/GAHeather Champ / Flickr Users Guy Kawasaki / Alltop.comJim Coudal / Coudal Partners Nate Silver / Brad King / AuthorJonathan Coulton / Jared M. Spool / User Interface Harry Knowles / Aint It Cool News Jason Kottke / Bruce Sterling / AuthorAna Marie Cox / Wonkette Sarah Lacy / Business Week Baratunde Thurston / baratunde.comMark Cuban / Entrepreneur Charlene Li / Altimeter Group Ricky Van Veen / collegehumor.comFelicia Day / The Guild Lawrence Lessig / Gary Vaynerchuk / VaynerMediaTim Ferriss / Scott McCloud Frank Warren / PostSecretZe Frank / Jane McGonigal / Will Wright / MaxisAl Franken / U.S. Senator Matt Mullenweg / WordPress Mark Zuckerberg / FacebookMalcolm Gladwell / Author Col Needham / IMDbHeather Gold / Craig Newmark / craigslist.orgVirginia Heffernan / The New YorkTimes Magazine B.J. Novak / The Office
  11. 11. SXSW Interactive:AcceleratorThis event provides an outlet for companies topresent their new online entertainment products,social networking applications, news relatedtechnologies, music related technologies, orinnovative web-based technology services to a panelof judges comprised of industry experts, earlyadopters and representatives from the venturecapitalist community. Apture presents their pitch to the judges at the Accelerator competition at SXSW Interactive 2011.•  Of the 58 companies who participated in 2009 and 2010, 41% received funding after SXSW “The conference is now seen as the Accelerator. proving ground for many new social media services, and as such, there are•  The participants received more than $85.28M* always a steady flow of new in total funding. technologies that are breaking ground•  Of the 58 companies who participated in SXSW in helping people figure out what’s Accelerator in 2009 and 2010, 14% have since going on. Add the network effect of a been acquired. massively connected community like that of SXSW Interactive, and you can quickly test whether a new service is* not including undisclosed grants, angel and seed funding going to be useful or not.” -
  12. 12. SXSW ScreenBurnA Creative Game-Development Conference& Gaming ArcadePanelsIn 2011, SXSW Interactive presented the sixth yearof SXSW ScreenBurn panels. SXSW ScreenBurnprogramming focuses on creative game developmentand features 62 panels with more than 152 speakers. Mike Tyson promotes his new video game at the 2011The Arcade SXSW ScreenBurn Arcade.The annual SXSW ScreenBurn Arcade features anarray of companies displaying their newest gamedevelopments and other gaming-related innovations,as well as hosting gaming tournaments. The Arcade “This years ScreenBurn not onlyis open to SXSW registrants, general consumers and saw an expansion of its game panelgamers of all types. 27,000 people attended the track, but also hosted a huge arcadeSXSW ScreenBurn Arcade over three days in 2011. with many companies showing off new toys and wares.” - Bryon Lloyd, GameVortex Communications
  13. 13. SXSW Interactive AwardsThe SXSW Interactive Awards uncovers the bestnew digital work, from websites to web applicationsand beyond, while celebrating those who are buildingtomorrows online trends.Founded in 1997, this competition grants industry Popular Nerdist and Web Soup host Chris Hardwickexposure, tech-related prize packages, bragging emcees the 2011 Interactive Awards.rights and acclaim from fellow trend-settingdevelopers at the awards ceremony during SXSWInteractive. “The show, dubbed geek spring break by some, has grown beyondGeneral competition categories include: its music and film roots to become aActivism, Amusement, Art, Business, Classic, Community, gathering spot for ventureEducational Resource, Experimental, Film/TV, Kiosk/ capitalists and some of the biggestInstallation, Mobile, Motion Graphics, Music, Personal, stars in the tech world.”Social Media, Student and Technical Achievement - Yahoo!Special Honors categories include:Peoples Choice, Breakout Digital Trend, Speaker of theEvent, Digital Campaign of the Year and Best of Show
  14. 14. SXSW Interactive:Parties & LoungesInteractive Official Events & Parties Above: 2011 SXSW Interactive Opening Party. Below: The FooOfficial events and parties make up a large part of Fighters play at the 2011 SXSW Interactive Closing Party.the festival programming each year and are apopular way for registrants to connect and cut loose.From intimate happy hour receptions to demo eventsto karaoke blow outs, there is something foreveryone.Notable Interactive parties include:•  Interactive Opening Party•  Interactive Closing PartyInteractive Lounges “SXSW remains one of the mostTake a break from the programming sessions at any fashionable places to seek out theof the strategically located Interactive lounges. With emerging trends in personaldifferently-themed lounges located throughout technology, particularly on theSXSWs campuses, theres always a cool place nearby mobile and social web.”to grab a cold drink, see old friends and talk shop. - San Jose Mercury News
  15. 15. Growth of Influencersat SXSW Interactive Interactive registrants crowd the halls of the Austin Growth of Convention Center at SXSW 2011. Interactive Registrants 2005-2011 “What SXSW has always been about is people. It is the single best place in the creative innovation world toOver the last six years, SXSW Interactive has seen build relationships and get to knowsubstantial growth in the number of registrants people. I have friends from all overattending the festival. But what is more compelling the world that I’ve met over the lastthan the number of people attending is who these five years that I can’t wait to see inpeople are in the context of the industry. Austin every year.” -  FortuneRegistrants at SXSW Interactive are the world’sinnovators and influencers of digital culture andtrends.
  16. 16. SXSW Film In-Depth
  17. 17. SXSW FilmThe SXSW Film Conference & Festival unitesaudiences and industry like no other.SXSW Film is a uniquely creative environmentfeaturing the dynamic convergence of talent, smart,enthusiastic audiences and industry heavyweights. Source Code premiere opens the 2011 SXSW Film festival.Now in its 19th year, the nationally lauded event wasjust named the #4 Film Festival in the world byindieWIRE.From Jodie Foster and Spike Lee to the indie “... SXSW – a place where partiesfilmmaker, from Jake Gyllenhaal and Bill Murray to dont have barricades or clipboard-aspiring actors, from film fanatics to casual movie toting bouncers outside – is still seengoers, SXSW Film attracts tens of thousands of as a locus with an undiluted, captive, youthful, tastemakingindustry insiders and general consumer film audience.”fanatics each year. –
  18. 18. SXSW Film:Festival Screenings293 films were screened at the 2011 SXSW FilmFestival in categories such as Narrative Feature,Documentary Feature and Short Films. Simon Pegg, Nick Frost, Kristen Wiig, directorIn 2011, the film festival again played host to some Greg Mottola and an audience full of Pauls at theexciting new work, with special screenings and 2011 SXSW Film Festival premiere of Paul.premieres, including:   Duncan Jones’s Source Code   Paul Feig’s Bridesmaids   Greg Mottola’s Paul “Whenever SXSW ends, it feels like   Jodie Foster’s The Beaver being a kid on the day after   James Gunn’s Super Christmas. Even though you were   Rodman Flender’s Conan O’Brien Can’t Stop showered with gifts and good times, youre a spoiled little brat, and you   Tom McCarthy’s WIN WIN just want MORE!”   James Moll’s Foo Fighters   Joseph Kahn’s Detention – Film Threat   Ti West’s The Innkeepers, and many more
  19. 19. SXSW Film: ConferenceAlongside the Film Festival program, registrantslearn from leading filmmakers, industry mavens andthe wealth of knowledge available at the dynamic,renowned Film Conference.Types of programming include:ConversationsCreative big guns and iconic film talent from the business, art and craftof Film, in discussion with journalists, bloggers, academics, peers andthe audience. Elvis Mitchell, host of The Treatment, withPanels director Todd Phillips in the panelist greenPresentation of topics from across the film spectrum with an emphasis room at the 2011 SXSW Film Festival.on where the Film and Interactive worlds intersect. “Im not sure theres another filmWorkshops festival out there where you have toEmploying a hands on approach, SXSW workshops run the gamut choose between a panel with Pee Weefrom explosions and indie pyrotechnics, to acting technique and Herman, a documentary on assistedbeyond. suicide in Oregon, and a behind-the-Mini-Meetings scenes feature on the groundbreakingDetailed, tightly focused sessions dealing with specific issues within restaurant El Bulli. Its odd choices likethe industry, and could involve anything from Legal Issues to these that make SXSW Film such adistribution models to connecting with your audience. special festival. That hodgepodge ofMentor Sessions rock, drama, comedy and stranger-Short, sharp, one-on-one encounters with select panelists across a than-fiction documentaries is a uniquehuge range of disciplines. force in the film festival world.” - The Atlantic
  20. 20. SXSW Film: LuminariesMalin Akerman Aaron Johnson Seth RogenDon Cheadle Rashida Jones Paul RubensDavid Cross Val Kilmer Paul RuddRosario Dawson Lemmy Kilmister Adam SandlerJonathan Demme Spike Lee John SaylesDanny DeVito Richard Linklater David SchwimmerRobert Duvall Christopher Mintz- Jason SegelDakota Fanning Plasse Chloë SevignyJon Favreau John Cameron Sarah SilvermanPaul Feig Mitchell Steven Soderbergh Above: Duncan Jones, Michelle Monaghan, Jake Gyllenhaal Michael Moore Sissy SpacekWill Forte and Vera Farmiga at the premiere of Source Code.Jodie Foster Chloë Moretz Morgan Spurlock Below: Anton Yelchin and Jodie Foster at the Bill Murray Kristen Stewart premiere of The Beaver.Nick Frost Seth Myers Jorma TacconePaul Giamatti Tim Blake Nelson Jeffrey TamborMichel Gondry Edward Norton Quentin TarantinoJoseph Gordon-Levitt Conan O’Brien Charlize TheronDavid Gordon GreenAshley Greene Ellen Page Billy Bob Thornton Bill Paxton Matthew VaughnJudy Greer Simon Pegg Kristen WiigCarla Gugino Ryan Phillippe Owen WilsonJake Gyllenhaal Todd Phillips Patrick WilsonNeil Patrick Harris Jaime Pressly Rainn WilsonJonah HillHelen Hunt Sam RaimiRhys Ifans Matt Reeves John C. ReillyMolly Ivins Jason ReitmanJean-Pierre Jeunet Robert Rodriguez
  21. 21. SXSW Film:Parties & LoungesSXSW Film parties and lounges are hosted by someof the leading names in the film industry and are theperfect place for registrants to grab a cold drink,network, see old friends and hold casual businessmeetings.Notable Film parties include:•  Film Opening Party•  Film Intermission Party The 2011 SXSW Film Opening Party at Buffalo Billiards.•  Film Premiere Parties•  Austin Chronicle Film Bash “The annual film, music and•  Light After Dark Party interactive media conference is like an unofficial spring break for artists and professionals in those industries. Its a big street party, fueled by free alcohol and social networking, but its also a place to launch careers.” - The Wall Street Journal
  22. 22. Growth of Influencersat SXSW Film Growth of A 2011 SXSW Film premiere at the Paramount Theatre. Film Registrants 2005-2011 “The great thing about the massive program at the SXSW Film Festival is that it runs so deep and it takes so many chances, whether on up-and-Over the last six years, SXSW Film has seen a great coming directors, megastars in needdeal of growth in the number of registrants of PR miracles, or random collaborations between artists soattending the conference and festival. Thousands awesome, the mere idea of themof filmmakers, actors, distributors, students and working together blows your mind.”many others come together each year to form a -  Movielineuniquely concentrated film community.
  23. 23. SXSW Music In-Depth
  24. 24. SXSW Music2012 marks the 26th year of the SXSW MusicConference & Festival–the largest and mostvital music industry conference and festival in thewestern hemisphere.In contrast to traditional music festivals thatconduct a limited number of shows on outdoor Duran Duran at SXSW 2011.stages, SXSW’s Music Festival presents over2,000 buzz artists on more than 90 of the hottest,most intimate nightclub stages in downtownAustin. “Whether youre an artist, a producer or otherwise involved in the biz, if you pay attention, you can hear the buzz before the rest of the world.” –
  25. 25. SXSW Music:Conference PanelsSXSW Music Conference panels, workshops,speeches and interviews aim to educate and inspiremusicians and those who work with them. In 2011,the SXSW Music Conference presented 181 panelswith 757 panelists/speakers.Past panelists have included: Martin Atkins, Tour:Smart; Yoko Ono speaks at SXSW 2011.Bob Boilen, NPR Music; Glenn Otis Brown, YouTube;Clem Burke, Blondie Music Inc; Warren Cohen, VH1;Devo; David Fricke, Rolling Stone Magazine; Daryl "Although this is often forgotten,Friedman, GRAMMYs; Merrill Garbus, tUnE-yArDs; the annual South By SouthwestGilberto Gil; Mick Jones; Christopher Kaskie, conference is supposed to be work.Pitchfork Media; Tony Kiewel, Sub Pop Records; Kenny It is a business convention, afterMacPherson, Chrysalis Music Group; Trey Many, The all (the music industrys biggest).Billions Corporation; Sean Moriarty, Ticketmaster; Rikke Business cards are exchanged,Oexner, Roskilde Festival; Umut Ozaydinli, The Coca- hands are shaken, backs are slapped,Cola Company; Glenn Peoples, Billboard; Iggy Pop; industry panels are attended, expenseAlicen Schneider, NBC Universal TV Music; Alex accounts are maxed out, etc… ”Schulz, Reeperbahn Festival GbR; Seymour Stein, Sire - Yahoo MusicRecords; Julie Swidler, Sony Music Entertainment; JodyWilliams, BMI; Tom Windish, The Windish Agency LLC.
  26. 26. SXSW Music: ConferenceKeynote Speakers2011  Bob Geldof 1995 Bob Mould2010 Smokey 1994 Johnny Cash Robinson 1993 Gov. Ann2009  Quincy Jones Richards Rock legend and world-renowned humanitarian2008 Lou Reed Bob Geldof speaks at SXSW 2011. 1992 Michelle2007 Pete Townshend Shocked/Willie2006 Neil Young Nelson2005 Robert Plant 1991 Rosanne Cash2004 Little Richard “From its humble beginning in 1987 1990 Kinky Friedman2003 Daniel Lanois as a regional music fest in the Texas (Invocation: capital, South by Southwest has2002 Robbie Exene Cervenka) grown to become the worldwide Robertson 1989 Robert Christgau music industrys biggest and most2001 Ray Davies influential gathering...” (Invocation:2000 Steve Earle Mojo Nixon)1999 Lucinda Williams – Chicago Sun-Times 1988 Bob Guccione Jr.1998 Nick Lowe 1987 Huey Meaux1997 Carl Perkins1996 Krist Novoselic
  27. 27. SXSW Music:Festival ShowcasesThe 2011 SXSW Music Festival featured five nightsof top-quality music by 2,098 bands on 92 stages incentral Austin. Acts ranged from emerging newtalents to the world’s biggest buzz bands to popular,established performers. British pop star Ellie Goulding and the media at SXSW 2011.SXSW 2011 bands hailed from 58 different countries,including the U.S., and from as far away as Australia,Iran, Argentina, Singapore, Germany and Japan. “The South by Southwest musicSome 2011 highlights include: conference and festival is anDuran Duran, Queens of The Stone Age, TheBangles, Bob Geldof, TV on the Radio, Cold War unwieldy beast, a multiheadedKids, Emmylou Harris, Fitz and the Tantrums, hydra that mirrors the Internet -Charles Bradley, Lucinda Williams, The Naked and and the culture at large - in the wayFamous, Wu Tang Clan, Duff McKagans Loaded, The its fractionalized format caters toStrokes, James Blake, Helmet, Flogging Molly, Ellie nearly every imaginable niche, fromGoulding, Yuck, The Kills, Le Butcherettes, Richie Japanese psychedelic to BrazilianHawtin, Shabazz Palaces, Widespread Panic, The hip-hop to regular old AmericanHead and The Heart, Big K.R.I.T., Odd Future, rock-and-roll.”Bright Eyes, Foster The People, tUnE-yArDs, ArielPinks Haunted Graffiti, Chico Trujillo, Black Milk, – Philadelphia InquirerYoko Ono, The Vaccines, Gayngs.
  28. 28. SXSW Music:Auditorium Shores StageThe SXSW Auditorium Shores Stage concerts are athree-day series of free-to-the-public, charitybeneficiary concert events held on SXSW’s largeststage in downtown Austin. These concerts bring tensof thousands of general consumers together each year The Strokes play at Auditorium Shores(attendance ranging from 30-45,000 in previous Stage during SXSW 2011.years).Some past Auditorium Shores Stage performers "There is little denying that SXSWhave included: has firmly etched itself into the•  The Strokes •  Iggy Pop world’s psyche as being the leading•  Cheap Trick •  Bright Eyes festival of new music having brought so many bands to the•  Public Enemy •  Explosions in the Sky public’s attention on an•  Ozomatli •  Erykah Badu international scale."•  Spoon •  M. Ward - Artrocker Magazine (UK)•  She & Him •  Talib Kweli•  Ice Cube
  29. 29. SXSW Music: Flatstock,Gear Expo & Style XThe Flatstock Poster Show brings more than 150renowned poster artists to Austin from across thecountry. Flatstock is a four-day, 23,000 square foot,free-to-the-public poster art show held during SXSWMusic since 2003.The SXSW Music Gear Expo returns for its thirdyear as the gear epicenter, showcasing the newest,coolest equipment to the people who want to play it.The Expo is open to all SXSW showcasing bands,thousands of registrants from the SXSW Music, Filmand Interactive conferences as well as the generalpublic.New in 2011, Style X is the official fashion and styleshowcase of South by Southwest. Taking place duringthe Music festival in the Austin Convention Center,Style X is part pop-up retail expo and part fashionshow. The event featured emerging designers from Top: One of the many incredible poster artists at Flatstock.all over the country, who not only showed their wears Middle: A Music Gear Expo attendee tries out a set of Roland V-Drums. Bottom: Bed Stu’s retail space at Style X.on the runway, but also made their items availablefor purchase in dozens of pop-up retail booths.
  30. 30. SXSW Music:PartiesOfficial SXSW Parties are an integral part ofthe festival and provide great networkingopportunities. As the host of an official party youcan get your talent, team and target audience inthe same room, providing an even richer SXSWexperience for everyone involved. Official partiesare promoted on the SXSW website, in theProgram Guide and the Party Pocket Guide.2011 Music Party presenters included:•  Sonicbids The Sonicbids and Canadian Blast parties at SXSW 2011.•  Mpress•  Berklee College of Music “South by Southwest Music is four hyperactive days of making•  Atlantic Records connections for musicians, recording•  Billboard companies and every other business touching on music, from concert•  HBO bookers to copyright lawyers,•  SPIN publishers to Web geeks.” – New York Times
  31. 31. Growth of Influencersat SXSW Music Growth of Music Registrants 2005-2011 6th Street during SXSW 2011. “South by Southwest just does it right, and no matter how big it gets ... it still seems to walk that crucial balance ofOver the last six years, SXSW Music has continued pure, geeked-out love of music and theits steady growth in the number of registrants nitty-gritty, deal-making side of theattending the conference and festival. Attracting industry with grace.”thousands of music professionals, artists and -  The Toronto Starmembers of the media from all over the world, ithas become the largest and most vital recordingindustry conference and festival in the westernhemisphere.
  32. 32. SXSW Demographics
  33. 33. SXSW 2011 AttendeeBreakdownSXSW 2011 hosted more than 333,100total attendees.   More than 49,000 total conference registrants (key industry and media representatives)   More than 2,000 showcasing bands consisting of more than 10,000 artists Attendees make their way to the Austin   Approximately 13,000 Music Festival wristband holders Convention Center during SXSW. (primarily area consumers)   More than 50,900 single ticket admissions to the Film and Music events “The conference is not reflective of   More than 45,000 Auditorium Shores Stage attendees the present state of the economy, it’s (free-to-the-public, outdoor concerts benefiting charity) reflective of what people will be talking about three years from now.   More than 65,000 SXSW Trade Show attendees South by Southwest is where the (Four-day exhibition of Interactive, Film and Music future hatches.” industries spanning all three events) - The San Francisco Chronicle   Attendees of SXSW free-to-the-public exhibitions: Flatstock Poster show: 25,000; ScreenBurn Arcade: 27,200; Gear Alley Expo: 20,100; Texas Guitar Show: 12,000; Style X: 15,700.
  34. 34. Media Attendance (Press attendees, including online, TV, print and radio) Interactive Media Film Media Music Media 2000: 398 2000: 324 1993: 514 2011: 2,508 2011: 1,541 2011: 2,941
  35. 35. Registrant Attendance (Industry wide conference participants)Interactive Registrants Film Registrants Music Registrants1995: 1,010 1995: 825 1987: 7002011: 19,364 2011: 13,409 2011: 16,353
  36. 36. 44% Interactive 33% Attendees Age 17%INDUSTRY: 1% 5%SXSW Badge Holders/Registrants Under 21 21-30 Top 10 Interactive 31-40 41-50 51+ Industry Occupations 36% Marketing Consultant 29% Web Developer Income 20% Non-Profit Software Development 11% E-Commerce Social Media 1% 3% Educator Electronic Media $18K $18,000 or less $18-35K or less $35-55,000 $35-55K $55-85K Finance/Venture Capital $85-150K $85-150,000 $150K+
  37. 37. Film Top 10 Film Industry Occupations Attendees Film Director • Actor/Actress • Production • Distributor • Electronic Media • Print Media • Producer • Publicity • Studio • Student INDUSTRY: SXSW Badge Holders/Registrants 22% 19% 36% 16% 16% 34% Age Income 12% 15% 6% 12% 12% $18K less $18-35K or$18,000 or less $35-55K Under 21 21-30 $55-85K $35-55,000 31-40 41-50 $85-150K $85-150,000 $150K+ 51+ CONSUMER: SXSW Film Pass Holders 24% 19% 30% 32% Age Income 14% 13% 15% 19% 10% 9% 4% 4% 5% 2%Under 21 $25k $25- 21-30 31-40 $25,000 or less or less $50- $75- 50K $100- 41-50 51+ 75K $75-100,000 100K $125- $150- $175- 125K $150-175,000 150K $200K+ 175K 200K
  38. 38. Music Top 10 Music Industry Occupations Event/Convention • Marketing • Indie Label • Promoter/TalentAttendees Buyer • Management • Artist/Performer • Print Media • Electronic Media • Radio • VenueINDUSTRY: SXSW Badge Holders/Registrants 28% 22%Age 28% 33% Income 16% 18% 24% 9% 7% 13% 2% $18K Under 21 21-30 $18,000 or$18-35K or less less $35-55K 31-40 $35-55,000$55-85K 41-50 51+ $85-150K $85-150,000 $150K+ 28%CONSUMER: SXSW Wristband Holders 48% Income 22% 16% 36%Age 15% 9% 10% 1% 3% 5% 2% 3% 2% $25k $25-Under $25,000 or less or less $50- $75- 21-30 31-40 50K $100- $125- 21 41-50 75K$75-100,000 100K $150- $175- 51+ 125K 150K $200K+ $150-175,000 175K 200K
  39. 39. SXSW Sponsorship
  40. 40. At SXSW, the opportunities toaffect brand alliances andpreferences are countless.The collective of industry trendsetters and a massivemedia presence, combined with tens of thousands of Branded interview space at the SXSW Artists Lounge.young consumers (early adopters) makes SXSWMusic, Film and Interactive an excellent opportunityto affect brand loyalty and buying patterns. “SXSW gets it right! Having become a spring right of passage, SXSW manages to balance the businessAs a sponsor of SXSW, brands are aligned with interaction and needs of theSXSWs powerful marketing vehicle–a way to reach entertainment industry whileupscale, active young adults for whom entertainment, finding a way to make it a blast forarts, leisure and multimedia products are a primary the attendee and consumer. SPIN ispart of their lifestyle. very proud to have been a part of this hallmark industry event for over twenty years.”Sponsorship is an ideal way to be a part of the – Malcolm Campbellexcitement and buzz that SXSW generates. Publisher, SPIN Media
  41. 41. Reaching Target Groups  Bands (More than 2,000, with more than 10,000 individual artists in 2011)  Music industry professionals (Over 16,300 in 2011)  Filmmakers (Over 1,100 independent filmmakers in 2011) A packed show at SXSW.  Film industry professionals "Twenty-five years after the South by (Over 13,400 in 2011) Southwest Music festival emerged as a showcase for new bands, it has  Digital creatives become as big and eclectic as pop (Over 19,300 of tech-savvy internet professionals in culture itself with spotlights on 2011) movies and, increasingly, high-tech." – Reuters  National and international media (Nearly 7,000 members of the media in 2011)  General consumers (Tens of thousands of fans of music, films and gaming)
  42. 42. Benefits of Participating:Tangible Assets  Onsite program activation support and promotion through social media, blogging, print promos  Onsite promotional interaction space— Convention Center lounges, street closure displays, program-based custom build-outs  Advance promotion in SXSW’s extensive print, online and television ad campaign 36’ banners outside the Austin Convention Center at SXSW.  Onsite branding of stage banners, film trailers, panel banners… “Every March, thousands of young, jeans-wearing techies, filmmakers and  Program Guide and SXSWORLD Magazine musicians descend upon Austin, Texas, advertising for sponsors’ own creative harboring dreams of getting noticed and hitting it big. They come not just for  Conference and festival registrations the balmy weather or the Tex-Mex food but for South by Southwest, a collection  Trade Show display space of conferences and festivals that’s considered one of the most influential  SXswag digital offering on happenings on the annual cultural calendar. -
  43. 43. Benefits of Participating:Intangible Assets  Brand exclusivity within category  First right of refusal for the following year as a Super Sponsor  Brand alignment and name association with SXSW  The ability to use the SXSW brand name and logo in promotional campaigns SXSW participants enjoying sponsor beverages.  Potential for retail sweepstakes program associated with the SXSW Film Conference and Festival  The potential to benefit from SXSWs substantial editorial “SXSW gives Tito’s Handmade coverage in the press—before, during and after the event Vodka the ability to really connect with some of the best and brightest  Ongoing SXSW consultation on sponsorship activation minds in technology and the arts. It’s planning and execution a unique marketing opportunity that  Sponsor-specific block of hotel rooms held for Super reaches a global consumer set right Sponsors to book from (limited #s and time held) in our backyard. People who taste  Inclusion in the SXSW Film, Interactive and Music Major Tito’s here in Austin as part of their Sponsor networking receptions SXSW experience inevitably take  Sponsor activation support through SXSW’s social media home a love for Tito’s in connection platforms with that experience – an invaluable  Possible cross promotion with other top sponsors of alliance.” SXSW – Nicole Portwood  The opportunity to develop awareness as a partner in one Brand Manager, of the largest entertainment industry events in the world Tito’s Handmade Vodka
  44. 44. Unique Sponsorship Integration
  45. 45. Live performance of Broken Bells at the Red River parking garage.AOL MapQuest Integration AOL Spinner Pop-up Shows  Integrated into all and the   Buzz band surprise shows SXSW GO schedule builder app for iPhone, iPad, Android, Windows 7 and Blackberry   Atypical music venues/locations   Promoted via Twitter and other social  Functionality includes the ability to follow media, with last-minute location others’ schedules and see where they will be announcement throughout the day and night   Performances captured on video for placement on various AOL properties
  46. 46. Chevrolet ActivationsCatch a Chevy “The team at Chevrolet couldn’t be happier with our   Registrants can get a ride to their next super sponsorship of the SXSW festival. Our three year destination in a Chevy at designated commitment allows us to truly build a relationship with locations throughout downtown Austin leaders in the interactive, film, and music space andPlug In gives us the opportunity to improve their experience at   Branded high-end outlets for recharging the festivals. From the beginning, the SXSW electronics throughout the Convention Center sponsorship team felt like true advocates and partners – helping us activate our sponsorship in the mostTest Drive effective and positive way.”   “Drive a Chevy” in a vehicle of your choice also offered – Christopher Barger   Vehicles range from the Chevy Volt Director of Social Media, General Motors to the Corvette and Camaro
  47. 47. IFC Crossroads House “Our partnership with SXSW has given IFC the opportunity to cultivate and transform the way we interact with our audience. We are big supporters of the  Uniquely branded exterior festival and are proud to be a part of its incredible  Ability to witness television being made growth over the years.”  Happy hours, free breakfast, coffee bar, mobile - Lauren Burack, VP of Marketing, IFC phone charging, fun photo booth  Strong editorial coverage plus long form programming on the IFC network and
  48. 48. Pepsi Zeitgeist Integration Sonicbids Backpacks  Built into the SXSW Play iPhone app - a   One for each member of every band custom discovery application for all three playing SXSW (more than 10,000 conferences and festivals individual band members)   Sonicbids branding on JanSport  Reveals a snapshot of the full Zeitgeist backpacks application which tracks conversation about SXSW and is on display at the Convention   Sonicbids is the official submission Center platform for SXSW Music Festival showcase applications
  49. 49. live.create. lounge “The team at SXSW helped maximize my client’s sponsorship and exposure, as well as ensure we had aby ZonePerfect Nutrition Bars successful event. They paid attention to all of our needs and I felt that there was always more than one person  A celebration of the arts and live music ready to assist and answer any questions along the  Daytime lounge and official SXSW Music way. This definitely made my team and Client very Venue comfortable and in the end lead to a great experience with good teamwork and collaboration.”  Blank canvas painting, magnetic word wall, custom screen prints, – Bethany Beaman commemorative bags and creation of representing ZonePerfect Nutrition Bars digital content
  50. 50. SXSW Green Zone SXSW Solar Pump  Highly visible, located in   Branding includes on-site   Designed by Austin-based Sol Design Labs, the heart of downtown signage, Green Team the Solar Pump is made from a repurposed Austin and SXSW jumpsuit logos, sidewalk gas pump and has the ability to charge 100 cell phones at a time from clean solar power  Free and open to the public art, and custom integrations, including the   Located at Brush Square Park during SXSW  Designed for registrants Interactive and in The Green Zone during and consumers to relax, popular human hamster SXSW Music recharge devices, and learn wheel about environmentally responsible practices
  51. 51. More Unique Sponsor Integrations  PepsiCo – "Playground," with plugged-in stage featuring live streamed flash panel content discussions  Samsung – SXSWi Hub Media Wall—gigantic interactive video screen showing real-time location check-ins  AOL – "Studio" lounge with celebrity interviews captured live SoBe Lizard Lounge tent at Brush Square Park.  Sierra Mist – Ruby Splash Sun Lounge featuring not yet released beverages  MLB Authentic Collection – “MLB Road Show” display featuring pitching and batting cages, MLB video games and more  Microsoft Silverlight   Interactive video wall and touch screen table (Surface “SXSW has been instrumental to the Unit) technology areas development of the Sonicbids brand   Software demos and “Guitar Hero” competitions since day one. Being a major music  Fuze Beverage – Fuze product samples distributed in sponsor of SXSW offered us the convention center and in over 30 music venues unparalleled exposure to a highly  Miller Lite – SXSW pre-party for SXSW nightclub targeted group of customers.” employees featuring Miller Lite  Toyota Yaris – “Random Acts of Kindness” shuttle Panos Panay, CEO of Sonicbids service between airport and hot downtown locations  Sonicbids – Partnered with SXSW Music to create a new artist application process
  52. 52. Recent SXSW Sponsors“SXSW is a crown jewel in Millers music strategy. It is a marquee, national-level platform and delivers experiences and insights thatno other festival can achieve. And Austins a pretty cool town already.”– Peter Laatz, Miller Brewing Co., Manager of Entertainment Marketing
  53. 53. The Future of SXSWThe SXSW events continue to grow,bringing thousands of top industrytrendsetters together with tens of thousandsof hungry consumers, further strengtheningSXSW’s position as THE entertainmentindustry event of the calendar year.Contact:Scott McNearneySXSW Sponsors Chief512-467-7979 ext.