• Save
FICOD 2010 - SP01: Guy Kawasaki - El arte del encantamiento
Upcoming SlideShare
Loading in...5
×
 

FICOD 2010 - SP01: Guy Kawasaki - El arte del encantamiento

on

  • 3,079 views

El encantamiento transforma las situaciones y las relaciones. Puede transformar una transacción en un vínculo. Puede hacer que tanto escépticos como cínicos, crean. El discurso de Guy Kawasaki ...

El encantamiento transforma las situaciones y las relaciones. Puede transformar una transacción en un vínculo. Puede hacer que tanto escépticos como cínicos, crean. El discurso de Guy Kawasaki resuelve preguntas cruciales como: ¿Cómo gustar a la gente y hacer que confíe en nosotros? ¿Cómo atraer a los early adopters? ¿Cómo utilizar herramientas digitales como Twitter y Facebook para encantar a las personas? ¿Cómo derribar la resistencia a nuestros productos y servicios? ¿Cómo hacer que la magia perdure?

Statistics

Views

Total Views
3,079
Slideshare-icon Views on SlideShare
2,549
Embed Views
530

Actions

Likes
3
Downloads
0
Comments
0

13 Embeds 530

http://mass.pe 382
http://drupalredes.vectorsf.net 49
http://www.ficod.es 47
http://www.cursar.com.ve 19
http://www.mass.pe 17
http://localhost 7
http://drupalredes.vectorsf.com 2
http://192.168.6.184 2
http://sn115w.snt115.mail.live.com 1
http://www.paraquitarseelsombrero.com.pe 1
http://m.mass.pe 1
http://emedevents2 1
http://portaliecisa.es 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    FICOD 2010 - SP01: Guy Kawasaki - El arte del encantamiento FICOD 2010 - SP01: Guy Kawasaki - El arte del encantamiento Presentation Transcript

    • The Art of Changing Hearts, Minds, and Actions Enchantment Guy Kawasaki
    • Achieve Likability 1
    • Zygomatic major muscle
        • “ Pan Am” smile
    • Orbicularis oculi muscle
        • Make a
        • Duchenne smile
    • Dress for a tie
        • Under-dressing:
        • “ I don’t
        • respect you ”
        • Over-dressing:
        • “ I am richer
        • than you ”
        • Equal-dressing:
        • “ We ’ re peers”
    • Shake it
        • Eye contact throughout
        • Appropriate verbal greeting
        • Duchenne smile
        • Grip and firm squeeze
        • Mid-point position between the two of you
        • Cool, dry, and moderately smooth hand
        • Medium level of vigor
        • Two or three seconds
        • PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 +
        • (vi + t + te)2 + {(4<c>2 )(4<du>2)}2
    • Default to “yes”
    • Achieve Trustworthiness 2
    • Trust others
    • Gain knowledge and competence
    • Be a mensch &quot;South Africa The Good News ” (www.sagoodnews.co.za)
    • Get Ready 3
    • Do something DICEE Deep Complete Empowering Elegant Intelligent
    • Make it short, sweet, and swallowable
    • Conduct a premortem
    • Launch 4
    • Tell a story
    • Plant many seeds
    • Illustrate salient points Miles/gallon Yearly cost vs. Degrees Heating costs vs. Gigabytes Number of songs vs.
    • Overcome 5
    • Provide social proof Petrified Forest National Park, Arizona
    • Find a bright spot
    • Enchant all the influencers
    • Endure “ Loving Memory of Jerry Garcia” by Stephen Dorian Miner 6
    • Don ’ t use money
    • Invoke reciprocation
    • Build an ecosystem
    • Present 7
    • Customize the introduction
    • Sell your dream
      • iPhone ≠ $188 of parts + AT&T
    • This is 30 This is 20 This is 10 30-point font 20 minutes 10 slides 10 20
    • Enchant Up 8
    • Provide MAP Mastery Autonomy Purpose
    • Empower action
    • Judge Your Actions, Their Results
    • Enchant Down 9
    • Drop everything else
    • Prototype fast
    • Deliver bad news early
    • Use Technology 10
    • Remove the speed bumps
    • Engage Fast Many Often
    • Provide value
        • Information
        • Insights
        • Assistance
    • Provide links
    •  
    • The Art of Changing Hearts, Minds, and Actions Enchantment Guy Kawasaki Slides by AnaFxFz.com