• Save
FICOD 2010 - SP01: Guy Kawasaki - El arte del encantamiento
Upcoming SlideShare
Loading in...5
×
 

FICOD 2010 - SP01: Guy Kawasaki - El arte del encantamiento

on

  • 3,185 views

El encantamiento transforma las situaciones y las relaciones. Puede transformar una transacción en un vínculo. Puede hacer que tanto escépticos como cínicos, crean. El discurso de Guy Kawasaki ...

El encantamiento transforma las situaciones y las relaciones. Puede transformar una transacción en un vínculo. Puede hacer que tanto escépticos como cínicos, crean. El discurso de Guy Kawasaki resuelve preguntas cruciales como: ¿Cómo gustar a la gente y hacer que confíe en nosotros? ¿Cómo atraer a los early adopters? ¿Cómo utilizar herramientas digitales como Twitter y Facebook para encantar a las personas? ¿Cómo derribar la resistencia a nuestros productos y servicios? ¿Cómo hacer que la magia perdure?

Statistics

Views

Total Views
3,185
Views on SlideShare
2,653
Embed Views
532

Actions

Likes
4
Downloads
0
Comments
0

13 Embeds 532

http://mass.pe 384
http://drupalredes.vectorsf.net 49
http://www.ficod.es 47
http://www.cursar.com.ve 19
http://www.mass.pe 17
http://localhost 7
http://drupalredes.vectorsf.com 2
http://192.168.6.184 2
http://sn115w.snt115.mail.live.com 1
http://www.paraquitarseelsombrero.com.pe 1
http://m.mass.pe 1
http://emedevents2 1
http://portaliecisa.es 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

FICOD 2010 - SP01: Guy Kawasaki - El arte del encantamiento FICOD 2010 - SP01: Guy Kawasaki - El arte del encantamiento Presentation Transcript

  • The Art of Changing Hearts, Minds, and Actions Enchantment Guy Kawasaki
  • Achieve Likability 1
  • Zygomatic major muscle
      • “ Pan Am” smile
    View slide
  • Orbicularis oculi muscle
      • Make a
      • Duchenne smile
    View slide
  • Dress for a tie
      • Under-dressing:
      • “ I don’t
      • respect you ”
      • Over-dressing:
      • “ I am richer
      • than you ”
      • Equal-dressing:
      • “ We ’ re peers”
  • Shake it
      • Eye contact throughout
      • Appropriate verbal greeting
      • Duchenne smile
      • Grip and firm squeeze
      • Mid-point position between the two of you
      • Cool, dry, and moderately smooth hand
      • Medium level of vigor
      • Two or three seconds
      • PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 +
      • (vi + t + te)2 + {(4<c>2 )(4<du>2)}2
  • Default to “yes”
  • Achieve Trustworthiness 2
  • Trust others
  • Gain knowledge and competence
  • Be a mensch &quot;South Africa The Good News ” (www.sagoodnews.co.za)
  • Get Ready 3
  • Do something DICEE Deep Complete Empowering Elegant Intelligent
  • Make it short, sweet, and swallowable
  • Conduct a premortem
  • Launch 4
  • Tell a story
  • Plant many seeds
  • Illustrate salient points Miles/gallon Yearly cost vs. Degrees Heating costs vs. Gigabytes Number of songs vs.
  • Overcome 5
  • Provide social proof Petrified Forest National Park, Arizona
  • Find a bright spot
  • Enchant all the influencers
  • Endure “ Loving Memory of Jerry Garcia” by Stephen Dorian Miner 6
  • Don ’ t use money
  • Invoke reciprocation
  • Build an ecosystem
  • Present 7
  • Customize the introduction
  • Sell your dream
    • iPhone ≠ $188 of parts + AT&T
  • This is 30 This is 20 This is 10 30-point font 20 minutes 10 slides 10 20
  • Enchant Up 8
  • Provide MAP Mastery Autonomy Purpose
  • Empower action
  • Judge Your Actions, Their Results
  • Enchant Down 9
  • Drop everything else
  • Prototype fast
  • Deliver bad news early
  • Use Technology 10
  • Remove the speed bumps
  • Engage Fast Many Often
  • Provide value
      • Information
      • Insights
      • Assistance
  • Provide links
  •  
  • The Art of Changing Hearts, Minds, and Actions Enchantment Guy Kawasaki Slides by AnaFxFz.com