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FICOD 2010 - SP04: Anders Sjöman - Voddler – Transformando la industria del entretenimiento en casa, una película cada vez
 

FICOD 2010 - SP04: Anders Sjöman - Voddler – Transformando la industria del entretenimiento en casa, una película cada vez

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Voddler ofrece legalmente las mejores películas y series de televisión del mundo mediante conexión a Internet, tanto en alquiler como gratis financiados con publicidad. La ventana de estrenos ...

Voddler ofrece legalmente las mejores películas y series de televisión del mundo mediante conexión a Internet, tanto en alquiler como gratis financiados con publicidad. La ventana de estrenos digitales crece en importancia para la industria del cine, tanto como una nueva forma de llegar a la audiencia por parte de los directores, como un modo de combatir las descargas ilegales. Pero, ¿cuáles son los obstáculos para este cambio? ¿Y cuándo estarán todos los títulos realmente disponibles para todo el mundo para verlos cuando quieran? El Director de Comunicación de Voddler, Anders Sjöman, describe este cambio en la industria del cine y la transformación que provoca Voddler para la industria.

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    FICOD 2010 - SP04: Anders Sjöman - Voddler – Transformando la industria del entretenimiento en casa, una película cada vez FICOD 2010 - SP04: Anders Sjöman - Voddler – Transformando la industria del entretenimiento en casa, una película cada vez Presentation Transcript

    • Voddler @ FICOD, 17 Nov 2010
      Anders Sjöman, anders.sjoman@voddler.com
    • MAD MEN
    • GIVE ME the
      Full Don draper
      treatment
      [bobbie barret | mad men, season 2| 2008]
    • The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.
    • The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.
    • Video
      Voddler
      COMPLEXITY
      Mbits/s
      GByte
      Music
      Spotify
      Kbits/s
      MByte
      Voice
      Skype
      Kbits/s
      KByte
      TECHNOLOGY
      early P2P
      VoddlerNet
      P2P
      Distributingentertainment online
    • There is no
      fate, except
      Whatwemake
      [johnconnor | terminatorsalvation | 2009]
    • Our technology base
      Unmanaged peer networks(P2P)“many-to-many"
      Server-based networks (CDN)“one-to-many”
      Voddler Net
      Managed Peering Networks
      “many-to-one”
    • Our technology base: ”ManagedPeering Network”
    • Capacity
      Vnet capacity
      Over CDN capacity -> Congestion
      CDN capacity
      Poor capacity usage on CDN
      Users
      Matching capacity with user load
    • ISP A
      ISP A
      ISP B
      ISP B
      Server based network (CDN)
      Vnet (edge solution)
      Avoiding Internet congestion!
    • Legal
      Free & rental in combination
      All devices
      See how much you want!
      High quality (technical and catalog)
      Interactive
      Profiled
      Targeted
      Integrated
      Non-obtrusive
      New distribution channel
      Cost effectiveCombat piracy
      Profitably both on rental and ad-financed titles
      Everyone wins!
      VIEWER
      ADVERTISERS
      CONTENT OWNERS
    • You guys have really come up with somethin'.
      [william sylvester| 2001 – a spaceodyssey| 1968]
    • The start-up and the multi-billion dollar industry
      • Consumer-friendly prices
      • P2P technology
      • Open source
      • Open APIs
      • No DRM
      • Customer participation
      Existing profitable business
    • The time-honored tradition of release windows
      15
      Cinema
      DVD – rental and purchase
      “Free-to-air”
      Rental(TVOD)
      Free, ad-funded (AVOD)
      Cable-TV
      Illegal
    • The jobahead of us…
      Advertisers
      Viewers
      Movies
    • Wax on, waxoff
      [ patmorita| karate kid| 1984]
    • 3100 titles, 80% free, +4.5 million views so far 2010
    • Content partners
    • Currentrentalmovies…
    • Free movies…
    • Show me the money!
      [tom cruise| jerrymcguire| 1996]
    • Remember the tradition of release windows?
      23
      Cinema
      DVD – rental and purchase
      “Free-to-air”
      Rental(TVOD)
      Free, ad-funded (AVOD)
      Cable-TV
      Illegal
    • The business model(s)
      Sub-scription
      Free (ad-funded)
      Rental
    • With the right advertising, this could be bigger than Hula-Hoops.
      [jamesbelushi | little shop of horrors | 1986]
    • Advertising on Voddler: Pre-rolls and onsite
    • Advertising on Voddler: InteractivePause Banner
    • Advertising on Voddler: Planned new ad formats
    • I’ll have what she’shaving
      [customer in diner| whenharrymetsally| 1989]
    • Voddler Social
    • I feel a great
      disturbance
      in the force
      [Obi-WanKenobi | Star Wars| 1977]
    • Disruptive 1: ”The Blind Side”, straight to VOD
    • Disruptive 2: “LXD”, made for VOD
    • Disruptive 3: Online before DVD and cinema
    • WE’regonna
      Need a bigger
      boat
      [ royscheider| jaws | 1975]
    • Join the International Film Liberation Movement! ;-)
      Liberateourculturalheritage
      Digitilization
      Public Sector Information
      Swedish movies in Madrid? Yes, please!
      Multi-RegionLicenses
      VAT.
      Support new film
      Public Film Systems (PPP)
      Distribution support Localization support
      Equalopportunityfor all movies
      Net Neutrality
    • Voddler’s ownimmediatefuture
    • THE INDUSTRY
      THE TECHNOLOGY
      AVOD)
      BUSINESS MODEL
    • On the otherside of the screen, it all looks so easy!
      [jeff bridges| tron | 1982]
    • Anders Sjöman
      +46 70 717 60 78anders.sjoman@voddler.comTwitter: @anderssjomanTwitter: @voddler_movies