• Like
  • Save
FICOD 2010 - UX01: Optimizando la experiencia de usuario en Android: un caso de estudio en Diseño de Interfaces de Usuario en Móviles
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

FICOD 2010 - UX01: Optimizando la experiencia de usuario en Android: un caso de estudio en Diseño de Interfaces de Usuario en Móviles

  • 599 views
Published

En el caso de estudio expuesto por Sagem y Fjord se tratará la experiencia de los usuarios de Android comparando la potencia frente la simplicidad y la flexibilidad frente a la estructura. También se …

En el caso de estudio expuesto por Sagem y Fjord se tratará la experiencia de los usuarios de Android comparando la potencia frente la simplicidad y la flexibilidad frente a la estructura. También se hablará de cómo identificar las oportunidades para mejorar la creatividad y la conformidad a través del teléfono, cómo prolongar el equipo y el talento aprovechando las oportunidades desde la idea hasta el diseño. Y de un nuevo modelo de interfaz de usuario para mejorar la experiencia de usuario de Android combinando, por un lado, simplicidad y potencia y, por otro, estructura y flexibilidad.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
599
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Surface UIOptimizing Android User ExperienceOctober 2010A case study in mobile UI designJerome NadelEVP, Sagem WirelessOlof SchybergsonCEO, Fjord
  • 2. Key themes•  Analyzing Android•  Identifying opportunities for innovation•  Deep collaboration•  The result – Surface UI•  Insights
  • 3. Understanding the mobile UI landscape Apple iOS: ultra simple navigation… …but lacking multi-tasking power and flexibilityAndroid: very flexible……but lacking structure and self-evidency
  • 4. Design Tradeoffs 100 Application B 90 (functional performance) 80 70 Application A Relative Power 60 50 40 30 20 10 0 Familiarity (through use, experience, and training)
  • 5. From introduction to adoption to domination Global Usage of Android and iOS in Smart Phones (Millions of Units) Android iOS iSuppli, 2010 561% increase in 2010 Digitimes 
  • 6. Everyone is working to improve Android
  • 7. Assessing best practice – HTCs Sense
  • 8. Staying compliant
  • 9. Teaming with Fjord
  • 10. Lets Rumble…
  • 11. Not just UI design, service design
  • 12. Building an Andriod customization system
  • 13. Sagem Wireless Surface UISurface Navigation•  Bring the most used objects and interactions to the top. Encourage usage and explorationLandscape Structure•  Differentiate embedded vs. “open” services & apps throughout the UISimple Switching•  Give instant control to quickly jump between Panes and Running Apps
  • 14. single touch targets
  • 15. menu
  • 16. switcher
  • 17. surface apps open Android
  • 18. 22
  • 19. Connecting to the cloud… News Database Social Networks Developer Network eCommerce
  • 20. The back-end enables the experience - Social network platform -  Content (news, video…) BILLING SERVERS CATALOGUES CONTENT MGT AGGREGATION SERVER -  id -  location Google Checkout, Paypal, Id, eCart, Delivery, Server CC/DC, MNO billing, P-SMS… physical admin… Aggregation & digital goods Direct - SMS Aggregation -  browser -  Direct download Local Aggregation MOBILE COMMERCE LIFESTREAM PLAYER ODP DEMO Launch activity System Open Buy Unlock Notification CRM / MCOM View history
  • 21. wow at first exposure make it simple a phone is not a phone surface whats good the device is the service
  • 22. thank youJerome Nadel Olof Schybergsonjerome.nadel@sagemwireless.com olof@fjordnet.com