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FICOD 2010 - SP01: Guy Kawasaki - El arte del encantamiento
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FICOD 2010 - SP01: Guy Kawasaki - El arte del encantamiento

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El encantamiento transforma las situaciones y las relaciones. Puede transformar una transacción en un vínculo. Puede hacer que tanto escépticos como cínicos, crean. El discurso de Guy Kawasaki …

El encantamiento transforma las situaciones y las relaciones. Puede transformar una transacción en un vínculo. Puede hacer que tanto escépticos como cínicos, crean. El discurso de Guy Kawasaki resuelve preguntas cruciales como: ¿Cómo gustar a la gente y hacer que confíe en nosotros? ¿Cómo atraer a los early adopters? ¿Cómo utilizar herramientas digitales como Twitter y Facebook para encantar a las personas? ¿Cómo derribar la resistencia a nuestros productos y servicios? ¿Cómo hacer que la magia perdure?


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  • 1. The Art of Changing Hearts, Minds, and Actions Enchantment Guy Kawasaki
  • 2. Achieve Likability 1
  • 3. Zygomatic major muscle
      • “ Pan Am” smile
  • 4. Orbicularis oculi muscle
      • Make a
      • Duchenne smile
  • 5. Dress for a tie
  • 6.
      • Under-dressing:
      • “ I don’t
      • respect you ”
  • 7.
      • Over-dressing:
      • “ I am richer
      • than you ”
  • 8.
      • Equal-dressing:
      • “ We ’ re peers”
  • 9. Shake it
      • Eye contact throughout
      • Appropriate verbal greeting
      • Duchenne smile
      • Grip and firm squeeze
      • Mid-point position between the two of you
      • Cool, dry, and moderately smooth hand
      • Medium level of vigor
      • Two or three seconds
      • PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 +
      • (vi + t + te)2 + {(4<c>2 )(4<du>2)}2
  • 10. Default to “yes”
  • 11. Achieve Trustworthiness 2
  • 12. Trust others
  • 13. Gain knowledge and competence
  • 14. Be a mensch &quot;South Africa The Good News ” (www.sagoodnews.co.za)
  • 15. Get Ready 3
  • 16. Do something DICEE Deep Complete Empowering Elegant Intelligent
  • 17. Make it short, sweet, and swallowable
  • 18. Conduct a premortem
  • 19. Launch 4
  • 20. Tell a story
  • 21. Plant many seeds
  • 22. Illustrate salient points Miles/gallon Yearly cost vs. Degrees Heating costs vs. Gigabytes Number of songs vs.
  • 23. Overcome 5
  • 24. Provide social proof Petrified Forest National Park, Arizona
  • 25. Find a bright spot
  • 26. Enchant all the influencers
  • 27. Endure “ Loving Memory of Jerry Garcia” by Stephen Dorian Miner 6
  • 28. Don ’ t use money
  • 29. Invoke reciprocation
  • 30. Build an ecosystem
  • 31. Present 7
  • 32. Customize the introduction
  • 33. Sell your dream
    • iPhone ≠ $188 of parts + AT&T
  • 34. This is 30 This is 20 This is 10 30-point font 20 minutes 10 slides 10 20
  • 35. Enchant Up 8
  • 36. Provide MAP Mastery Autonomy Purpose
  • 37. Empower action
  • 38. Judge Your Actions, Their Results
  • 39. Enchant Down 9
  • 40. Drop everything else
  • 41. Prototype fast
  • 42. Deliver bad news early
  • 43. Use Technology 10
  • 44. Remove the speed bumps
  • 45. Engage Fast Many Often
  • 46. Provide value
      • Information
      • Insights
      • Assistance
  • 47. Provide links
  • 48.  
  • 49. The Art of Changing Hearts, Minds, and Actions Enchantment Guy Kawasaki Slides by AnaFxFz.com