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FICOD 2010 - SP04: Anders Sjöman - Voddler – Transformando la industria del entretenimiento en casa, una película cada vez
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FICOD 2010 - SP04: Anders Sjöman - Voddler – Transformando la industria del entretenimiento en casa, una película cada vez

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Voddler ofrece legalmente las mejores películas y series de televisión del mundo mediante conexión a Internet, tanto en alquiler como gratis financiados con publicidad. La ventana de estrenos ...

Voddler ofrece legalmente las mejores películas y series de televisión del mundo mediante conexión a Internet, tanto en alquiler como gratis financiados con publicidad. La ventana de estrenos digitales crece en importancia para la industria del cine, tanto como una nueva forma de llegar a la audiencia por parte de los directores, como un modo de combatir las descargas ilegales. Pero, ¿cuáles son los obstáculos para este cambio? ¿Y cuándo estarán todos los títulos realmente disponibles para todo el mundo para verlos cuando quieran? El Director de Comunicación de Voddler, Anders Sjöman, describe este cambio en la industria del cine y la transformación que provoca Voddler para la industria.

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FICOD 2010 - SP04: Anders Sjöman - Voddler – Transformando la industria del entretenimiento en casa, una película cada vez Presentation Transcript

  • 1. Voddler @ FICOD, 17 Nov 2010
    Anders Sjöman, anders.sjoman@voddler.com
  • 2. MAD MEN
  • 3. GIVE ME the
    Full Don draper
    treatment
    [bobbie barret | mad men, season 2| 2008]
  • 4. The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.
  • 5. The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.
  • 6. Video
    Voddler
    COMPLEXITY
    Mbits/s
    GByte
    Music
    Spotify
    Kbits/s
    MByte
    Voice
    Skype
    Kbits/s
    KByte
    TECHNOLOGY
    early P2P
    VoddlerNet
    P2P
    Distributingentertainment online
  • 7. There is no
    fate, except
    Whatwemake
    [johnconnor | terminatorsalvation | 2009]
  • 8. Our technology base
    Unmanaged peer networks(P2P)“many-to-many"
    Server-based networks (CDN)“one-to-many”
    Voddler Net
    Managed Peering Networks
    “many-to-one”
  • 9. Our technology base: ”ManagedPeering Network”
  • 10. Capacity
    Vnet capacity
    Over CDN capacity -> Congestion
    CDN capacity
    Poor capacity usage on CDN
    Users
    Matching capacity with user load
  • 11. ISP A
    ISP A
    ISP B
    ISP B
    Server based network (CDN)
    Vnet (edge solution)
    Avoiding Internet congestion!
  • 12. Legal
    Free & rental in combination
    All devices
    See how much you want!
    High quality (technical and catalog)
    Interactive
    Profiled
    Targeted
    Integrated
    Non-obtrusive
    New distribution channel
    Cost effectiveCombat piracy
    Profitably both on rental and ad-financed titles
    Everyone wins!
    VIEWER
    ADVERTISERS
    CONTENT OWNERS
  • 13. You guys have really come up with somethin'.
    [william sylvester| 2001 – a spaceodyssey| 1968]
  • 14. The start-up and the multi-billion dollar industry
    • Consumer-friendly prices
    • 15. P2P technology
    • 16. Open source
    • 17. Open APIs
    • 18. No DRM
    • 19. Customer participation
    Existing profitable business
  • 20. The time-honored tradition of release windows
    15
    Cinema
    DVD – rental and purchase
    “Free-to-air”
    Rental(TVOD)
    Free, ad-funded (AVOD)
    Cable-TV
    Illegal
  • 21. The jobahead of us…
    Advertisers
    Viewers
    Movies
  • 22. Wax on, waxoff
    [ patmorita| karate kid| 1984]
  • 23. 3100 titles, 80% free, +4.5 million views so far 2010
  • 24. Content partners
  • 25. Currentrentalmovies…
  • 26. Free movies…
  • 27. Show me the money!
    [tom cruise| jerrymcguire| 1996]
  • 28. Remember the tradition of release windows?
    23
    Cinema
    DVD – rental and purchase
    “Free-to-air”
    Rental(TVOD)
    Free, ad-funded (AVOD)
    Cable-TV
    Illegal
  • 29. The business model(s)
    Sub-scription
    Free (ad-funded)
    Rental
  • 30. With the right advertising, this could be bigger than Hula-Hoops.
    [jamesbelushi | little shop of horrors | 1986]
  • 31. Advertising on Voddler: Pre-rolls and onsite
  • 32. Advertising on Voddler: InteractivePause Banner
  • 33. Advertising on Voddler: Planned new ad formats
  • 34. I’ll have what she’shaving
    [customer in diner| whenharrymetsally| 1989]
  • 35. Voddler Social
  • 36. I feel a great
    disturbance
    in the force
    [Obi-WanKenobi | Star Wars| 1977]
  • 37. Disruptive 1: ”The Blind Side”, straight to VOD
  • 38. Disruptive 2: “LXD”, made for VOD
  • 39. Disruptive 3: Online before DVD and cinema
  • 40. WE’regonna
    Need a bigger
    boat
    [ royscheider| jaws | 1975]
  • 41. Join the International Film Liberation Movement! ;-)
    Liberateourculturalheritage
    Digitilization
    Public Sector Information
    Swedish movies in Madrid? Yes, please!
    Multi-RegionLicenses
    VAT.
    Support new film
    Public Film Systems (PPP)
    Distribution support Localization support
    Equalopportunityfor all movies
    Net Neutrality
  • 42. Voddler’s ownimmediatefuture
  • 43. THE INDUSTRY
    THE TECHNOLOGY
    AVOD)
    BUSINESS MODEL
  • 44. On the otherside of the screen, it all looks so easy!
    [jeff bridges| tron | 1982]
  • 45. Anders Sjöman
    +46 70 717 60 78anders.sjoman@voddler.comTwitter: @anderssjomanTwitter: @voddler_movies