Voddler @ FICOD, 17 Nov 2010<br />Anders Sjöman, anders.sjoman@voddler.com<br />
MAD MEN<br />
GIVE ME the	 <br />Full Don draper<br />treatment<br />[bobbie barret | mad men, season 2| 2008]<br />
The best films and TV-shows where and when you want them, legally, on all Internet-connected devices. <br />
The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.<br />
Video<br />Voddler<br />COMPLEXITY<br />Mbits/s<br />GByte<br />Music<br />Spotify<br />Kbits/s<br />MByte<br />Voice<br /...
There is no<br />fate, except<br />Whatwemake<br />[johnconnor | terminatorsalvation | 2009]<br />
Our technology base<br />Unmanaged peer networks(P2P)“many-to-many"<br />Server-based networks (CDN)“one-to-many”<br />Vod...
Our technology base: ”ManagedPeering Network”<br />
Capacity<br />Vnet capacity<br />Over CDN capacity -> Congestion<br />CDN capacity<br />Poor capacity usage on CDN<br />Us...
ISP A<br />ISP A<br />ISP B<br />ISP B<br />Server based network (CDN)<br />Vnet (edge solution)<br />Avoiding Internet co...
Legal<br />Free & rental in combination<br />All devices<br />See how much you want!<br />High quality (technical and cata...
You guys have really come up with somethin'. <br />[william sylvester| 2001 – a spaceodyssey| 1968]<br />
The start-up and the multi-billion dollar industry<br /><ul><li>Consumer-friendly prices
P2P technology
Open source
Open APIs
No DRM
Customer participation</li></ul>Existing profitable business<br />
The time-honored tradition of release windows<br />15<br />Cinema<br />DVD – rental and purchase<br />“Free-to-air”<br />R...
The jobahead of us…<br />Advertisers<br />Viewers<br />Movies<br />
Wax on, waxoff<br />[ patmorita| karate kid| 1984]<br />
3100 titles, 80% free, +4.5 million views so far 2010<br />
Content partners<br />
Currentrentalmovies… <br />
Free movies…<br />
Show me the money!<br />[tom cruise| jerrymcguire| 1996]<br />
Remember the tradition of release windows?<br />23<br />Cinema<br />DVD – rental and purchase<br />“Free-to-air”<br />Rent...
The business model(s)<br />Sub-scription<br />Free (ad-funded)<br />Rental<br />
With the right advertising, this could be bigger than Hula-Hoops.<br />[jamesbelushi | little shop of horrors | 1986]<br />
Advertising on Voddler: Pre-rolls and onsite<br />
Advertising on Voddler: InteractivePause Banner<br />
Advertising on Voddler: Planned new ad formats<br />
I’ll have what she’shaving<br />[customer in diner| whenharrymetsally| 1989]<br />
Voddler Social<br />
I feel a great<br />disturbance<br />in the force	<br />[Obi-WanKenobi | Star Wars| 1977]<br />
Disruptive 1: ”The Blind Side”, straight to VOD<br />
Disruptive 2: “LXD”, made for VOD<br />
Disruptive 3: Online before DVD and cinema<br />
WE’regonna<br />Need a bigger<br />boat	<br />[ royscheider| jaws | 1975]<br />
Upcoming SlideShare
Loading in...5
×

FICOD 2010 - SP04: Anders Sjöman - Voddler – Transformando la industria del entretenimiento en casa, una película cada vez

563

Published on

Voddler ofrece legalmente las mejores películas y series de televisión del mundo mediante conexión a Internet, tanto en alquiler como gratis financiados con publicidad. La ventana de estrenos digitales crece en importancia para la industria del cine, tanto como una nueva forma de llegar a la audiencia por parte de los directores, como un modo de combatir las descargas ilegales. Pero, ¿cuáles son los obstáculos para este cambio? ¿Y cuándo estarán todos los títulos realmente disponibles para todo el mundo para verlos cuando quieran? El Director de Comunicación de Voddler, Anders Sjöman, describe este cambio en la industria del cine y la transformación que provoca Voddler para la industria.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
563
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

FICOD 2010 - SP04: Anders Sjöman - Voddler – Transformando la industria del entretenimiento en casa, una película cada vez

  1. 1. Voddler @ FICOD, 17 Nov 2010<br />Anders Sjöman, anders.sjoman@voddler.com<br />
  2. 2. MAD MEN<br />
  3. 3. GIVE ME the <br />Full Don draper<br />treatment<br />[bobbie barret | mad men, season 2| 2008]<br />
  4. 4. The best films and TV-shows where and when you want them, legally, on all Internet-connected devices. <br />
  5. 5. The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.<br />
  6. 6. Video<br />Voddler<br />COMPLEXITY<br />Mbits/s<br />GByte<br />Music<br />Spotify<br />Kbits/s<br />MByte<br />Voice<br />Skype<br />Kbits/s<br />KByte<br />TECHNOLOGY<br />early P2P<br />VoddlerNet<br />P2P<br />Distributingentertainment online<br />
  7. 7. There is no<br />fate, except<br />Whatwemake<br />[johnconnor | terminatorsalvation | 2009]<br />
  8. 8. Our technology base<br />Unmanaged peer networks(P2P)“many-to-many"<br />Server-based networks (CDN)“one-to-many”<br />Voddler Net<br />Managed Peering Networks<br />“many-to-one”<br />
  9. 9. Our technology base: ”ManagedPeering Network”<br />
  10. 10. Capacity<br />Vnet capacity<br />Over CDN capacity -> Congestion<br />CDN capacity<br />Poor capacity usage on CDN<br />Users<br />Matching capacity with user load<br />
  11. 11. ISP A<br />ISP A<br />ISP B<br />ISP B<br />Server based network (CDN)<br />Vnet (edge solution)<br />Avoiding Internet congestion!<br />
  12. 12. Legal<br />Free & rental in combination<br />All devices<br />See how much you want!<br />High quality (technical and catalog)<br />Interactive<br />Profiled<br />Targeted<br />Integrated<br />Non-obtrusive<br />New distribution channel<br />Cost effectiveCombat piracy<br />Profitably both on rental and ad-financed titles<br />Everyone wins!<br />VIEWER<br />ADVERTISERS<br />CONTENT OWNERS<br />
  13. 13. You guys have really come up with somethin'. <br />[william sylvester| 2001 – a spaceodyssey| 1968]<br />
  14. 14. The start-up and the multi-billion dollar industry<br /><ul><li>Consumer-friendly prices
  15. 15. P2P technology
  16. 16. Open source
  17. 17. Open APIs
  18. 18. No DRM
  19. 19. Customer participation</li></ul>Existing profitable business<br />
  20. 20. The time-honored tradition of release windows<br />15<br />Cinema<br />DVD – rental and purchase<br />“Free-to-air”<br />Rental(TVOD)<br />Free, ad-funded (AVOD)<br />Cable-TV<br />Illegal<br />
  21. 21. The jobahead of us…<br />Advertisers<br />Viewers<br />Movies<br />
  22. 22. Wax on, waxoff<br />[ patmorita| karate kid| 1984]<br />
  23. 23. 3100 titles, 80% free, +4.5 million views so far 2010<br />
  24. 24. Content partners<br />
  25. 25. Currentrentalmovies… <br />
  26. 26. Free movies…<br />
  27. 27. Show me the money!<br />[tom cruise| jerrymcguire| 1996]<br />
  28. 28. Remember the tradition of release windows?<br />23<br />Cinema<br />DVD – rental and purchase<br />“Free-to-air”<br />Rental(TVOD)<br />Free, ad-funded (AVOD)<br />Cable-TV<br />Illegal<br />
  29. 29. The business model(s)<br />Sub-scription<br />Free (ad-funded)<br />Rental<br />
  30. 30. With the right advertising, this could be bigger than Hula-Hoops.<br />[jamesbelushi | little shop of horrors | 1986]<br />
  31. 31. Advertising on Voddler: Pre-rolls and onsite<br />
  32. 32. Advertising on Voddler: InteractivePause Banner<br />
  33. 33. Advertising on Voddler: Planned new ad formats<br />
  34. 34. I’ll have what she’shaving<br />[customer in diner| whenharrymetsally| 1989]<br />
  35. 35. Voddler Social<br />
  36. 36. I feel a great<br />disturbance<br />in the force <br />[Obi-WanKenobi | Star Wars| 1977]<br />
  37. 37. Disruptive 1: ”The Blind Side”, straight to VOD<br />
  38. 38. Disruptive 2: “LXD”, made for VOD<br />
  39. 39. Disruptive 3: Online before DVD and cinema<br />
  40. 40. WE’regonna<br />Need a bigger<br />boat <br />[ royscheider| jaws | 1975]<br />
  41. 41. Join the International Film Liberation Movement! ;-)<br />Liberateourculturalheritage<br />Digitilization<br />Public Sector Information<br />Swedish movies in Madrid? Yes, please!<br />Multi-RegionLicenses<br />VAT.<br />Support new film<br />Public Film Systems (PPP)<br />Distribution support Localization support<br />Equalopportunityfor all movies<br />Net Neutrality<br />
  42. 42. Voddler’s ownimmediatefuture<br />
  43. 43. THE INDUSTRY<br />THE TECHNOLOGY<br />AVOD)<br />BUSINESS MODEL<br />
  44. 44. On the otherside of the screen, it all looks so easy!<br />[jeff bridges| tron | 1982]<br />
  45. 45. Anders Sjöman<br /> +46 70 717 60 78anders.sjoman@voddler.comTwitter: @anderssjomanTwitter: @voddler_movies<br />

×